RACV Solar
RACV Solar is the solar panel and battery installation division of Royal Automobile Club of Victoria, serving residential homeowners and commercial customers across Melbourne and Victoria with Enphase- and Fronius-backed systems, EV chargers, and consumer financing.
- Company typePrivate
- Founded2010
- HeadquartersMelbourne, Australia
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What RACV Solar does
RACV Solar is the solar and battery installation division of Royal Automobile Club of Victoria (RACV) Limited, the 120+ year-old Victoria membership organization. The company sells and installs grid-connected solar photovoltaic systems for residential and commercial customers across Melbourne and the state of Victoria, with three core product packages — 6.6kW, 8kW, and 10kW capacity systems sized to household consumption profiles. Add-on offerings include solar batteries for energy storage, electric vehicle chargers, hot water heat pumps, and home electricity/gas plans distributed in partnership with Arcline Energy. Systems are built using premium third-party components, principally Enphase microinverters and Fronius inverter solutions, for which RACV Solar holds Gold Installer and Solutions Partner Plus certifications respectively.
The business is a sales-led installer that converts demand through the parent RACV's brand and distribution — leveraging the RACV website, RACV retail stores across Victoria, a dedicated phone sales line (1300 447 765), and RACV member communications. Pricing is quote-based rather than published, with an average system reference price around $7,300 AUD and a 3.99% p.a. consumer loan product offered through Plenti to lower upfront friction. RACV Solar generates revenue primarily from one-time hardware sales plus installation labor across residential and commercial contracts, with battery storage and EV chargers functioning as upsell modules. Government rebates, notably the Cheaper Home Batteries Program, are actively marketed as part of the conversion funnel. The company reports a 10+ year-experienced installation workforce and describes itself as one of the largest installers in Victoria, though it provides no revenue or installation volume figures.
RACV Solar firmographics
Firmographics- Name
- RACV Solar
- Legal name
- Royal Automobile Club of Victoria (RACV) Limited
- Website
- https://www.gippslandsolar.com.au
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- RACV Solar is the solar panel and battery installation division of Royal Automobile Club of Victoria, serving residential homeowners and commercial customers across Melbourne and Victoria with Enphase- and Fronius-backed systems, EV chargers, and consumer financing.
- Ownership category
- akta.pro rank
RACV Solar industry classification
Industry- Product category
- Solar Installation Services
- NAICS
- Power and Communication Line and Related Structures Construction (237130)
- SIC
- Electronic & Other Electrical Equipment (No Computer Equip) (3600)
- akta.pro primary industry
- Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)
Keywords
Where RACV Solar is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
RACV Solar business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Solar System Sales: One-time sale of solar panel systems (6.6kW, 8kW, 10kW packages) with installation. Revenue generated from hardware markup and installation labor. Cost estimates around $7,300 for average systems with potential annual savings of $1,329 for customers.
- Battery Storage Systems: Sale and installation of battery systems to store excess solar power. Complements solar panel sales as upsell opportunity.
- Commercial Solar Solutions: Low-risk commercial solar and battery solutions for businesses across various industries, targeting larger installations than residential.
- EV Charging Solutions: Sale and installation of electric vehicle home chargers, complementing solar offerings for complete clean energy home solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | 6.6kW Solar System - Suitable for 3-5 person households |
| One time/ perpetual license | Pay-as-you-go | 8kW Solar System - Suitable for 4-5 person households |
| One time/ perpetual license | Pay-as-you-go | 10kW Solar System - Suitable for 5+ person households |
| Others | Multi-year contract | Financing through Plenti Partner |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
RACV Solar product offering
Product offeringCore offering
RACV Solar designs, sells, and installs solar panel systems (6.6kW, 8kW, and 10kW packages) and battery storage solutions for residential homeowners, alongside dedicated commercial solar systems and batteries for businesses. Add-on offerings include EV chargers, hot water heat pumps, and home energy plans through partner Arcline Energy, with financing available via Plenti.
Product overview
RACV Solar offers a portfolio of solar energy solutions centered around three core solar system packages (6.6kW, 8kW, and 10kW capacity) designed for households of different sizes. These packages can be enhanced with add-on modules including solar panels, batteries for energy storage, electric vehicle chargers, and hot water heat pumps. The company also provides commercial-specific offerings including commercial solar systems and commercial batteries for business customers. Home energy plans are offered as an additional service through partner Arcline Energy. The product architecture follows a modular approach where customers can select base system packages and customize with add-on components based on their energy needs.
Differentiator
Problem solved
Functional benefit
Products and services
- 6.6kW Solar System Entry-level residential solar package designed for households of 3-5 people with 10-15kW daily average power consumption, requiring 10-14 panels. Includes installation and supports add-on solar batteries for excess power storage.
- 8kW Solar System Mid-range residential solar package designed for households of 4-5 people with 20-29kW daily average power consumption, requiring 20-24 panels. Includes installation and supports add-on solar batteries for excess power storage.
- 10kW Solar System Large-capacity residential solar package designed for households of 5+ people with 30+ kW daily average power consumption, requiring 25-30 panels. Includes installation and supports add-on solar batteries for excess power storage.
- Commercial Solar Systems Low-risk, high-return commercial solar solutions for businesses across various industries in Victoria to transition to cleaner energy and reduce operational electricity costs. Scaled for larger installations than residential packages.
- Solar Panels Premium solar panels from RACV Solar's vetted brand partners, supplied as part of system packages or standalone purchase with expert guidance on selecting the right panels for each roof.
- Batteries for Solar High-quality battery systems for residential solar installations to store excess power generated during the day for use when needed, reducing reliance on the grid and providing backup during outages. Eligible for government rebates through the Cheaper Home Batteries Program.
- Commercial Batteries Battery storage solutions for commercial properties to maximize self-consumption of solar energy and reduce business electricity costs.
- Electric Vehicle Chargers Energy-efficient home charging solutions for electric vehicles, with both residential and commercial EV charging options to complement solar installations and support clean energy home and business solutions.
- Hot Water Heat Pumps Quiet and energy-efficient hot water solutions for the home that can utilize excess solar power generated by rooftop solar systems.
- Home Energy Plans Simple and affordable electricity and gas plans with uncapped feed-in tariff for solar households, provided through partner Arcline Energy as a complement to RACV Solar installations.
Quantifiable outcome
- Average annual savings of $1,329 for households switching to solar (based on 3-4 person household with 20-29kWh daily usage and 8.5kW system)
- +1 more outcomes
Companies that use RACV Solar
Customer profileSegments2 records
Ideal customer profiles2 records
RACV Solar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
RACV Solar partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- EnphasecoreRACV Solar is an Enphase Gold Installer, specializing in Enphase microinverter technology for solar installations. This partnership provides access to premium microinverter technology with specialized installation expertise certified by Enphase.
- FroniuscoreRACV Solar holds Solutions Partner Plus status with Fronius, indicating advanced capabilities in Fronius inverter solutions. This partnership provides access to premium inverter technology with certified installation standards.
- New EnergyminorRACV Solar maintains industry membership/certification with New Energy, indicating participation and standing in the new energy sector ecosystem.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
RACV Solar competitors and assessment
Company assessmentDirect peers
- Solar Choice: Australia-wide solar installer comparison and installation network operating in Victoria. Directly competes with RACV Solar in residential and commercial rooftop solar and battery installation, with a similar quote-based model and access to multiple installer brands.
- Solahart: One of Australia's largest residential solar hot water and PV installers with national dealer networks. Competes head-to-head with RACV Solar in residential solar and battery installations across Victoria and Australia.
- Natural Solar: Australia-wide residential and commercial solar installer operating in Victoria. Competes directly with RACV Solar in rooftop solar and battery installations with a similar premium-brand positioning.
- Infinite Energy: Australian solar installer with national coverage including Victoria, focusing on residential and commercial solar and battery systems. Directly comparable in scale and customer segments to RACV Solar.
Broad incumbents
- AGL Energy (AGL Solar): Major Australian energy retailer that sells and installs residential and commercial solar and battery systems as part of a broader electricity and gas retail portfolio. Competes with RACV Solar across Victoria with stronger balance sheet and integrated energy offering.
- Origin Energy (Origin Solar): Large Australian energy retailer offering solar and battery solutions bundled with electricity plans. Directly competes with RACV Solar in residential solar, leveraging a national retail customer base.
- EnergyAustralia: Major Australian energy retailer that has expanded into residential solar and battery installation. Competes with RACV Solar in Victoria with the advantage of bundling solar with retail electricity and gas.
- Tesla Energy (Australia): Global energy company selling solar panels, Powerwall batteries, and integrated energy products in Australia. Competes with RACV Solar in residential solar-plus-storage installations, particularly in the premium battery segment.
Others
- Enphase Energy (Australia): Supplier of microinverter technology and battery systems that RACV Solar installs as an Enphase Gold Installer. Not a direct competitor, but a key technology partner whose installer network shapes the competitive landscape.
- Arcline Energy: Retail energy partner offering electricity and gas plans including uncapped feed-in tariffs to RACV Solar customers. Adjacent rather than directly competitive, but illustrates the energy retail integration that RACV Solar is moving toward.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
RACV Solar social profiles
Digital presenceRACV Solar compliance and trust
Trust signalCompliance3 records
RACV Solar financial estimates
Financial estimateRevenue estimate
Valuation estimate
RACV Solar leadership team
Management profileNumber of profiles
RACV Solar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RACV Solar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RACV Solar
What does RACV Solar do?
RACV Solar designs, sells, and installs solar panel systems (6.6kW, 8kW, and 10kW packages) and battery storage solutions for residential homeowners, alongside dedicated commercial solar systems and batteries for businesses. Add-on offerings include EV chargers, hot water heat pumps, and home energy plans through partner Arcline Energy, with financing available via Plenti.
Is RACV Solar a public or private company?
RACV Solar is a private company. It is classified as corporate owned and is currently operating.
When was RACV Solar founded?
RACV Solar was founded in 2010. It employs 101 to 250 people.
Where is RACV Solar based?
RACV Solar is headquartered in Melbourne, Australia, in the Oceania region.
How does RACV Solar make money?
Four revenue lines are on record. Solar System Sales are the primary driver. The others are battery Storage Systems, commercial Solar Solutions and EV Charging Solutions.
Who are RACV Solar's main competitors?
Direct peers on record are Solar Choice, Solahart, Natural Solar and Infinite Energy. Broad incumbents are AGL Energy (AGL Solar), Origin Energy (Origin Solar), EnergyAustralia and Tesla Energy (Australia). Others are Enphase Energy (Australia) and Arcline Energy.
Does RACV Solar have an API?
No public API is recorded for RACV Solar.
What industry is RACV Solar in?
RACV Solar's product category is Solar Installation Services. Its primary akta.pro industry code is EUAMABAB, Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System). Its NAICS code is 237130 and its SIC code is 3600.