Adventure Club

What Adventure Club does

Adventure Club (Adventure Club Turismo) is a privately held Brazilian travel agency founded in 1994 and headquartered in São Paulo, operating for over 30 years as one of Brazil's first agencies specialized in nature and cultural tourism. It curates and sells adventure, ecotourism, trekking, cycling, sailing, polar expedition, and cultural-immersion packages across six continents and roughly 60 countries, including full coverage of all five Brazilian regions. The product surface is organized into distinct trip-style funnels (group, couples, family, trekking, biking, cultural, sailing, unique experiences, full-inclusive, holiday-specific) anchored by a calendar-based booking flow, a points-based loyalty program (Adventure Members), and a content/blog platform. No mobile app, public API, or proprietary software platform is disclosed; core technology is unstated and integrations are limited to Google Analytics, Facebook, and ActiveCampaign for marketing automation.

The business model is transaction-fee based: revenue is generated through the sale of comprehensive travel packages priced per person (Brazil R$3,375-R$16,426, international US$1,422-US$27,571, Europe €1,295-€6,627), with add-on airfare booking and travel insurance, and structured cancellation fees. Go-to-market is direct and sales-led via website inquiries, WhatsApp, phone, and email, using personalized travel-consultant interactions rather than self-service online booking. Long-standing partnerships with local tour operators, receptive companies, aligned hotels, and capital-intensive polar operators (Quark Expeditions, Silversea, Antarctica21) provide ground-service and expedition delivery without Adventure Club owning fleet or accommodation assets. Marketing is content-led across Instagram, YouTube, Facebook, TikTok, Spotify, blog, and email newsletter. The firm is owner-/management-operated, has no disclosed external investors or funding history, and runs with 11-50 employees.

Name

Adventure Club

Legal name

Adventure Club

Website

https://www.adventureclub.com.br

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Adventure Club is a Brazilian, owner-operated travel agency founded in 1994 that curates and sells adventure, nature, cultural, and polar expedition packages across 60+ countries, serving individual travelers, couples, families, and small groups through direct, consultant-led sales.

Ownership category

akta.pro rank

Product category

Adventure and Ecotourism Travel Services

NAICS

Tour Operators (561520), Travel Agencies (561510), Scenic and Sightseeing Transportation (487)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Adventure & Active Travel Agencies (THAKABAD)

akta.pro secondary industries

Adventure & Expedition Travel Agencies (THAKAFAB), Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL), Safari & Wilderness Luxury Resorts (THAGACAD)

Keywords

• Adventure travel packages
• Ecotourism trips
• Cultural tourism agency
• Nature tourism Brazil
• Expedition travel

Headquarters

HQ city

Bela Vista

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Package Tour Sales: Adventure Club generates revenue through the sale of comprehensive travel packages that include accommodation, ground transportation, guided activities, park fees, and some meals. Packages are priced per person based on double or single occupancy and vary by destination, duration, and accommodation level. The company also offers add-on services such as airfare booking and travel insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Adventure Club is a Brazilian travel agency that sells curated nature and cultural tourism packages to destinations across Brazil and more than 60 countries on six continents, plus polar regions. Offerings include group expeditions with fixed departures, tailor-made private trips for individuals, couples, families, and pre-formed groups, plus add-on services like airfare booking and travel insurance. Packages typically bundle accommodation, ground transportation, guided activities, park fees, and select meals, priced per person.

Product overview

Adventure Club is a Brazilian travel agency offering a comprehensive portfolio of travel services built around nature tourism and cultural tourism. The core product is its full-service travel agency, complemented by distinct service lines including Viagens em Grupo (group trips with exclusive Adventure Club expeditions), Viagens a Dois (couples trips), Viagens em Familia (family trips), Viagens de Trekking, Viagens de Bike, Experiencias Culturais, Experiencias Unicas, Experiencias Full Inclusive, and Navegacoes (sailing/polar expeditions). The Adventure Members loyalty program enables points conversion for new experiences. The company covers global destinations organized by region: Brazil, Africa/Middle East, Asia, Europe, Americas, Oceania, and Polar expeditions. Additional digital touchpoints include a blog content platform and trip calendar booking tool. The company has operated for 30 years and is licensed as CADASTUR/SP: 00.723.284/0001-44.

Differentiator

Problem solved

Functional benefit

Brands

• Adventure Members: Loyalty program allowing customers to transform points into new travel experiences.

Products and services

• Adventure Club Travel Agency Services Full-service Brazilian travel agency offering customized itineraries and exclusive group trips to nature and cultural destinations across Brazil and more than 60 countries on six continents plus polar regions, including ground services, guided activities, accommodation, and park fees arranged end-to-end.
• Viagens em Grupo (Group Trips)
• Viagens a Dois (Couples Trips)
• Viagens em Família (Family Trips)
• Viagens de Trekking (Trekking Trips)
• Viagens de Bike (Bike Trips)
• Experiências Culturais (Cultural Experiences)
• Navegações (Sailing and Navigation Trips)
• Experiências Únicas (Unique Experiences)
• Experiências Full Inclusive
• Hotéis Recomendados (Recommended Hotels)
• Adventure Members
• Calendário (Trip Calendar)
• Holiday-Specific Trips
• Antarctic Expedition — Quark Emperor Penguin Journey
• Tanzania Sky Safari by Elewana
• Amazonas Anavilhanas Jungle Lodge Package
• Norway Lofoten Islands Exclusive Expedition
• Fernando de Noronha Packages
• Chapada dos Veadeiros Holiday Package
• Costa Rica Tortuguero National Park Package
• Maldives Patina Package
• Serra da Capivara Exclusive Group Trip (July 2026) Exclusive Adventure Club group departure to Serra da Capivara National Park in Piauí, Brazil, with proceeds supporting local guides from the community.
• Blog

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Local Tour Operators and ReceptivescoreStrategic or Co-development PartnerAdventure Club works in partnership with local tour operators, receptive companies, hotels, pousadas (inns), and other tourism sector companies worldwide. These partnerships are essential for delivering ground services including guides, transportation, and activity coordination in destination countries.
• AirlinesminorOthersPartnerships with airlines for booking international flights to tour destinations. The company offers to quote airfare separately for customers who wish to include flights.
• Hotels and Tour Operators (aligned with sustainability values)coreStrategic or Co-development PartnerAdventure Club specifically partners with hotels and tour operators that share their environmental preservation, cultural appreciation, and community empowerment values. Part of their profit is designated to help communities in vulnerable situations.
• Guides of Serra da Capivara (Piauí)minorStrategic or Co-development PartnerCommunity partnership supporting local guides from Serra da Capivara National Park who lost income during the pandemic. Adventure Club contributes to their livelihood through tour operations.
• Homem Pantaneiro Institute - Alto Pantanal Fire BrigademinorStrategic or Co-development PartnerPartnership supporting the professional permanent fire brigade that patrols Serra do Amolar and Encontro das Águas in the Pantanal, protecting the ecosystem from fires.
• Maramar Community School (Bahia)minorStrategic or Co-development PartnerSupport for a community school in Bahia that promotes social development through education, culture, and environmental preservation based on four pillars: learn to know, learn to live, learn to be, and learn to do.
• Almerinda Malaquias Foundation (Amazonas)minorStrategic or Co-development PartnerPartnership with an educational and professional center serving the population of Novo Airão in Amazonas state, helping wood handicraft, paper recycling, and handmade soap production - having helped more than 40 families.
• Quark ExpeditionscoreChannel Partner/ Reseller/ DistributorAdventure Club resells exclusive polar expedition packages from Quark Expeditions, including Emperor Penguin journeys and Antarctic adventures aboard the Ultramarine ship.
• Silversea CruisescoreChannel Partner/ Reseller/ DistributorPartnership with Silversea for luxury polar expedition cruises, including Drake Passage crossings to Antarctica.
• Antarctica21coreChannel Partner/ Reseller/ DistributorPartnership for selling Antarctica21 aerial crossing expeditions to the Antarctic Polar Circle.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Decolar: Major Latin American OTA owned by Despegar, offering flights, hotels, and packaged travel. Competes for Brazilian outbound travel demand through digital self-service booking, a structural contrast to Adventure Club's consultant-led model.
• CVC Corp: Largest Brazilian travel agency and tour operator with a broad leisure portfolio including international packages. Competes for the same Brazilian outbound leisure dollar but at significantly larger scale, with stronger digital booking and offline retail footprint.

Emerging players

• Mochileiros.com: Brazilian adventure travel community and tour operator that combines content, community, and curated trips for independent and group adventure travelers. Overlaps with Adventure Club's experiential/nature customer base, particularly younger backpacker-adjacent segments.

Direct peers

• Intrepid Travel: Global small-group adventure tour operator with strong presence in Latin America offering trekking, cultural, and nature-led trips. Comparable in product structure (small-group expeditions), supplier relationships, and focus on experiential/sustainable travel.
• Adventure Life: North American adventure travel company specializing in small-group and tailor-made trips to Latin America, Antarctica, and remote nature destinations. Comparable portfolio overlap (Galapagos, Patagonia, Antarctica) and similar focus on cultural and natural immersion.
• Explore Travel: Brazilian adventure travel agency offering curated international and domestic itineraries, including trekking, cultural, and nature experiences. Closely comparable in target customer (Brazilian experiential travelers), product structure, and B2C sales approach.
• Latitudes: Brazilian travel agency specializing in adventure, nature, and cultural tourism with a similar portfolio of off-the-beaten-path destinations and tailor-made itineraries for the Brazilian market. Directly comparable in product mix, customer base, and consultant-led sales model.
• Bonitour: Brazilian tour operator focused on nature, ecotourism, and adventure packages across Latin America and beyond. Comparable in supplier network, package-tour revenue model, and Brazilian outbound customer focus.

Others

• Quark Expeditions: Polar expedition operator whose Antarctic and Arctic cruises Adventure Club resells. Comparable because it is both a supplier and a category-defining player Adventure Club competes against for direct polar bookings; the relationship illustrates the channel-partner model.
• Silversea Cruises: Luxury and expedition cruise line resold by Adventure Club for polar voyages. Relevant as a premium supplier whose direct-to-consumer digital channel competes with Adventure Club's intermediary role for luxury cruise customers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/AdventureclubBr
• Facebookpt-br.facebook.com/AdventureClubTurismo
• LinkedIninstagram.com/adventureclubturismo
• Instagraminstagram.com/adventureclubturismo
• TikToktiktok.com/@adventureclubturismo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adventure Club