Akambo

What Akambo does

Akambo is an Australian investment management firm that delivers institutional-grade managed account solutions to financial advice firms on a white-label basis. Founded circa 2010 and headquartered at Level 10, 90 Collins Street, Melbourne, the company operates under AFSL 322056 (Akambo Pty Ltd, ABN 16 123 078 900) and manages more than $6 billion in funds under management on behalf of advice-firm clients.

The core product is a managed account platform comprising custom-built and core portfolios with dynamic, diversified multi-asset construction, risk management, and disciplined execution. Akambo integrates with the dominant Australian wrap platforms — Mason Stevens, Hub24, and Macquarie Wrap — so advisers can adopt its portfolios inside their existing workflows, and it extends visibility to end-clients via the Akambo Client Portal built on Finance Hub. The investment team is marketed as having 260–300+ years of combined experience and publishes regular market commentary through monthly insight pieces.

Commercially, Akambo runs a B2B managed services revenue model, monetising AUM via percentage-based management fees rather than disclosed pricing. Distribution is sales-led through direct advice-firm partnerships and the platform integrations described above, and the firm has extended its offering through an affiliated asset consulting service, Vertex Invest. The company is privately held with 11–50 employees, no disclosed external funding, and an Australia-only operating footprint.

Name

Akambo

Legal name

Akambo Pty Ltd

Website

https://akambofg.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Akambo is an Australian managed account provider that delivers institutional-grade investment portfolios to financial advice firms via integrations with Mason Stevens, Hub24, and Macquarie Wrap, managing over $6 billion in FUM.

Ownership category

akta.pro rank

Product category

Managed Investment Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Digital Wealth Platforms for Advisors (TAMP/Advisor Tech) (FSAGAEAH)

akta.pro secondary industries

Managed Account / SMA Multi-Manager Platforms (FSANAGAL), Managed Platforms & Wrap Programs for Private Clients (Model Portfolios, UMA/SMAs) (FSAAABAM)

Keywords

• Managed account solutions
• Investment management services
• Portfolio management
• Wealth management platform
• Financial advice services

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Managed Account Services: Akambo generates revenue through managed account solutions provided to financial advice firms. The company manages over $6 billion in funds under management (FUM), with revenue likely derived from a percentage fee on assets under management. This is a recurring revenue model based on funds managed on behalf of advice firm clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Akambo provides institutional-grade managed account solutions to financial advice professionals in Australia. The firm delivers purpose-built Custom-Built Portfolios and Core Portfolios designed for transparency, scalability, and disciplined execution, integrated with adviser workflows on Mason Stevens, Hub24, and Macquarie Wrap platforms and supported by the Akambo Client Portal.

Product overview

Akambo offers a unified managed account platform comprising institutional-grade investment management solutions for financial advice professionals. The core offering includes Managed Account Solutions with both Custom-Built Portfolios and Core Portfolios, which integrate with adviser workflow platforms (Mason Stevens, Hub24, Macquarie Wrap) to reduce administrative burden and enable disciplined execution. The Akambo Client Portal provides direct ownership visibility. With over $6 billion in funds under management and an investment team offering 300+ years of combined expertise, the product suite is designed for transparency, scalability, and strong governance across Australian financial advice firms.

Differentiator

Problem solved

Functional benefit

Products and services

• Managed Account Solutions

Quantifiable outcome

• $6 billion in funds under management managed for advice firm clients

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Mason StevenscoreTechnology or IntegrationMason Stevens is a major Australian managed account and wealth management platform. Akambo has established an integration partnership providing Akambo's managed account solutions through the Mason Stevens platform, enabling advisers on Mason Stevens to access Akambo's investment management capabilities.
• Hub24coreTechnology or IntegrationHub24 is a leading Australian financial planning platform provider. Akambo has integrated its managed account solutions with Hub24's platform, allowing advisers using Hub24 to access Akambo's institutional-grade investment management services.
• Macquarie WrapcoreTechnology or IntegrationMacquarie Wrap is a prominent wrap platform operated by Macquarie Bank. Akambo provides its managed account solutions integrated with Macquarie Wrap, enabling advisers using this platform to leverage Akambo's investment management expertise.
• Finance HubcoreTechnology or IntegrationFinance Hub is a client portal platform. Akambo has created an Akambo Client Portal integrated with Finance Hub, providing advisers and their clients with direct access to portfolio information and reporting.
• Vertex Invest (Asset Consulting)minorStrategic or Co-development PartnerVertex Invest is referenced as an asset consulting service under 'Additional Services'. This appears to be a related or affiliated entity providing complementary asset consulting services alongside Akambo's managed account solutions.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Lonsec: Lonsec provides investment research and managed account solutions to Australian financial advisers, including model portfolios and SMA administration. It is comparable to Akambo as a research-driven manager serving the advised wealth channel with institutional-grade portfolios.
• Powerwrap: Powerwrap is an Australian managed accounts/SMA platform serving financial advisers with separately managed account administration and reporting. It competes directly with Akambo's SMA and managed account offering for the same adviser customer base.
• Mason Stevens: Mason Stevens is an Australian integrated wealth platform offering managed accounts, SMAs and investment solutions for advisers. It is both a distribution partner of Akambo (via integration) and a direct competitor offering its own managed portfolios to the same advice-firm segment.
• Praemium: Praemium is an Australian SMA/managed account technology platform that enables advisers to access managed portfolios, model portfolios and reporting. It is a direct competitor to Akambo in providing SMA-style managed account infrastructure and portfolio management to Australian advice firms.

Broad incumbents

• HUB24: HUB24 is a leading Australian investment and superannuation platform serving advisers with SMA, wrap and portfolio administration capabilities. It is a strategic distribution partner of Akambo but also a broad incumbent offering competing managed account and portfolio solutions.
• BlackRock Australia: BlackRock Australia offers model portfolios, SMA infrastructure and managed account solutions to Australian advisers via its Aladdin and portfolio construction capabilities. It is a broad incumbent alternative to Akambo for advisers seeking institutional-grade managed portfolios.
• Netwealth: Netwealth is an Australian wealth management platform offering wrap, SMA and managed account services to advisers and their clients. It is comparable to Akambo as a platform-based provider of managed portfolio solutions for the adviser channel, though at larger scale.
• Perpetual Limited: Perpetual is a large Australian investment manager and wealth manager offering managed funds, SMAs and advised wealth solutions. Its managed account and multi-manager portfolio offerings overlap with Akambo's product suite for the adviser channel.
• Insignia Financial (formerly IOOF): Insignia Financial is one of Australia's largest wealth management groups, offering advised wealth, superannuation and managed account solutions across multiple brands. It is a broad incumbent competing with Akambo for adviser-managed-account mandates and end-client assets.
• Colonial First State (First Sentier Investors): Colonial First State is a major Australian wealth platform with multi-manager and managed account offerings distributed to advisers. It competes with Akambo at the broad managed account / multi-manager portfolio level for advised client assets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Akambo