Medor
Medor is an Icelandic B2B distributor of medical devices, nursing supplies, and laboratory products, representing 15+ global manufacturers (Philips, Siemens Healthineers, Thermo Scientific, Johnson & Johnson, etc.) to Icelandic hospitals, clinics, pharmacies, and research labs. Since March 2026, it operates as STOÐ following a merger with sister company Stoð under Veritas Group.
- Company typePrivate
- Founded2011
- HeadquartersGarðabær, Iceland
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Medor does
Medor ehf. is an Icelandic medical device and laboratory products distributor founded in 2011 and headquartered in Garðabær, Iceland. The company operates as a B2B sales-led enterprise, distributing high-quality medical devices, nursing products, and research products on behalf of more than 15 leading international manufacturers including Abbott, Agilent Technologies, bioMérieux, Convatec, Fresenius Kabi, Johnson & Johnson Medical Device, Merck, Philips Healthcare, Radiometer, ResMed, Siemens Healthineers, Thermo Scientific, and Wellspect. Its portfolio spans clinical and research laboratory equipment, imaging, critical care, cardiology, surgery, wound care, ostomy, urology, respiratory, and diabetes care products, addressing Icelandic hospitals, clinics, pharmacies, research laboratories, and adjacent sectors such as aquaculture.
The business model is hardware sales-driven with complementary technical service revenue. Medor earns distribution margins on product sales to Icelandic healthcare institutions and provides installation, maintenance, and training services through its technical department, often under service agreements that guarantee response times. Distribution channels include direct sales contact via phone and email, the Distica e-commerce web shop for registered customers, and pharmacy-based reach for individual consumer supplies such as ostomy and wound care. Medor is a wholly-owned subsidiary of Veritas Group, an Icelandic healthcare conglomerate that also owns sister companies Distica (logistics), Vistor (retail), and Artasan.
In March 2026 Medor merged with its sister company Stoð under the unified STOÐ brand, with combined operations now headquartered at Draghálsi 14-16 in Reykjavík. The merged entity continues to distribute the same international manufacturer portfolio, now complemented by Stoð's healthcare services franchise founded in 1982. Sigtryggur Hilmarsson, previously Managing Director of Medor, became Managing Director of STOÐ as of March 1, 2026. The company employs 11-50 staff and operates exclusively within Iceland, with no disclosed international expansion.
Medor firmographics
Firmographics- Name
- Medor
- Legal name
- MEDOR ehf.
- Website
- https://medor.is
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Medor is an Icelandic B2B distributor of medical devices, nursing supplies, and laboratory products, representing 15+ global manufacturers (Philips, Siemens Healthineers, Thermo Scientific, Johnson & Johnson, etc.) to Icelandic hospitals, clinics, pharmacies, and research labs. Since March 2026, it operates as STOÐ following a merger with sister company Stoð under Veritas Group.
- Ownership category
- akta.pro rank
Where Medor is headquartered
LocationHeadquarters
- HQ city
- Garðabær
- HQ country
- Iceland
- HQ region
- Europe
Offices3 records
Markets served
Medor business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales
Revenue model
- Medical Device and Product Sales: MEDOR generates revenue through the sale of high-quality medical devices, nursing products, and research products. The company acts as a distributor/agent for international manufacturers, earning margins on product sales to healthcare institutions, pharmacies, and research laboratories across Iceland.
- Technical Service and Maintenance: Revenue generated from technical department services including equipment installation, maintenance, and support. Service agreements with customers ensure ongoing technical support and spare parts supply.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Products and services are quoted based on customer requirements |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Medor product offering
Product offeringCore offering
Medor specializes in the sales, marketing, technical support, and distribution of medical devices, nursing products, and laboratory/research equipment in Iceland. The company acts as an authorized distributor for leading international manufacturers, supplying hospitals, clinics, pharmacies, and research laboratories across the country. Medor also provides technical maintenance, training, and consultation services for the equipment it distributes.
Product overview
MEDOR operates as a specialized distributor of high-quality medical, nursing, and research products in Iceland. The company functions as a distribution partner for numerous international manufacturers, offering products across two main categories: Healthcare products (including blood glucose meters and accessories, respiratory equipment, vital signs monitors, cardiology equipment, surgery supplies, wound and ostomy care, urology products, imaging equipment and software, pharmacy automation, and emergency/ICU supplies) and Research products (including analytical chemistry instruments, laboratory consumables, clinical diagnostic equipment, research instruments, and environmental monitoring tools). The company merged with sister company Stoð in March 2026 under the unified STOÐ brand. Key distributed products include LifeScan OneTouch Verio Reflect blood glucose meters, Mentor breast implants, Riedl Phasys automated pharmacy storage, Radiometer blood gas analyzers, Agilent/Thermo Scientific/Merck/Cytiva laboratory equipment, and surgical systems. MEDOR also provides technical services including equipment installation, maintenance, and training support.
Differentiator
Problem solved
Functional benefit
Products and services
- Healthcare Products A broad catalog of distributed medical devices and supplies covering blood glucose meters, respiratory equipment, vital signs monitors, ECG, surgery equipment, infusion pumps, imaging equipment and software, wound and ostomy care, urology, pharmacy automation, ophthalmology, emergency and ICU supplies, veterinary supplies, cardiology, orthopedic, maternity/newborn, and endoscopy products. For Icelandic healthcare institutions, pharmacies, and individual patients.
- Research Products Laboratory equipment and supplies including analytical chemistry instruments (AA, FT-IR, GC, HPLC, ICP, MS, NIR, UV/VIS), chemical products, production equipment (filters, water purification), lab furniture, clinical diagnostics, research instruments, consumables, and environmental monitoring tools. For research laboratories across healthcare, academia, biotech, environmental, food, agriculture, and pharmaceutical industries.
- Riedl Phasys Automated Pharmacy Storage System Automated pharmacy storage system enabling robotic inventory management, picking, and dispensing of medication packages. For hospital and retail pharmacies.
- Radiometer Blood Gas Analyzers Blood gas measurement analyzers (ABL series), AQT immunochemistry analyzers, Aqure point-of-care device management software, plus syringes and capillaries for sampling. For clinical laboratories and hospitals in Iceland.
- Agilent Technologies Analytical Instruments Chemical analysis instruments including gas, liquid, and mass spectrometers, plus biotechnology products such as BioAnalyzer and related consumables (Stratagen, DAKO). For research and analytical laboratories.
- Thermo Scientific Laboratory Equipment Comprehensive laboratory equipment brand encompassing analytical instruments, laboratory freezers, and life science products (Thermo Environmental, Savant, Orion, Andersen Instruments, Cahn, LabSystems, Heraeus, Forma, Sorvall, Revco, Nunc, Nalge, Life Technologies). For laboratories across multiple sectors.
- Merck Millipore and Sigma-Aldrich Products Millipore preparation, separation, filtration and monitoring products; Milli-Q lab water solutions; Supelco analytical products; and Sigma-Aldrich lab and production materials. For chemical research, water analysis, genetic engineering, cell culture, and protein analysis.
- Mentor Breast Implants High-quality breast implants including MemoryGel round implants and CPG anatomical implants, plus tissue expanders for breast reconstruction after mastectomy. For surgical teams and patients.
- LifeScan OneTouch Verio Reflect Blood Glucose Meter Blood glucose meter with personalized guidance features (Blood Sugar Mentor) and dynamic range indicator (ColorSure). Replaces older LifeScan meters. For diabetes patients in Iceland.
- ATTUNE Knee Replacement System Knee replacement surgical system including ATTUNE Knee STG and ATTUNE Revision Knee System with RP and Fixed Bearing Surgical Technique options. For orthopedic surgical teams.
- bioMérieux Clinical Diagnostics Equipment and consumables for clinical diagnostics of infectious diseases, cardiac events, and cancer; plus industrial contaminant monitoring solutions for food, pharmaceutical, and cosmetic industries.
- Medor Technical Services Technical department providing expert consultation, equipment installation, training, and maintenance support for all distributed medical and laboratory equipment. Service agreements guarantee shorter response times and minimal downtime for customers.
- Distica E-Commerce and Distribution Platform Online shopping platform (www.distica.is/vefverslun) operated by sister company Distica for ordering general inventory products; special orders handled by contacting Medor directly. Distica also handles import, inventory management, warehousing, and delivery services for all STOÐ products.
Quantifiable outcome
- Complete pharmacy automation solution processing up to 1,000 packages per hour
- +1 more outcomes
Companies that use Medor
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
Medor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Medor partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and minor.
- Abbott Rapid DxcoreMEDOR distributes Abbott Rapid Dx products as a channel partner in Iceland, providing rapid diagnostic solutions to healthcare institutions.
- Agilent TechnologiescoreMEDOR is an authorized distributor of Agilent Technologies products in Iceland, specializing in analytical instruments for chemical analysis and biotechnology applications.
- BiomérieuxcoreMEDOR distributes bioMérieux clinical diagnostics equipment and consumables for infectious disease, cardiac, and cancer diagnostics.
- ConvateccoreMEDOR distributes Convatec products including ostomy supplies, wound dressings, and continence care products in Iceland.
- Fresenius KabicoreMEDOR distributes Fresenius Kabi medical devices including infusion pumps, syringes, and nutritional products for acute and chronic patients.
- Johnson & Johnson Medical DevicecoreMEDOR distributes surgical products from Ethicon (J&J), DePuy Synthes, and Johnson & Johnson Vision including surgical sutures, orthopedic implants, and ophthalmic equipment.
- Lifescan (OneTouch)coreMEDOR distributes LifeScan OneTouch blood glucose meters and test strips for diabetes management in Iceland.
- MerckcoreMEDOR distributes Merck Millipore products including filtration, water purification, and laboratory chemicals for research and pharmaceutical applications.
- Philips HealthcarecoreMEDOR distributes Philips Healthcare imaging solutions, patient monitoring systems, and healthcare IT solutions in Iceland.
- RadiometercoreMEDOR distributes Radiometer blood gas analyzers, immunoassay analyzers, and related consumables, representing the market leader in blood gas measurements in Iceland.
- ResMedcoreMEDOR distributes ResMed CPAP machines, masks, and accessories for sleep apnea treatment, along with respiratory care solutions.
- Siemens HealthineerscoreMEDOR distributes Siemens Healthineers clinical laboratory diagnostics products including immunoassay, clinical chemistry, hematology, and molecular diagnostics solutions.
- Solventum (3M)coreMEDOR distributes 3M+KCI wound care and negative pressure wound therapy products for advanced wound management.
- Thermo ScientificcoreMEDOR distributes Thermo Scientific laboratory equipment and consumables, including analytical instruments, laboratory freezers, and life science products, representing multiple brands under the Thermo Fisher umbrella.
- WellspectcoreMEDOR distributes Wellspect catheter products including the LoFric intermittent catheter, the first hydrophilic catheter on the market.
- Veritas GroupcoreMEDOR is a subsidiary of Veritas, an Icelandic healthcare conglomerate. Following the merger with Stoð in March 2026, the combined entity operates under STOÐ. Other Veritas Group companies include Distica (distribution), Vistor (retail), and Artasan (specialized products).
- DisticacoreDistica handles warehousing and distribution for all STOÐ products, providing comprehensive import, inventory management, and delivery services for healthcare products and research supplies.
- StoðcoreMEDOR merged with its sister company Stoð in March 2026 to form the unified company STOÐ. Stoð was founded in 1982 and specializes in comprehensive healthcare solutions for individuals and institutions.
- VistorminorVistor is a sister company within the Veritas Group, operating in the retail healthcare sector in Iceland.
- ArtasanminorArtasan is a sister company within the Veritas Group, providing specialized healthcare products.
Scale indicators5 records
Recent moves8 records
Expansion highlights4 records
Medor competitors and assessment
Company assessmentBroad incumbents
- Medline Industries: Medline is one of the largest privately held medical supply manufacturers and distributors globally, serving hospitals and care facilities across multiple categories including wound care, exam supplies, and surgical devices. Its broad-based medical product distribution and manufacturing model is conceptually similar to Medor's distribution role, though vastly larger in scale and product breadth.
- McKesson: McKesson is one of the largest global pharmaceutical and medical supply distributors, serving hospitals, pharmacies, and healthcare providers. It offers overlapping medical device and consumable distribution capability but at significantly broader scale and across many geographies, rather than specializing in a single small market like Medor does.
- Cardinal Health: Cardinal Health operates one of the largest US medical product distribution networks, supplying hospitals, ambulatory sites, and other providers with medical and surgical products. Although US-focused, it represents the broad incumbent scale model for medical product distribution that Medor's regional offering eventually operates within at a much smaller scale.
- Owens & Minor: Owens & Minor is a major global healthcare logistics and medical supply distributor focused on hospitals and the acute care supply chain. Its product breadth in medical/surgical supplies, gloves, wound care, and similar categories overlaps with parts of Medor's distributed portfolio.
- Henry Schein: Henry Schein is a global distributor of medical, dental, and animal health products, including medical devices, instruments, and consumables distributed to healthcare practitioners. It competes broadly in the same product categories as Medor but at much larger scale and across many more countries.
- Olympus Medical (medical systems division): Olympus is a major manufacturer and distributor of medical and surgical devices including endoscopy and surgical instruments. While an OEM, Olympus operates alongside local distributors such as Medor for sales, service, and support in regional markets including Iceland, making it a relevant adjacent peer for the medical device distribution ecosystem.
Direct peers
- AddLife AB: AddLife is a Swedish-listed life science and medical technology company distributing lab equipment, diagnostics, and medical devices across the Nordics and Benelux (it acquired BioNordika in 2021). Its mix of medical device distribution plus laboratory/research product supply directly parallels Medor's dual healthcare and research products focus.
- Mediq: Mediq (formerly Mediq Group, including the former Swedish OneMed business) is one of the largest medical device and healthcare product distributors in the Nordics and Europe. It runs a similar model of distributing medical devices, instruments, and consumables to hospitals, pharmacies, and care institutions across multiple European geographies, making it a close comparable.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Medor social profiles
Digital presenceMedor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Medor leadership team
Management profileNumber of profiles
Profiles7 records
Medor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Medor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Medor
What does Medor do?
Medor specializes in the sales, marketing, technical support, and distribution of medical devices, nursing products, and laboratory/research equipment in Iceland. The company acts as an authorized distributor for leading international manufacturers, supplying hospitals, clinics, pharmacies, and research laboratories across the country. Medor also provides technical maintenance, training, and consultation services for the equipment it distributes.
Is Medor a public or private company?
Medor is a private company. It is classified as corporate owned and is currently operating.
When was Medor founded?
Medor was founded in 2011. It employs 11 to 50 people.
Where is Medor based?
Medor is headquartered in Garðabær, Iceland, in the Europe region.
How does Medor make money?
Two revenue lines are on record. Medical Device and Product Sales are the primary driver. The others are technical Service and Maintenance.
Who are Medor's main competitors?
Broad incumbents on record are Medline Industries, McKesson, Cardinal Health, Owens & Minor, Henry Schein and Olympus Medical (medical systems division). Direct peers are AddLife AB and Mediq.
Does Medor have an API?
No public API is recorded for Medor.