Sasserath Munzinger Plus

What Sasserath Munzinger Plus does

Sasserath Munzinger Plus, operating as sasserathNOW and legally constituted as sasserath+ consultants GmbH, is an independent strategy consulting firm headquartered at Tempelhofer Damm 2, Berlin, Germany. Founded in 1999 and operating for over 25 years, the firm specializes in brand strategy, organizational transformation, and cultural alignment, focusing on situations where standard solutions fail: organizations needing realignment, brands losing relevance, change requiring orientation, or complexity obscuring focus. It does not sell software or technology products; revenue is generated through project-based and retainer consulting engagements delivered by its 11-50 consultants.

The firm serves a horizontal enterprise client base across automotive, consumer goods, financial services, media, retail, telecommunications, travel, public sector, and sustainability verticals, with more than 30 named clients including BMW, Daimler, Porsche, Allianz, Beiersdorf, Henkel, HelloFresh, Deutsche Telekom, Condé Nast, and Sparkasse, and claims over 780 cumulative national and international projects. Its go-to-market is primarily direct enterprise field sales supplemented by thought leadership through the 'Die Business Therapeuten' podcast (100+ episodes), Instagram and LinkedIn organic presence, the 'Club of NOW' community, an email newsletter, and proprietary research such as the 'From Brand to Being: The Authentizotic Company' study co-developed with c3content. The firm won Silver at the Employer Branding Award 'Beste Arbeitgebermarke 2026' in collaboration with Straßen NRW.

There is no disclosed parent company, external investor, or public listing. Revenue, ownership structure, and detailed financials are not publicly disclosed; no funding rounds, acquisitions, or leadership changes are reported.

Name

Sasserath Munzinger Plus

Legal name

sasserath+ consultants GmbH

Website

https://sasserathmunzingerplus.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

sasserathNOW is an independent Berlin-based strategy consulting firm specializing in brand strategy, organizational transformation, and cultural alignment for large enterprises across automotive, consumer goods, financial services, media, retail, and public sectors, with 25+ years of experience and 780+ completed projects.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Strategic Partnerships, Alliances & JVs Advisory (BPAHADAI)

akta.pro secondary industry

Restructuring & Turnaround Advisory (BPAHADAD)

Keywords

• Brand strategy consulting
• Organizational transformation
• Management consulting
• Cultural change management
• Employer branding consulting

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Strategic Consulting Services: Professional consulting engagements for brand strategy, organizational transformation, and cultural alignment. Revenue generated through retainer and project-based consulting fees.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

Sasserath Munzinger Plus (operating as sasserathNOW) is an independent strategic consulting firm that helps brands, people, and organizations make their uniqueness effective across organization, business, culture, and market. The firm delivers project-based and retainer consulting engagements focused on brand relevance, organizational realignment, cultural transformation, employer branding, and leadership development. Its work begins where standard solutions fail: organizational realignment, brand relevance loss, change requiring orientation, and complexity-driven focus deficits.

Product overview

sasserathNOW is an independent strategic consulting firm focused on helping brands, people, and organizations achieve and communicate their uniqueness effectively. The company does not offer software products; rather, it provides consulting services for organizational transformation, brand relevance, business strategy, culture development, and market positioning. The firm operates with a platform-agnostic approach, offering advisory services where standard solutions are insufficient, including scenarios such as organizational realignment, brand relevance loss, change management requiring orientation, and complex situations demanding focus. Key offerings include the 'Die Business Therapeuten' podcast (100+ episodes) delivering insights on leadership, decisions, and responsibility through interviews with executives and thought leaders.

Differentiator

Problem solved

Functional benefit

Brands

• Die Business Therapeuten: Company podcast featuring interviews with business leaders on topics of leadership, decisions, and responsibility. Reached 100 episodes milestone.

Products and services

• Brand Strategy Consulting
• Organizational Transformation Consulting
• Cultural Change Management Consulting

Named customers34 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• c3contentminorStrategic or Co-development PartnerCollaboration on proprietary research study 'From Brand to Being: The Authentizotic Company' - a representative German study on brand authenticity. c3content provided content development and research support for this thought leadership initiative.
• Straßen NRWminorStrategic or Co-development PartnerJoint entry for Employer Branding Award 'Beste Arbeitgebermarke 2026', which won Silver award. Collaboration on employer branding project.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sasserathplus/posts/?feedView=all&viewAsMember=true
• Instagraminstagram.com/sasserathnow
• Xx.com/markentweets

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sasserath Munzinger Plus