Midwest Performance Cars

What Midwest Performance Cars does

Midwest Performance Cars is an independent, privately held auto repair company that specializes in maintenance and repair of European-brand vehicles. Founded in 2014 under owner Andy Bizub, it operates three physical service centers in the Chicago metropolitan area — Chicago (2105 W Fulton St), Northbrook (1848 Holste Rd), and Westmont (410 E Ogden Ave) — serving individual car owners across roughly 20 surrounding suburbs. The shop focuses on BMW, Mercedes-Benz, Audi, Porsche, Volkswagen, Land Rover, Volvo, Mini, Tesla, Jaguar, and Alfa Romeo vehicles, with an additional Bring a Trailer Local Partner service that channels collector and enthusiast work into the shop.

The core offering is repair and maintenance services — oil changes, brake service, engine and transmission repair, suspension work, computer diagnostics, factory scheduled maintenance, and tire services — delivered by ASE-certified technicians using dealer-level diagnostic equipment and OEM/OES parts. Adjacent higher-margin lines include Software Coding (ECU/TCU calibration and module programming), Performance Upgrades, Pre-Purchase Inspections, and Track Inspections. Every visit includes a complimentary full technical inspection and a complimentary Lyft/Uber shuttle, and every repair is backed by a 3-year / 100,000-mile warranty that the company markets as roughly triple the 12-month/12,000-mile standard at typical independent shops.

The business model is professional services on a pay-as-you-go, quote-after-inspection basis; pricing is determined per ticket after the vehicle is seen in person, with no public rate card. Go-to-market is direct-to-consumer via three physical locations, local SEO through 20+ suburb-specific service area pages, an educational automotive blog, and organic social on Facebook and Instagram. Customer acquisition is completed by word-of-mouth referrals, supplemented by the Bring a Trailer Local Partner channel for enthusiast and collector vehicles. The company is privately held, with no disclosed institutional investment, no parent entity, and multiple co-owners including the regional service manager, the Northbrook service manager, and the company foreman.

Name

Midwest Performance Cars

Legal name

Midwest Performance Cars

Website

https://midwestperformancecars.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Midwest Performance Cars is a privately held, three-location independent auto repair shop in the Chicago metro specializing in European-brand vehicles (BMW, Mercedes-Benz, Audi, Porsche, VW, Land Rover, Volvo, Mini) with dealer-level diagnostics, ASE-certified technicians, and a 3-year/100,000-mile warranty.

Ownership category

akta.pro rank

Product category

European Auto Repair Services

NAICS

General Automotive Repair (811111), Specialized Automotive Repair (811114)

SIC

Services-Automotive Repair, Services & Parking (7500)

akta.pro primary industry

General Automotive Repair & Maintenance (TLAKAAAA)

akta.pro secondary industries

Preventive Maintenance & Inspections (Oil, Fluids, Tune-Ups) (TLAKAAAB), Electrical, Diagnostics & ADAS Calibration (TLAKAAAF), Brakes, Steering & Suspension Services (TLAKAAAC), Engine & Powertrain Repair (Transmission/Drivetrain) (TLAKAAAE)

Keywords

• European auto repair
• Vehicle maintenance services
• Computer diagnostics
• Performance upgrades
• Pre-purchase inspections

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. European Auto Repair Services: Service-based revenue model offering repairs and maintenance for European vehicles including BMW, Mercedes-Benz, Audi, Porsche, Volkswagen, Land Rover, Volvo, and Mini. Services include routine maintenance, engine repair, brake service, transmission service, electrical system repair, and performance upgrades. Revenue is generated through one-time service transactions with customers paying for specific repairs and maintenance services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Midwest Performance Cars is a full-service independent auto repair facility operating three Chicago-area locations (Chicago, Northbrook, Westmont) that specializes in maintenance, diagnostics, and repair of European-brand vehicles including BMW, Mercedes-Benz, Audi, Porsche, Volkswagen, Land Rover, Volvo, Mini, Tesla, Jaguar, and Alfa Romeo. Services span routine maintenance (oil changes, brake service, tire rotations, factory-scheduled service), complex repairs (engine, transmission, electrical, suspension), dealer-level computer diagnostics, software coding, performance upgrades, pre-purchase inspections, and track inspections. Every repair is backed by a 3-year / 100,000-mile warranty.

Product overview

Midwest Performance Cars is an independent European auto repair shop operating as a unified service offering across three Chicago-area locations (Chicago, Northbrook, and Westmont). The core product is European vehicle repair and maintenance services covering routine maintenance (oil changes, brake service, tire rotations, factory scheduled maintenance) and specialized repairs (engine repair, transmission service, electrical diagnostics, computer diagnostics, suspension work). The company offers value-added services including Performance Upgrades with ECU/TCU software coding, Software Coding for module programming, Pre-Purchase Inspections, and Track Inspections. All services are backed by a 3-year/100,000-mile warranty. The company specializes in European vehicle brands including BMW, Mercedes-Benz, Audi, Porsche, Volkswagen, Land Rover, Volvo, Mini, Tesla, Jaguar, and Alfa Romeo. Additional offerings include Bring a Trailer Local Partner services and complimentary shuttle service via Lyft/Uber.

Differentiator

Problem solved

Functional benefit

Products and services

• European Auto Repair and Maintenance Services Full-service repair and maintenance for European vehicles (BMW, Mercedes-Benz, Audi, Porsche, Volkswagen, Land Rover, Volvo, Mini, Tesla, Jaguar, Alfa Romeo) including oil changes, brake service, engine repair, transmission service, suspension work, electrical diagnostics, factory-scheduled maintenance, and more. Backed by a 3-year/100,000-mile warranty. Targeted at individual European car owners in the Chicago metro area.
• Computer Diagnostics Dealer-level diagnostic service using professional European-automotive diagnostic tools to read fault codes, identify root causes, and accurately diagnose check engine lights and other vehicle issues for individual European vehicle owners.
• Performance Upgrades Enhancement service for European performance vehicles covering ECU and TCU software coding updates, performance exhaust installations, suspension tuning, and brake upgrades. Targeted at European vehicle enthusiasts.
• Software Coding Specialized software programming for module coding, ECU updates, and TCU calibration on European vehicles, performed on customer-owned vehicles.
• Pre-Purchase Inspection Comprehensive vehicle inspection for buyers considering purchasing a European vehicle, assessing condition and identifying potential issues before purchase.
• Track Inspections

Quantifiable outcome

• 3-year / 100,000-mile warranty on all repairs, triple the industry standard of 12 months/12,000 miles offered by most independent shops

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Bring a TrailercoreGTM or Marketing PartnerMidwest Performance Cars is honored to be selected as a Chicago area Bring a Trailer Local Partner. Bring a Trailer is a premier online auction platform for collector and enthusiast vehicles. This partnership helps make auction listings a success for sellers and connects the shop with high-end European car enthusiasts.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• A&M European Auto Repair: Chicago-area independent European auto repair shop serving similar BMW, Mercedes-Benz, Audi, and Volkswagen owners. Closely comparable in service mix, specialty positioning, and local-market customer acquisition approach.
• St. Charles European Motorcars: Chicago western-suburbs independent shop focused on European vehicle repair. Competes with MPC's Westmont location for European-car owners in the western Chicago metro.
• Import Auto Service: Chicago-area independent shop specializing in European and import vehicle repair. Direct competitor for the same European-car-owner customer base, with comparable services including diagnostics, maintenance, and performance work.
• European Motors Ltd: Chicago-based independent shop specializing in Mercedes-Benz, BMW, Porsche, and Audi service and repair. Comparable specialty positioning and customer profile to Midwest Performance Cars.
• North Shore European Auto: Independent European-vehicle specialist serving Chicago's North Shore suburbs. Overlaps with MPC's Northbrook service area and competes for similar affluent European-car-owner clientele.

Broad incumbents

• Laurel BMW of Westmont: BMW dealership service center in Westmont, IL. Direct local competitor for BMW service work that MPC's Westmont shop targets, with OEM diagnostics and warranty coverage.
• Mercedes-Benz of Chicago: Authorised Mercedes-Benz dealership service center in Chicago. Competes for the same affluent European owners with full OEM backing, factory warranty work, and loaner vehicles.
• Christian Brothers Automotive: National franchise of full-service automotive repair shops. Not European-specific but competes for general automotive repair spend in MPC's service-area suburbs with a similar trust-and-transparency brand positioning.

Emerging players

• YourMechanic: Mobile-mechanic platform connecting vehicle owners to technicians who come to the customer. Adjacent business model that competes for European-car maintenance convenience, particularly for routine services.

Others

• Import Motor Service (various regional independents): OEM and OES parts distributor and indirect enabler for European-specialty shops. Relevant because MPC's commitment to OEM/OES parts ties its supply chain to wholesale distributors like this.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/MPCchicago
• Instagraminstagram.com/mpcars
• Xx.com/cars_midwest
• LinkedInlinkedin.com/company/midwest-performance-cars-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midwest Performance Cars