Heins Contracting
Heins Contracting is a family-owned Madison, Wisconsin exterior contractor serving Southern Wisconsin homeowners since 2015, installing roofing, siding, windows, gutters, and storm-damage repairs under top-tier manufacturer certifications (GAF Master Elite, James Hardie Preferred, Andersen Certified) with a 10-year workmanship warranty.
- Company typePrivate
- Founded2017
- HeadquartersMadison, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Heins Contracting does
Heins Contracting is a privately held, family-owned home exterior construction company founded in 2015 and headquartered in Madison, Wisconsin, with a second office in Waukesha (Pewaukee) serving the greater Milwaukee metro. The firm operates as a single integrated service provider for residential and small commercial exteriors, with roofing accounting for approximately half of project volume, supplemented by siding, windows, gutters and gutter protection, ice dam removal, and storm damage repair across Southern Wisconsin (Dane and Waukesha counties).
The core technology is installation craftsmanship and project management for Midwest-appropriate exterior systems, anchored by top-tier manufacturer certifications: GAF Master Elite and 2-Star President's Club for asphalt shingles, James Hardie Preferred Contractor and LP SmartSide Master Certified for fiber cement and engineered wood siding, Andersen Certified Installer for windows, and North Country Slate and Brava certified installer status for premium roofing alternatives. All projects carry a 10-year workmanship warranty layered over manufacturer warranties, and most asphalt shingle roof replacements are reportedly completed in a single day.
The business model is project-based, quote-driven, and transactional. Revenue is generated through one-time installation contracts plus ancillary insurance-claim-assisted storm damage work and professional services around financing facilitation. The go-to-market is direct field sales: estimators conduct free on-site assessments, present clear pricing, and manage projects from estimate through completion. Lead generation combines an educational blog (50+ articles), local SEO via service-area pages, organic social media, the annual "Roofing a Vet" community program (running since 2019), and customer reviews (4.8 Google, 5.0 on other platforms, Madison.com People's Choice awards in 2024 and 2025). Financing through Payzer offers zero-interest and extended-APR options for qualified homeowners. The customer base is predominantly distributed residential homeowners with episodic small-to-mid-market commercial projects (for example, a 4-building condo association re-roof).
Heins Contracting firmographics
Firmographics- Name
- Heins Contracting
- Legal name
- Heins Contracting
- Website
- http://heinscontracting.com/
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Heins Contracting is a family-owned Madison, Wisconsin exterior contractor serving Southern Wisconsin homeowners since 2015, installing roofing, siding, windows, gutters, and storm-damage repairs under top-tier manufacturer certifications (GAF Master Elite, James Hardie Preferred, Andersen Certified) with a 10-year workmanship warranty.
- Ownership category
- akta.pro rank
Where Heins Contracting is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Heins Contracting business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Roofing Services: One-time project-based revenue from asphalt shingle, slate, and synthetic tile roof installation. Makes up approximately half of company work volume. Most roof replacements completed in single day.
- Siding Installation: Revenue from James Hardie fiber cement and LP SmartSide engineered wood siding installation. Preferred/Main certified status with manufacturers.
- Window Installation: Revenue from Andersen and Polaris window installation across multiple material types (vinyl, fiberglass, aluminum, composite, wood).
- Gutters and Ice Dam Removal: Seamless gutter systems and gutter protection installation, plus specialized ice dam removal services.
- Storm Damage Repair: Insurance claim assistance and repair work following storm damage across roofing, siding, and gutters.
- Financing Services: Partner financing options offered to customers including zero interest periods and extended payment plans. Company facilitates third-party financing through Payzer.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | 6 months zero interest financing |
| Other | Multi-year contract | 3 months zero interest + extended financing |
| Other | Multi-year contract | Extended payment plan |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Heins Contracting product offering
Product offeringCore offering
Heins Contracting is a family-owned exterior home construction company that installs roofing, siding, windows, gutters, and gutter protection, and provides ice dam removal and storm damage repair for residential and commercial properties across Southern Wisconsin. Installations are performed by certified crews for leading manufacturers (GAF, James Hardie, LP SmartSide, Andersen, North Country Slate, Brava, Polaris), supported by direct project management and a 10-year workmanship warranty.
Product overview
Heins Contracting is a family-owned home exterior construction company serving Southern Wisconsin since 2015. The company operates as a single integrated service provider offering roofing, siding, windows, gutters, gutter protection, ice dam removal, and storm damage repair. Their core product portfolio centers on installation services using certified partnerships with major manufacturers: GAF asphalt shingles (as Master Elite contractor), North Country Slate and Brava for roofing; James Hardie, LP SmartSide, and CertainTeed for siding; and Andersen and Polaris for windows. All projects include a 10-year workmanship warranty, with financing options available for qualified homeowners.
Differentiator
Problem solved
Functional benefit
Products and services
- Roofing Installation Services
Quantifiable outcome
- Most roof replacements completed in single day
- +1 more outcomes
Companies that use Heins Contracting
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Heins Contracting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Heins Contracting partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- GAFcoreGAF Master Elite and 2-Star President's Club contractor status. Only top 3% of roofers achieve Master Elite certification. Allows Heins Contracting to install GAF's full product line and register extended warranty options that uncertified contractors cannot access. Certification requires ongoing training, installation audits, and accountability programs.
- James HardiecoreJames Hardie Preferred Contractor status for fiber cement siding. Certification indicates adherence to manufacturer's specifications for proper installation, which ensures product warranty is honored.
- LP Building Solutions (LP SmartSide)coreMaster Certified through LP's Remodelers Edge program for engineered wood siding. Certification ensures boards are cut, fastened, spaced, and finished per LP specifications for proper warranty coverage.
- Andersen Windows & DoorscoreAndersen Certified Installer status. As a certified installer, Heins Contracting's installation methods protect customer warranties and ensure windows perform as engineered.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Heins Contracting competitors and assessment
Company assessmentMarket position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Heins Contracting social profiles
Digital presenceHeins Contracting financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heins Contracting leadership team
Management profileNumber of profiles
Profiles1 record
Heins Contracting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heins Contracting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heins Contracting
What does Heins Contracting do?
Heins Contracting is a family-owned exterior home construction company that installs roofing, siding, windows, gutters, and gutter protection, and provides ice dam removal and storm damage repair for residential and commercial properties across Southern Wisconsin. Installations are performed by certified crews for leading manufacturers (GAF, James Hardie, LP SmartSide, Andersen, North Country Slate, Brava, Polaris), supported by direct project management and a 10-year workmanship warranty.
Is Heins Contracting a public or private company?
Heins Contracting is a private company. It is classified as family owned and is currently operating.
When was Heins Contracting founded?
Heins Contracting was founded in 2017. It employs 1 to 10 people.
Where is Heins Contracting based?
Heins Contracting is headquartered in Madison, United States, in the North America region.
How does Heins Contracting make money?
Six revenue lines are on record. Roofing Services are the primary driver. The others are siding Installation, window Installation, gutters and Ice Dam Removal, storm Damage Repair and financing Services.
Does Heins Contracting have an API?
No public API is recorded for Heins Contracting.