RACV Solar

What RACV Solar does

RACV Solar is the solar and battery installation division of Royal Automobile Club of Victoria (RACV) Limited, the 120+ year-old Victoria membership organization. The company sells and installs grid-connected solar photovoltaic systems for residential and commercial customers across Melbourne and the state of Victoria, with three core product packages — 6.6kW, 8kW, and 10kW capacity systems sized to household consumption profiles. Add-on offerings include solar batteries for energy storage, electric vehicle chargers, hot water heat pumps, and home electricity/gas plans distributed in partnership with Arcline Energy. Systems are built using premium third-party components, principally Enphase microinverters and Fronius inverter solutions, for which RACV Solar holds Gold Installer and Solutions Partner Plus certifications respectively.

The business is a sales-led installer that converts demand through the parent RACV's brand and distribution — leveraging the RACV website, RACV retail stores across Victoria, a dedicated phone sales line (1300 447 765), and RACV member communications. Pricing is quote-based rather than published, with an average system reference price around $7,300 AUD and a 3.99% p.a. consumer loan product offered through Plenti to lower upfront friction. RACV Solar generates revenue primarily from one-time hardware sales plus installation labor across residential and commercial contracts, with battery storage and EV chargers functioning as upsell modules. Government rebates, notably the Cheaper Home Batteries Program, are actively marketed as part of the conversion funnel. The company reports a 10+ year-experienced installation workforce and describes itself as one of the largest installers in Victoria, though it provides no revenue or installation volume figures.

Name

RACV Solar

Legal name

Royal Automobile Club of Victoria (RACV) Limited

Website

https://www.gippslandsolar.com.au

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

RACV Solar is the solar panel and battery installation division of Royal Automobile Club of Victoria, serving residential homeowners and commercial customers across Melbourne and Victoria with Enphase- and Fronius-backed systems, EV chargers, and consumer financing.

Ownership category

akta.pro rank

Product category

Solar Installation Services

NAICS

Power and Communication Line and Related Structures Construction (237130)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)

Keywords

• Solar panel installation
• Battery storage systems
• Residential solar
• Commercial solar
• EV charging solutions

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Solar System Sales: One-time sale of solar panel systems (6.6kW, 8kW, 10kW packages) with installation. Revenue generated from hardware markup and installation labor. Cost estimates around $7,300 for average systems with potential annual savings of $1,329 for customers.
2. Battery Storage Systems: Sale and installation of battery systems to store excess solar power. Complements solar panel sales as upsell opportunity.
3. Commercial Solar Solutions: Low-risk commercial solar and battery solutions for businesses across various industries, targeting larger installations than residential.
4. EV Charging Solutions: Sale and installation of electric vehicle home chargers, complementing solar offerings for complete clean energy home solutions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

RACV Solar designs, sells, and installs solar panel systems (6.6kW, 8kW, and 10kW packages) and battery storage solutions for residential homeowners, alongside dedicated commercial solar systems and batteries for businesses. Add-on offerings include EV chargers, hot water heat pumps, and home energy plans through partner Arcline Energy, with financing available via Plenti.

Product overview

RACV Solar offers a portfolio of solar energy solutions centered around three core solar system packages (6.6kW, 8kW, and 10kW capacity) designed for households of different sizes. These packages can be enhanced with add-on modules including solar panels, batteries for energy storage, electric vehicle chargers, and hot water heat pumps. The company also provides commercial-specific offerings including commercial solar systems and commercial batteries for business customers. Home energy plans are offered as an additional service through partner Arcline Energy. The product architecture follows a modular approach where customers can select base system packages and customize with add-on components based on their energy needs.

Differentiator

Problem solved

Functional benefit

Products and services

• 6.6kW Solar System Entry-level residential solar package designed for households of 3-5 people with 10-15kW daily average power consumption, requiring 10-14 panels. Includes installation and supports add-on solar batteries for excess power storage.
• 8kW Solar System Mid-range residential solar package designed for households of 4-5 people with 20-29kW daily average power consumption, requiring 20-24 panels. Includes installation and supports add-on solar batteries for excess power storage.
• 10kW Solar System Large-capacity residential solar package designed for households of 5+ people with 30+ kW daily average power consumption, requiring 25-30 panels. Includes installation and supports add-on solar batteries for excess power storage.
• Commercial Solar Systems Low-risk, high-return commercial solar solutions for businesses across various industries in Victoria to transition to cleaner energy and reduce operational electricity costs. Scaled for larger installations than residential packages.
• Solar Panels Premium solar panels from RACV Solar's vetted brand partners, supplied as part of system packages or standalone purchase with expert guidance on selecting the right panels for each roof.
• Batteries for Solar High-quality battery systems for residential solar installations to store excess power generated during the day for use when needed, reducing reliance on the grid and providing backup during outages. Eligible for government rebates through the Cheaper Home Batteries Program.
• Commercial Batteries Battery storage solutions for commercial properties to maximize self-consumption of solar energy and reduce business electricity costs.
• Electric Vehicle Chargers Energy-efficient home charging solutions for electric vehicles, with both residential and commercial EV charging options to complement solar installations and support clean energy home and business solutions.
• Hot Water Heat Pumps Quiet and energy-efficient hot water solutions for the home that can utilize excess solar power generated by rooftop solar systems.
• Home Energy Plans Simple and affordable electricity and gas plans with uncapped feed-in tariff for solar households, provided through partner Arcline Energy as a complement to RACV Solar installations.

Quantifiable outcome

• Average annual savings of $1,329 for households switching to solar (based on 3-4 person household with 20-29kWh daily usage and 8.5kW system)
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• EnphasecoreTechnology or IntegrationRACV Solar is an Enphase Gold Installer, specializing in Enphase microinverter technology for solar installations. This partnership provides access to premium microinverter technology with specialized installation expertise certified by Enphase.
• FroniuscoreTechnology or IntegrationRACV Solar holds Solutions Partner Plus status with Fronius, indicating advanced capabilities in Fronius inverter solutions. This partnership provides access to premium inverter technology with certified installation standards.
• New EnergyminorOthersRACV Solar maintains industry membership/certification with New Energy, indicating participation and standing in the new energy sector ecosystem.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Solar Choice: Australia-wide solar installer comparison and installation network operating in Victoria. Directly competes with RACV Solar in residential and commercial rooftop solar and battery installation, with a similar quote-based model and access to multiple installer brands.
• Solahart: One of Australia's largest residential solar hot water and PV installers with national dealer networks. Competes head-to-head with RACV Solar in residential solar and battery installations across Victoria and Australia.
• Natural Solar: Australia-wide residential and commercial solar installer operating in Victoria. Competes directly with RACV Solar in rooftop solar and battery installations with a similar premium-brand positioning.
• Infinite Energy: Australian solar installer with national coverage including Victoria, focusing on residential and commercial solar and battery systems. Directly comparable in scale and customer segments to RACV Solar.

Broad incumbents

• AGL Energy (AGL Solar): Major Australian energy retailer that sells and installs residential and commercial solar and battery systems as part of a broader electricity and gas retail portfolio. Competes with RACV Solar across Victoria with stronger balance sheet and integrated energy offering.
• Origin Energy (Origin Solar): Large Australian energy retailer offering solar and battery solutions bundled with electricity plans. Directly competes with RACV Solar in residential solar, leveraging a national retail customer base.
• EnergyAustralia: Major Australian energy retailer that has expanded into residential solar and battery installation. Competes with RACV Solar in Victoria with the advantage of bundling solar with retail electricity and gas.
• Tesla Energy (Australia): Global energy company selling solar panels, Powerwall batteries, and integrated energy products in Australia. Competes with RACV Solar in residential solar-plus-storage installations, particularly in the premium battery segment.

Others

• Enphase Energy (Australia): Supplier of microinverter technology and battery systems that RACV Solar installs as an Enphase Gold Installer. Not a direct competitor, but a key technology partner whose installer network shapes the competitive landscape.
• Arcline Energy: Retail energy partner offering electricity and gas plans including uncapped feed-in tariffs to RACV Solar customers. Adjacent rather than directly competitive, but illustrates the energy retail integration that RACV Solar is moving toward.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/racv_solar
• Facebookfacebook.com/racvsolar
• LinkedInlinkedin.com/company/gippsland-solar

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RACV Solar