Schrade

Name

Schrade

Legal name

C. Schrade GmbH

Website

https://schrade.de

Company type

Private

Founded year

1910

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Building Materials Wholesale

NAICS

Metal Service Centers and Other Metal Merchant Wholesalers (423510), Other Building Material Dealers (44418)

SIC

Wholesale-Metals Service Centers & Offices (5051), Sheet Metal Work (3444), Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro industry

PRIMARYIMAKAJAB

Steel Products Trading & Service Centers (Flat, Long, Pipe & Tube, Rebar)

Industrials, Manufacturing & Construction/Metals & Mining/Metal & Mineral Trading, Marketing & Distribution

SECONDARYIMAKABAL

Steel Service Centers & Processing (Slitting, Cut-to-Length, Blanking, Leveling)

Industrials, Manufacturing & Construction/Metals & Mining/Steel Production & Processing

Keywords

• Building materials wholesale
• Steel and metals distribution
• Construction elements supply
• Sanitary and heating wholesale
• Kitchen and bath trade

Headquarters

HQ city

Neckarsulm

HQ country

Germany

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale Building Materials: Sale of construction materials, steel, sanitary products, heating equipment, tools, building elements and other supplies to tradespeople and businesses
2. Specialty Steel Products: Rolled steel, reinforcement steel, and processed steel products with custom fabrication services
3. Kitchen and Bathroom Sales: Sale of kitchens and bathroom products to private customers and businesses
4. LPG Sales: Liquefied petroleum gas (bottled gas and autogas) distribution
5. Online Shop Sales: E-commerce through Schrade24 and Schrade Stahlshop B2B portals

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Schrade is a building elements and steel wholesaler selling doors, gates, kitchens, sanitary products, heating equipment, tools, construction materials, rolled steel, concrete reinforcement steel, LPG gas, and occupational safety products. The company operates physical branch showrooms across the Heilbronn region, B2B online shops (Schrade24, Schrade Stahlshop), and provides in-house steel processing services (cutting, sawing, blasting, bending) to tradespeople, metalworking businesses, kitchen/bath studios, institutional buyers, and private consumers.

Product overview

Schrade is a wholesale trading company (Großhandelshaus) and part of the Lotter-Gruppe, offering a comprehensive product portfolio for trade, industry, and private customers. The company operates across multiple product categories including: (1) Steel and Metals division offering rolled steel (~4,000 articles), concrete reinforcement steel with BAMTEC systems, and steel processing services (saw-drill lines, shot blasting); (2) Building Technology division covering sanitary products (with sanibel private label), heating solutions (with comfort by sanibel brand), installation materials, and roofing; (3) Kitchens division for wholesale and retail with planning and installation services; (4) Tools and Operating Equipment; (5) Construction Elements including doors, gates, and Hörmann products; (6) LPG gases (autogas and bottled gas). The company serves business customers (Geschäftskunden) and private customers (Privatkunden) through physical locations, online shops (Schrade24, Schrade Stahlshop), and a digital steel catalog tool (Stahlschieber). Core services include 3D bathroom planning, custom steel processing, and just-in-time delivery via company-owned fleet.

Differentiator

Problem solved

Functional benefit

Brands

• sanibel: House brand for bathroom collections including ceramics, bathroom furniture, faucets, mirrors, shower enclosures and accessories offering a complete range for every bathroom budget and style.
• comfort by sanibel

Products and services

• Schrade24 Online B2B shopping portal for registered business customers to browse and order products across Schrade's full range including tools, construction materials, and supplies.
• Schrade Stahlshop Dedicated online steel and metal products shop for business customers, offering steel catalog browsing and ordering capabilities.
• Stahlschieber (Steel Catalog/Calculator) Online steel catalog tool providing weight calculators and product specifications for round steel, square steel, angle steel, T-steel, U-steel, Z-steel, wide-flange beams, I-beams, flat steel, and sheet steel.
• Walzstahl (Rolled Steel) Full range of rolled steel products including sheets, bands, tubes, wide-flange beams, sections, and bar steel in various finishes (black, bright, galvanized, blasted, preserved). Approximately 4,000 articles stocked.
• Betonstahl (Concrete Reinforcement Steel) Concrete reinforcement steel products including BAMTEC reinforcement carpets, drilled pile reinforcements, welding technology, component tempering systems, and certified bending operations.
• Sanitär (Sanitary Products) Complete sanitary product range including ceramics, bathroom furniture, fixtures, mirrors, shower enclosures, and accessories with 3D bathroom planning services in 1,300 m² galleries.
• Küchen (Kitchens) Kitchen wholesale for trade professionals and end customers. Services include planning, measurement, carpentry, organization, and installation for residential, tea kitchens, and commercial kitchens.
• Heizung (Heating) Heating technology wholesale including central heating, underfloor heating, burners, insulation, tanks, climate systems, and heat pumps. Features comfort by sanibel house brand.
• Werkzeuge (Tools) Full tool assortment for trades including hand tools, fastening technology, drilling/machining, woodworking tools, soldering/welding technology, measuring tools, grinding/cutting tools, clamping technology, and workshop equipment. Over 35,000 articles.
• Bauelemente (Construction Elements) Construction elements including doors, gates, Hörmann products, house doors, garage doors, interior doors, industrial doors, steel doors, roller shutters, door operators, roof windows, and mailbox systems.
• Bedachung (Roofing) Roofing and sheet metal products including gutters, downpipes, snow guards, roof walkways, bands, form parts, edge profiles, and flashing with CNC-controlled bending machine for custom profiles up to 6m length.
• Arbeitsschutz (Occupational Safety) Workplace safety equipment including fall protection, safety footwear, respiratory protection, work clothing, fire protection, first aid, hand protection, skin protection, head/hearing/eye protection, and welding protection.
• Autogas (LPG for Vehicles) LPG (autogas) products for vehicle fleets, including tank station setup for company premises, covering conversion costs and approximately 50% fuel savings compared to gasoline.
• Flaschengas (Bottled Gas) Bottled liquefied petroleum gas in rental or owned cylinders in sizes 5 kg, 11 kg, and 33 kg for construction, industry, trades, and gastronomy sectors.
• Säge-Bohr-Anlage (Saw and Drill Line) Combined saw and drilling line for cutting and processing steel products with capabilities for material thicknesses up to 200 mm using plasma and oxy-fuel technology.
• Anarbeitung (Steel Processing Services) Steel processing services including cutting, sawing, and blasting featuring four Kasto band saws, automatic steel shot blasting, and combined flame/plasma cutting equipment.
• sanibel (Private Label Bathroom Brand) Private label bathroom collection brand featuring modern bathroom series with ceramics, furniture, fixtures, mirrors, shower enclosures, and accessories designed for all bathroom budgets and styles.
• comfort by sanibel (Private Label Installation Brand) Private label installation system brand offering complete systems for plumbing and heating installation with high standards for installation comfort, reliability, and energy efficiency, including 5-year dealer warranty.
• PREFA Hochwasserschutz (Flood Protection) PREFA aluminum flood protection system consisting of mobile aluminum profiles in nut-and-feder system with 50mm and 80mm thickness options, up to 6m length, for residential and commercial use.

Quantifiable outcome

• 20,000 m² warehouse holding several hundred thousand articles in stock for immediate availability
• +3 more outcomes

Named customers37 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• Lotter-GruppecoreStrategic or Co-development Partner · 1 January 2009Schrade has been part of the Lotter-Gruppe since 2009. The Lotter Group is a family-owned company based in Ludwigsburg founded in 1840, now operating 7 subsidiaries with 50 locations across Germany and approximately 2,000 employees. Schrade operates as an autonomous subsidiary within the group, benefiting from shared logistics infrastructure, purchasing power, and group-wide expertise.
• HörmannmajorTechnology or IntegrationPremium partner for garage doors, entrance doors, and door operators. Schrade offers Hörmann configurator tools on their website and maintains extensive exhibition of Hörmann products. Relationship includes product training, marketing support, and priority allocation.
• Elementares-OnlineminorChannel Partner/ Reseller/ DistributorOnline platform connecting Elementares specialist dealers with customers. Schrade participates as a specialist dealer partner for doors and gates.
• BAMTECcoreTechnology or IntegrationLicensed BAMTEC technology partner for roll-out reinforcement carpets. Schrade was among the first BAMTEC licensees and offers complete service from planning through production and installation.
• ERICO LENTONmajorTechnology or IntegrationPartnership for ERICO LENTON screw sleeve connections for reinforcement steel, enabling rapid mechanical splicing of rebars.
• KastomajorTechnology or IntegrationTechnology partnership for Kasto band saw systems and Kasto high-bay storage systems used in steel processing and warehouse operations.
• sanibel (Private Label Brand)coreOEM/ Whitelabel/ Licensing PartnerExclusive house brand for sanitary products developed in collaboration with leading manufacturers and designers. Offers complete bathroom collections at competitive price-performance ratio.
• comfort by sanibelmajorOEM/ Whitelabel/ Licensing PartnerHouse brand for installation technology products including complete systems for installation, plumbing, and building services with 5-year dealer warranty.
• My Africa (Verein)minorStrategic or Co-development PartnerPartnership with My Africa association for international vocational training. Schrade participates by training young people from Cameroon as logistics specialists, contributing to skills development and international cooperation.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Klöckner & Co SE: One of Europe's largest steel and metal distribution groups with a heavy German footprint. Comparable to Schrade as a multi-metal service center with processing capabilities serving industrial and construction customers, but operating at vastly greater scale and geographic breadth.
• Würth: Germany's largest fastener, tool, and building materials distributor with extensive B2B wholesale operations. Comparable to Schrade in serving tradespeople with broad SKU ranges, field sales, and pick-up branches, though Würth is far larger and more specialized in fasteners.
• thyssenkrupp Steel Europe: One of Europe's largest flat steel producers with distribution operations. Comparable to Schrade only at the indirect level as a steel supplier upstream, but relevant for understanding pricing dynamics and competitive supply available to Schrade's trading operation.
• ArcelorMittal Distribution Germany: Distribution arm of the world's largest steelmaker, operating service centers across Germany. Comparable to Schrade in steel wholesale and processing, with broader geographic reach and access to integrated mill supply.

Direct peers

• Salzgitter Mannesmann Stahlhandel: German steel service center and processing operation owned by Salzgitter AG. Directly comparable to Schrade's rolled steel and processing business, with similar product breadth (long products, flat products, processing) and customer base in construction and metalworking.
• BENTELER Distribution: German steel and metal service center with cutting, sawing, and processing capabilities. Comparable to Schrade in serving metalworking and construction customers with processed steel products, though at larger scale and broader geographic reach.
• Haug Stahlhandel: Direct sister company within Lotter-Gruppe operating in steel and metal wholesale with similar processing capabilities. Highly comparable to Schrade as both an internal group peer and external regional competitor in the Heilbronn/Baden-Württemberg steel market.
• Sülzle Gruppe: Family-owned German group operating in steel service centers, metals trading, and building materials. Comparable to Schrade's combination of steel processing with construction materials distribution and similar mid-market private-company positioning.
• Cordes & Graefe KG: German building materials, sanitary, and HVAC wholesale group with regional branch networks. Comparable to Schrade in serving tradespeople with sanitary, heating, and construction materials across multiple branches in Germany.
• Sievert SE: German wholesale group combining building materials, sanitary, heating, and tools with a strong tradesperson focus. Comparable to Schrade's multi-category concept and regional branch model, with similar family-owned heritage and B2B orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/schrade_gmbh

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schrade