Team Rynkeby

What Team Rynkeby does

Team Rynkeby Fonden is a Danish non-profit foundation (CVR DK35318798) founded in 2002 that operates Europe's largest charity cycling community. Its core activity is the annual Tour de Paris, a roughly 1,200 km, 7-8 stage cycling event in July during which volunteer riders and service crew travel from Scandinavia and other European countries to Paris to raise money for organizations supporting children with critical illnesses (primarily childhood cancer and lung disease). As of the 2026 season the organization coordinates 73 local teams across 8 countries (Denmark, Sweden, Norway, Finland, Iceland, Faroe Islands, Germany, Switzerland) plus an international team, mobilizing approximately 2,500 riders and 500+ service crew, alongside a parallel School Run program that engaged more than 257,000 schoolchildren and 1,100+ schools in the most recent season across Denmark, Sweden, Finland, Norway, and Germany. Technology supporting the operation is relatively lightweight: a web platform, three e-commerce shops (official team shop on xtreme.dk, Every Summer Collection, and a Pre-Owned bicycles/clothing shop), a mobile app providing live GPS tracking of riders during the Tour de Paris, and country-specific websites in 9 locales.

The business model is multi-stream charity fundraising rather than commercial revenue. Corporate sponsors purchase tiered annual sponsorship packages — Platinum (€12,500), Gold (€2,500), Silver (€1,500), Bronze (€500), and ad-hoc Team sponsorships — for logo placement on cycling apparel, support vehicles, websites, and event activations; over 4,700 corporate sponsors contributed in 2024. Individual riders and service crew pay undisclosed participation fees that cover the official Bianchi Infinito ICR team bike and team wear (with the 2026 Bianchi partnership replacing the prior bike arrangement). Merchandise and pre-owned gear sales through three webshops provide supplementary income, while the School Run is funded by corporate sponsors and donations. The foundation caps administrative costs at 12% of collected funds (actual 5.76% in 2024) and donated approximately €8.6 million in 2024 alone, bringing cumulative donations to over €112 million since 2002. Customers comprise four overlapping constituencies: individual volunteer riders/crew, corporate sponsors (anchored by founding partner Eckes-Granini/Rynkeby Foods since 2002), school children and educators, and individual donors.

Name

Team Rynkeby

Legal name

Team Rynkeby Fonden

Website

https://team-rynkeby.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Team Rynkeby Fonden is a Danish non-profit foundation running Europe's largest charity cycling community, organizing an annual ~1,200 km Tour de Paris for 2,500+ volunteer riders across 73 teams in 8 countries to raise funds for children with critical illnesses.

Ownership category

akta.pro rank

Product category

Charity Cycling Events

NAICS

Grantmaking Foundations (813211), Voluntary Health Organizations (813212), Civic and Social Organizations (813410)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

akta.pro secondary industries

Cycling Events (Road Races, Gran Fondos, Sportives) (MPAKAIAC), Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

Keywords

• Charity cycling events
• Corporate sponsorship programs
• Fundraising events
• School running events
• Charitable donations

Headquarters

HQ city

Ringe

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Corporate Sponsorships: Companies sponsor Team Rynkeby at multiple tiers (Platinum €12,500, Gold €2,500, Silver €1,500, Bronze €500, Team sponsor) in exchange for logo placements on cycling apparel, support vehicles, the website, and brand activation materials. Over 4,700 sponsors contributed in 2024.
2. Participant Fees: Riders and service crew pay participation fees which cover the official Team Rynkeby bike, team wear, and contribute to project costs. Participants also cover their own cycling equipment, hotels, and personal expenses.
3. Merchandise and Webshop Sales: Three webshops sell official team clothing, replica merchandise, and pre-owned bicycles and cycling gear. Revenue supports the overall project.
4. School Run Donations: Corporate sponsors fund the School Run initiative where schoolchildren run/walk to raise money for children with critical illnesses. More than 257,000 children participated in the most recent season.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Team Rynkeby is a Danish non-profit foundation that organizes the annual Tour de Paris, a 1,200+ km charity cycling event from Nordic and European countries to Paris, raising money for organizations supporting children with critical illnesses. The organization also runs the School Run, the Nordic region's largest children's charity running event, alongside tiered corporate sponsorship programs and merchandise sales through three online webshops.

Product overview

Team Rynkeby is a European charity cycling organization offering a portfolio of products and services centered on its flagship Tour de Paris cycling event. The core offering includes the annual 1,200+ km charity bike ride from Nordic countries and Germany to Paris, supported by sponsorship packages at multiple tiers. The organization operates three webshops: the Official Team Shop selling team wear, the Every Summer Collection for replica merchandise, and the Pre-Owned shop for used bicycles and clothing. Additional offerings include the School Run program (the Nordic region's largest children's charity run), a live tracking app for real-time ride monitoring, and various sponsorship tiers providing corporate visibility across teams and platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Tour de Paris Cycling Event Annual charity cycling event where Team Rynkeby riders bike approximately 1,200 km from various Nordic and European countries to Paris, raising money for children with critical illnesses. The event features 7-8 stages over multiple days in July and engages over 3,000 participants annually across 73 local teams in 8 countries plus an international team.
• School Run Program A charity running event for schoolchildren across Denmark, Sweden, Finland, Norway, and Germany, where children run to raise money for children with critical illnesses. It is the largest exercise and charity run for children in the Nordic region, engaging more than 257,000 children and 1,100+ schools in the most recent season.
• Corporate Sponsorship Packages Corporate sponsorship offerings with tiered packages including Platinum (EUR 12,500), Gold (EUR 2,500), Silver (EUR 1,500), Bronze (EUR 500), and Team Sponsor options. Sponsors receive logo placements on cycling apparel, support vehicles, the website, sponsor banners, and brand activation materials. Over 4,700 sponsors contributed in 2024.
• Official Team Shop First webshop selling official Team Rynkeby team wear, cycling equipment, and merchandise. Revenue supports the overall charity project.
• Every Summer Collection Second webshop featuring the Every Summer replica clothing and merchandise collection for Team Rynkeby supporters and participants.
• Team Rynkeby Pre-Owned Third webshop selling pre-owned bicycles and cycling clothing at reduced prices, offering sustainable options for participants and supporters.

Quantifiable outcome

• EUR 112 million+ raised for children with critical illnesses since 2002
• +5 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core, major and flagship / core.

• BianchicoreStrategic or Co-development Partner · 1 January 2026Bianchi is the official bicycle partner of Team Rynkeby. The 2026 Bianchi Infinito ICR is the official team bike. This partnership provides participants with high-quality bicycles and reinforces Bianchi's brand in the charity cycling space across Europe.
• Platinum Sponsors (73 total entities)majorGTM or Marketing Partner · 1 January 202673 platinum sponsor entities for 2026 including: Absalon Hotel, Aksel Nørgaards Fond, AP, Betri P/F, Citrosuco, Coop, Eidissen Consult AS, EIFFAGE Infra-Nordic AB, Evolabel AB, Ferd, Frimurerlogen, H.A. O'Neil Ltd, Infrakraft Sverige AB, ICA, InoPlay, KJ-Hydraulik, Kongsberg Gruppen, LaserTryk, Modena Gruppen AS, OneVinn AB, Pekron ehf, Scandlines, Svendborg Brakes, TRIXIE, and others. Sponsors receive logo placements on cycling apparel, support vehicles, and the website.
• AAMU (Finnish Children’s Cancer Foundation)coreStrategic or Co-development Partner · 1 January 2017AAMU is a Finnish childhood cancer foundation founded in 2013 that partners with Team Rynkeby for fundraising. Team Rynkeby has raised approximately EUR 4.15 million in Finland, with half going to AAMU. The partnership has been credited with significantly improving childhood cancer survival rates in Finland and providing a 'fast track' in AAMU's fundraising efforts.
• Eckes-Granini / Rynkeby Foodsflagship / coreStrategic or Co-development Partner · 1 January 2002Founding partner and main sponsor of Team Rynkeby since 2002. Rynkeby Foods employees originally conceived and executed the first ride to Paris. Eckes-Granini continues as the primary corporate sponsor, providing juice sponsorship, funding, and operational support. The Eckes-Granini family actively participates — family shareholders serve as service crew members, and the relationship spans 25 years.
• Børnecancerfonden (Danish Childhood Cancer Foundation)coreStrategic or Co-development Partner · 1 January 2002Primary Danish recipient of Team Rynkeby donations since 2002. Funds support childhood cancer research at Rigshospitalet, which has grown from 4 employees to over 130 researchers. The Danish Childhood Cancer Foundation has been instrumental in building international research collaborations.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Pelotonia: US-based annual charity cycling event raising money for cancer research at Ohio State. Closely mirrors Team Rynkeby's model: a flagship multi-day ride, corporate sponsorship tiers, and 100% of donations passed to a research/patient-care mission, with high volunteer engagement.
• Bike MS (National MS Society): National network of charity cycling rides across the US raising money for multiple sclerosis research and services. Comparable in mass-participation cycling fundraising structure, multi-route event model, and heavy corporate sponsorship reliance.
• World Bicycle Relief: Global charity that mobilizes funds and distributes bicycles to support livelihoods and education in developing regions. Directly comparable to Team Rynkeby as a cycling-centered, volunteer-driven charitable organization raising money and using bikes as both a fundraising vehicle and a delivery mechanism for social impact.
• Pan-Massachusetts Challenge (PMC): One of the largest single-event charity bike rides in the world, raising money for Dana-Farber Cancer Institute. Highly comparable as a multi-day mass-participation cycling fundraiser with corporate sponsorship, multi-route offerings, and a long-standing history (>40 years).

Broad incumbents

• Right To Play: Global sport-for-development charity using play and sport to educate and protect children. Broader in mission and geography but comparable as a sport-as-fundraising, child-focused NGO with corporate partnerships and mass participation programs.
• Livestrong Foundation: US cancer-survivorship charity historically tied to mass participation cycling/fitness events (Livestrong Challenge). Comparable as a cancer-focused charity brand with strong donor community and event-driven fundraising, though broader in mission than Team Rynkeby's child-illness focus.
• Macmillan Cancer Support: Major UK cancer charity running mass participation fundraising events including cycling challenges. Comparable in mission adjacency (cancer care/funding) and event-driven fundraising model, though much larger and not cycling-specialized.

Emerging players

• Children with Cancer UK: UK charity focused on childhood cancer research and family support, with annual fundraising events including cycling components. Comparable in cause focus and beneficiary profile (childhood critical illness), and operates events that overlap with Team Rynkeby's mission, but is event-portfolio broader rather than cycling-centric.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/TeamRynkeby
• LinkedInlinkedin.com/company/team-rynkeby
• Instagraminstagram.com/teamrynkeby
• Xx.com/teamrynkeby

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Team Rynkeby