What Anonymous for the Voiceless does

Anonymous for the Voiceless (AV) is an Australian-registered animal rights charity founded in 2016 in Melbourne by co-founders Paul Bashir and Asal Alamdari. The organization specializes in vegan street activism, most notably through its signature "Cube of Truth" format—a structured demonstration combining masked volunteers displaying footage of animal exploitation with trained outreach teams engaging passersby in conversation. AV coordinates over 100,000 volunteers across 600+ chapters in more than 60 countries and 450+ cities, with operations spanning North America, Europe, and South America.

The organization's core products and services center on activism methodology and training: the Cube of Truth demonstration format, the Activism 101 online training platform (providing briefings, flowcharts, masterclass materials, and outreach video examples), the AV Masterclass program facilitated by co-founder Paul Bashir, and Major Actions campaigns (including USA Tour 2026, Another Dam Month in Amsterdam, and Another Czech in Prague). Supporting products include a Squarespace-powered e-commerce merchandise store (organic cotton apparel, accessories, and gift cards), the Frontline monthly newsletter, and an interactive AV Kill Counter statistics tool. The technology stack is intentionally lightweight: Squarespace for commerce and website, Google Analytics for tracking, and WhatsApp/Facebook groups for community coordination—AV operates as an organizing and movement platform rather than a technology company.

AV's revenue model is diversified across five streams: merchandise sales (one-time purchases, unit pricing), donations (one-time and recurring), Patreon memberships (subscription recurring starting at $1/month), legacy/bequest gifts, and an affiliate revenue share from the Goodwill Wine partnership (50% of profits donated to AV). The customer base consists of three primary segments: animal rights activists and vegans (who participate as volunteers and organizers), the general public (the outreach target at Cube events), and corporate partners/sponsors (a secondary segment for CSR-aligned funding). The go-to-market motion is community-led, relying on local volunteers to start and lead chapters, supplemented by event-driven major campaigns and direct-to-consumer e-commerce.

Name

Anonymous for the Voiceless

Legal name

Anonymous for the Voiceless LTD

Website

https://anonymousforthevoiceless.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Anonymous for the Voiceless is an Australian-registered animal rights charity that coordinates 100,000+ volunteers across 600+ chapters in 60+ countries to conduct Cube of Truth street activism demonstrations promoting veganism and abolition of animal exploitation.

Ownership category

akta.pro rank

Product category

Animal Rights Advocacy

NAICS

Environment, Conservation and Wildlife Organizations (813312), Other Social Advocacy Organizations (813319)

akta.pro primary industry

Advocacy, Policy & Public Awareness (Animal Welfare) (BPAGAIAJ)

Keywords

• Animal rights advocacy
• Activist nonprofit
• Street activism
• Vegan outreach
• Animal protection

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Supply Chain

Revenue model

1. Merchandise Sales: One-time purchase of AV-branded merchandise including t-shirts, hoodies, caps, beanies, windbreakers, sweatshirts, tote bags, and gift cards. Products are made on demand and shipped globally. All proceeds support street activism operations.
2. Donations: One-time and recurring donations from public supporters. Donations fund major campaigns, activist equipment, event hire, and online educational content. No minimum donation required for general contributions.
3. Patreon/Patreon Membership: Monthly patronage through Patreon starting at $1/month, providing recurring revenue for ongoing operations and activism coordination.
4. Legacy Gifts: Bequests and legacy gifts designated through wills and estate planning, allowing supporters to make long-term contributions to the organization's animal rights mission.
5. Partnership Revenue (Goodwill Wine): Goodwill Wine donates 50% of profits to AV when supporters purchase wine through their platform, representing an affiliate/referral revenue stream at no additional cost to consumers.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels7 records

Core offering

Anonymous for the Voiceless is a not-for-profit animal rights organization that conducts street outreach demonstrations, most notably the "Cube of Truth," in which activists wear masks and display video footage of animal exploitation to engage the public in conversation about veganism. The organization operates a global network of volunteer-run local chapters, produces educational content, and runs donation and merchandise programs to fund its activism.

Product overview

Anonymous for the Voiceless is an animal rights nonprofit organization offering a portfolio of activism-focused products and services centered on the Cube of Truth format. The core offering is the Cube of Truth street activism demonstration, supplemented by the AV Masterclass training program and Activism 101 online platform for activist education. The organization also operates an online merchandise store selling branded apparel and accessories (t-shirts, hoodies, caps, bags), along with AV Gift Cards. Additional services include a global chapters network (450+ cities), Major Actions campaigns, a monthly Frontline newsletter, donation programs including Patreon and legacy giving, and an interactive Kill Counter statistics tool.

Differentiator

Problem solved

Functional benefit

Products and services

• Cube of Truth

Quantifiable outcome

• Successfully organized hundreds of Cube of Truth events across 600+ chapters
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered minor and core.

• Goodwill WineminorGTM or Marketing PartnerGoodwill Wine is a wine retailer that donates 50% of its profits to AV when supporters purchase through their platform. AV has ensured all Goodwill Wine products are vegan-friendly. This partnership allows supporters to contribute to AV at no additional cost through their regular wine purchases. Orders include a 100% satisfaction guarantee.
• SquarespacecoreTechnology or IntegrationSquarespace provides the e-commerce platform powering AV's online store at anonymousforthevoiceless.org. The platform handles product listings, checkout, payment processing, and order management for all merchandise sales.
• Home ExchangeminorOthersHome Exchange is recommended as an accommodation solution for activists attending major campaigns like Another Dam Month. AV provides a referral code (paul-6f09b) that offers bonus GuestPoints for new users to find affordable accommodation during events.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mercy For Animals: An established international farmed-animal protection organization running investigations, corporate outreach, and policy advocacy. Comparable abolitionist-aligned mission and donor base, with broader program scope (corporate welfare reform, legislative work) than AV's street-only model.
• People for the Ethical Treatment of Animals (PETA): The largest and most established animal-rights organization globally, pursuing vegan and abolitionist advocacy through campaigns, celebrity endorsements, and corporate confrontation. Highly comparable mission and donor base, though PETA operates at far larger scale and uses confrontational media tactics rather than street-activism methodologies.
• The Humane Society of the United States (HSUS): The largest US animal-protection organization, running shelter support, legislative advocacy, and corporate campaigns. Comparable overarching mission but welfare-reform rather than abolitionist framing, and operates at multi-hundred-million-dollar scale versus AV's grassroots model.

Direct peers

• The Save Movement / Animal Save Movement: A global network of chapters holding vigils at slaughterhouses and animal-transport locations to bear witness to animals. Directly comparable volunteer-chapter model, abolitionist stance, and grassroots street presence, with similar chapter-led scaling mechanics.
• Direct Action Everywhere (DxE): A grassroots animal-rights network that conducts public vigils, open rescues, and street demonstrations to expose animal exploitation. Closely comparable operating model: volunteer-led chapters, public-facing actions, abolitionist vegan framing — making it AV's most direct peer in street-based advocacy.
• Animal Equality: International farmed-animal advocacy organization running vegan campaigns, investigations, and corporate outreach across the US, Europe, Latin America, and Asia. Comparable mission and multi-country footprint, though it relies more heavily on undercover investigations and institutional lobbying than street activism.
• Farm Sanctuary: A US farmed-animal protection organization running rescue sanctuaries, advocacy campaigns, and vegan outreach. Comparable vegan-promotion mission and abolitionist stance, with sanctuary operations as a distinct program element AV does not operate.
• Vegan Outreach: A US-based nonprofit that distributes leaflets and conducts one-on-one outreach to promote veganism, with a focus on cost-effective dietary change. Comparable vegan-advocacy mission and grassroots outreach model, though it uses leafleting rather than AV's masked Cube format.

Regional players

• Animal Rights Center (Germany / international): Long-running German animal-rights organization conducting campaigns, education, and policy advocacy on animal exploitation. Comparable abolitionist mission and European activist overlap, though it is institutionally structured rather than volunteer-chapter-led.
• Animal Liberation Victoria: An Australian animal-rights organization focused on direct action, protests, and campaigns against animal exploitation. Comparable abolitionist philosophy and activist base in AV's home country, though more protest-oriented than AV's structured Cube format.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCQjm_0l3zqPuxPWWXKcYx6w
• Facebookfacebook.com/anonymousforthevoiceless
• Instagraminstagram.com/anonymousforthevoiceless

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anonymous for the Voiceless