100 Squared Financial
100 Squared Financial is a Phoenix-based boutique firm offering bookkeeping and full-service campaign finance reporting to small businesses, nonprofits, and political campaigns nationwide. A two-person team of certified QuickBooks ProAdvisors delivers services via hourly and tiered subscription packages.
- Company typePrivate
- Founded2019
- HeadquartersPhoenix, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What 100 Squared Financial does
100 Squared Financial is a Phoenix, Arizona-based financial services firm that provides bookkeeping and campaign finance reporting services to small businesses, nonprofit organizations (C3 and C4), and political campaigns including PACs, independent expenditures, and C4 organizations. Founded in 2019, the firm operates as a boutique service provider with a team of two — CEO Youssef Khalaf and Senior Associate Joseph Duka — both certified QuickBooks ProAdvisors. The company claims national service reach despite its single-market headquarters, with delivery conducted remotely through phone, email, and website contact channels.
The firm's two core service lines are bookkeeping and campaign finance reporting. Bookkeeping is offered at $75 per hour with custom monthly retainer packages, covering account reconciliation, financial statement preparation, and pre-tax preparation. Campaign finance reporting is structured in tiered monthly packages ranging from $175 per month for smaller legislative campaigns (under $50k spend) up to $500+ per month for federal, statewide, and large PAC engagements (above $200k spend), with per-filing fees available for simpler engagements. The firm cites over 70 campaign filings completed at state and federal levels as evidence of its campaign finance experience and holds an active Better Business Bureau accreditation.
The business operates as a private, founder-led firm with no disclosed institutional ownership, funding rounds, parent company, or external investors. CEO Youssef Khalaf also serves as CFO of client Data Orbital, and the leadership structure is heavily concentrated on the principal. Marketing relies primarily on referral and word-of-mouth channels, with a basic Squarespace website as the primary digital presence. The underlying technology is third-party QuickBooks rather than any proprietary platform, and the firm has no disclosed patents, partnerships, or AI/ML capabilities.
100 Squared Financial firmographics
Firmographics- Name
- 100 Squared Financial
- Legal name
- 100 Squared Financial
- Website
- https://100squaredfinancial.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 100 Squared Financial is a Phoenix-based boutique firm offering bookkeeping and full-service campaign finance reporting to small businesses, nonprofits, and political campaigns nationwide. A two-person team of certified QuickBooks ProAdvisors delivers services via hourly and tiered subscription packages.
- Ownership category
- akta.pro rank
100 Squared Financial industry classification
Industry- Product category
- Bookkeeping & Campaign Finance Reporting
- NAICS
- Other Accounting Services (541219)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Expense Tracking & Financial Dashboards (FSAGADAB)
- akta.pro secondary industry
- Budgeting & Cash-Flow Management (FSAGADAA)
Keywords
Where 100 Squared Financial is headquartered
LocationHeadquarters
- HQ city
- Phoenix
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
100 Squared Financial business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Bookkeeping Services: Hourly billing for bookkeeping services with custom monthly retainer packages available. Fee is $75 per hour with retainer options for ongoing clients.
- Campaign Finance Reporting: Tiered package pricing for campaign finance reporting services, including per-filing fees and monthly retainer options. Packages range from $250 per filing to $500+ per month depending on campaign size and complexity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Bookkeeping Services - Hourly Rate |
| Unit Pricing | Pay-as-you-go | Tier 1 - Legislative Campaign (Per Filing) |
| Subscription | Annual | Tier 2 - Legislative Campaign (<$50k) Monthly |
| Subscription | Monthly | Tier 3 - Federal/Statewide/PAC/Legislative ($50k-$200k) |
| Subscription | Monthly | Tier 4 - Federal/Statewide/PAC/Legislative ($200k+) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
100 Squared Financial product offering
Product offeringCore offering
100 Squared Financial provides professional bookkeeping services for small businesses and nonprofits, including account reconciliation, financial statement preparation, and pre-tax preparation using QuickBooks. The firm also offers full-service campaign finance reporting for political campaigns, PACs, independent expenditures (IEs), and C4 organizations at local, state, and federal levels.
Product overview
100 Squared Financial is a financial services firm offering two core service lines: Bookkeeping Services and Campaign Finance Reporting. Bookkeeping services target small businesses and nonprofit organizations (C3 and C4), while Campaign Finance Reporting serves local, state, and federal campaigns including PACs, IEs, and C4 organizations. The firm operates on a service-based model with hourly rates ($75/hour for bookkeeping) and tiered monthly packages for campaign finance reporting ranging from $175 to $500+ per month depending on campaign size.
Differentiator
Problem solved
Functional benefit
Products and services
- Bookkeeping Services Professional bookkeeping services for small businesses and nonprofit organizations, including account reconciliation, financial statement preparation (income statement, balance sheet, cash flow), and pre-tax preparation. Delivered by certified QuickBooks ProAdvisors at $75 per hour with custom monthly retainer packages available.
- Campaign Finance Reporting Full-service campaign finance reporting for local, state, and federal political campaigns, including political action committees (PACs), independent expenditures (IEs), and C4 organizations. Offered in four tiered packages based on campaign size and complexity, ranging from $250 per filing to $500+ per month, with official treasurer services and donor list tracking included in higher tiers.
Quantifiable outcome
- Over 70 campaign filings completed at state and federal levels
Companies that use 100 Squared Financial
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
100 Squared Financial technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
100 Squared Financial partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
100 Squared Financial competitors and assessment
Company assessmentEmerging players
- Red Curve Solutions: Specialized campaign accounting and compliance firm serving political campaigns, PACs, and political organizations. Directly comparable to 100 Squared Financial's campaign finance reporting service line, representing the most relevant direct competitor in the campaign finance vertical.
- Botkeeper: AI-assisted bookkeeping service combining automation with human accountants for SMBs. Comparable target market and service line but threatens traditional hourly bookkeeping economics.
- Campaign Finance Solutions: Specialized vendor providing campaign finance reporting software and services to PACs, candidates, and political committees. Comparable in campaign finance vertical focus, with more technology-centric delivery than 100 Squared Financial's service-based model.
- GreenBooks: Boutique bookkeeping firm serving SMBs and small nonprofits with QuickBooks-based services. Comparable in scale, target customer, and QuickBooks ProAdvisor delivery model to 100 Squared Financial.
- For Benefit T (FBT): Boutique firm providing bookkeeping, accounting, and financial management exclusively to nonprofit organizations. Comparable to 100 Squared Financial's nonprofit (C3/C4) bookkeeping segment.
Direct peers
- Pilot.com: Tech-enabled bookkeeping firm serving SMBs, startups, and nonprofits with QuickBooks/Xero reconciliation and monthly financial reporting. Directly comparable to 100 Squared Financial's core bookkeeping service line, but at a vastly larger scale and with proprietary software.
- Bench (now part of xero): Subscription-based bookkeeping service pairing software with dedicated bookkeepers for SMBs. Comparable in delivery model (recurring monthly engagement) and target customer (small businesses) to 100 Squared Financial's SMB bookkeeping offering.
- 1-800Accountant: National virtual accounting firm serving SMBs with bookkeeping, tax, and advisory services. Comparable target market (US SMBs) and remote-delivery model, though larger and broader in scope than 100 Squared Financial.
Broad incumbents
- BDO USA: Large national accounting firm with SMB and nonprofit practices offering bookkeeping and tax services. Comparable in core service offerings but operates across a much broader portfolio with significantly greater scale.
- KBKG: National accounting firm with a dedicated campaign and political organization practice providing campaign finance reporting and treasurer services. Comparable in campaign finance expertise but operates at significantly larger scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
100 Squared Financial social profiles
Digital presence100 Squared Financial financial estimates
Financial estimateRevenue estimate
Valuation estimate
100 Squared Financial leadership team
Management profileNumber of profiles
Profiles2 records
100 Squared Financial funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
100 Squared Financial M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 100 Squared Financial
What does 100 Squared Financial do?
100 Squared Financial provides professional bookkeeping services for small businesses and nonprofits, including account reconciliation, financial statement preparation, and pre-tax preparation using QuickBooks. The firm also offers full-service campaign finance reporting for political campaigns, PACs, independent expenditures (IEs), and C4 organizations at local, state, and federal levels.
Is 100 Squared Financial a public or private company?
100 Squared Financial is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 100 Squared Financial founded?
100 Squared Financial was founded in 2019. It employs 1 to 10 people.
Where is 100 Squared Financial based?
100 Squared Financial is headquartered in Phoenix, United States, in the North America region.
How does 100 Squared Financial make money?
Two revenue lines are on record. Bookkeeping Services are the primary driver. The others are campaign Finance Reporting.
Who are 100 Squared Financial's main competitors?
Emerging players on record are Red Curve Solutions, Botkeeper, Campaign Finance Solutions, GreenBooks and For Benefit T (FBT). Direct peers are Pilot.com, Bench (now part of xero) and 1-800Accountant. Broad incumbents are BDO USA and KBKG.
Does 100 Squared Financial have an API?
No public API is recorded for 100 Squared Financial.
What industry is 100 Squared Financial in?
100 Squared Financial's product category is Bookkeeping & Campaign Finance Reporting. Its primary akta.pro industry code is FSAGADAB, Expense Tracking & Financial Dashboards, with a secondary code of FSAGADAA, Budgeting & Cash-Flow Management. Its NAICS code is 541219 and its SIC code is 6199.