4Freestyle

What 4Freestyle does

4Freestyle, now operating under the brand name Off-Pitch (legal entity Off-Pitch AS), is a Norwegian specialty retailer and product developer founded in 2012 by professional freestyle footballer Tobias Becs. The company designs and sells dedicated freestyle and street football footwear and equipment, including the Explore U, Hybrid, and Explore IV Suede shoe lines (priced €35-€68 per pair) and a range of specialized freestyle balls including the Control, GRIP, FreeStyle, and StreetStyle series (€33-€105, with limited hand-painted editions up to €500). Its proprietary technical differentiator is the Enhanced mezh™ fabric technology combined with lightweight EVA/rubber outsoles, double-layer mesh uppers, and rubber print protection layers, all iteratively developed with community and athlete feedback to optimize ball control, flexibility, and durability for freestyle-specific movements.

The business operates a direct-to-consumer e-commerce model through its proprietary storefront (off-pitch.shop), shipping globally via UPS from its headquarters at Off-Pitch Arena in Oslo. Revenue is generated through one-time product sales across footwear, balls, apparel, and accessories, supplemented by two subscription-style offerings: the Off-Pitch Academy (24/7 access to 120+ training videos developed with world-class athletes, including livestreams) and the Off-Pitch FC+ loyalty membership (free worldwide shipping on orders over €150, exclusive outlet access). Its primary customer segments are professional and amateur freestyle football players and street football players worldwide, with athlete ambassadors such as 10-time World Champion Erlend Fagerli and Laura Biondo serving as both product co-developers and brand evangelists.

In 2022 the company broadened its identity through a strategic partnership with EA Sports, resulting in Off-Pitch products being featured in FIFA23 VOLTA and FIFA23 FUT games, providing significant mainstream visibility. The company is privately held, founder-owned, has 1-10 employees, and discloses no external funding or institutional investors in the source data.

Name

4Freestyle

Legal name

Off-Pitch AS

Website

https://www.4-freestyle.com/

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

4Freestyle (Off-Pitch AS) is a Norwegian direct-to-consumer brand founded in 2012 that designs and sells specialized freestyle and street football footwear, balls, and apparel globally, serving freestyle football athletes through proprietary shoe technology, an athlete ambassador network, and a subscription training academy.

Ownership category

akta.pro rank

Product category

Sports Equipment & Apparel

NAICS

Shoe Retailers (45821), Footwear Manufacturing (3162)

SIC

Retail-Shoe Stores (5661), Footwear, (No Rubber) (3140)

akta.pro primary industry

Soccer/Football Footwear & Apparel Retail (CRAMACAC)

akta.pro secondary industry

Athletic Footwear Manufacturing (Running/Training/Court) (IMAOAIAA)

Keywords

• Freestyle football shoes
• Street football gear
• Freestyle football balls
• Athletic apparel
• Sports training academy

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Product sales - Footwear: Direct sales of proprietary freestyle and street football shoes (Explore U, Hybrid, Explore IV lines) priced at €35-€68 per pair. First dedicated freestyle football shoes developed by freestylers for freestylers since 2012.
2. Product sales - Balls: Sales of specialized freestyle football balls (Control, GRIP, FreeStyle, StreetStyle, Create Tokyo) ranging from €33 to €105, with limited edition hand-painted balls up to €500.
3. Product sales - Apparel and accessories: Sales of clothing (t-shirts €17-€35, hoodies €55, pants €65, shorts €25, sweaters €50), headwear, and accessories.
4. Off-Pitch Academy membership: 24/7 unlimited access membership with 120+ videos, developed with world-class athletes, including livestreams. Members receive free worldwide shipping on orders over €150.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

4Freestyle (operating as Off-Pitch) designs and retails specialized freestyle and street football equipment through its own e-commerce storefront. The company offers proprietary footwear (Explore U, Hybrid, Explore IV lines), specialized balls (Control, GRIP, FreeStyle, StreetStyle, including limited hand-painted editions), and lifestyle apparel. It also operates the Off-Pitch Academy, an online training subscription with 120+ videos developed with world champion freestyle athletes.

Product overview

Off-Pitch (formerly 4Freestyle) is a specialized freestyle and street football gear brand founded by Tobias Becs in 2012. The company operates two core product lines: freestyle football footwear (Explore U, Hybrid, and Explore IV Suede shoe series) and specialized balls (Control, GRIP, FreeStyle, StreetStyle, and hand-painted one-of-a-kind balls). The product portfolio extends to lifestyle apparel including the Players Off The Pitch collection, Super Ball Club T-shirts, and the Off-Pitch x EA Sports collaboration featuring cracked ice designs. Beyond physical products, Off-Pitch offers digital services through the Academy membership (video training platform with 120+ videos and livestreams) and FC+ membership with shipping benefits. The company develops gear for both on and off-pitch use, targeting football freestylers and street football players worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• Off-Pitch Academy: Training academy developed with professional athletes to help improve freestyle and football skills, offering 24/7 unlimited access with more than 120 videos available.
• Off-Pitch FC + Members

Products and services

• Explore U Freestyle and Street Football Shoes

Quantifiable outcome

• 10 World Championship titles won with Off-Pitch shoes and Control ball by professional athlete Erlend Fagerli

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• EA SportscoreTechnology or Integration · 1 January 2022Off-Pitch products (Explore U Cracked Ice shoes, pants) featured in EA Sports FIFA23 VOLTA mode and FIFA23 FUT. This partnership provides significant brand visibility to the gaming audience and legitimizes freestyle football as a recognized sport within mainstream gaming.
• Professional Freestyle Football AthletescoreStrategic or Co-development PartnerProducts developed together with world-class athletes including Erlend Fagerli (10x World Champion), Laura Biondo, and Tobias Becs. Athletes provide feedback on product development and serve as brand ambassadors.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/4freestyleball
• Facebookfacebook.com/4freestyle
• Instagraminstagram.com/offpitchsports

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 4Freestyle