Madlab

What Madlab does

Madlab GmbH is a Swiss digitalization agency (Büro für Digitalisierung) headquartered in Wabern near Bern, founded in 2005 and operating with a 4-person team. The company delivers end-to-end web solutions for Swiss businesses and government organizations, spanning consulting, UI/UX design, custom application development, and TYPO3 CMS implementations using technologies including C#, PHP, and Angular. Madlab also operates its own CO2-neutral datacenter in Düdingen, Switzerland, providing recurring-revenue infrastructure services — Nextcloud cloud storage (from 40 CHF/month), Hosted Exchange email (17.90 CHF/mailbox/month), and an Adserver platform (30-50 CHF/month for 1-5 million ad requests).

The company's product portfolio includes a proprietary POS/CRM web application called store.guru, which targets specialty retail and is particularly tuned for diving shops, bundling point-of-sale, inventory, course organization, customer management, rentals, accounting, and online shop integration. The firm serves a roster of notable Swiss clients across healthcare, insurance, energy, media, government, and sports — including Kanton Bern, Schweizerische Eidgenossenschaft, BKW AG, Tamedia AG, Emmental Versicherung, and SC Bern. Madlab maintains Silver Membership in the TYPO3 Association and is a member of Swiss Made Software, reinforcing its positioning as a domestically rooted specialist agency.

Madlab's business model blends project-based professional services with modest recurring subscription revenue from its datacenter offerings. Distribution is primarily direct and Swiss-domestic, leveraging the company website (with self-service configuration tools for datacenter products), organic content marketing via blog case studies, and industry event presence. The company is founder-owned and privately held, with no disclosed external funding.

Name

Madlab

Legal name

MADLAB GmbH

Website

https://madlab.ch

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Madlab is a Swiss digitalization agency in Wabern near Bern, offering web development, TYPO3 CMS implementation, UI/UX design, and Swiss-hosted infrastructure services (Nextcloud, Exchange, Adserver) plus a proprietary POS/CRM product (store.guru), serving Swiss businesses, government, and NGOs.

Ownership category

akta.pro rank

Headquarters

HQ city

Wabern

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Professional Services: Consulting, design, and development services for websites and web applications. Project-based work following a structured methodology from discovery through specification, design, development, testing, and launch.
2. Cloud Hosting - Nextcloud: Subscription-based cloud storage service with configurable storage (starting at 30GB for 40 CHF/month). Customers can add custom domains. Billed monthly.
3. Email Hosting - Hosted Exchange: Microsoft Exchange-based business email service at 17.90 CHF per mailbox/month plus 5.90 CHF per resource mailbox and 7 CHF per Outlook license. Monthly billing.
4. Adserver Service: Professional ad serving with tiered pricing: 1M requests for 30 CHF/month, 2M for 40 CHF/month, 5M for 50 CHF/month. Monthly billing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Madlab is a Swiss digitalization agency that designs, develops, and hosts websites, web applications, and cloud infrastructure for businesses and government organizations. The company provides end-to-end services spanning consulting, UI/UX design, custom application development (TYPO3 CMS, C#, PHP, Angular), and operates its own datacenter offering Nextcloud cloud storage, Hosted Exchange email hosting, and an Adserver platform. It also develops and sells store.guru, a proprietary POS/CRM web application for specialty retail such as diving shops.

Product overview

MADLAB operates as a digitalization agency offering a portfolio of interconnected services centered around web solutions and cloud infrastructure. The core offering includes TYPO3 CMS for enterprise website management, complemented by proprietary datacenter solutions: Nextcloud for private cloud storage, Hosted Exchange for business email infrastructure, and an Adserver for ad campaign management. Additionally, MADLAB has developed store.guru, an in-house POS/CRM webApp for specialty retail. The service layer encompasses consulting, UI/UX design, and custom development using technologies like C#, PHP, and Angular. Together these form a comprehensive digitalization package where TYPO3 serves as the web platform foundation, datastore products handle infrastructure needs, and store.guru addresses vertical-specific retail requirements.

Differentiator

Problem solved

Functional benefit

Brands

• store.guru: A proprietary POS/CRM WebApp solution for specialty retail and diving shops, bundling product and inventory management, sales and point-of-sale, course and travel organization, customer and membership management, rentals, repairs, ordering, vouchers, inventory, simple accounting with daily closings and statistics, dunning, QR invoicing, and online shop integration.

Products and services

• TYPO3 CMS Enterprise-grade open-source content management system implementation and customization service for building and managing websites, supporting multisite management, multilingual content, and high performance with intelligent caching mechanisms. Targeted at organizations requiring scalable content platforms.
• Beratung und Konzeption (Consulting and Conception) Strategic consulting service that helps clients develop digital concepts, define requirements, and plan implementation of web solutions and digital transformation projects from idea through finished concept.
• UI- & UX-Design User interface and user experience design service including sketches, wireframes, mockups, prototypes, and user testing to create intuitive digital experiences for clients' web and application products.
• Applikations- und Webentwicklung (Application and Web Development) Custom application and web development service using technologies including C#, PHP, and Angular, with expertise in complex websites, web applications, and system integrations with existing business software.
• Nextcloud Hosting Swiss-hosted private cloud storage service with SSD storage, end-to-end encryption, automatic backups to two geographically separated Swiss locations, WebDAV interface, and mobile/desktop client synchronization. Targeted at organizations requiring data sovereignty within Switzerland.
• Hosted Exchange Premium Microsoft Exchange-based business email hosting service with 10 GB mailbox storage, spam and virus filtering, shared calendars, address books, resource mailboxes, and mobile device synchronization. Targeted at businesses wanting Exchange functionality without managing on-premise infrastructure.
• Adserver Professional ad serving platform supporting IAB standard formats, animations, videos, pre/mid/post-rolls, Tandem-Ads, ad capping, and conditional targeting across desktop, mobile, and newsletters. Targeted at media publishers monetizing website traffic.
• store.guru Proprietary POS/CRM web application for specialty retail (notably diving shops), bundling product and inventory management, point-of-sale, course and travel organization, customer and membership management, rentals, repairs, ordering, vouchers, simple accounting with daily closings, dunning, QR invoicing, and online shop integration.

Quantifiable outcome

• TYPO3 14 optimized page loading - pages load only required content per page

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Swiss Made SoftwareminorOthersMember of Swiss Made Software, the Swiss label for applications developed in Switzerland. Confirms commitment to Swiss development location and quality standards.
• TYPO3 AssociationcoreStrategic or Co-development PartnerSilver Member of TYPO3 Association. Supports the open-source CMS project and gains deep expertise in TYPO3 development. Demonstrates specialized TYPO3 competency.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Unic AG: Swiss digital agency with deep TYPO3 CMS expertise serving enterprise and public-sector clients. Closely comparable to Madlab on technology stack (TYPO3), customer profile (large Swiss organizations), and full-service delivery model.
• jweiland.net: German TYPO3 hosting specialist offering managed server and cloud hosting for TYPO3 sites, comparable to Madlab's recurring hosting subscriptions. Smaller scale and Germany-focused, but a near-direct match on the TYPO3 hosting business model.
• maxcluster GmbH: Managed hosting provider specialized in TYPO3 and Magento infrastructure. Comparable to Madlab's Nextcloud/Exchange/Adserver subscription lines on the recurring managed-hosting model, though Germany-based rather than Swiss.
• Liip AG: Major Swiss web and digital agency serving enterprises and public sector, with a similar Drupal/TYPO3-adjacent CMS stack and consulting-led delivery. Comparable on customer base and Swiss-market focus, though Liip is substantially larger in headcount.
• iqual AG: Swiss digital agency delivering web platforms and digital services to enterprises and public-sector clients. Overlaps with Madlab on Swiss-market focus, TYPO3-style CMS implementations, and project-based consulting-led delivery.

Regional players

• dkd Internet Service GmbH: German full-service TYPO3 agency with hosting and managed services comparable to Madlab's datacenter stack. Operates primarily in Germany rather than Switzerland, but offers a directly analogous TYPO3-led service portfolio.
• AOE GmbH: German digital agency specializing in TYPO3 and enterprise web platforms, including hosting offerings. Comparable in TYPO3 specialization and product/services mix, but operates primarily in DACH markets outside Switzerland.

Broad incumbents

• Namics (Merkle / Dentsu): Long-established Swiss digital agency (now part of Merkle/Dentsu) serving many of the same enterprise and government customers as Madlab. Overlaps in service offering but is materially larger and broader in portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/madlabch
• LinkedInlinkedin.com/company/madlab-ch

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madlab