Subsea Energy Australia

What Subsea Energy Australia does

Subsea Energy Australia (SEA) is a not-for-profit industry association and self-described peak body for the Australian subsea sector, founded in 2008 at the initiative of the Western Australian Department of Commerce and incorporated as a not-for-profit in early 2009. Operating from Level 7, 191 St Georges Terrace in Perth, SEA runs on a paid core of two staff (General Manager Sadie Cetrone and Executive Assistant Megan Gannaway) supported by a volunteer Board drawn from member companies spanning operators, large contractors, SMEs, research institutions and government. Its mission is to make Australian subsea capabilities visible domestically and internationally and to act as a national forum for collaboration, diversification and technology development across the entire supply chain.

SEA's offering is a portfolio of programs rather than a discrete product. Commercial revenue derives from tiered annual membership subscriptions (AUD $330 for a micro local business up to AUD $3,850 for large organisations >500 employees, with Innovation/Research membership at $1,925 and partner pricing negotiated individually), plus event-based income from Sundowners, Coffee Club, Get WISER sessions, Masterclasses, the annual Subsea Suppliers Forum, and the Australian Subsea Business Awards. It also passes through discounts for partner events including Australian Energy Producers (AEP) and Energy Exchange Australia (EXA). The WISE (Women in Subsea & Energy) sub-brand, founded in 2016, extends the proposition into diversity, mentoring, coaching and the Future Engineers Program, and was the recipient of a 2017 Women in STEM & Entrepreneurship grant from the Department of Industry, Innovation and Science. Member organisations now exceed 100, and the active event/partnership pipeline through 2026 (EXA March 2026, Business Awards 2026, Energy Club WA collaboration) indicates ongoing programmatic expansion into offshore renewables and energy-transition themes without any change to the underlying association business model.

Name

Subsea Energy Australia

Legal name

Subsea Energy Australia

Website

https://subseaenergy.org.au

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Subsea Energy Australia is a not-for-profit industry association and peak body serving over 100 member organisations across Australia's subsea supply chain, delivering membership programs, networking events, awards, mentoring, and the WISE diversity initiative from Perth.

Ownership category

akta.pro rank

Product category

Industry Association Services

NAICS

Support Activities for Water Transportation (4883)

SIC

Oil & Gas Field Services, Nec (1389), Oil & Gas Field Machinery & Equipment (3533)

akta.pro primary industry

Subsea Services & Equipment (Subsea Trees, Umbilicals, Installation, IMR) (EUALABAI)

Keywords

• Industry association services
• Subsea networking events
• Professional membership programs
• Industry advocacy body
• Diversity inclusion initiatives

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Fees: Tiered annual membership fees based on organisation size and geographic scope (local vs international presence). Fees range from $330 (micro business, local presence) to $3,850 (large business >500 employees). Innovation/Research members pay $1,925. Partners arrangement as agreed.
2. Event Revenue: Revenue from networking events, Business Awards, Masterclasses at member rates. Opportunity for members to exhibit at annual Subsea Suppliers Forum.
3. Partner Discounts: Discounts offered to members for other industry events and resources partnered with including Australian Energy Exchange (EXA), Australian Energy Producers (AEP), Australian Wind Conference.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Subsea Energy Australia is a not-for-profit industry association that represents the Australian subsea sector across oil and gas, offshore renewables and adjacent supply chains. Its core commercial offering is tiered annual organisational membership, bundled with industry advocacy, networking events, masterclasses, awards and inclusion programs including the WISE (Women in Subsea & Energy) initiative and the Industry Mentoring Program.

Product overview

Subsea Energy Australia is a not-for-profit industry association and peak body serving the Australian subsea and ocean-based energy sector. Rather than offering a unified software product, the organization provides a portfolio of programs and events including the Australian Subsea Business Awards, Industry Mentoring Program, Subsea Suppliers Forum, and WISE (Women in Subsea & Energy) diversity initiative. Its offerings also include Get WISER educational sessions, WISE Coffee Club networking events, and regular industry networking events and masterclasses. These programs serve over 100 member organizations across the entire subsea supply chain, from operators and large contractors to SMEs and research institutions.

Differentiator

Problem solved

Functional benefit

Brands

• WISE (Women in Subsea & Energy): Initiative founded in 2016 by Subsea Energy Australia to address gender parity in the subsea sector. Promotes strategies to Attract, Retain, Develop, and Promote women in STEM roles across subsea and ocean-based industries.

Products and services

• Subsea Energy Australia Membership Tiered annual organisational membership of the Australian subsea industry peak body, providing members with industry advocacy, access to networking events, participation in the Subsea Suppliers Forum, inclusion in the Industry Mentoring Program and visibility through the Australian Subsea Business Awards. Designed for subsea operators, contractors, suppliers, SMEs and aligned organisations.
• Subsea Suppliers Forum Annual forum and exhibition event hosted by Subsea Energy Australia that brings together subsea suppliers, contractors and operators for networking, lead generation and industry visibility. Targeted at member organisations across the Australian subsea supply chain.
• Industry Mentoring Program Mentoring program delivered across member organisations to support professional development, knowledge transfer and workforce capability in the Australian subsea industry.
• WISE (Women in Subsea & Energy) Initiative Diversity and inclusion initiative under the Subsea Energy Australia umbrella, running events, networking and advocacy (including the WISE Coffee Club and Get WISER sessions) to support women working in the Australian subsea and energy sector.
• Networking Events and Masterclasses Recurring member networking events and industry masterclasses run by Subsea Energy Australia, including Get WISER sessions, providing opportunities for cross-industry connection and knowledge sharing across the subsea supply chain.

Named customers24 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Energy Club WAcoreGTM or Marketing Partner · 26 November 2025Subsea Energy Australia partnered with Energy Club WA for industry networking events. The collaboration includes joint events such as the 2026 Energy Industry Market Overview scheduled for January 29 at The Camfield, Perth.
• XodusminorGTM or Marketing Partner · 18 November 2025Xodus sponsored the WISE Coffee Club, providing free coffee at monthly networking events for women in subsea and energy industries.
• Australian Energy Producers (AEP)coreGTM or Marketing PartnerPartnership for annual conference - the Australian Energy Producers Conference is Australia's largest annual energy industry gathering with over 2,500 attendees. Members receive discounts to the event.
• Energy Exchange Australia (EXA)coreGTM or Marketing PartnerPartnership with Energy Exchange Australia (formerly AOG), returning March 10-12, 2026 at Perth Convention & Exhibition Centre. Decarbonisation-focused event spanning full spectrum of energy transition. Members receive discounts.
• Australian Wind ConferenceminorGTM or Marketing PartnerPartnership providing member discounts to Australian Wind Conference for offshore wind industry engagement.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• International Association of Oil & Gas Producers (IOGP): International forum of upstream oil and gas operators addressing safety, environment, and operations. Overlaps with SEA on industry advocacy and standards engagement at the operator level across global supply chains.
• International Association of Drilling Contractors (IADC): Global industry association for the drilling industry with technical, regulatory, and training programs. Adjacent to SEA in serving offshore energy supply chains, but drilling-focused rather than subsea-specific.
• Offshore Energies UK (OEUK): UK trade association for the offshore energy sector with a mandate spanning oil & gas and renewables. Comparable as an industry voice for subsea-linked offshore energy supply chains, with a similar transition-narrative burden.

Direct peers

• Subsea UK: UK-based industry body championing the British subsea sector with membership, networking events, awards, and policy advocacy. Closest analog to SEA as a national peak body serving the subsea supply chain in a major oil & gas hub.
• National Ocean Industries Association (NOIA): US trade association representing ocean industries including offshore energy, subsea, and marine sectors with advocacy and policy focus. Equivalent national-level ocean industry peak body for the US, mirroring SEA's Australian mandate.
• International Marine Contractors Association (IMCA): International not-for-profit industry association representing the marine contracting, offshore energy, and underwater engineering sectors. Directly comparable as a global peak body for subsea/ocean industries with membership, technical publications, and training programs.
• Society for Underwater Technology (SUT): International learned society for underwater technology, ocean science, and offshore engineering offering membership, training, and technical committees. Comparable in fostering subsea technical community and education worldwide.

Regional players

• Australian Petroleum Production & Exploration Association (APPEA): Australia's peak national body for the oil and gas exploration and production industry, with advocacy, events, and policy influence. Overlaps membership base and energy policy role; broader upstream scope but competes for the same operator/contractor audience in Australia.
• Energy Club WA: Western Australian energy industry networking organization partnering with SEA on joint events in 2026. Comparable regional networking body in the same Australian geographic market, though broader energy (not subsea-specific).
• Australian Pipelines and Gas Association (APIA): Australian industry body for the pipelines and gas sector with membership, events, and technical advocacy. Regional peer serving adjacent downstream subsea infrastructure stakeholders in Australia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/SubseaEnergy
• LinkedInlinkedin.com/company/subsea-energy-australia

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Subsea Energy Australia