Mtools

What Mtools does

Mtools, operating under the legal entity Mtools Pro B.V., is a Dutch specialist retailer of Makita-branded power tools, garden machinery, accessories, and consumables. Founded in 2015 and employing 11–50 people, the company sells through an e-commerce platform (mtools.nl) supplemented by physical showrooms in Veldhoven and a headquarters/showroom presence in Groningen. It positions itself as "de enige echte Makita specialist" (the only real Makita specialist) in the Netherlands, serving professional tradespeople (woodworkers, carpenters, installers), self-employed professionals (ZZP'ers), and DIY enthusiasts.

The company does not develop proprietary technology; it is a specialized reseller and distributor of Makita products spanning multiple platforms including LXT 18V, XGT 40V Max, CXT 12V Max, and 230V corded tools. Its catalog covers core machines (drilling, sawing, grinding, sanding, routing), garden equipment (leaf blowers, hedge trimmers, chainsaws, lawn mowers), accessories (batteries, chargers, storage systems such as MAKTRAK and Mbox), and consumables. The company claims an assortment of over 60,000 Makita products and approximately 140,000 items in stock, with inventory directly linked to Makita Nederland for real-time stock visibility and fast delivery.

Mtools generates revenue primarily through hardware sales priced on a per-unit basis (both excluding and including VAT), with no subscription or recurring revenue. It supplements this with a business leasing program (Mtools Lease) targeting B2B customers, and offers a 3-year factory warranty after registration, repair services, a 60-day return policy, and free shipping above €55 excl. VAT. Payment options include iDEAL, credit card, Klarna, Bancontact, and in3 installments. Go-to-market is direct-to-consumer and domestic (Netherlands only), supported by content marketing (blog, advice pages), an email newsletter, SEO product pages, and in-showroom advisory. No revenue figures are disclosed. A temporary website notice indicates that ordering and contact functions were unavailable at the time of capture.

Name

Mtools

Legal name

Mtools Pro B.V.

Website

https://mtools.nl

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Mtools is a Dutch specialist e-commerce and showroom retailer of Makita power tools, garden machinery, accessories, and consumables, serving professional tradespeople, self-employed workers, and DIY enthusiasts in the Netherlands, with a B2B leasing option.

Ownership category

akta.pro rank

Headquarters

HQ city

Veldhoven

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Power tool and accessory sales: Revenue is generated through the sale of Makita power tools, accessories, and consumables via an e-commerce platform and physical showroom. The company also offers business leasing (Mtools Lease) as a financing mechanism. No subscription or recurring revenue model is employed.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Mtools is a Dutch authorized Makita specialist retailer selling the full range of Makita-branded power tools, garden equipment, accessories, and consumables through an e-commerce storefront (mtools.nl) and physical showrooms in Veldhoven and Groningen. The assortment spans more than 60,000 Makita products across cordless platforms (LXT 18V, XGT 40V Max, CXT 12V Max) and 230V corded tools, with approximately 140,000 items in stock and real-time inventory linked to Makita Netherlands. The company additionally offers a business leasing program (Mtools Lease) for B2B buyers.

Product overview

Mtools is an authorized Makita specialist e-commerce platform offering a comprehensive range of professional power tools, garden equipment, accessories, and consumables. The portfolio centers on Makita Machines (drilling, grinding, sanding, sawing, and routing equipment) and Makita Tuin Machines (garden tools), complemented by Makita Accessoires (spare parts, batteries, chargers) and Makita Verbruiksartikelen (consumables like drill bits and saw blades). Key technology platforms include Makita XGT 40V Max (high-power cordless) and Makita LXT 18V (standard cordless), with specialized sub-categories like Bovenfrees (top routers), Kantenfrees (edge routers), and Boven- en Kantenfrees (combination routers). Storage solutions include MAKTRAK and Mbox systems. The company positions itself as the only true Makita specialist with over 60,000 Makita products and direct stock integration with Makita Netherlands.

Differentiator

Problem solved

Functional benefit

Products and services

• Makita Machines (Power Tools)

Quantifiable outcome

• Customer satisfaction: 4.6/5 (website rating), 4.5/5 on Trustpilot from over 11,000 reviews
• +2 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Makita Nederland (Makita Netherlands)coreChannel Partner/ Reseller/ DistributorMtools operates as an official Makita dealer and specialist retailer, selling the full range of Makita power tools, garden equipment, accessories, and consumables. The company's inventory is directly linked to Makita Netherlands, enabling real-time stock visibility and fast delivery. As 'de enige echte Makita specialist' (the only real Makita specialist), Mtools leverages this exclusive positioning in the Dutch market.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Würth: Global broad-line distributor of tools, fasteners, and consumables to trade professionals. Comparable because it serves the same professional customer base in the Netherlands with a hybrid catalog/field-sales model and a much wider product range.
• Stanley Black & Decker (DeWalt): Owner of DeWalt and other pro-grade power tool brands. Comparable as a competing manufacturer whose branded tools compete for shelf and search attention inside a category dominated by Makita at Mtools, and whose own retail partnerships could disintermediate niche resellers.
• Hilti: Major power tools and Jobsite-equipment manufacturer with a direct sales/service model. Comparable because it competes for the same professional tool buyer in the Netherlands with a different route-to-market (D2C + fleet management), illustrating an alternative distribution model Mtools' supplier could pursue.
• Bosch Professional (Robert Bosch): Global power-tool manufacturer with its own D2C retail channels and dealer networks across Europe. Comparable as a direct competitor brand for the same professional/DIY tool SKUs that fill Mtools' online catalog.

Others

• Coolblue: Large Dutch multichannel electronics and household-goods retailer with strong e-commerce DNA. Comparable as a Dutch e-commerce benchmark for logistics, content/SEO, and customer-execution expectations that Mtools must meet to compete for the same online buyer.
• Makita: Mtools' exclusive supplier and core brand. Listed as a peer because any change in Makita's distribution strategy — including D2C, partner changes, or exclusive regional pacts — is the single biggest commercial determinant of Mtools' upside and downside.

Direct peers

• Toolstation: European specialty retailer of trade and DIY tools, fasteners, and accessories. Operates the same broad-line physical-plus-online model targeting professionals and ZZP'ers, making it the closest direct comparable to Mtools' specialist trade positioning.

Regional players

• Gamma: National Dutch DIY chain carrying power tools including Makita. Comparable because it competes head-to-head with Mtools for the same Dutch consumer and trade buyer, combining large showroom footprint with online ordering.
• Praxis: Largest Dutch DIY retail chain, selling Makita and competing power tools alongside a broad home-improvement assortment. Comparable as a domestic channel competitor fighting for the same Dutch DIYer and ZZP'er wallet share.
• Hornbach: Pan-European DIY and builder's-merchant chain with a strong Netherlands footprint. Comparable because it overlaps on professional and DIY power-tool purchasers via both brick-and-mortar and online channels, putting it in direct competition for the same orders.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mtools.nl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mtools