God Is In The TV

What God Is In The TV does

God Is In The TV (GIITTV) is a privately held online music and culture fanzine founded in Cardiff, Wales, in 2003 by editor Bill Cummings. It operates a digital publishing platform hosted at godisinthetvzine.co.uk that produces editorial content spanning news, artist interviews (In Conversation series), reviews (albums, live shows, EPs, festivals, books, arts), and new music discovery features including Tracks of the Week, Video of the Week, and GIITTV Introducing. The site also produces podcasts (New Music Monthly and In The Spotlight) and maintains a dedicated Welsh Music section (Cymru Cuts) covering the Welsh independent scene. A distributed team of sub-editors and writers from across Britain contributes content, with no disclosed formal investment or external ownership.

The company's product surface extends beyond editorial into physical/digital music releases. In 2006, GIITTV released 'God Is In The CD' (GIITCD), an 18-track underground compilation in aid of Macmillan Cancer Support, and since 2021 the God Is In The TV Zines' offshoot label has released covers compilations of songs by artists such as R.E.M., Kylie Minogue, and The Cure, raising over £11,000 for Mind, Macmillan, and Help Musicians charities. A 20th anniversary reissue of GIITCD was announced for 2026 with bonus digital tracks and a limited edition CD. Distribution is digital-first through the website and social media channels (Facebook, Twitter/X, Instagram), with an email newsletter supporting engagement.

The business model is not clearly revenue-generating from disclosed data. The publication is free to access with no subscription or paywall, and no advertising, sponsorship, or licensing revenue is itemized in the available sources. The company is a small private operation (headcount band 51-100) without external institutional investment, and its compilation activities are framed as charitable rather than commercial. There is no disclosed AI/ML capability; the technology stack is described as a standard online publishing platform for music journalism.

Name

God Is In The TV

Legal name

God Is In The TV

Website

https://godisinthetvzine.co.uk

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

God Is In The TV is a privately held online music and culture fanzine, founded in Cardiff in 2003, providing free editorial coverage of independent, underground, and Welsh music alongside podcasts, interviews, and curated compilation releases.

Ownership category

akta.pro rank

Headquarters

HQ city

Cardiff

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Distribution channels1 record

Marketing channels6 records

Core offering

God Is In The TV is an online music and culture fanzine delivering free editorial content including news, album/live/festival/book reviews, artist interviews (In Conversation series), podcasts, and video features. It covers unsigned and independent artists alongside major releases, with a dedicated Welsh music section (Cymru Cuts). The publication also produces the 'God Is In The CD' compilation series featuring underground and independent artists for charitable causes.

Product overview

God Is In The TV is an online music and culture fanzine offering a unified content platform across news, reviews, interviews, and podcasts. The core product is the online magazine (godisinthetvzine.co.uk) which features content categories including News, In Conversation (artist interviews), Reviews (Albums, Live, EPs, Festivals, Books, Arts), New Music (Tracks of the Week, Video of the Week, GIITTV Introducing), Podcasts (New Music Monthly, In The Spotlight), and Welsh Music coverage. The site also produces the 'God Is In The CD' compilation series featuring underground and independent artists, with a 20th anniversary reissue announced for September 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• God Is In The TV Online Magazine Online music and culture fanzine providing news, reviews, interviews, and features covering unsigned and independent artists to major releases. Features multiple content categories including News, In Conversation (interviews), Reviews (Albums, Live, EPs, Festivals, Books, Arts), New Music, Podcasts, and Welsh Music content.
• GIITTV Podcasts Podcast series including 'New Music Monthly' and 'In The Spotlight' featuring interviews and music discussions for music fans and enthusiasts.
• GIITTV Introducing Discovery platform showcasing new and emerging artists through editorial coverage, serving independent and unsigned musicians seeking exposure.
• God Is In The CD Compilation Music compilation series featuring underground and independent artists. Released for charitable causes, with covers compilations of songs by R.E.M., Kylie Minogue, and The Cure reinterpreted by various artists, raising over £11,000 for Mind, Macmillan and Help Musicians since 2021.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• The Line of Best Fit: Independent UK music publication featuring reviews, interviews, premieres and podcasts covering indie and alternative music. Strong overlap in editorial format, target audience (indie listeners) and multi-format content delivery.
• The Quietus: UK-based independent music and culture publication covering rock, electronic, experimental and avant-garde music. Comparable in niche editorial positioning and long-form indie/alternative coverage.
• Drowned in Sound: UK-based independent music publication covering indie, alternative and underground music. Directly comparable niche editorial positioning and digital-only model, though historically larger scale than GIITTV.
• DIY Magazine: UK-based independent music publication focused on new and emerging artists, with news, reviews, interviews and features. Closely comparable in editorial focus on unsigned/independent artists and digital-first distribution.
• Stereogum: US-based independent music publication covering indie, alternative and emerging artists via news, reviews, interviews and video. Comparable editorial format and indie-music audience, though at significantly larger scale.
• Louder Than War: UK independent music publication covering indie, punk, alternative and underground scenes with reviews, interviews and features. Comparable in editorial scope, indie focus and digital-first distribution.
• Clash Magazine: UK music and culture magazine covering indie, electronic, hip-hop and more across print and digital. Comparable in editorial focus on discovery and culture, with a larger commercial footprint.
• NME: Long-running UK-based music publication covering indie, rock and alternative music via news, reviews and interviews. Directly comparable as a digital-first music journalism outlet serving overlapping indie/alternative audiences in the UK.
• So Young Magazine: UK-based independent music and culture magazine covering indie and alternative music with a print-plus-digital model. Comparable in editorial niche and small-team, indie-focused coverage, though with print emphasis.

Regional players

• Wales Online (Music section): Welsh regional news outlet with a music and culture section covering Welsh artists and events. Comparable in its Welsh-specific editorial positioning, though it is a broader news outlet rather than a dedicated music fanzine.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/godisinthetv
• Facebookfacebook.com/godisinthetvzine
• LinkedInlinkedin.com/company/god-is-in-the-tv-zine

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about God Is In The TV