Resoluut
Resoluut is an Amsterdam-based strategic design agency and member of the Makerstreet Design group, delivering brand identity, visual identity, digital design, communication, and design system services to enterprise and startup clients across retail, fintech, mobility, and media sectors.
- Company typePrivate
- Founded2016
- HeadquartersAmsterdam, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Resoluut does
Resoluut is a strategic design agency headquartered in Amsterdam, Netherlands, operating as part of the Makerstreet Design group alongside sister agencies Soda Studio and Mr Koreander. The firm delivers five core service lines: brand identity (positioning, naming, brand architecture), visual identity (logos, motion design, illustration, photography), digital design (websites, apps, platforms), communication design (campaigns, animations), and design systems that enable scalable brand experiences. Notable technical components include generative visual identity systems, 3D configurators, and synthetic photography capabilities, which the firm has applied to specific client projects. Its client roster spans enterprise and startup segments across retail/ecommerce (Bol.com, Albert Heijn, IKEA, iBOOD), fintech and payments (Ginger Payments, Nash, Recharge.com), mobility (Dott, VanMoof, Felyx, OVpay), healthcare (Atida), broadcasting (BBC NL), and other sectors. The firm holds documented multi-year engagements, including the ongoing Bol.com partnership which has run since 2017, and has begun cross-border mandates including a German-market hospitality project in Nuremberg.
The firm operates on a project-based professional services model with quote-based, client-specific pricing and no publicly disclosed fees or subscription tiers. Distribution runs through direct enterprise engagement and through the Makerstreet Design network, which enables joint project execution with partner agencies for multi-disciplinary mandates. Resoluut has accumulated third-party validated industry recognition, including Red Dot Awards (notably 2022 for TimeMoto and Atida work) plus DIA Gold and Lovie Awards for Albert Heijn's Tap to go app. The studio's work increasingly incorporates computational design techniques (generative identity for Once, synthography for Delve, living gradients for Atida), and the firm occasionally designs brand identities for AI-native companies such as Samotics.
The company operates from Amsterdam with approximately 20+ specialists in brand, digital, and motion design, led by Managing Director Jeroen van de Ruit and Operations Director Marlies Olbertijn. Resoluut maintains no external funding, operates as a private subsidiary within the Makerstreet Design group, and demonstrates ongoing operational activity through active job postings and recurring project work across diverse industry verticals.
Resoluut firmographics
Firmographics- Name
- Resoluut
- Legal name
- Resoluut
- Website
- https://resoluut.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Resoluut is an Amsterdam-based strategic design agency and member of the Makerstreet Design group, delivering brand identity, visual identity, digital design, communication, and design system services to enterprise and startup clients across retail, fintech, mobility, and media sectors.
- Ownership category
- akta.pro rank
Resoluut industry classification
Industry- Product category
- Brand and Digital Design Services
- NAICS
- Advertising Agencies (541810), Graphic Design Services (541430)
- SIC
- Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
- akta.pro secondary industry
- Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)
Keywords
Where Resoluut is headquartered
LocationHeadquarters
- HQ city
- Amsterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Resoluut business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Professional Services - Brand Strategy and Design: Design agency providing strategic branding, visual identity, and digital design services to enterprise clients. Revenue generated through project-based professional services engagements.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Resoluut product offering
Product offeringCore offering
Resoluut is a strategic design agency that delivers brand identity services (positioning, naming, brand architecture, storytelling), visual identity services (logos, visual language, motion design, illustration, photography), digital design services (websites, apps, digital platforms), communication services (campaigns, animations, livery), and design systems enabling consistent, scalable brand experiences. The studio works on bespoke, project-based engagements with enterprise and startup clients, often delivered in collaboration with sister agencies within the MakerStreet Design group.
Product overview
Resoluut is a strategic design agency specialized in branding and digital design. Its service portfolio consists of five core offerings: Brand Identity Services (positioning, values, brand stories, naming, brand architecture), Visual Identity Services (visual language, logos, motion, illustration, photography), Digital Design Services (concept design, websites, apps, platforms), Communication Services (campaigns, animations, livery), and Design Systems (brand systems and design systems enabling scalable, consistent experiences). These services are delivered through close client collaborations to create new brands and elevate existing ones. Resoluut's client portfolio spans retail and e-commerce (bol.com, Albert Heijn, IKEA, iBOOD), fintech and payments (Ginger Payments, Nash, Recharge.com), mobility and logistics (Dott, VanMoof, Noord, Felyx, OVpay, Firsty), healthcare and wellness (Atida), media and broadcasting (BBC NL, Nxt Museum), hospitality (Hotel Pomander, Simon Lévelt), time management (TimeMoto), industrial technology (Samotics, Fugro), sustainability (ACT, Unbrick), and telecommunications (Simyo), among other sectors. Notable project outcomes include award-winning work for TimeMoto (Red Dot Award 2022), Atida (Red Dot Award), and AH to go (DIA Gold, Lovie Award). Resoluut is part of the Makerstreet Design group and shares an office with partner agencies including Soda Studio, Mr. Koreander, and Milkshake Research.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Identity Services Strategic brand development including positioning, values, brand stories, naming, and brand architecture to define a company's strategic direction and identity. Delivered to enterprise and startup clients as a bespoke service.
- Visual Identity Services Creation of visual language, logos, motion design, illustration, and photography to bring brand identities to life across all touchpoints. Sold as a standalone service to enterprise and startup clients.
- Digital Design Services Concept design, website development, app design, and digital platforms enabling brands to engage customers through digital-first experiences. Delivered as bespoke engagements.
- Communication Services Campaign development, animations, and livery design to communicate brand messages across marketing and transportation touchpoints. Sold as a standalone service.
- Design Systems Brand systems and design systems that enable scalable, consistent brand experiences across digital and physical touchpoints. Sold as a standalone engagement to clients such as bol.com and VanMoof.
Quantifiable outcome
- BBC NL: 22% increase in daily viewership in core 25-59 demographic, 19% increase in time spent on channel, brand awareness climbed to 73%
- +1 more outcomes
Companies that use Resoluut
Customer profileNamed customers31 records
Segments2 records
Ideal customer profiles2 records
Resoluut technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Resoluut partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- Makerstreet DesigncoreParent company and design group consisting of Soda Studio, Resoluut, and Mr Koreander. Agencies within Makerstreet Design are utilized for execution of work and process projects as joint efforts.
- Soda StudiocorePartner agency within Makerstreet Design, frequently collaborated on projects including IKEA Family, TimeMoto, VanMoof, Simon Lévelt, Dott, Eventix, Unbrick, and Atida.
- Mr KoreandercorePartner agency within Makerstreet Design, collaborated on multiple projects including Bol.com, Delve, Simyo, Firsty, Recharge.com, Noord, VanMoof, Dott, Nxt Museum, Hotel Pomander, and OVpay.
- Milkshake ResearchminorResearch partner collaborated on Bol.com and Recharge.com projects.
- Milkshake ResearchminorService design and research partner on Albert Heijn Tap to go and IKEA Family projects.
- Milkshake ResearchminorResearch partner on Fugro digital experience project.
- Milkshake ResearchminorResearch partner for Atida brand identity and e-commerce platform.
- Big Shotsminor3D production partner for TimeMoto project.
- Big Shotsminor3D production partner for Eventix project.
- Big ShotsminorProduction partner for Aegon visual language project.
- Sarkissian Luxury Studiominor3D production partner for Delve jewelry photography.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Resoluut competitors and assessment
Company assessmentDirect peers
- Edenspiekermann: Amsterdam/Berlin-based brand and digital design agency delivering strategy, identity and digital products for European enterprise clients — directly comparable scope and positioning to Resoluut.
- Lust: The Hague-based design and technology studio combining visual identity, digital design and interactive experiences — closely comparable in service mix, scale, and Dutch enterprise client base.
- Studio Dumbar: Rotterdam-based independent Dutch design studio with a comparable portfolio of brand identity, visual identity and motion work for major Dutch and European clients — a direct local competitor for premium brand assignments.
- Soda Studio: Amsterdam-based strategic design agency and direct sister agency within the Makerstreet Design group, frequently collaborating with Resoluut on the same enterprise clients (IKEA Family, TimeMoto, VanMoof, Atida, Dott).
- Total Design: Long-standing Amsterdam strategic design agency (founded 1963) operating across brand identity, digital, and design systems for enterprise clients — directly comparable in offering and geographic focus to Resoluut.
- Mr Koreander: Amsterdam design studio and sister agency within the Makerstreet group, co-delivering brand identity, visual identity and app design for clients including Bol.com, Simyo, Recharge.com, VanMoof, and Nxt Museum.
Broad incumbents
- Superunion: WPP-owned global brand agency combining strategy, identity and design for enterprise clients including financial services, retail and mobility — competes for the same enterprise brand assignments as Resoluut but with substantially deeper resources.
- Pentagram: Global, partner-led design firm offering brand identity, digital design and strategy for the world's most prominent brands — competes for the same marquee rebrands but at significantly larger scale and global reach.
- Landor & Fitch: Large global brand consulting and design network operating across brand strategy, identity, and experience design — directly comparable in offering, but at much larger scale and global footprint than Resoluut.
Emerging players
- Droog: Amsterdam-based design organization with adjacent capabilities in brand experience, spatial design, and creative direction — partial overlap in creative strategy and Dutch cultural reach, though more focused on product and curatorial work.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Resoluut social profiles
Digital presenceResoluut financial estimates
Financial estimateRevenue estimate
Valuation estimate
Resoluut leadership team
Management profileNumber of profiles
Profiles2 records
Resoluut funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Resoluut M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Resoluut
What does Resoluut do?
Resoluut is a strategic design agency that delivers brand identity services (positioning, naming, brand architecture, storytelling), visual identity services (logos, visual language, motion design, illustration, photography), digital design services (websites, apps, digital platforms), communication services (campaigns, animations, livery), and design systems enabling consistent, scalable brand experiences. The studio works on bespoke, project-based engagements with enterprise and startup clients, often delivered in collaboration with sister agencies within the MakerStreet Design group.
Is Resoluut a public or private company?
Resoluut is a private company. It is classified as corporate owned and is currently operating.
When was Resoluut founded?
Resoluut was founded in 2016. It employs 11 to 50 people.
Where is Resoluut based?
Resoluut is headquartered in Amsterdam, Netherlands, in the Europe region.
How does Resoluut make money?
One revenue line is on record: professional Services - Brand Strategy and Design.
Who are Resoluut's main competitors?
Direct peers on record are Edenspiekermann, Lust, Studio Dumbar, Soda Studio, Total Design and Mr Koreander. Broad incumbents are Superunion, Pentagram and Landor & Fitch. Droog is listed as an emerging player.
Does Resoluut have an API?
No public API is recorded for Resoluut.
What industry is Resoluut in?
Resoluut's product category is Brand and Digital Design Services. Its primary akta.pro industry code is MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX), with a secondary code of BPAFAIAJ, Content Studio & Creative Resourcing (In-house/Embedded Teams). Its NAICS code is 541810 and its SIC code is 7311.