Rich Brilliant Willing

What Rich Brilliant Willing does

Rich Brilliant Willing (RBW) is a New York-based designer LED lighting manufacturer founded in 2007 that designs and produces architectural luminaires — including wall sconces (Dimple™, Crisp®, Ripple®), pendant fixtures (Queue, Sequencer™, Triple Glazed™, Dram™, Tidal™, Bon™, Highline, Mori, Palindrome, Akoya, Ample™), and disc pendants (Pastille 1 Disc, Pastille 2) — for architects, interior designers, and end-clients in workplace, hospitality, and residential settings. The company's core offering pairs proprietary luminaire design with professional specification support, delivering downloadable CAD assets (DWG, Revit, SketchUp), photometry files, and install instructions to integrate RBW products into architectural project documentation. Beyond its own SKUs, RBW extends its catalog through an exclusive US distribution partnership with Spanish architectural lighting brand Arkoslight, and offers an in-house Factory Powder Coating service that provides designer-led custom color finishes with a 15 business day shipping turnaround.

RBW monetizes through quote-based one-time sales of luminaires, sold via three channels: an e-commerce website (rbw.com) for direct mid-market orders, a flagship showroom at 85 Franklin Street in Tribeca (designed with architect Neil Logan) for in-person enterprise discovery, and a National Accounts program that partners with designers to deploy specification across multiple locations. Pricing is not publicly disclosed and is handled per-project, with Factory Powder Coating available as a configurable add-on. The company operates as a privately held independent business headquartered in New York with 51–100 employees, founded by Alexander Williams (Director of Sales), Theo Richardson (Director of Development), and Charles Brill (Managing Director). No venture capital backing, parent company, revenue disclosures, or AI/ML capabilities are evident from the public source data.

Name

Rich Brilliant Willing

Legal name

Rich Brilliant Willing

Website

https://richbrilliantwilling.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Rich Brilliant Willing is a New York-based designer LED lighting manufacturer founded in 2007, producing architectural luminaires — sconces, pendants, and custom-finish fixtures — for architects, interior designers, and workplace, hospitality, and residential projects via direct sales, a National Accounts program, and a Tribeca showroom.

Ownership category

akta.pro rank

Product category

Architectural Lighting

NAICS

Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Residential Electric Lighting Fixture Manufacturing (335131)

SIC

Electric Lighting & Wiring Equipment (3640)

akta.pro primary industry

Specialty & Task/Workstation Lighting (Inspection/task lights, cleanroom/food-grade, portable work lights) (IMAGAIAK)

akta.pro secondary industry

Lighting Design Services (BPAHAKAJ)

Keywords

• Designer LED lighting
• Architectural luminaires
• Pendant light fixtures
• Wall sconce lighting
• Custom powder coating

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Luminaire Sales: Direct sales of designer LED lighting fixtures including sconces, pendants, and architectural luminaires. Products are available with various finishes and configurations. The company offers Factory Powder Coating for custom color options.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Rich Brilliant Willing designs, manufactures, and sells designer LED lighting fixtures — including wall sconces (Dimple, Crisp, Ripple), pendant luminaires (Queue, Sequencer, Triple Glazed, Dram, Tidal, Bon, Highline, Mori, Palindrome, Akoya, Ample), and disc pendants (Pastille) — for architects, interior designers, and end clients across workplace, hospitality, and residential applications. The company also offers a custom-finish RBW Factory Powder Coating service and is the exclusive US distributor of Arkoslight's architectural lighting collection, supported by professional specification assets (DWG, Revit, SketchUp, photometry) and a Tribeca showroom.

Product overview

Rich Brilliant Willing is a designer LED lighting manufacturer based in New York, offering a comprehensive portfolio of architectural luminaires. The product line includes wall sconces (Dimple™, Crisp®, Ripple®), pendant lights (Queue, Sequencer™, Triple Glazed™, Dram™, Tidal™, Bon™, Highline, Mori, Palindrome, Akoya, Ample™), and disc pendants (Pastille 1 Disc, Pastille 2). The company provides downloadable CAD assets including DWG, Revit, and SketchUp files for all products. Beyond its core luminaire offerings, RBW extends its portfolio through an exclusive US distribution partnership for Arkoslight architectural lighting, and offers factory powder coating services for custom color finishes. The company operates a National Account program for designers requiring scaled deployment across multiple locations, and maintains a NYC showroom at 85 Franklin in Tribeca.

Differentiator

Problem solved

Functional benefit

Products and services

• Dimple™ Sconce Wall-mounted sconce luminaire featuring a dimpled design aesthetic, available in multiple finish and voltage configurations; for architects and interior designers specifying residential or commercial lighting.
• Pastille 1 Disc Single-disc pendant luminaire with clean circular form offering pendant lighting for residential and commercial spaces.
• Queue Pendant Single Single pendant fixture from the Queue collection designed with architectural precision for targeted illumination.
• Ample™ Newly introduced pendant/architectural luminaire designed for versatile lighting applications across interior spaces.
• Sequencer™ Tiered modular pendant luminaire featuring sequencing design for coordinated lighting installations.
• Triple Glazed™ IP65-rated pendant luminaire featuring triple glazing for enhanced durability and light quality in demanding environments.
• Dram™ Pendant luminaire with dual-color finish options designed for statement lighting in interior spaces.
• Pomme Pendant-style luminaire featuring an organic form, offering warm ambient lighting for various settings.
• Tidal™ Pendant luminaire inspired by tidal forms, designed for architectural lighting applications.
• Bon™ Low-voltage pendant luminaire with integrated driver, offering an efficient and compact lighting solution.
• Pastille 2 Two-disc pendant configuration from the Pastille collection, providing layered illumination with dual circular elements.
• Highline Pendant Linear pendant system designed to align with modern architectural aesthetics, offering clean directional lighting.
• Dimple™ Dash Variation of the Dimple collection featuring an extended dash configuration, combining textured design with elongated form.
• Crisp® Sconce Registered trademark wall sconce featuring high-output LED configuration with IP65 rating for indoor/outdoor use.
• Ripple® Sconce Registered trademark wall sconce with ripple-textured design, high-output variant with IP65 rating for wet locations.
• Mori Pendant Squash-shaped pendant luminaire offering warm ambient illumination with minimalist organic design.
• Palindrome Single Finish Pendant luminaire with customizable finish combinations, designed for coordinated aesthetic installations.
• Akoya Pendant luminaire named after the pearl variety, featuring elegant design for refined interior spaces.
• RBW Factory Powder Coating Custom color selection service offering designer-led color options for RBW luminaires with a 15 business day shipping turnaround.
• Arkoslight (US Distribution) Exclusive US distribution of Arkoslight's award-winning architectural lighting collection, extending RBW's product portfolio with European design aesthetic offerings for American customers.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• ArkoslightcoreChannel Partner/ Reseller/ DistributorRBW is proud to become the exclusive US supplier of Arkoslight, bringing its award-winning architectural lighting collection to a broader audience. Together, the two brands expand possibilities for designers with a more comprehensive and complementary offering. This partnership extends RBW's product portfolio to include Arkoslight's European design aesthetic.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Visual Comfort & Co. Visual Comfort is a US-based designer lighting manufacturer offering decorative and architectural luminaires distributed through showrooms and to-the-trade channels. It directly overlaps with RBW on designer-led specification sales in residential and hospitality.

Broad incumbents

• Flos: Flos is a globally recognized Italian architectural and designer lighting manufacturer. It overlaps with RBW on the premium architectural/specifier segment and operates at much broader global scale, making it the most direct competitor for high-end designer-specified projects.
• Artemide:

Market position

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rich Brilliant Willing