Concreto Móvil

What Concreto Móvil does

Concreto Móvil (legal entity DIREXION) is a Nuevo León, Mexico-based industrial equipment company founded in 2007 that manufactures, sells, and rents mobile concrete batching plants. Its flagship product, the Modelo 08CM50, is a self-contained concrete production unit mounted on a truck, chassis, or trailer, capable of producing fresh concrete on-site starting from 1 m³ at a rate of 8 m³ per load and 35–50 m³ per hour. The company targets construction, infrastructure, mining, prefabricated concrete, housing, and shotcrete (bolsacreto) customers across Mexico, positioning on-site production as a way to eliminate transportation costs and concrete waste, claiming 30% concrete cost savings relative to traditional methods.

The core technology stack centers on the proprietary Sistema Intelmix, an intelligent control system embedded into the Modelo 08CM50 that handles mix design, aggregate quantity control, automatic vibration activation, intelligent water and additive dosing, movement reporting, and ticket printing via a digital meter. The platform is differentiated by small-batch flexibility (from 1 m³), the ability to produce multiple concrete types (pumpable, mortar, MR, CCR, FC'S) without retardant additives, hydraulic mixer rotation and lift, neoprene conveyor belts with industrial chain core, automatic pneumatic vibrators, retractable cleaning hoses, and custom vehicle branding.

Commercially, Concreto Móvil operates a dual sales-and-rental go-to-market, with direct customer engagement via phone, WhatsApp, email, and a digital presence spanning Facebook, Instagram, LinkedIn, YouTube, TikTok, and a content blog. Pricing is quote-based; rental terms are offered on monthly, semi-annual, and annual durations, while equipment sales are positioned as one-time purchases "at highly competitive" prices. All equipment is manufactured in Mexico with national delivery and support coverage, and customer support is delivered through a dedicated post-sales channel.

Name

Concreto Móvil

Legal name

DIREXION

Website

https://concretomovil.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Concreto Móvil (DIREXION), founded in 2007 in Nuevo León, Mexico, manufactures, sells, and rents mobile concrete batching plants (Modelo 08CM50) with its proprietary Intelmix control system, serving construction, infrastructure, mining, and prefabricated concrete customers across Mexico.

Ownership category

akta.pro rank

Product category

Mobile Concrete Batching Equipment

NAICS

Construction Machinery Manufacturing (333120), Agriculture, Construction, and Mining Machinery Manufacturing (3331)

SIC

Construction Machinery & Equip (3531), Construction, Mining & Materials Handling Machinery & Equip (3530)

akta.pro primary industry

Concrete Equipment (Mixers, Pumps, Batching) (IMAHAAAK)

akta.pro secondary industry

Concrete & Cement Equipment Vehicle Manufacturing (Mixers/Pumps/Batching Trucks) (IMACAFAF)

Keywords

• Mobile concrete batching plants
• Concrete equipment rental
• On-site concrete production
• Concrete dosing machinery
• Construction equipment manufacturing

Headquarters

HQ city

General Escobedo

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Sales: One-time sale of mobile concrete batching plants (Modelo 08CM50). Manufactured in Mexico with highly competitive pricing. Includes customization options and custom branding.
2. Equipment Rental: Recurring rental revenue from mobile concrete plants with flexible terms: monthly, semi-annual, and annual contracts. Equipment delivered throughout Mexico with national coverage.
3. Customer Support Services: Sales and support services for existing customers, including technical assistance and parts support.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Concreto Móvil manufactures, sells, and rents mobile concrete batching plants, with the Modelo 08CM50 as its flagship product. The plant is mounted on a truck, chassis, or trailer and produces concrete on-site starting from 1 m³ at speeds of 35-50 m³/hour. The equipment features the proprietary Sistema Intelmix intelligent control system for mix design, production tracking, aggregate and water control, and ticket printing. The company serves customers in Mexico through direct sales and flexible rental terms (monthly, semi-annual, annual).

Product overview

Concreto Móvil offers a portfolio of mobile concrete batching solutions built around the Modelo 08CM50 as the core product. This truck-mounted plant produces concrete on-site from 1 m3, eliminating waste and reducing costs. The Sistema Intelmix provides intelligent control capabilities including mix design, production tracking, and ticket printing. The company provides two commercial models: direct purchase (Venta) for companies with continuous concrete needs, and flexible rental (Renta) with monthly, semi-annual, or annual terms. All equipment is manufactured in Mexico with delivery available throughout the country.

Differentiator

Problem solved

Functional benefit

Products and services

• Modelo 08CM50 Mobile Concrete Batching Plant Mobile concrete batching plant manufactured in Mexico, mounted on a truck, chassis, or trailer, capable of producing concrete on-site from 1 m³. Features 2,800L water tank, sand and gravel hoppers, cement silo, hydraulic mixer with 11-inch worm, neoprene conveyor belt, digital measurement system, and ticket printer. Used by construction companies, infrastructure developers, mining operations, and prefabricated concrete manufacturers.
• Direct Equipment Sales (Venta) Direct purchase option for mobile concrete batching plants, targeted at companies with continuous concrete production needs. Includes customization options and custom branding, with quote-based pricing. Contact via email ([email protected]) or phone.
• Equipment Rental (Renta) Rental of mobile concrete batching plants with flexible contract terms: monthly, semi-annual, or annual options. Customers specify location, production volume, and type of work. Equipment delivered throughout Mexico with national coverage. Contact via phone (8125166858, 8141661008) or WhatsApp.

Quantifiable outcome

• 30% cost savings on concrete production costs
• +2 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Liebherr: Liebherr is a global broad-line construction equipment manufacturer that includes concrete batching and mixing systems. Comparable as a much larger incumbent with overlapping product, but operates across many equipment categories beyond concrete.
• XCMG: XCMG (China) is a major construction machinery manufacturer offering concrete mixing/batching plants, pumps and a broad heavy-equipment portfolio. Competes globally on price in concrete equipment.
• SANY Group: SANY (China) is a global construction machinery conglomerate producing concrete batching plants, pumps, and mixers alongside a wide portfolio of heavy equipment. Broad incumbent competing on price globally with overlapping concrete-plant product.

Direct peers

• ELKON: ELKON (Turkey) specializes in concrete batching plants — both stationary and mobile — for global customers. Direct comparable in product category (mobile batching plants) and typical customer base (contractors, infrastructure developers).
• MEKA Concrete Plants: MEKA (Turkey) manufactures concrete batching and mixing plants and crushers. Direct overlap with Concreto Móvil's batching plant product line and active exporter to Latin America.
• CIFA: CIFA (Italy, part of Zoomlion) designs and manufactures concrete batching and mixing equipment, including mobile plants. Comparable product/market overlap with Concreto Móvil, with broader scale and dealer network.
• Putzmeister: Putzmeister is a German-owned global manufacturer of concrete batching, mixing, and pumping equipment. Highly comparable as a direct competitor in mobile/semi-mobile concrete batching plants serving construction and mining customers — exactly the category in which Concreto Móvil operates.
• Schwing Stetter: Schwing Stetter (Germany/India) is one of the world's largest manufacturers of concrete batching plants, truck mixers, and concrete pumps. Direct product overlap with Concreto Móvil's mobile batching plant, and a global footprint that competes head-to-head in emerging markets including Latin America.

Others

• CEMEX (Mexican concrete producer): CEMEX is the dominant Mexican/global producer of ready-mix concrete and cement. While not a direct competitor in equipment manufacturing, CEMEX's ready-mix network is the incumbent supply alternative Concreto Móvil's mobile batching equipment displaces — a key adjacent player defining the market.
• Holcim México: Holcim (formerly LafargeHolcim) operates cement and ready-mix concrete plants in Mexico. Adjacent reference competitor on the demand side: large established ready-mix networks whose customers Concreto Móvil's mobile batching equipment targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC5RFp3gedKn-DfjthuJjRSA
• Facebookfacebook.com/concretomovilmx
• LinkedInlinkedin.com/company/concretomovil
• Instagraminstagram.com/concretomovil
• TikToktiktok.com/@concretomovil

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Concreto Móvil