Frye Brokerage
Frye Brokerage is a privately held Indianapolis-based insurance brokerage intermediary, founded in 1982, connecting 500+ health and life insurance brokers and broker agencies with over 70 insurance carriers across Group, Ancillary, Individual, and Senior product lines.
- Company typePrivate
- Founded1982
- HeadquartersIndianapolis, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Frye Brokerage does
Frye Brokerage is a privately held, family-owned insurance brokerage founded in 1982 and headquartered in Indianapolis, Indiana. The firm operates as a B2B intermediary that connects health and life insurance brokers and broker agencies with a network of over 70 insurance carrier companies, more than 90% of which are rated A or better. It serves 500+ brokers and broker agencies across the Midwest, providing them with access to Group Health, Group Ancillary (Dental, Vision, Life, Worksite), Individual (Short Term, Disability, Income Annuity, LTC/Hybrid, Estate Planning), and Senior (Medicare Advantage, Burial Life, Medicare Supplement) product lines.
The company's core technology stack is built around two digital tools — the Vive app for multi-carrier term product quotes and the Shaw Assist app for client onboarding and underwriting submission — layered on top of a relationship-driven service model. Specialist team members are assigned to each product line (Group Products, Group Ancillary, Individual Health, Senior Products, and Life/DI/LTC/Annuity) and support brokers from quote through contract, including assistance with hard-to-place cases.
Frye Brokerage generates revenue through commissions paid by insurance carriers on policies placed through its brokerage. As an intermediary, it does not sell directly to end consumers; instead, the GTM motion is channel-based, leveraging its 500+ broker and broker agency relationships and a team of direct specialists who maintain ongoing contact via phone, email, and text. Pricing and commission rates are not publicly disclosed and are negotiated individually. The firm is privately held with no identified institutional or PE backing, and operates from two Indianapolis offices.
Frye Brokerage firmographics
Firmographics- Name
- Frye Brokerage
- Legal name
- Frye Brokerage
- Website
- https://fryebrokerage.com
- Company type
- Private
- Founded year
- 1982
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Frye Brokerage is a privately held Indianapolis-based insurance brokerage intermediary, founded in 1982, connecting 500+ health and life insurance brokers and broker agencies with over 70 insurance carriers across Group, Ancillary, Individual, and Senior product lines.
- Ownership category
- akta.pro rank
Frye Brokerage industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Wholesale Insurance Brokerage (Excess & Surplus Lines) (FSAEADAD)
Keywords
Where Frye Brokerage is headquartered
LocationHeadquarters
- HQ city
- Indianapolis
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Frye Brokerage business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Insurance Brokerage Commissions: Frye Brokerage earns commissions from insurance carriers for placing business through their brokerage. The company connects brokers with carriers offering Group Health, Group Ancillary (Dental, Vision, Life, Worksite), Individual Products (Short Term, Health, Disability, Income Annuity, LTC/Hybrid, Estate Planning), and Senior Products (Advantage Plans, Burial Life Insurance, Medicare Supplement Insurance). Revenue is generated through commissions on insurance policies sold through their carrier network.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Frye Brokerage product offering
Product offeringCore offering
Frye Brokerage is an insurance brokerage intermediary that connects health and life insurance brokers and broker agencies with a network of 70+ insurance carrier companies (over 90% A-rated or better). The firm earns carrier commissions on Group Health, Group Ancillary (Dental, Vision, Life, Worksite), Individual Products (Short Term, Health, Disability, Income Annuity, LTC/Hybrid, Estate Planning), and Senior Products (Advantage Plans, Burial Life Insurance, Medicare Supplement), handling servicing so that its 500+ broker clients can focus on selling.
Product overview
Frye Brokerage is an insurance intermediary firm that serves as a 'one-stop' brokerage house connecting health and life insurance agents with over 70 carrier companies (over 90% A-rated or better). The company operates four core product lines: Group Products (Group Health Insurance), Group Ancillary Products (Dental, Vision, Life, Worksite), Individual Products (Short Term, Health, Disability, Income Annuity, LTC/Hybrid, Estate Planning), and Senior Products (Advantage Plans, Burial Life Insurance, Medicare Supplement). The platform supports over 500 brokers and broker agencies with quote-to-contract services and access to innovative insurance contracts for difficult-to-place cases.
Differentiator
Problem solved
Functional benefit
Products and services
- Group Products Group Health Insurance brokerage offering for employers seeking single contracts suitable for their business and employees, providing access to best rates, innovative benefit designs, and highest-rated carriers through Frye Brokerage's network of 70+ carriers. Intended for independent insurance brokers and broker agencies serving employer groups.
- Group Ancillary Products Group supplementary employee benefits brokerage providing Dental, Vision, Life, and Worksite insurance products through top industry carriers. Intended for independent insurance brokers and broker agencies placing coverage for employer groups.
- Individual Products Individual insurance brokerage line covering Short Term Health, Health, Disability, Income Annuity, LTC/Hybrid Comprehensive, and Estate Planning products for individuals and families. Made available through Frye Brokerage's carrier network and offered via independent brokers and broker agencies.
- Senior Products Senior-focused insurance brokerage line covering expenses such as prescription medicines through Advantage Plans, Burial Life Insurance, and Medicare Supplement Insurance. Distributed via independent brokers and broker agencies to senior citizens and their families.
Companies that use Frye Brokerage
Customer profileSegments4 records
Ideal customer profiles1 record
Frye Brokerage technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Frye Brokerage partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Insurance Carriers NetworkcoreFrye Brokerage maintains relationships with over 70 insurance carrier companies (over 90% A-rated or better) to provide brokers access to Group Health, Group Ancillary, Individual Products, and Senior Products. Carriers include those offering life insurance, annuities, disability, long-term care, dental, vision, Medicare Advantage, and Medicare Supplement products. The relationship enables brokers to access diverse products through a single brokerage relationship.
Scale indicators4 records
Recent moves3 records
Expansion highlights3 records
Frye Brokerage competitors and assessment
Company assessmentDirect peers
- SelectQuote: Insurance distribution platform with strong Medicare and senior health focus. Comparable product mix (Medicare Advantage, Medicare Supplement, life) and operates via an agent network placing business with multiple carriers.
- Ritter Insurance Marketing: An insurance marketing organization (IMO) connecting independent insurance agents with multiple health, life, and Medicare carriers. Directly comparable as a wholesale-style intermediary serving brokers with multi-product carrier access, including a strong senior market focus.
- e-TeleQuote: Insurance agency specializing in Medicare products, distributing through licensed agents with multiple carrier relationships. Comparable focus on senior market distribution and multi-carrier access.
- Health Insurance Innovations (HII): Insurance technology and distribution company serving individual health and Medicare markets through agents and brokers. Operates a similar carrier-aggregator model with technology-enabled quoting and distribution support.
- Senior Market Sales: A field marketing organization (FMO) specializing in Medicare, life, and health insurance products distributed through independent agents. Highly comparable business model as a wholesale intermediary with carrier partnerships and dedicated senior market specialists.
Broad incumbents
- Amwins: Major wholesale insurance distributor and broker providing specialty products through retail agents. Operates as a broad incumbent in wholesale insurance distribution with multi-line carrier access.
- GoHealth: Large Medicare-focused health insurance marketplace operating through proprietary technology and a carrier network. Overlaps with Frye's Senior Products line but operates at national scale with technology-driven distribution.
- RPS (Risk Placement Services): Large wholesale insurance brokerage and managing general agent placing complex and specialty business through retail brokers. Comparable as a wholesale intermediary but operates at significantly larger scale across multiple specialty lines.
- Burns & Wilcox: Wholesale insurance broker specializing in excess & surplus lines and specialty insurance, distributing through retail agents. Comparable as a wholesale intermediary but focused on specialty/commercial lines rather than health/life.
Emerging players
- Chapter (ChapterAdvisory): Digital Medicare advisory and brokerage platform offering comparison and enrollment tools. Comparable in Medicare market focus but operates direct-to-consumer rather than through a wholesale broker network.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Frye Brokerage social profiles
Digital presenceFrye Brokerage financial estimates
Financial estimateRevenue estimate
Valuation estimate
Frye Brokerage leadership team
Management profileNumber of profiles
Profiles5 records
Frye Brokerage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Frye Brokerage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Frye Brokerage
What does Frye Brokerage do?
Frye Brokerage is an insurance brokerage intermediary that connects health and life insurance brokers and broker agencies with a network of 70+ insurance carrier companies (over 90% A-rated or better). The firm earns carrier commissions on Group Health, Group Ancillary (Dental, Vision, Life, Worksite), Individual Products (Short Term, Health, Disability, Income Annuity, LTC/Hybrid, Estate Planning), and Senior Products (Advantage Plans, Burial Life Insurance, Medicare Supplement), handling servicing so that its 500+ broker clients can focus on selling.
Is Frye Brokerage a public or private company?
Frye Brokerage is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Frye Brokerage founded?
Frye Brokerage was founded in 1982. It employs 11 to 50 people.
Where is Frye Brokerage based?
Frye Brokerage is headquartered in Indianapolis, United States, in the North America region.
How does Frye Brokerage make money?
One revenue line is on record: insurance Brokerage Commissions.
Who are Frye Brokerage's main competitors?
Direct peers on record are SelectQuote, Ritter Insurance Marketing, e-TeleQuote, Health Insurance Innovations (HII) and Senior Market Sales. Broad incumbents are Amwins, GoHealth, RPS (Risk Placement Services) and Burns & Wilcox. Chapter (ChapterAdvisory) is listed as an emerging player.
Does Frye Brokerage have an API?
No public API is recorded for Frye Brokerage.
What industry is Frye Brokerage in?
Frye Brokerage's product category is Insurance Brokerage. Its primary akta.pro industry code is FSAEADAD, Wholesale Insurance Brokerage (Excess & Surplus Lines). Its NAICS code is 524210 and its SIC code is 6411.