Clinique d’Hygiène Dentaire

What Clinique d’Hygiène Dentaire does

Clinique d'Hygiène Dentaire (CHD) is a Swiss dental clinic group operating six locations across the cantons of Geneva and Vaud (Geneva Eaux-Vives, Geneva Cornavin, Meyrin, Lausanne Bessières, Lausanne Sallaz, and Yverdon-les-Bains). Founded in 2016 and headquartered in Geneva, CHD is privately held by three practicing health professionals and is structured across three Swiss legal entities (CHD Clinique d'Hygiène Dentaire Sàrl, HD Clinics SA, CHD Meyrin SA). The group delivers a full multi-specialty dental portfolio organized into five clinical pillars plus a pediatric vertical: Hygiene & Prevention (the historical core and explicit 'No. 1' positioning), General Dentistry, Cosmetic Dentistry, Oral Surgery (including All-on-4/6/8 full-arch implants, wisdom-tooth extraction, gum grafts), Orthodontics (Invisalign, ceramic and traditional braces), and CHD Kids. Underlying technology is standard modern dental equipment (digital radiography, dental imaging, in-house laboratory with ceramists in Meyrin) supplemented by patient-comfort amenities such as memory-foam chairs and Netflix during sessions.

The business operates a direct-to-consumer, fee-for-service model with transparent unit pricing (Clean Formula CHF 140, Complete Formula CHF 190, at-home whitening CHF 390, implant + crown from CHF 2,900, veneers from CHF 1,000 per unit) and a 24-month interest-free instalment payment option subject to credit. Patient access is provided through 24/7 online booking via the Dentagest platform, phone, WhatsApp, email, in-person walk-ins, and a dedicated emergency line offering same-day/24-hour appointments. Demand generation combines owned content (CHD Magazine, YouTube TALK series), full social-channel presence (Facebook, Instagram, TikTok, LinkedIn), earned media in Swiss press (Bilan, Le Temps, RTS, Radio Lac), and organic SEO. The proprietary CHD Insurance program functions as a continuity/financing overlay, and the clinic accepts multiple Swiss social-assistance reimbursement schemes, broadening the price-sensitive patient base.

Operational positioning is differentiated by extended hours (7am-9pm weekdays, 8am-5pm Saturday), a 24/7 emergency service, sedation options (laughing gas, general anaesthetic), and a 'no-judgment' patient experience aimed at dental-phobic patients. CHD holds the Premium Dental Clinics label (first in Switzerland), Greenviu ecology certification, and certified membership in the Foundation for Excellence in Dentistry, supported by a 4.9/5 Google rating across 3,295 reviews. Revenue is not publicly disclosed, no external institutional funding is referenced, and no M&A activity is recorded.

Name

Clinique d’Hygiène Dentaire

Legal name

CHD Clinique d'Hygiène Dentaire Sàrl

Website

https://cliniquehygienedentaire.ch

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Clinique d'Hygiène Dentaire (CHD) is a Swiss dental clinic group operating six locations across Canton of Geneva and Canton of Vaud, delivering hygiene, general, cosmetic, surgical, orthodontic, and pediatric dental services to adult and child consumers on a fee-for-service basis with a proprietary CHD Insurance program.

Ownership category

akta.pro rank

Product category

Dental Care Services

NAICS

Offices of Dentists (621210)

SIC

Services-Health Services (8000)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Routine Dental Prophylaxis (Cleanings) (HLABAHAA), Membership/Subscription & Direct-Pay General Dentistry Practices (HLABAAAI)

Keywords

• Dental hygiene services
• General dentistry
• Cosmetic dentistry
• Orthodontics services
• Oral surgery

Headquarters

HQ city

Genève

HQ country

Switzerland

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Dental Consultation and Treatment Services: One-time and recurring dental services including hygiene and prevention, general dentistry, cosmetic dentistry, oral surgery, and orthodontics for adults and children. Revenue generated through fee-for-service model with individual treatment pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Clinique d'Hygiène Dentaire operates a network of six dental clinics across Switzerland's Cantons of Geneva and Vaud, delivering hygiene and prevention, general dentistry, cosmetic dentistry, orthodontics (including Invisalign), oral surgery (implants, extractions, gum grafts), pediatric care under CHD Kids, and 24-hour emergency dental services. The group sells its services through unit pricing with bundled formulas (Complete Formula at 190 CHF, Clean Formula at 140 CHF, Shiny Formula at 390/750 CHF) and offers 24-month interest-free instalment payments. It also operates a proprietary CHD Insurance program and provides online appointment booking via the Dentagest platform.

Product overview

Clinique d'Hygiène Dentaire (CHD) is a Swiss dental clinic chain offering a comprehensive portfolio of dental services across six locations in Geneva, Meyrin, Lausanne, and Yverdon. The clinic operates on a multi-service model combining core dental specialties: Hygiene & Prevention (teeth cleaning, periodontology), General Dentistry (check-ups, fillings, crowns), Orthodontics (including Invisalign), Cosmetic Dentistry (whitening, veneers), and Oral Surgery (implants, extractions). The portfolio also includes specialized pediatric care under CHD Kids, emergency dental services available 24/7, and proprietary insurance and membership programs. Services are offered through three main pricing formulas (Complete, Clean, and Shiny) and are delivered with patient comfort amenities including Netflix during sessions and memory foam chairs.

Differentiator

Problem solved

Functional benefit

Products and services

• Hygiene & Prevention Dental hygiene and prevention services including teeth cleaning, polishing, scaling, non-surgical periodontology, and fluoride treatments for adults and children. Positions CHD as the No. 1 in Hygiene and Prevention in the Swiss Romande region.
• General Dentistry Comprehensive dental medicine including check-ups, cavity treatment, dental crowns, root canal treatment, inlays/onlays, night guards for bruxism, and adult orthodontics for adults.
• Cosmetic Dentistry Aesthetic treatments including teeth whitening (at-home and in-clinic), dental veneers, dental jewelry, and tooth alignment using aligners for adult patients seeking smile makeovers.
• Oral Surgery Surgical procedures including dental implants (with All-on-4, All-on-6, and All-on-8 protocols), wisdom teeth extraction, gum grafting, and surgical periodontology.
• Orthodontics (Invisalign and aligners) Orthodontic treatments including traditional braces, ceramic braces, and Invisalign clear aligners for adults and children/adolescents.
• CHD Kids (Pediatric Dentistry) Specialized pediatric dental care including children's check-ups, teeth cleaning, cavity treatment, fissure sealants, orthodontics for children and adolescents, and prevention-focused positive first dental experiences.
• 24-Hour Dental Emergency Service 24-hour emergency dental services for urgent dental issues across all six clinic locations in Geneva, Meyrin, Lausanne, and Yverdon, with rapid appointment scheduling.
• CHD Insurance Program Proprietary dental insurance/membership program designed to make dental care accessible on an ongoing basis, based on patient responsibility and quality-of-care principles, fostering loyalty and continuous care coverage.

Quantifiable outcome

• 4.9/5 Google rating from 3295 reviews
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• DentagestcoreTechnology or IntegrationDentagest provides the online appointment booking platform used by CHD across all clinic locations. Patients book appointments through Dentagest links integrated into the CHD website, enabling 24/7 online scheduling with clinic-specific booking flows.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Bupa Dental Care: Large UK and international dental clinic network offering general, cosmetic, and specialist dentistry under an insurance-linked brand. Comparable as a multi-site dental services incumbent with an integrated insurance/affiliation model analogous to CHD Insurance.
• Dentix: International dental clinic chain offering general dentistry, orthodontics, implants, and cosmetic services through a multi-location model. Comparable as a large-format dental services operator, though primarily active in Southern Europe and Latin America rather than Switzerland.
• Colosseum Dental Group: Large pan-European dental group operating clinics across multiple countries including Switzerland. Comparable as a broad incumbent in the same dental services category, with greater scale and geographic diversification than CHD.

Direct peers

• Zahnarztzentrum.ch: One of the largest dental clinic chains in Switzerland with a broad multi-location footprint offering general dentistry, hygiene, orthodontics, and emergency care. Directly comparable as a Swiss multi-clinic dental service operator competing for similar patients.
• Swiss Smile: Premium Swiss dental brand with multiple locations offering general dentistry, cosmetic dentistry, and orthodontics. Closely comparable to CHD in targeting affluent Swiss consumers with a full-service, premium-positioned dental offering.
• Adent Cliniques Dentaires: Swiss multi-location dental clinic group operating across multiple cantons with hygiene, general dentistry, implantology, and orthodontic services. Highly comparable to CHD on multi-clinic Swiss consumer dental model, though not exclusively positioned on hygiene/prevention.

Emerging players

• PlusDental (PlusDental Group): European dental chain with a strong focus on clear-aligner orthodontics combined with in-clinic general dentistry. Comparable as a scaling dental services brand overlapping CHD's orthodontics and cosmetic service lines, though more digitally native.
• Dentaprime: European dental clinic chain specializing in dental implants with in-house laboratory and same-day treatment models. Comparable to CHD's oral surgery and implant offering (from 2,900 CHF) with a similar multi-specialty, high-throughput clinic format.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCv8PQqBpl8K-5RSjBDKKHjA
• Facebookfacebook.com/cliniquehygienedentaire
• LinkedInlinkedin.com/company/chdcliniquehygi%C3%A8nedentaire/?originalSubdomain=ch
• Instagraminstagram.com/cliniquehygienedentaire
• TikToktiktok.com/@cliniquehygienedentaire

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clinique d’Hygiène Dentaire