What Maytoni does

Maytoni GmbH is a German designer and distributor of lighting fixtures, organized across three categories: indoor decorative lighting (chandeliers, pendants, wall, ceiling, floor and table lamps), architectural/functional lighting (track systems, magnetic track systems such as Exility Lens, recessed fixtures, dimmable pendants), and outdoor lighting. The company produces and delivers hanging lights, ceiling lights, landscape lights, wall lights, chandeliers, lamps, accessories, and radiators, with a portfolio of over 2,000 products and named series including Calipso, Opus, Cambio, Evolution, Levitation, Euphoria, and Halo. Underlying technology centers on LED light sources with energy-efficient designs, dimmable fixtures using Triac protocol, and smart lighting incorporating Bluetooth Mesh capability following the SIG standard; product lifespans are rated up to 50,000 hours.

The business is operated on a B2B partner-distribution model targeting lighting retailers, resellers, lighting designers, and architects across Europe, supplemented by enterprise field sales for large commercial and hospitality projects. Goods are sourced from manufacturing partners in China, pass through CE compliance and EU standards, and are shipped from dual warehouses in Germany (main hub) and Poland under EXW Poland terms using logistics partners UPS, GLS, Raben, and Kuehne+Nagel with a 24-hour processing SLA. Pricing is quote-based in EUR net, ex-works, with an annual price list issued each January-March in Excel format and via a B2B portal (b2b.maytoni.de) providing real-time inventory and order tracking; an extended 5-year warranty is available on top of standard 2-3 year coverage. The company monetizes primarily through hardware sales to partners, while the B2B portal functions as an ancillary recurring-access channel.

The company was founded in 2009, is headquartered at Feldstiege 98, 48161 Münster, Germany (registered as Maytoni GmbH, Amtsgericht Münster HRB 17958), employs 51-100 people, and distributes products to all European countries plus selected non-EU destinations. It has accumulated over 15 international design awards including Red Dot, iF, German Design Award, Good Design, A'Design (4 wins in 2026 alone), Muse, LIT, EPDA, ICONIC, IDA, DNA Paris, and others. Christian Licari is listed as the authorized representative in commercial register filings; ownership beyond the legal entity form is not publicly disclosed.

Name

Maytoni

Legal name

Maytoni GmbH

Website

https://maytoni.de

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Maytoni GmbH is a German designer and B2B distributor of over 2,000 indoor, architectural, and outdoor LED lighting fixtures sold across Europe through authorized retailers, designers, and architects, shipped from warehouses in Germany and Poland.

Ownership category

akta.pro rank

Product category

Decorative and Architectural Lighting

NAICS

Electric Lighting Equipment Manufacturing (3351), Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Residential Electric Lighting Fixture Manufacturing (335131)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Commercial & Industrial Lighting Retail (High Bay, Troffers, Warehouse) (CRAIAHAG)

akta.pro secondary industry

Lighting Parts, Shades & Accessories Retail (Harps, Finials, Glass, Mounting) (CRAIAHAI)

Keywords

• Decorative lighting fixtures
• Architectural lighting systems
• Outdoor lighting solutions
• LED lighting products
• Smart lighting technology

Headquarters

HQ city

Münster

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Lighting Fixture Sales: Maytoni generates revenue through the sale of indoor, outdoor, and architectural lighting fixtures. Products include pendants, wall lamps, chandeliers, floor lamps, and track lighting systems. Sales are conducted through B2B partners (retailers, resellers) with EXW pricing from Poland warehouse.
2. B2B Portal Services: The company maintains a B2B portal for partners to access real-time inventory, pricing, order placement, and shipment tracking. Annual price lists issued January-March in Excel format.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Maytoni designs, produces, and distributes a portfolio of over 2,000 decorative, architectural, and outdoor lighting fixtures through a B2B partner network of authorized retailers across Europe. The product range spans chandeliers, pendant lights, ceiling lights, wall and floor lamps, track and magnetic track systems, and outdoor luminaires, with in-house control from component manufacturing to quality assurance. The company also operates a B2B portal enabling partners to place orders, view real-time inventory, and access annual price lists.

Product overview

Maytoni is a lighting design company offering a comprehensive portfolio of over 2,000 products organized into three main categories: Decorative Lighting (Innenleuchten), Architectural Lighting (Architekturbeleuchtung/Functional), and Outdoor Lighting (Außenleuchten). The product range includes chandeliers, pendant lamps, wall lamps, ceiling lights, floor lamps, table lamps, and specialized track lighting systems. Named product series include Calipso (track systems and wall lamps), Exility Lens (magnetic track systems), Opus, Cambio, Evolution, Levitation, Euphoria, and Halo. The company also provides a B2B Portal for trade partners to manage orders and inventory.

Differentiator

Problem solved

Functional benefit

Products and services

• Indoor Lighting (Innenleuchten) Decorative indoor lighting collection including chandeliers, pendant lights, ceiling lights, floor lamps, wall lamps, table lamps, battery-powered lamps, and picture lights for residential and commercial interiors.
• Outdoor Lighting (Außenleuchten) Outdoor lighting solutions designed to withstand weather conditions while enhancing exterior aesthetics for landscape and architectural outdoor projects.
• Architectural Lighting (Architekturbeleuchtung) Functional lighting systems including track systems, magnetic track systems, and recessed fixtures designed for professional architectural applications.
• Studio Professional studio lighting solutions within Maytoni's architectural lighting division.
• Exility Lens Magnetic track system fixtures for flexible, reconfigurable architectural lighting installations.
• Calipso Series Track lighting and wall lamp series including Calipso Unity track systems and Calipso Wall fixtures for architectural applications.
• Opus Table lamp from Maytoni's decorative lighting collection.
• Cambio Pendant lamp featuring adjustable design elements within the decorative collection.
• Evolution Pendant lamp with modular design for customizable lighting configurations in the decorative range.
• Levitation Pendant lamp featuring an innovative floating design aesthetic in the decorative range.
• Euphoria Dimmable pendant lamp with adjustable color temperature (2700-6000K) designed for architectural lighting applications.
• Halo Series Minimalist lighting series featuring pendant and wall lamps in black or brass finish, inspired by pure light aesthetics within the decorative range.
• B2B Portal Online business-to-business portal enabling authorized trade partners to place orders, track real-time inventory, monitor shipments, and access product information and promotions.

Quantifiable outcome

• Up to 5-year warranty on products (standard: 2 years for lamps without bulbs, 3 years for LED products)
• +1 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• UPScoreOthersInternational logistics partner for road and air freight delivery to European and non-European countries. Standard orders processed within 24 hours. Express shipping available at additional cost.
• GLScoreOthersLogistics partner for package delivery across Europe. Handles standard order processing and shipment delivery.
• RabencoreOthersLogistics partner for freight and transport services, particularly for larger orders and European distribution.
• Kuehne+NagelcoreOthersInternational logistics partner for freight forwarding and supply chain solutions, handling both road and air transport.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Marset: Spanish designer lighting company with strong decorative and outdoor collections, European distribution, and design-award credentials. Highly comparable scale and category mix to Maytoni.
• Foscarini: Italian decorative lighting manufacturer with strong design-award pedigree and European B2B distribution. Directly comparable to Maytoni's decorative chandelier/pendant line and award-driven brand strategy.
• Modular Lighting Instruments: Belgian architectural lighting specialist focused on track, recessed, and linear systems. Directly comparable to Maytoni's architectural-lighting category and its magnetic track innovations.
• Vibia: Spanish designer lighting manufacturer with strong architectural and decorative collections and European B2B/specifier distribution. Overlaps with Maytoni's track, decorative, and outdoor product categories.
• Artemide: Italian premium architectural and designer lighting manufacturer with strong specifier relationships across Europe. Directly comparable to Maytoni's architectural and decorative fixture portfolio and B2B/specifier channel focus.
• Flos: Italian designer lighting brand (and architectural systems via Flos Professional) with global distribution. Closely matches Maytoni's blend of decorative and architectural lighting and premium design positioning.
• Louis Poulsen: Danish heritage designer lighting brand with deep architectural and decorative lines. Comparable to Maytoni's premium positioning, designer-led portfolio, and European distribution model.
• Tom Dixon: British designer lighting and interiors brand selling through premium retailers and specifiers in Europe. Comparable in design-led positioning and B2B partner channel structure.

Broad incumbents

• SLV Lighting: German lighting company with broad residential, outdoor, and architectural portfolios sold through European wholesale channels. Comparable channel model and geographic focus but with broader, less design-led positioning.
• Nordlux: Danish lighting group with residential, outdoor, and designer sub-brands distributed across Europe. Comparable European B2B distribution footprint and category breadth to Maytoni, though at larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@maytonigmbh
• Facebookfacebook.com/maytoniofficial
• LinkedInlinkedin.com/company/maytoni-gmbh
• Instagraminstagram.com/maytoni
• Pinterestpinterest.com/maytoni
• Xx.com/MaytoniF

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maytoni