Alliance Etiquettes

What Alliance Etiquettes does

Alliance Etiquettes (SASU Alliance Etiquettes) is a French private printing group founded circa 1954 as a family-owned business now in its third generation and led by CEO Olivier Laulan. The group operates as a buy-and-build alliance of 15 wholly-owned printing plants across France and Italy, employing more than 700 people, with headquarters at 123 rue Lucien Faure in Bordeaux and share capital of €16,738,813. Its core offering is custom label printing using a comprehensive range of techniques, including screen printing, letterpress, flexography, offset, digital offset, and digital printing, combined with finishing services such as hot and cold foil stamping, dome gilding, curved gilding, embossing, laminating, and varnishing. It serves brand owners in wines and spirits, gourmet food, perfumes and cosmetics, brewing, well-being, personal hygiene, food, and industrial sectors, with named enterprise customers across wine and cosmetics and an official partnership with the Concours Général Agricole since 2008.

The group's revenue model is project-based, with quote-driven pricing dependent on print technique, materials, finishes, quantity, and complexity. Distribution is primarily direct sales through the 15 production-site sales teams, supplemented by the Web4Labels client portal for order management and the Yetiq web-to-print platform (launched 2016) for SMB and agency self-service. The group runs three branded sub-offerings: Etincia, a premium pewter-label brand for luxury packaging; Curiosity, an integrated packaging design agency that publishes recurring Collections and special projects; and Yetiq, the self-serve e-commerce platform. Its production capacity includes 200+ million labels per month at the Tonutti site alone (Italy), and the group has pursued an active acquisition strategy, having acquired 11 printing companies since 2015, including the Italian platform Tonutti Tecniche Grafiche in 2022 and four additional companies (Imprimerie Berjon, L'Eperon, Impressions de l'Enclos, Groupe Samorani) in 2024.

The group's go-to-market is sales-led, with direct client relationships and industry trade shows (Paris Packaging Week, CFIA, Luxe Pack, SIMEI, Packaging Premiere) as the primary customer-acquisition channels, supported by multilingual (FR/EN/ES/IT) web presence and social media. Certifications include EcoVadis Bronze (2024, group-wide), FSC Chain of Custody across eight sites, Imprim'Vert across all French sites, and GDPR compliance. The company is privately held under family control, with no disclosed institutional investors, parent company, or external funding rounds; growth has been funded through organic operations and the acquisition-based consolidation strategy.

Name

Alliance Etiquettes

Legal name

SASU ALLIANCE ETIQUETTES

Website

https://www.allianceetiquettes.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Alliance Etiquettes is a French family-owned printing group operating 15 plants across France and Italy that produces custom premium labels using multiple printing and finishing techniques for wine, spirits, gourmet food, cosmetics, and luxury packaging brand owners.

Ownership category

akta.pro rank

Product category

Custom Label Manufacturing

NAICS

Commercial Printing (except Screen and Books) (323111)

SIC

Papers & Allied Products (2600), Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Pressure-Sensitive Labels (PSL) (IMALAKAA)

akta.pro secondary industries

Decoration & Branding Services (Printing, Hot Stamping, Metallization, Labeling) (IMALAJAN), Specialty & Functional Labels (Linerless, RFID/NFC, Braille, Smart) (IMALAKAK)

Keywords

• Custom label printing
• Premium packaging labels
• Web-to-print labels
• Pewter label manufacturing
• Flexographic printing services

Headquarters

HQ city

Pineuilh

HQ country

France

HQ region

Europe

Offices15 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Custom Label Printing Services: Core business generating revenue through printing custom labels for various industries. Services include design consultation, printing using multiple techniques (screen, flexo, offset, digital), and finishing services. Pricing based on complexity, quantity, materials, and techniques used.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Alliance Etiquettes is a French printing group operating 15 production sites across France and Italy that manufactures and prints custom labels for the wine, spirits, gourmet food, cosmetics, and industrial sectors. It delivers labels using multiple techniques (screen printing, letterpress, flexography, offset, digital offset, digital printing) combined with finishing techniques such as hot/cold foil stamping, embossing, laminating, varnishing, dome gilding, and curved gilding. It also offers premium pewter labels through its Etincia sub-brand and a self-serve web-to-print platform called Yetiq for simpler label orders.

Product overview

Alliance Etiquettes is a French printing group comprising 15 production sites across Europe, operating as a unified alliance rather than a single product. Its core offering is custom label printing across multiple techniques (screen printing, letterpress, flexography, offset, digital offset, digital) with a full range of embellishment finishes. The group is structured around two branded sub-offerings: Etincia, the premium pewter-label brand for high-end packaging, and Yetiq, the web-to-print self-service platform for simpler label orders. All customers also have access to the integrated packaging design agency Curiosity, which creates collections and special projects in collaboration with the production sites. A client-facing Web4Labels portal handles order management. Key acquisition targets have included Tonutti Tecniche Grafiche (Italy, 2022) and Imprimerie Berjon (France, 2024).

Differentiator

Problem solved

Functional benefit

Brands

• Etincia: Premium brand of Alliance Etiquettes specializing in unique, environmentally-friendly pewter solutions for high-end packaging. Pewter labels stand out for their brilliance, unique texture, and exceptional malleability, offering a wide range of finishes for limited edition and large production runs.
• Yetiq
• Curiosity

Products and services

• Custom Label Printing Services Custom label printing service using multiple printing techniques (screen, letterpress, flexography, offset, digital offset, digital) combined with a full range of embellishment finishes. Designed for brand owners in the wine, spirits, gourmet food, cosmetics, well-being, parapharmacy, food, and industrial sectors who need differentiated premium labels.
• Etincia Premium Pewter Labels Premium self-adhesive pewter labels with unique brilliance, texture, and malleability, offering a wide range of finishes for limited editions and large production runs, including bi-material solutions combining tin and paper. Targeted at high-end packaging for luxury wines, spirits, and cosmetics brands.
• Yetiq Web-to-Print Platform Self-serve web-to-print platform for creating and ordering simple, personalized self-adhesive labels on rolls using FSC-certified paper supports and water-soluble labels facilitating glass deposit and reuse. Targets SMEs, communications agencies, and independent contractors needing smaller, standardized label orders.
• Curiosity Packaging Design Services Integrated packaging design agency creating or refreshing brand identities with expertise across all available printing techniques to offer innovative, creative, economical, environmental, and operational label and packaging solutions. Produces Collections (Collection #01 through #05) and special projects such as lenticular printing, serving Alliance Etiquettes' customers.

Quantifiable outcome

• EcoVadis Bronze recognition achieved across all sites, placing Alliance Étiquettes in top 35% of companies for CSR engagement
• +2 more outcomes

Named customers3 records

Segments8 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• France ConsignecoreStrategic or Co-development PartnerAlliance Étiquettes is partner of France Consigne with its site 5 Sept Etiquette. This partnership supports packaging reuse solutions, aligning with the company's CSR commitments. France Consigne is a group of operators providing packaging reuse solutions, and the partnership demonstrates Alliance Étiquettes' environmental engagement.

Scale indicators5 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Fedrigoni: Italian premium paper and self-adhesive materials producer with strong wine label materials franchise. Comparable on premium beverage substrates and Italian/European production footprint, though broader in scope than Alliance Étiquettes.
• Constantia Flexibles: European-based flexible packaging and label manufacturer serving FMCG, pharma, and food. Comparable in label printing scope and European geographic presence, with broader packaging portfolio beyond labels.
• Avery Dennison: Global pressure-sensitive label materials and solutions provider with massive scale in wine & spirits, cosmetics and food labelling. Comparable to Alliance Étiquettes on label substrate and finished label categories but operating at significantly greater scale and geographic reach.
• CCL Industries: World's largest specialty label producer, including premium wine & spirits labels through CCL Container and Healthcare/Avery. Directly comparable end markets (luxury beverages, cosmetics) and label technologies, but at much larger global scale.

Direct peers

• Herma: German self-adhesive label specialist with strong European footprint across food, beverages, and cosmetics. Closely comparable on self-adhesive label technology (Yetiq's core format) and customer verticals.
• Skanem Group: Nordic-based label producer serving European beverage, food, and personal care brands. Comparable premium-label positioning and multi-country production footprint.
• Fort Dearborn: US-based premium label converter with strong wine, spirits and beverage segment exposure. Comparable premium embellishment techniques and multi-site consolidation model, though primarily North American.
• Etiq'Etains: French specialist in pewter/tin labels for luxury wines and spirits. Highly comparable niche technology overlap with Alliance Étiquettes' Etincia brand; smallest but most direct niche competitor.
• Multi-Color Corporation: Premium label converter with strong wine & spirits and personal care exposure, now part of CCL Industries. Direct comparable in terms of premium embellishment, customer mix, and consolidation-based growth strategy.
• Maestria: French premium label converter focused on wines & spirits, champagne and luxury packaging. Direct competitor to Alliance Étiquettes in the French premium wine/spirits label market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCn143NTHKC5i4JrjCiofKcA
• LinkedInlinkedin.com/company/allianceetiquettes
• Instagraminstagram.com/allianceetiquettes
• Pinterestpinterest.fr/ALLIANCEETIQUETTES
• Facebookfacebook.com/imprimerie-d3-840870289319730

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A11 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alliance Etiquettes