Adventure Rooms

Name

Adventure Rooms

Legal name

Australian Escape Holdings Pty Ltd

Website

https://adventurerooms.com.au

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Live Escape Room Entertainment

NAICS

Amusement Parks and Arcades (7131), All Other Amusement and Recreation Industries (71399)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Family Entertainment Centers & Indoor Amusement (Arcades, Trampoline Parks, Indoor Play) (THAAAAAD)

akta.pro secondary industries

Escape Room Games & Mystery Puzzle Boxes Retail (CRALALAM), Coin-Operated Entertainment (Pinball, Crane/Claw, Jukebox, Darts/Billiards) (MPAEAJAF)

Keywords

• Live escape rooms
• Team building activities
• Themed puzzle entertainment
• Immersive adventure games
• Corporate group entertainment

Headquarters

HQ city

Adelaide

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Escape Room Game Tickets: Per-person ticket sales for 60-minute escape room experiences. Standard format accommodates 2-7 players; Duel format accommodates 8-14+ players. Pricing varies by group size with tiered per-person rates. Booking duration is up to 90 minutes including briefing and team photo.
2. Bar Sales (Adelaide): On-site bar at Adelaide venue selling beer, wine, spirits, cider, and non-alcoholic beverages. Bar open on level 4 during normal staffed hours. Pre-mixed spirits, craft beer, and soft drinks available. Staff will not serve drinks within 20 minutes of game start time.
3. Gift Vouchers: Gift vouchers sold as presents for birthdays, Christmas, or any occasion. Vouchers can be purchased through the booking page and redeemed for any escape room game at current pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Adventure Rooms designs, builds, and operates physical themed escape room experiences in which teams of 2–14 players are locked in a themed environment for 60 minutes to find clues, solve puzzles, and crack codes to escape. The company offers six distinct themed rooms (Gaol Break, The Mad Scientist, The Black Queen, The Abandoned Cabin, Speakeasy: Secrets of the Green Fairy, Mafia: The Golden Ring) delivered in two formats: Standard Escape for 2–7 players and Duel Adventure for 8–14+ players. Operations run across three CBD venues in Adelaide and Melbourne with direct online booking, gift vouchers, and an on-site bar at Adelaide.

Product overview

Adventure Rooms is a live escape room entertainment company offering immersive, team-based puzzle-solving experiences across two Australian cities (Melbourne and Adelaide) with multiple themed rooms. The core portfolio consists of six distinct escape room games: Gaol Break (prison-themed teamwork), The Mad Scientist (original Swiss-designed puzzle room), The Black Queen (castle-themed adventure), The Abandoned Cabin (horror experience), Speakeasy: Secrets Of The Green Fairy (1920s speakeasy mystery), and Mafia: The Golden Ring (1950s mob heist). These rooms are available in two gameplay formats: Standard Escape (2-7 players, individual teams solving puzzles together) and the unique Duel Adventure format (8-14 players, two competing teams in a cat-and-mouse style game). Gift vouchers are offered as an add-on product. The company operates venues at multiple CBD locations in Melbourne (Little Collins Street and Bourke Street) and Adelaide (Rundle Mall).

Differentiator

Problem solved

Functional benefit

Products and services

• The Mad Scientist A beginner-friendly themed escape room in which players enter the house of a mad scientist and must finish his crazy experiments to escape. Available for 2–14 players in both Melbourne CBD and Adelaide Rundle Mall venues.
• Gaol Break An intermediate-difficulty prison-themed escape room where teams are locked in cells and must use teamwork, creativity, communication, and problem-solving to find keys and escape before the warden catches them. Available at Adelaide Rundle Mall and Melbourne Little Collins Street.
• Speakeasy: Secrets of the Green Fairy An advanced-difficulty 1920s-themed escape room set in the summer of 1922 in which players must unravel the secrets of a clandestine speakeasy before the police arrive. Available at Adelaide Rundle Mall and Melbourne Bourke Street.
• The Abandoned Cabin A horror-themed escape room with mild fright elements in which players seek shelter from a thunderstorm in an old cabin that may not be completely abandoned. Rated PG with mild horror themes. Available at Adelaide Rundle Mall and Melbourne Bourke Street.
• The Black Queen An intermediate-difficulty escape room set inside a dark castle in which players must use their senses and think like royalty to discover clues, understand the Black Queen, and find the key to escape. Available at Adelaide Rundle Mall and Melbourne Little Collins Street.
• Mafia: The Golden Ring The highest-difficulty escape room set in 1950s New York in which teams infiltrate a rival mob's diner hideout to retrieve the stolen Golden Ring and escape before the rival mob returns. Rated PG with adult themes. Available at Adelaide Rundle Mall and Melbourne Bourke Street.
• Standard Escape Standard escape room gameplay format accommodating 2–7 players for a 60-minute game session plus briefing and team photo (up to 90 minutes total). Designed for couples, families, friends, and smaller groups seeking a fun, new experience.
• Duel Adventure A unique team-vs-team gameplay format for 8–14+ players in which the group is split into two competing teams playing cat-and-mouse within the same room; after 30 minutes the teams swap roles with a 10–15 minute reset break. Designed for corporate events, school excursions, and birthday parties, and unique to Adventure Rooms.
• Gift Vouchers Prepaid gift vouchers that allow recipients to choose and book any escape room game at current pricing. Sold through the website and marketed for birthdays, Christmas, and other gifting occasions.

Quantifiable outcome

• Only 30% of teams successfully escape Adventure Rooms
• +2 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators6 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Timezone Australia: Large Australian family entertainment center operator with arcades, bowling, and attractions in shopping centers. Comparable indoor entertainment venue model targeting families and groups, but with a broader entertainment portfolio.
• Archie Brothers Cirque Electriq: Australian arcade and entertainment venue operator (Funlab group) with bowling, arcade games, and themed experiences. Competes for the same group entertainment dollar in Australian CBDs and entertainment districts.
• Holey Moley Australia: Australian mini-golf and bar entertainment venue operator targeting adults, corporate groups, and parties. Same discretionary entertainment category and group-booking customer as Adventure Rooms.
• Strike Australia: Australian bowling and entertainment venue operator (Funlab group) competing for the same group outing and corporate event customer in CBDs. Adjacent category with overlapping customer use cases (team building, birthday parties, hens/bucks).

Direct peers

• The Escape Game: US-based escape room chain with multiple themed rooms and high review ratings. Operates a comparable multi-venue, multi-city model targeting tourists, families, and corporate groups with 60-minute themed experiences.
• 60out Escape Rooms: Los Angeles-based escape room operator with multiple themed rooms in major US cities. Directly comparable venue format, theme-driven room design, and broad customer segment targeting.
• Escape Hunt plc: UK-listed global escape room operator with locations across the UK, Australia, and other markets. Direct competitor in the live escape room category with comparable multi-room, multi-city venue strategy and corporate team-building focus.

Regional players

• BEscape: Australian escape room operator with multiple themed venues. Direct competitor in the same Australian market with overlapping corporate team-building and group customer base.
• Riddler's Escape Rooms: Australian escape room chain with multiple venues, directly competing for the same CBD customer base in Australia. Comparable themed rooms and group-booking model.
• Exitus Australia: Australian escape room operator competing in the same domestic market. Comparable themed-room venue format and corporate/team-building customer overlap with Adventure Rooms in Australia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/adventureroomsmelbourne
• Instagraminstagram.com/adventureroomsmelbourne
• Xx.com/adventure_rooms

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adventure Rooms