Mogi caffè

What Mogi caffè does

Mogi caffè is an Italian specialty coffee roaster founded in 2007 by Monica Forcella and her brother Gianluigi Forcella, operating from Bergamo, Italy under the legal form MOGI CAFFÈ S.B.A.R.L. (a benefit corporation limited liability company). The company roasts and packages premium single-origin and blended coffees for two primary channels: direct-to-consumer e-commerce via store.mogi.it and B2B supply into luxury vertical segments including fashion houses, yachting companies, motoring brands, design firms, luxury hospitality, and Michelin-starred restaurants. The product portfolio spans signature blends (Blue, Aldebaran-Aleph), organic and biodynamic lines (Bio), 100% Arabica offerings (Quintessenza), a decaffeinated variant, and a curated series of named SKUs tied to cultural narratives (Frida, Sirius, Meaza, Polaris, Juana, Lady Blue). Sourcing emphasises Central and South America, Africa, Ethiopia, and Guatemala, with stated commitments to Slow Food procedures, biodiversity, biodynamic farming, and fair trade.

The business model is one-time-sale premium coffee revenue across both DTC and B2B channels, with no subscription, licensing, or recurring-revenue mechanics evidenced. Pricing is not publicly disclosed on the website. The brand is positioned around artistic packaging, a "beauty which is also good" philosophy, and cultural sponsorships (literature prizes, art exhibitions, foundations, TEDxWomen). The company has 11–50 employees, share capital of €119,000, no external institutional investors, no parent company, and no subsidiaries. The website supports English, Italian, and Russian, and an international sales contact is published, indicating cross-border outreach, though no formal geographic expansion programme is documented.

Name

Mogi caffè

Legal name

MOGI CAFFÈ S.B.A.R.L.

Website

https://mogi.it

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Mogi caffè is a Bergamo-based Italian luxury coffee roaster founded in 2007, selling premium single-origin and blended coffees via DTC e-commerce (store.mogi.it) and B2B supply to luxury fashion houses, yachting, motoring, design, hospitality, and Michelin-starred chef clients.

Ownership category

akta.pro rank

Product category

Specialty Coffee Roasting

NAICS

Coffee and Tea Manufacturing (31192)

SIC

Beverages (2080)

akta.pro industry

PRIMARYCRAHAGAI

Specialty Coffee & Tea Retail (Beans, Leaves, Accessories)

Consumer Products & Retail/Grocery & Food Retail/Specialty Food Stores (Deli, Cheese, Gourmet, Bakery)

Keywords

• Specialty coffee roasting
• Premium Italian coffee
• Luxury coffee blends
• Single-origin coffee
• Organic coffee beans

Headquarters

HQ city

Bergamo

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Coffee Product Sales: Direct-to-consumer and B2B sales of premium coffee beans and blends through the company's e-commerce platform (store.mogi.it) and direct enterprise relationships with luxury hospitality clients.
2. E-commerce Store: Online sales of coffee products, gifts, and decor items through their dedicated store platform.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Mogi caffè is an Italian luxury coffee roaster that produces, blends, and sells premium roasted coffee products. Its portfolio includes signature blends (Blue, Quintessenza, Bio, Aldebaran-Aleph, Decaf) and specialty single-origin coffees named after celestial bodies (Sirius, Polaris) and inspirational women (Frida, Meaza, Juana), plus the all-female produced Lady Blue line. Products are sold via the company's e-commerce store to consumers and via direct enterprise relationships to Michelin-starred chefs, fashion houses, yachting firms, motoring brands, design companies, and luxury hospitality establishments.

Product overview

Mogi caffè is a luxury Italian coffee company founded in 2007 by Monica Forcella and her brother Gianluigi Forcella, specializing in the high-end coffee market. The product portfolio centers around premium coffee blends and single-origin offerings, including signature blends like BLUE (Central-Southern America and Africa), ALDEBARAN-ALEPH (Guatemala and Ethiopia), organic BIO, QUINTESSENZA (100% Arabica), and DECAF variants. The collection also includes specialty lines named after celestial bodies (SIRIUS, POLARIS) and inspirational women (FRIDA, MEAZA, JUANA), alongside the all-female produced LADY BLUE. Products are presented in iconic packaging and are supplied to Michelin star chefs, fashion brands, yachting, motoring, design, and hospitality sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Blue: Signature luxury blend of fine coffees from Central and South America and Africa with one-of-a-kind organoleptic properties.
• Quintessenza
• Lady Blue
• Bio
• Aldebaran - Aleph

Products and services

• Blue

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered minor.

• Essent-ialminorStrategic or Co-development PartnerListed as a partner in the 'Our Partners' section of the Mogi website. The partnership appears to be a commercial or strategic collaboration within the luxury goods/food sector.
• European UnionminorOthersEU certification and standards compliance indicated through certification stamps section on the website, referring to ec.europa.eu for information on European standards.
• TEDxWomenminorStrategic or Co-development PartnerMogi Caffè is seeking collaboration with TEDxWomen to promote female excellence, aligned with their all-female approach to business and the Lady Blue product line.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Hausbrandt: Trieste-based Italian specialty coffee roaster with premium blends, gourmet positioning, and presence in fine dining and luxury hospitality. Very similar operational footprint and target customer as Mogi.
• Kimbo: Naples-based Italian coffee roaster with premium positioning and strong HoReCa presence. Directly comparable on heritage, Italian origin, and premium blend portfolio competing for the same customers.
• Illy (illycaffè): Italian premium espresso and coffee brand with luxury positioning, signature blends, and global distribution across HoReCa and DTC. Closest like-for-like comparison to Mogi Caffè in origin, product format, and target customer mix.
• Costadoro: Turin-based Italian premium coffee roaster founded in 1890 with focus on espresso blends and luxury hospitality. Comparable on heritage, premium positioning, and HoReCa customer mix.
• Pellini Caffè: Verona-based Italian coffee roaster with a premium blend portfolio and strong HoReCa and retail distribution. Comparable mid-sized Italian premium roaster competing in similar channels.
• Caffè Vergnano: Italian coffee company with a long heritage, premium blends, and a growing international retail and e-commerce presence. Comparable as a heritage Italian roaster expanding via DTC channels.
• Segafredo Zanetti: Italian espresso brand heavily focused on the HoReCa channel, including bars, restaurants, and luxury hospitality. Comparable business model in serving premium foodservice customers in Italy and abroad.
• Passalacqua: Naples-based Italian coffee roaster competing in the premium espresso segment with similar HoReCa and retail distribution. Comparable on heritage Italian roasting and mid-sized premium positioning.

Broad incumbents

• Bialetti Industrie: Iconic Italian coffee brand spanning espresso machines and packaged coffee, including premium Moka and ground coffee lines. Adjacent competitor with broader mass-premium portfolio and much larger scale.
• Lavazza: Italy's largest coffee roaster with broad mass-premium portfolio and global retail and foodservice reach. Competes with Mogi for premium shelf and luxury hospitality accounts but at much greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights1 record

Customer concentration

• Facebookfacebook.com/mogicoffee

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mogi caffè