What Olympic Paints does

Olympic Paints is a privately-held, South African paint manufacturer and retailer founded in 1981 and registered as a sole proprietorship under the legal name Olympic Paints Prop. K&K Paint MNFS, headquartered in Lenasia, Johannesburg. The company formulates and sells interior and exterior water-based, eco-friendly paints, with its premium Platinum Plus range offering more than 1,000 colours across three luxury finishes (Suburban Bliss, Natural Elegance, Rugged Beauty). The broader portfolio includes Multipurpose Plus variants (3-in-1 Roof, 7-in-1 PVA), enamel products (Platinum Plus Ultimate Shine), primers, sealers, thinners, and painting accessories, alongside sample pots from R60 and full-size cans up to R1955. The business also operates the Olympic Colour Café, a physical experience centre in Centurion Mall, and publishes annual designer-curated colour collections (Mana by Zeanne Duminy, Fieldwork by Nisha Van Der Hoven).

The company serves three primary customer segments — residential homeowners, professional painters, and interior designers/decorators — primarily through a direct-to-consumer e-commerce storefront (olympicpaints.co.za) with free nationwide shipping across South Africa. Revenue is generated through one-time product sales rather than subscriptions, with no institutional funding rounds disclosed. Marketing leverages the VibrAInt colour visualiser tool, social media channels (Facebook, Instagram, YouTube, Pinterest, LinkedIn), email marketing through The Inspiration Club (offering 10% first-purchase discount), YouTube video content, and how-to guides. The operational footprint is single-country (South Africa), with no disclosed international expansion, no disclosed headcount, and no parent company or subsidiary structure.

Name

Olympic Paints

Legal name

Olympic Paints Prop. K&K Paint MNFS

Website

https://olympicpaints.co.za

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

51–100 employees

Short description

Olympic Paints is a South African paint manufacturer and retailer founded in 1981, selling premium water-based interior and exterior paints directly to homeowners, professional painters, and designers via e-commerce and the Olympic Colour Café in Centurion Mall.

Ownership category

akta.pro rank

Headquarters

HQ city

Johannesburg

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Paint and coating products: Direct product sales of interior and exterior paints, primers, preparation materials, brushes, rollers, and accessories through e-commerce and physical retail.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Olympic Paints manufactures and sells premium interior and exterior paints under the flagship Platinum Plus range, offering over 1,000 colours in three luxury PVA finishes plus Multipurpose Plus variants, enamels, primers, sealers, samples, and painting accessories. The company distributes directly to South African consumers through its own e-commerce site with free nationwide shipping and the Olympic Colour Café physical experience centre in Centurion Mall, supported by the proprietary VibrAInt colour visualisation tool and an annual colour collection forecasting programme.

Product overview

Olympic Paints is a South African paint manufacturer offering a comprehensive portfolio of interior and exterior paint products. The core product lines include Platinum Plus (premium water-based, eco-friendly paint with over 1,000 colours in three luxury finishes: Suburban Bliss, Natural Elegance, and Rugged Beauty), Multipurpose Plus (versatile paints for multiple surfaces including 3-in-1 Roof and 7-in-1 PVA), and enamel products. The company also provides preparation tools (brushes, rollers, drop sheets), primers, sealers, and sample products (sample pots from R60, sample kits with 5 hand-picked colours). Beyond physical products, Olympic Paints offers digital tools including VibrAInt (an online colour visualizer), Paint Calculator, and an Inspiration Club loyalty programme. The company operates the Olympic Colour Cafe retail experience in Centurion Mall and publishes annual colour collections (2025 and 2026) along with designer-curated collections. Established in 1981, the company has over 40 years of experience and offers free nationwide shipping across South Africa.

Differentiator

Problem solved

Functional benefit

Brands

• PlatinumPlus: Premium paint range with over 1,000 colours and three luxury finishes; water-based, eco-friendly, washable, and stain resistant
• Olympic Colour Cafe
• VibrAInt

Products and services

• Platinum Plus Olympic Paints' flagship premium interior and exterior paint line, offering over 1,000 colours in three luxury PVA finishes (Suburban Bliss, Natural Elegance, Rugged Beauty). Water-based, eco-friendly, washable, and stain resistant, targeted at homeowners, professional painters, and designers seeking premium finishes.
• Platinum Plus Ultimate Shine

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• VibraintcoreTechnology or IntegrationVibraint is a proprietary colour visualiser tool developed/associated with Olympic Paints. It functions as a pocket colour expert that shows customers how colours would appear in their actual home, helping them make confident colour selections before purchasing paint products.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Nippon Paint: Global paint major with growing presence across Africa. Operates across the same decorative, automotive, and industrial coating categories as Olympic but with vastly greater scale, R&D resources, and a multi-region distribution footprint that Olympic cannot match.
• Sherwin-Williams: Global paint and coatings leader with extensive architectural coatings and colour-tools capabilities. Comparable to Olympic in the premium decorative category (especially through consumer-facing retail) but operates at multibillion-dollar scale with thousands of storefronts worldwide.
• PPG Industries: One of the world's largest paint and coatings companies, serving architectural, industrial, and automotive end markets. Overlaps with Olympic in architectural coatings and competes indirectly through global retail brands, though PPG's portfolio and geographic footprint are vastly broader.

Direct peers

• Benjamin Moore: Premium North American paint brand known for curated colour libraries, designer collections, and quality water-based formulations. Mirrors Olympic's premium positioning, colour-expert narrative, and professional/DIY customer overlap, though at significantly greater scale and primarily North American distribution.
• Kansai Plascon Africa (Plascon): South Africa's largest paint manufacturer and Olympic's most direct domestic competitor, offering interior and exterior decorative paints through similar trade and retail channels. Comparable in category, customer base, and product breadth, though Plascon operates at significantly greater scale and via a multi-brand portfolio.
• Farrow & Ball: Premium designer-led paint brand with curated colour collections and eco-friendly formulations. Closely comparable to Olympic's Platinum Plus positioning on premium pricing, design-led collections, and a customer base of style-conscious homeowners — though Farrow & Ball operates across multiple geographies.
• Prominent Paints: South African paint manufacturer with a comparable product mix of interior, exterior, roof, and decorative paints sold through retail and trade channels. Overlaps directly with Olympic in customer segments (DIY homeowners, professional painters, contractors) and product category.
• Dulux (AkzoNobel South Africa): Global premium decorative paint brand (owned by AkzoNobel) with an established South African presence. Competes with Olympic in the same interior/exterior premium segment, with overlapping DIY and professional painter customer segments and comparable colour-library and visualisation tool strategies.

Regional players

• Sissons Paints: Regional paint manufacturer serving the Caribbean and parts of the African market with interior and exterior decorative paints. Comparable to Olympic in mid-scale regional manufacturing and product breadth, though it does not directly compete in the South African territory.

Emerging players

• Earthborn: Specialist eco-friendly and clay-based paint brand focused on sustainable, low-VOC formulations. Closely comparable to Olympic's eco-friendly Platinum Plus positioning on sustainability credentials, though Earthborn operates primarily in the UK with a more limited product range.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Olympic_Paints
• Facebookfacebook.com/olympicpaints.co.za
• LinkedInlinkedin.com/company/olympicpaints
• Instagraminstagram.com/olympicpaints
• Pinterestza.pinterest.com/olympic_paints
• Xx.com/OlympicPaints

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Olympic Paints