What Health Information & Technology does

Health Information & Technology (株式会社エッチ・アイ・ティ, 'H.I.T') is a privately held Japanese corporation founded in July 1995 and headquartered in Atami, Shizuoka Prefecture. The company operates in the dental healthcare sector, serving Japanese dental clinic operators (owners, dentists, and practitioners) with two integrated lines of business: (1) consulting services covering new clinic establishment, relocation, renovation, remodeling, staff recruitment, accounting, and clinic brokerage; and (2) sales of physical dental products including antimicrobial/deodorizing agents (Miraclean in 500cc and 100cc sizes, Satclean 130g powder), personality psychology-based recall postcards (MOON, EARTH, SUN variants sold in 100-card sets at ¥12,600), treatment purpose plates, and diamond burs (#4, #10, #20 sold in 5-piece packs at ¥5,225). The company also exclusively distributes two academic publications by Dr. Beech documenting the Performance Logic dental methodology, which are not available in bookstores.

The business model is a direct, sales-led SMB motion: customers order by phone, fax, email, or a website mail-order form, with payment via postal transfer. Pricing for products is unit-based and publicly disclosed (¥1,500 to ¥22,000 depending on item), while consulting engagements are quote-based. Go-to-market relies on the company's website (hit-dental.net), personality psychology seminars as an educational channel, and direct outreach. A strategic partnership with Task Group, a network enterprise specializing in design and furniture manufacturing, extends H.I.T's service offering into end-to-end clinic construction. Registered capital is ¥10,000,000; there is no disclosed external funding, no headcount information, and no revenue disclosure. The company appears to operate as a niche, founder-controlled (President and Representative Director Tsuchiya Katsumi) entity with no subsidiaries, no patents or trademarks disclosed, and no public-market presence.

Name

Health Information & Technology

Legal name

株式会社エッチ・アイ・ティ

Website

https://hit-dental.net

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Health Information & Technology (H.I.T) is a privately held Japanese company, founded in 1995 and based in Atami, that provides dental clinic consulting (establishment, renovation, recruitment) alongside sales of dental supplies including antimicrobial agents, personality-psychology-based recall postcards, and diamond burs to Japanese dental clinic operators.

Ownership category

akta.pro rank

Headquarters

HQ city

Atami

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Dental clinic consulting services: Consulting services for dental clinic opening, renovation, recruitment, and job-seeking. Revenue appears to be service-based.
2. Dental equipment and product sales: Sale of dental consumables including antimicrobial/odor-eliminating agents (Miraclean, Sat Clean), recall postcards, treatment purpose plates, and diamond burs. One-time product purchases with shipping costs added.
3. Dental clinic introduction/brokerage: Introduction and brokerage services for dental clinics.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Health Information & Technology (H.I.T) provides dental clinic consulting services covering practice opening, renovation, recruitment, and patient communication, combined with the sale of dental products including antibacterial/odor-eliminating agents (Miraclean, Satclean), recall postcards based on personality psychology (MOON, EARTH, SUN), treatment purpose plates, diamond burs, and proprietary dental publications. The company sells these offerings directly to dental clinic operators in Japan through phone, fax, email, and a website ordering form.

Product overview

Health Information & Technology (H.I.T) is a dental industry company offering a portfolio of dental supplies and practice management services. The core product lineup includes antibacterial/deodorant products (Miraclean and Satclean), personality psychology-based dental recall postcards (MOON/EARTH/SUN types), treatment purpose plates, and diamond dental burs. The company also provides dental practice consulting services for establishment, renovation, and operational improvement. Publications including '明日のために今日はある' and 'ゼロからの軌跡' document their proprietary 'Performance Logic' dental methodology.

Differentiator

Problem solved

Functional benefit

Brands

• ミラクリーン (Miraclean): Antibacterial deodorizing agent for household and healthcare use.
• サットクリーン (Satclean)

Products and services

• Miraclean Antibacterial Deodorizer (ミラクリーン) Antibacterial deodorizing liquid available in 500cc (¥4,950) and 100cc (¥1,650) sizes, designed to eliminate odors and kill bacteria in homes, nursing care facilities, and medical/dental settings.
• Satclean Vomitus and Filth Processing Powder (サットクリーン) 130g powder (¥2,420) that absorbs moisture, solidifies waste into a granular state, and deodorizes; used for infection prevention against norovirus and similar pathogens, including cleaning vomit, waste, and urine.
• Dental Recall Postcards - MOON, EARTH, SUN (リコールはがき) Personality psychology-based dental recall postcards available in three character types (MOON, EARTH, SUN), each designed to appeal to different patient personalities to improve recall rates; sold in sets of 100 cards at ¥12,600 per set plus ¥840 shipping.
• Treatment Purpose Plate - Desktop Type (治療目的プレート) Desktop-type patient communication tool displaying treatment objectives for use by dentists and staff in explaining procedures to dental patients; priced at ¥6,380.
• Diamond Burs #4, #10, #20 (ダイヤモンドバー)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Task Group (タスクグループ)coreStrategic or Co-development PartnerH.I.T has partnered with a network enterprise called 'Task Group' which handles design and furniture manufacturing. This partnership enables H.I.T to provide comprehensive, end-to-end support for dental clinic establishment, from business consulting to physical facility design and construction. Task Group provides the design and manufacturing capabilities that complement H.I.T's consulting and operational expertise.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Young Innovations: US-focused manufacturer and distributor of preventive dental products, instruments, and small equipment. Comparable as a specialty dental consumables supplier serving practices, though not present in Japan.
• Dentsply Sirona: Global dental equipment and technology manufacturer covering imaging, instruments, and CAD/CAM. Comparable as a broad incumbent supplying dental clinics with both equipment and consumables at global scale.
• GC Corporation: One of Japan's largest dental materials and equipment manufacturers, supplying a broad dental-product catalog to clinics nationwide. Directly comparable to H.I.T's dental supply stream but at vastly greater scale and as a manufacturer rather than a distributor.
• J. Morita Manufacturing: Major Japanese manufacturer of dental equipment, imaging systems, and treatment chairs sold through dealers to dental clinics. Comparable as a broad incumbent supplying the same dental practice customer base, though Morita operates upstream as a manufacturer.
• Nakanishi Inc. Manufacturer of high-speed handpieces, dental burs, and rotary instruments used by dentists. Comparable to H.I.T's diamond-bur product line, though Nakanishi is a global manufacturer rather than a domestic distributor.
• Patterson Companies: Large North American dental supply distributor with practice-management software and equipment offerings. Comparable as a full-stack dental distribution and practice services incumbent, though geographically focused on the US/Canada.
• Henry Schein (Japan operations): Global dental and medical supply distributor with Japan presence, serving dental clinics with consumables, equipment, and practice solutions. Comparable as a dental distribution competitor; vastly larger and broader catalog but targeting the same end buyer.
• KaVo Dental (Envista): Manufacturer of dental handpieces, treatment units, and diagnostic equipment owned by Envista. Comparable as an equipment-supply incumbent to the same dental clinic customer base.

Others

• White Cross Co., Ltd. Japanese online media and B2B platform serving dental professionals with product information, clinic operations content, and supplier connections. Comparable as an adjacent ecosystem enabler in the Japanese dental market rather than a direct product competitor.

Regional players

• Plaksma (and other Japanese dental DSOs): Japanese dental group/DSO operator consolidating clinics and providing management support services. Comparable to H.I.T's clinic-opening and operational consulting value proposition, though Plaksma directly operates clinics rather than supplying them.

Market position

Weaknesses1 record

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Health Information & Technology