PSC Connect
PSC Connect is an Australian insurance broker network distributing commercial and industry-specific insurance to small and medium enterprises across Australia and New Zealand through independent Authorised Representatives, operating under AFSL 344 648 within the PSC Insurance Group.
- Company typePrivate
- Founded2011
- HeadquartersMelbourne, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What PSC Connect does
PSC Connect Pty Ltd is an Australian insurance broker network that distributes commercial and industry-specific insurance products to small and medium enterprises (SMEs) across Australia and New Zealand through a distributed network of Authorised Representatives (ARs). The company operates under its own Australian Financial Services License (AFSL 344 648), is a member of the Australian Financial Complaints Authority (AFCA), and subscribes to the Insurance Brokers Code of Practice. It is a subsidiary within the PSC Insurance Group conglomerate and is headquartered in Melbourne.
PSC Connect's product surface spans roughly 45 lines across two structured menus — about 25 industry-specific policies (including accommodation, aged care, aviation, construction, farm, hospitality, IT, manufacturing, medical, real estate, restaurant, retail, strata, trade, and transport/logistics) and approximately 20 generic business insurance covers (such as public liability, professional indemnity, cyber, D&O, management liability, business interruption, commercial vehicle, crime/fidelity, and trade credit). ARs operate as the customer-facing layer, leveraging PSC Connect's insurer and underwriting-agency relationships to compare policies and tailor coverage to individual SME risk profiles.
Revenue is generated via commissions earned by ARs on new policies and renewals placed through the network's insurer partners. The company earns recurring, commission-based revenue rather than charging clients direct fees; pricing is quote-based and varies by industry, coverage, and risk. GTM is exclusively channel-led: AR recruitment and AR-driven SME outreach, supplemented by content marketing (blog, website) and referral/partner networks. The business is not technology-led — there is no proprietary underwriting model, AI layer, or digital insurance platform — and the core technology stack is described as a centralized IT platform, compliance administration, training, and product/scheme support provided to the AR network.
PSC Connect firmographics
Firmographics- Name
- PSC Connect
- Legal name
- PSC Connect Pty Ltd
- Website
- https://pscconnect.com.au
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PSC Connect is an Australian insurance broker network distributing commercial and industry-specific insurance to small and medium enterprises across Australia and New Zealand through independent Authorised Representatives, operating under AFSL 344 648 within the PSC Insurance Group.
- Ownership category
- akta.pro rank
Where PSC Connect is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
PSC Connect business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Insurance Brokerage Commissions: PSC Connect Authorised Representatives earn commissions from arranging insurance coverage for SME clients. The network provides access to insurers and underwriting agencies, comparing policies to find appropriate coverage. Commissions are earned on new policies and renewals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Quote-based pricing tailored to individual business needs |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
PSC Connect product offering
Product offeringCore offering
PSC Connect operates a network of Authorised Representatives who arrange and service business insurance policies for small-to-medium enterprises across Australia and New Zealand. The network distributes a broad portfolio of industry-specific insurance lines (e.g., Construction, Accommodation, Aged Care, Farm, Hotel & Pub, IT, Manufacturing, Restaurant, Strata) and general commercial insurance products (e.g., Public Liability, Professional Indemnity, Cyber, Management Liability, Business Interruption, Trade Credit). Under AFSL 344648, PSC Connect provides compliance, administration, training, and IT platform support to its ARs, who compare policies from multiple insurers and underwriting agencies to tailor cover to each SME client's risk profile.
Product overview
PSC Connect is a network of experienced business insurance specialists who protect the needs of small to medium businesses across Australia and New Zealand. The company operates as a network of Authorised Representatives and provides access to a comprehensive portfolio of industry-specific insurance products (including Accommodation, Aged Care, Aviation, Construction, Farm, Hotel & Pub, IT, Manufacturing, Medical Centre, Not For Profit, Real Estate, Restaurant, Retail & Shop, Sport, Strata, Trade, Transport & Logistics) and business insurance products (including Accident and Health, Business Interruption, Commercial Vehicle, Cyber, Directors and Officers, Management Liability, Professional Indemnity, Public Liability, Trade Credit Insurance, among others). PSC Connect leverages the buying power and contacts of its network to tailor insurance coverage to specific business needs, with Authorised Representatives backed by support from reputable insurers and underwriting agencies.
Differentiator
Problem solved
Functional benefit
Products and services
- Accommodation Insurance Insurance coverage tailored for accommodation businesses including hotels, motels, and lodging facilities.
- Aged Care Insurance Specialized insurance protection for aged care facilities and providers.
- Aviation Insurance Insurance coverage for aviation businesses and operations.
- Boat Insurance Insurance protection for boat owners and marine businesses.
- Accountants / Tax Agents / Bookkeeping Insurance Insurance coverage for bookkeeping and accounting professionals.
- Caravan Insurance Insurance coverage for caravan owners and related businesses.
- Construction Insurance Comprehensive insurance protection for construction companies and contractors.
- Engineering Insurance Insurance coverage for engineering firms and related professionals.
- Event Insurance Insurance protection for event organizers and venues.
- Farm Insurance Insurance coverage for agricultural operations and farms.
- Film & Television Insurance Insurance protection for film and television production companies.
- Hotel & Pub Insurance Specialized insurance for hospitality venues including hotels and pubs.
- Import/Export Insurance Insurance coverage for international trade operations.
- IT Insurance Insurance protection for information technology businesses and professionals.
- Manufacturing Insurance Insurance coverage for manufacturing operations and facilities.
- Medical Centre / General Practice Insurance Insurance protection for medical practices and healthcare providers.
- Not For Profit Insurance Insurance coverage tailored for non-profit organizations.
- Real Estate Insurance Insurance protection for real estate professionals and agencies.
- Recruitment Insurance Insurance coverage for recruitment agencies and staffing firms.
- Restaurant / Cafe Insurance Insurance protection for restaurants and food service businesses.
- Retail & Shop Insurance Insurance coverage for retail businesses and shops.
- Sport Insurance Insurance protection for sports organizations and facilities.
- Strata Insurance Insurance coverage for strata-titled properties and body corporates.
- Trades Insurance Insurance coverage for trade businesses and contractors.
- Transport & Logistics Insurance Insurance protection for transport and logistics companies.
- Accident and Health Insurance Insurance coverage for accidents and health-related incidents for businesses.
- Builders Warranty Insurance Warranty insurance for builders and construction professionals.
- Business Interruption Insurance Insurance coverage for loss of income due to business interruption events.
- Carriers Insurance Insurance protection for carriers and freight operators.
- Commercial Vehicle Insurance Insurance coverage for commercial vehicles and fleets.
- Contract Works Insurance Insurance protection for contract work and construction projects.
- Corporate Travel Insurance Insurance coverage for corporate travel and business trips.
- Crime / Fidelity Insurance Insurance protection against crime and employee dishonesty.
- Cyber Insurance Insurance coverage for cyber risks, data breaches, and digital threats.
- Directors and Officers Insurance Liability insurance for company directors and officers.
- Employee Dishonesty Insurance Insurance protection against fraudulent employee activities.
- Employment Practices Insurance Insurance coverage for employment-related claims and disputes.
- Environmental Liability Insurance Insurance protection for environmental risks and liabilities.
- General Property Insurance Insurance coverage for general property and assets.
- Goods In Transit Insurance Insurance protection for goods while in transit.
- Industrial Special Risks Insurance Comprehensive insurance coverage for industrial operations.
- Legal Expenses Insurance Insurance coverage for legal costs and expenses.
- Management Liability Insurance Insurance protection for management-related liabilities.
- Professional Indemnity Insurance Insurance coverage for professional negligence and errors.
- Public Liability Insurance Insurance protection against third-party injury and property damage claims.
- Statutory Liability Insurance Insurance coverage for statutory liability exposures.
- Tax Audit Insurance Insurance coverage for tax audit-related expenses.
- Trade Credit Insurance Insurance covering non-payment of trade debts arising from insolvency and protracted default, protecting businesses from bad debt exposure.
- Authorised Representative (AR) Broker Network PSC Connect develops and supports a national network of Authorised Representatives (ARs) across Australia and New Zealand who run their own insurance broking business under the PSC Connect brand, with back-office, compliance, training, IT platform, marketing, and product support supplied by PSC Insurance Group. Designed for brokers and advisers who want to operate independently with the support of an established AFSL holder.
Quantifiable outcome
- Serving thousands of small to medium businesses across Australia and New Zealand
Companies that use PSC Connect
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles1 record
PSC Connect technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PSC Connect partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered parent company, minor and core.
- PSC Insurance Groupparent companyPSC Connect forms part of the PSC Insurance Group operation and operates under its own Australian Financial Services License (AFSL 344648). PSC Connect is a subsidiary network within the broader insurance group.
- KBI Pty LtdminorKBI Pty Ltd is an Authorised Representative partner that has been working with PSC Connect since the beginning. PSC Connect helped KBI with setup, operations, compliance and relationship building with insurers. Tony Walker serves as the main contact from PSC Connect.
- Pioneer InsuranceminorPioneer Insurance (operated by Sarat & Bindu) has been an Authorised Representative partner with PSC Connect for 7 years. They joined after evaluating other AR groups and chose PSC Connect for its culture and support.
- MacquarieminorMacquarie is partnered with PSC Connect to provide cash flow management solutions for small businesses. This partnership helps businesses manage premium funding and payment timing.
- Insurers and Underwriting AgenciescorePSC Connect Authorised Representatives are backed by support from reputable insurers and underwriting agencies. These partnerships enable the comparison of policies and access to competitive insurance products for SME clients.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
PSC Connect competitors and assessment
Company assessmentDirect peers
- Insurance House: Australian broker group providing diversified business and personal insurance through affiliate brokers across multiple states; comparable AR-network franchise targeting Australian SMEs.
- AUB Group Limited: ASX-listed Australian broker network running an AR-based distribution model for consumer and SME insurance; closely comparable to PSC Connect's network structure, SME focus, and multi-carrier placement model.
- Honan Insurance Group: Australian broker network offering multi-line commercial insurance to SMEs through affiliated brokers; structurally similar AR-network model targeting the same SME customer segment as PSC Connect.
- Steadfast Group Limited: Australia's largest general insurance broker network, operating a comparable Authorised Representative model across ANZ; both PSC Connect and Steadfast earn commission income via ARs placing SME and commercial risks with multiple carriers.
Broad incumbents
- Arthur J. Gallagher & Co. Global insurance brokerage with a growing Australian footprint via acquisitions; overlaps with PSC Connect on SME and middle-market commercial placements across the same carrier panel.
- Aon: Global risk management and insurance brokerage with substantial Australia and New Zealand operations across SME, commercial, and enterprise lines; competes with PSC Connect's network for SME mandates while operating at much larger scale.
- Marsh: Global insurance broker and risk advisor with established Australia and New Zealand operations serving SME and mid-market clients; competes with PSC Connect on tailored commercial insurance placement while operating at much greater scale.
- WTW: Global insurance and risk advisory firm with Australia and New Zealand operations serving SME, mid-market, and corporate clients; broader incumbent competing for the same commercial insurance mandates as PSC Connect's ARs.
Regional players
- Crombie Lockwood: New Zealand-based commercial insurance broker and risk advisor serving SME and mid-market clients across the Pacific; complementary ANZ geographic footprint to PSC Connect with comparable advisory-led brokerage offerings.
Emerging players
- BizCover: Australian digital-first SME insurance platform that enables direct comparison and online binding across multiple carriers; an emerging disruptor targeting PSC Connect's SME customer base via low-friction digital distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
PSC Connect compliance and trust
Trust signalCompliance4 records
PSC Connect financial estimates
Financial estimateRevenue estimate
Valuation estimate
PSC Connect leadership team
Management profileNumber of profiles
PSC Connect funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PSC Connect M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PSC Connect
What does PSC Connect do?
PSC Connect operates a network of Authorised Representatives who arrange and service business insurance policies for small-to-medium enterprises across Australia and New Zealand. The network distributes a broad portfolio of industry-specific insurance lines (e.g., Construction, Accommodation, Aged Care, Farm, Hotel & Pub, IT, Manufacturing, Restaurant, Strata) and general commercial insurance products (e.g., Public Liability, Professional Indemnity, Cyber, Management Liability, Business Interruption, Trade Credit). Under AFSL 344648, PSC Connect provides compliance, administration, training, and IT platform support to its ARs, who compare policies from multiple insurers and underwriting agencies to tailor cover to each SME client's risk profile.
Is PSC Connect a public or private company?
PSC Connect is a private company. It is classified as corporate owned and is currently operating.
When was PSC Connect founded?
PSC Connect was founded in 2011. It employs 11 to 50 people.
Where is PSC Connect based?
PSC Connect is headquartered in Melbourne, Australia, in the Oceania region.
How does PSC Connect make money?
One revenue line is on record: insurance Brokerage Commissions.
Who are PSC Connect's main competitors?
Direct peers on record are Insurance House, AUB Group Limited, Honan Insurance Group and Steadfast Group Limited. Broad incumbents are Arthur J. Gallagher & Co., Aon, Marsh and WTW. Crombie Lockwood is listed as a regional player. BizCover is listed as an emerging player.
Does PSC Connect have an API?
No public API is recorded for PSC Connect.