Feeddex
Feeddex is a Dutch SaaS provider of customer and employee experience management solutions, offering NPS, CES, and PREM surveys with AI-powered text analysis for over 2,000 businesses primarily in the Benelux region. Now part of moveXM Group.
- Company typePrivate
- Founded2001
- HeadquartersHaarlem, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Feeddex does
Feeddex is a Dutch cloud-based SaaS provider of customer and employee experience management solutions, headquartered in Haarlem, Netherlands. The platform is modular and includes NPS, CES, and e-NPS surveys, pulse research, burnout indicators, online reputation management, and specialized Patient-Reported Experience Measures (PREM) questionnaires tailored to healthcare sub-sectors including pharmacy, physiotherapy, dietetics, occupational therapy, and speech therapy. Feeddex has operated text analysis on open-ended survey and social responses since 2016 and currently ships multiple AI modules — AI Insights NPS, AI Insights OpenBox, AI Smart Reply, and Red Flag Alert — that automate response categorization, perform sentiment analysis, generate draft replies in the Communication Module, and flag negative sentiment in real time.
Feeddex serves more than 2,000 businesses primarily across the Benelux region, with notable enterprise customers in healthcare (Service Apotheek, BENU Apotheek, HSK Mental Care Group, Diëtisten Midden Nederland serving ~300 dietitians), automotive leasing and retail (Athlon since 2005, Business Lease, Van Mossel MG), insurance (Donatus Verzekeringen, ~7,000 customers since 2015), consumer goods (Heineken Consumer Contact & Care), and industrial lighting (Philips Lighting since 2015). Revenue is generated through SaaS subscription contracts on annual or multi-year terms with quote-based pricing, with AI modules positioned as premium add-ons. The go-to-market is sales-led via direct and inside sales, supported by content marketing, published case studies, gated e-books, and a multi-language website in Dutch, English, French, and Czech.
In March 2024, Feeddex and its subsidiary 5-sterrenspecialist (online reputation management) were acquired by moveXM, a German CX specialist headquartered in Frankfurt. Subsequent acquisitions brought Inceptivize (specialist in housing-corporation satisfaction, August 2024) and KCM (Experience Management SaaS, October 2024) into the moveXM Group, forming a combined organization of approximately 100 professionals. As of January 2026, Feeddex has been rebranded under the unified moveXM identity while the Feeddex application continues to operate.
Feeddex firmographics
Firmographics- Name
- Feeddex
- Legal name
- Feeddex
- Website
- https://feeddex.nl
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Feeddex is a Dutch SaaS provider of customer and employee experience management solutions, offering NPS, CES, and PREM surveys with AI-powered text analysis for over 2,000 businesses primarily in the Benelux region. Now part of moveXM Group.
- Ownership category
- akta.pro rank
Feeddex industry classification
Industry- Product category
- Customer Experience Management Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Digital Employee Experience (DEX) & IT Experience Management (ITXM) Platforms (HDAEALAL)
- akta.pro secondary industry
- Customer Experience (CX) & Digital Experience (BPAHAEAC)
Keywords
Where Feeddex is headquartered
LocationHeadquarters
- HQ city
- Haarlem
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Feeddex business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- SaaS Subscription: Cloud-based software platform for customer experience management provided as subscription service with annual or multi-year contracts
- Survey and Research Services: Customer and employee satisfaction surveys, PREM questionnaires, and related research services bundled with or separate from the software platform
- AI Add-on Modules: AI Insights, AI Smart Reply, and other AI-powered add-ons available as premium extensions to the core platform
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription with custom pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Feeddex product offering
Product offeringCore offering
Feeddex is a cloud-based SaaS platform that enables organizations to systematically collect, analyze, and act on customer and employee feedback through standardized surveys (NPS, CES, employee satisfaction, PREM questionnaires) combined with AI-powered text analysis and online reputation management tools. The platform is sold primarily as a subscription service to enterprise and mid-market customers, with deep vertical specialization in healthcare (Patient Reported Experience Measures for pharmacy, physiotherapy, dietetics, occupational therapy, speech therapy) and additional verticals including automotive, housing corporations, insurance, retail, and industry across the Benelux and broader European market.
Product overview
Feeddex is a customer and employee experience management platform that offers a modular SaaS suite for survey-based feedback collection and analysis. The core platform includes customer satisfaction surveys, NPS, CES, and employee satisfaction tools, with specialized vertical solutions for healthcare (PREM for pharmacy, physiotherapy, dietetics, occupational therapy, speech therapy). Add-on AI modules provide automatic text categorization (AI Insights), sentiment analysis, AI-generated responses (AI Smart Reply), and real-time alerts (Red Flag Alert). Additional modules include OpenBox for feedback management, Communication Module for response handling, Event App for event feedback, Text Analysis, and Customer Journey Workshop services. As of January 2026, Feeddex has merged with moveXM and users are redirected to the moveXM platform.
Differentiator
Problem solved
Functional benefit
Brands
- 5-sterrenspecialist: Subsidiary of Feeddex focused on reviews and reputation management, located in Haarlem and Dongen, Netherlands.
Products and services
- Customer Satisfaction Surveys (NPS & CES) Cloud-based survey platform for measuring customer loyalty (NPS) and ease of interaction (CES), with benchmark templates and dashboards for enterprise CX teams across verticals.
- Employee Satisfaction Surveys Survey platform for measuring employee engagement, satisfaction, and organizational climate, including e-NPS (Employee Net Promoter Score), pulse research for frequent short surveys, and burnout indicator assessments. Used by HR and management teams in healthcare, automotive, housing corporations and other sectors.
- PREM (Patient Reported Experience Measures) Standardized patient experience survey suite for Dutch healthcare providers, with specialized variants for pharmacy, physiotherapy, dietetics, occupational therapy, and speech therapy, designed to comply with PREM requirements from health insurers.
- Online Reputation Management Platform for monitoring, collecting, and responding to online reviews across review platforms, used primarily by healthcare providers and multi-location businesses to manage brand reputation and respond to patient or customer feedback.
- AI Insights AI-powered add-on module that automatically categorizes open-ended survey responses, identifies main topics, performs sentiment analysis, and provides summaries of discussed areas. Includes Red Flag Alert (notifications on negative sentiment) and AI Smart Reply (AI-generated response suggestions).
- Event App Mobile application for collecting feedback and tracking participant satisfaction during live events in real time.
- Customer Journey Workshop Consulting service for mapping and analyzing customer touchpoints and journey stages to identify opportunities for experience improvement.
- Chain Research (Multi-location satisfaction) Multi-location and franchise satisfaction tracking solution that enables organizations with distributed locations or supply chains to benchmark performance and roll up feedback across the network.
- Brand Awareness and Image Research Research tools for measuring brand recognition, perception, and market image positioning for organizations seeking to track brand health.
Quantifiable outcome
- 188 patient feedback responses collected for Diëtisten Midden Nederland since 2023
- +3 more outcomes
Companies that use Feeddex
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles4 records
Feeddex technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature6 records
Feeddex partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and flagship.
- KCMcoreKCM, a leading Dutch SaaS provider for Experience Management, joined the moveXM Group alongside Feeddex, Inceptivize, and 5Star-Specialist. KCM brings over 20 years of experience in customer experience, employee experience, and quality management, serving public and semi-public sectors, housing corporations, and various industries. The acquisition strengthens the group's position in the Dutch market.
- InceptivizecoreInceptivize, a specialist in customer and employee satisfaction surveys for Dutch housing corporations, joined the moveXM Group alongside Feeddex. Inceptivize serves 65 housing corporations and brings pragmatic approach and tailored solutions for the housing sector. The consolidation creates a stronger player in the housing corporation sector with broader and more innovative product offerings.
- moveXMflagshipFeeddex and subsidiary 5-sterrenspecialist joined forces with international Customer Experience specialist moveXM. The merger creates a combined company with approximately 100 professionals serving over 2,000 companies. moveXM brings advanced AI-powered CX suite and serves international clients including Volkswagen and BMW. Feeddex brings strong Benelux presence and specialized healthcare and review management solutions.
- 5-sterrenspecialistcoreFeeddex's subsidiary 5-sterrenspecialist (specializing in review management and online reputation) joined moveXM along with Feeddex. Founded by Janno Verkooijen, the company focuses on the importance of reviews and reputation management for businesses. Offices in Haarlem and Dongen.
- Inqqa AIcoreFeeddex entered into a partnership with Inqqa AI, a specialist in automatic text analysis using AI, language detection, sentiment analysis, conversation topic extraction, and machine learning. The partnership enables Feeddex to expand their text analysis products and accelerate their development. Inqqa AI provides solutions that allow automatic categorization of open responses from customer surveys, employee surveys, and social media posts.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
Feeddex competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Feeddex social profiles
Digital presenceFeeddex financial estimates
Financial estimateRevenue estimate
Valuation estimate
Feeddex leadership team
Management profileNumber of profiles
Profiles2 records
Feeddex funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Feeddex M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Feeddex
What does Feeddex do?
Feeddex is a cloud-based SaaS platform that enables organizations to systematically collect, analyze, and act on customer and employee feedback through standardized surveys (NPS, CES, employee satisfaction, PREM questionnaires) combined with AI-powered text analysis and online reputation management tools. The platform is sold primarily as a subscription service to enterprise and mid-market customers, with deep vertical specialization in healthcare (Patient Reported Experience Measures for pharmacy, physiotherapy, dietetics, occupational therapy, speech therapy) and additional verticals including automotive, housing corporations, insurance, retail, and industry across the Benelux and broader European market.
Is Feeddex a public or private company?
Feeddex is a private company. It is classified as corporate owned and is currently operating.
When was Feeddex founded?
Feeddex was founded in 2001. It employs 11 to 50 people.
Where is Feeddex based?
Feeddex is headquartered in Haarlem, Netherlands, in the Europe region.
How does Feeddex make money?
Three revenue lines are on record. SaaS Subscription is the primary driver. The others are survey and Research Services and AI Add-on Modules.
Does Feeddex have an API?
No public API is recorded for Feeddex.
What industry is Feeddex in?
Feeddex's product category is Customer Experience Management Software. Its primary akta.pro industry code is HDAEALAL, Digital Employee Experience (DEX) & IT Experience Management (ITXM) Platforms, with a secondary code of BPAHAEAC, Customer Experience (CX) & Digital Experience. Its NAICS code is 513210 and its SIC code is 7372.