American Values

What American Values does

American Values is a 501(c)(4) non-profit educational public policy organization headquartered in Arlington, Virginia, and led by President Gary L. Bauer. The organization conducts conservative advocacy across five stated issue pillars: pro-life, pro-Israel, family, faith, and freedom. Its primary product is the daily "End of Day Report," a newsletter and radio commentary distributed via the Bott Radio Network and the organization's website. Around this anchor product, American Values operates a set of segmented vertical content streams, including Pro-Life News, Pro-Israel News, a Voter Information service, and an online Video Archive. Distribution is multi-channel and includes broadcast radio, the organization's website, and social media presences on Twitter, Facebook, and Truth Social.

The organization's business model is contribution-based rather than commercial. As a 501(c)(4) social welfare organization, American Values is funded through individual donations and supporter engagement, and it does not publicly disclose detailed financials. There is no disclosed headcount, no commercial pricing model, no contracted customers, and no enterprise or SMB sales motion. The operating footprint appears small and person-led, with editorial output concentrated around a single named executive. No AI/ML, proprietary technology platform, or data flywheel is evidenced in the available material; the underlying technology stack is a conventional combination of web publishing, email distribution, social media management, and radio syndication.

Strategically, the organization behaves as a legacy advocacy outlet extending its content surface incrementally — adding vertical-specific newsletters, on-demand video, and alternative social channels — while continuing to anchor on a long-running editorial and broadcast relationship with Bott Radio Network. The absence of funding rounds, acquisitions, or disclosed organizational expansion indicates a maintenance posture rather than a scaling posture.

Name

American Values

Legal name

American Values

Website

https://ouramericanvalues.org

Company type

Private

Operating status

Operating

Short description

American Values is a 501(c)(4) non-profit public policy organization in Arlington, Virginia, led by Gary L. Bauer, conducting conservative advocacy on pro-life, pro-Israel, family, faith, and freedom issues through newsletters, Bott Radio broadcasts, and social media.

Ownership category

akta.pro rank

Product category

Conservative Political Advocacy

NAICS

Social Advocacy Organizations (8133), Political Organizations (813940)

akta.pro primary industry

Democracy, Voting Rights & Civic Participation Advocacy (BPAGAFAJ)

akta.pro secondary industry

Civic, Citizenship & Community Engagement Education (EDAAAEAI)

Keywords

• Conservative political advocacy
• Public policy education
• Political news commentary
• Pro-life news aggregation
• Pro-israel news coverage

Headquarters

HQ city

Merrifield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Distribution channels1 record

Marketing channels6 records

Core offering

American Values is a non-profit educational public policy organization that publishes conservative political commentary and aggregated news to promote life, marriage, family, faith, and freedom. Its core deliverable is the daily End of Day Report newsletter and radio commentary by Gary L. Bauer, supplemented by Pro-Life News and Pro-Israel News content sections, voter information resources, and an archive of video appearances.

Product overview

American Values operates a content-based advocacy website centered around Gary Bauer's daily commentary and newsletter (End of Day Report), supported by Pro-Life News and Pro-Israel News sections. The organization provides voter information resources and maintains a video archive of Bauer's speeches and appearances. The site functions primarily as an educational non-profit public policy organization focused on conservative principles around faith, family, and freedom.

Differentiator

Problem solved

Functional benefit

Brands

• End of Day Report: Gary Bauer's daily commentary publication covering conservative political commentary, airing Monday through Friday at 7:00 PM ET and Saturday at 4:00 PM ET on the Bott Radio Network.

Products and services

• End of Day Report Gary Bauer's daily commentary covering current political events from a conservative perspective, distributed via email newsletter and broadcast Monday through Friday at 7:00 PM ET and Saturday at 4:00 PM ET on the Bott Radio Network. Aimed at conservative Americans seeking regular, ideologically consistent political interpretation.
• Pro-Life News News aggregation and commentary section covering pro-life topics including Supreme Court decisions, abortion legislation, and anti-abortion activism. Aimed at conservative American readers seeking curated coverage of pro-life issues from ideologically aligned sources.
• Pro-Israel News News aggregation and commentary section covering Israel-related news, including U.S.-Israel relations, Middle East politics, and Israeli security topics. Aimed at conservative American readers seeking curated pro-Israel coverage.
• Voter Information Resources providing voter registration information, congressional contact details, and links to official voting resources. Aimed at conservative citizens seeking consolidated voter information from a conservative-aligned source.
• Video Archive Archive of Gary Bauer's video content including speeches and appearances such as the Values Voter Summit. Aimed at conservative audiences seeking access to recorded Bauer commentary and event appearances.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Bott Radio NetworkcoreOthersThe Bott Radio Network broadcasts Gary Bauer's daily commentary. The 'End of Day' commentary airs Monday through Friday at 7:00 PM ET and Saturday at 4:00 PM ET. Listeners can also access the content live online at bottradionetwork.com.

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Focus on the Family: Large Christian family-advocacy organization where Gary Bauer previously served as Senior Vice President. Comparable issue focus (pro-life, family policy) but far broader broadcast, publishing, and donor infrastructure make it a dominant incumbent peer.
• Heritage Foundation: Preeminent conservative think tank producing policy research and advocacy. Operates in overlapping policy space (pro-life, pro-Israel, traditional values) but with vastly larger policy-publishing and lobbying apparatus.
• Family Research Council: A major conservative Christian public policy organization where Gary Bauer previously served as President. Directly comparable in mission (defending faith, family, freedom) but operates at substantially larger scale with a 501(c)(3) structure that supports tax-deductible giving.

Direct peers

• Family Research Council Action: 501(c)(4) lobbying arm of the Family Research Council engaging directly in conservative public-policy advocacy. Closely comparable structurally (501(c)(4) advocacy) and in policy agenda, and offers a direct comparison for American Values' tax and lobbying framework.
• Eagle Forum: Conservative advocacy organization founded by Phyllis Schlafly focused on pro-life, pro-family, and pro-Israel policy positions. Overlapping grassroots conservative-policy niche and similar content/newsletter-driven engagement model.
• Citizens United: Conservative advocacy organization producing political films, voter education materials, and conservative messaging. Comparable in its content-driven advocacy approach and emphasis on civic participation / voter information tools.
• American Family Association: Conservative Christian advocacy organization promoting traditional family values, opposing abortion, and engaging in cultural-policy battles. Comparable audience, cause agenda, and contributor-driven funding model.
• Campaign for Working Families PAC: Conservative PAC chaired by Gary Bauer that elects conservative candidates to Congress. Shares leadership and overlapping donor base with American Values, and operates in the same conservative civic-engagement niche.
• Concerned Women for America: Conservative women's policy organization advocating for faith, family, and traditional values. Directly comparable in mission and target audience (conservative Americans concerned with cultural policy), though operates at larger scale and with a specifically women's focus.
• Dr. James Dobson Family Institute: Conservative family-advocacy nonprofit where Bauer currently serves as Senior VP of Public Policy. Overlapping donor base, cause focus (faith, family, freedom), and content distribution, including cross-promotion noted in the 'GaryInTheNews' section of American Values' site.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtwitter.com/GaryLBauer
• Facebookfacebook.com/pages/Gary-L-Bauer/7257000829

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Values