TPC Wisconsin
TPC Wisconsin is a private golf and lifestyle club in Madison, Wisconsin, and the 30th TPC Network property affiliated with the PGA TOUR. It serves affluent members and event clients through an 18-hole championship course, racquet sports, fitness, dining, and wedding/corporate event venues.
- Company typePrivate
- Founded1962
- HeadquartersMadison, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What TPC Wisconsin does
TPC Wisconsin is a private golf and lifestyle club located on 154 acres in Madison, Wisconsin, adjacent to the 5,000-acre Cherokee Marsh ecological preserve. Originally founded in 1962 as Cherokee Country Club, the property underwent a $25+ million renovation and rebranded to TPC Wisconsin in 2022, reopening on August 1, 2023 as the 30th property in the PGA TOUR-affiliated TPC Network. The club is owned and operated by Cherokee Park Inc. under a brand licensing arrangement with the PGA TOUR, and is co-designed by Ryder Cup captain Steve Stricker and PGA TOUR Senior VP Design Steve Wenzloff.
The club's product portfolio centers on an 18-hole championship Bentgrass golf course and the TPC Wisconsin Golf Academy, supplemented by a Tennis Complex (8 indoor hard courts, 4 outdoor clay courts), 4 indoor pickleball courts, racquetball courts, an Athletic Performance Center, a 25-meter Olympic-size pool, and two dining venues (Champions Grille and Players Dining Room). Three event venues (TPC Grand, Center Court, Upper Players) host weddings and corporate functions for 40-170 guests.
TPC Wisconsin generates revenue primarily through recurring membership dues across seven tiers (Ambassador, Golf, Associate, Business/Corporate, Racquet Sports, Lifestyle, Social), plus fee-for-service revenue streams including golf outings, weddings, corporate events, dining, golf instruction, club fitting, and racquet sports lessons. Go-to-market is direct sales via membership services (phone/email) and private tours, supplemented by member referrals, organic search, social media, earned media, and direct mail. In 2025, TPC Wisconsin became the host venue for the PGA TOUR Champions American Family Insurance Championship.
TPC Wisconsin firmographics
Firmographics- Name
- TPC Wisconsin
- Legal name
- TPC Wisconsin
- Website
- https://tpcwisconsin.com
- Company type
- Private
- Founded year
- 1962
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TPC Wisconsin is a private golf and lifestyle club in Madison, Wisconsin, and the 30th TPC Network property affiliated with the PGA TOUR. It serves affluent members and event clients through an 18-hole championship course, racquet sports, fitness, dining, and wedding/corporate event venues.
- Ownership category
- akta.pro rank
TPC Wisconsin industry classification
Industry- Product category
- Private Golf & Country Club
- NAICS
- Golf Courses and Country Clubs (713910), Spectator Sports (71121)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Golf Courses & Golf Facilities (MPAKAEAD)
- akta.pro secondary industries
- Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE), Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG)
Keywords
Where TPC Wisconsin is headquartered
LocationHeadquarters
- HQ city
- Madison
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
TPC Wisconsin business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Membership Dues: Annual and lifetime membership fees across multiple tiers including Ambassador, Patron, Associate, Business, Corporate, and Junior memberships. Access to golf, racquet sports, dining, pool, and athletic facilities varies by membership level.
- Golf Outings and Events: Corporate golf events, charity tournaments, and group outings with comprehensive event operations including registration, catering, scoring, and banquet services.
- Dining Services: Fine and casual dining through Champions Grille and Players Dining Room, including take-out services. Social events throughout the year.
- Wedding and Event Hosting: Wedding ceremonies, receptions, rehearsal dinners, corporate events, and special occasions. Venues include TPC Grand (up to 170 guests), Center Court (up to 75), and Upper Players (up to 40).
- Golf Instruction and Club Fitting: Private golf lessons, group clinics, club fitting services, and player development programs for members and guests at the Golf Academy.
- Racquet Sports Programs: Tennis, pickleball, and racquetball court access, lessons, camps, and leagues for members and non-members. Group lessons and private instruction available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Ambassador Membership - Lifetime membership with full privileges |
| Subscription | Annual | Golf Membership - For individuals aged 40 and older |
| Subscription | Annual | Associate Golf Membership - For individuals aged 31-39 |
| Subscription | Annual | Business/Corporate Membership |
| Subscription | Annual | Racquet Sports Membership |
| Subscription | Annual | Lifestyle Membership |
| Subscription | Annual | Social Membership |
| Unit Pricing | Pay-as-you-go | Tennis/Adult Group Lessons |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
TPC Wisconsin product offering
Product offeringCore offering
TPC Wisconsin operates a private membership golf and lifestyle club built around an 18-hole championship golf course redesigned by PGA TOUR star Steve Stricker and Steve Wenzloff, reopened in August 2023 after a $25+ million renovation. The club sells tiered memberships (Ambassador, Golf, Associate, Business/Corporate, Racquet Sports, Lifestyle, Social) granting access to golf, racquet sports, fitness, aquatics, dining, and event facilities, and offers fee-based golf outings, weddings, corporate events, golf instruction, and club fitting services.
Product overview
TPC Wisconsin is a private golf club offering a single integrated lifestyle and recreation portfolio centered on its championship 18-hole golf course (opened August 2023). The club's products consist of: the championship golf course and TPC Wisconsin Golf Academy as core golf offerings; Athletic Performance Center, Tennis Complex (8 indoor hard courts + 4 outdoor clay courts), 4 indoor Pickleball courts, and indoor Racquetball courts as fitness and racquet sports amenities; Champions Grille (casual) and Players Dining Room (fine dining) as food and beverage services; and wedding/corporate event hosting across three venue spaces (TPC Grand, Center Court, Upper Players). Membership programs provide tiered access to these amenities, with full golf memberships including access to the TPC Network's 30 courses and the TPC Passport Program.
Differentiator
Problem solved
Functional benefit
Products and services
- Championship Golf Course An 18-hole championship golf course spanning 154 acres adjacent to Cherokee Marsh, designed by PGA TOUR star Steve Stricker and Steve Wenzloff. Features Bentgrass fairways raised an average of 2.5 feet using glacial sand from the site, with 35+ acres of wetland rehabilitation integrated into the layout. Open to members and guests by reservation.
- TPC Wisconsin Golf Academy
Quantifiable outcome
- Wetland rehabilitation: 35+ acres of ecological restoration including water quality improvement, aquatic habitat enhancement, pollinator zones, and bird nesting areas
- +1 more outcomes
Companies that use TPC Wisconsin
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles4 records
TPC Wisconsin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
TPC Wisconsin partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, flagship and minor.
- American Family InsurancecoreAmerican Family Insurance is the title sponsor of the PGA TOUR Champions American Family Insurance Championship, which moved to TPC Wisconsin in 2025. This major sporting event positions TPC Wisconsin as a premier tournament venue on the PGA TOUR Champions circuit.
- TPC Network (PGA TOUR)flagshipTPC Wisconsin became the 30th property in the TPC Network of premier golf facilities affiliated with the PGA TOUR. The club operates as a licensed property under the TPC Network brand, providing members access to all TPC courses and the TPC Passport program for worldwide golf access. Steve Wenzloff, Senior VP Design of the PGA TOUR, co-designed the course with Steve Stricker.
- Steve StrickerflagshipPGA TOUR star and Edgerton native Steve Stricker led the course redesign alongside Steve Wenzloff. Stricker captained the U.S. Ryder Cup team to a record victory in 2021. His involvement brings professional credibility and local Wisconsin heritage to the course design.
- Steve WenzloffcoreSenior Vice President Design of the PGA TOUR and course designer who collaborated with Steve Stricker on the TPC Wisconsin redesign. Provides ongoing TPC Network design expertise and standards.
- Dennis TizianiflagshipOwner of Cherokee Park Inc., former PGA Tour player and championship-winning coach of the UW Badgers. Oversaw the transformation with focus on excellence and ecological stewardship. Visionary driving the project.
- Cherokee Park Inc.coreThe ownership entity that retains ownership and operations of TPC Wisconsin following the licensing agreement with the TPC Network. Led by Dennis Tiziani.
- Wadsworth Golf ConstructionminorGolf course construction company that shaped and built the TPC Wisconsin course during the renovation. Partnered with Stricker and Wenzloff on design execution.
- Golf Foundation of WisconsinminorNon-profit golf development organization linked on TPC Wisconsin website under Golf section. Represents youth and amateur golf development in Wisconsin.
Scale indicators8 records
Recent moves8 records
Expansion highlights5 records
TPC Wisconsin competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
TPC Wisconsin social profiles
Digital presenceTPC Wisconsin financial estimates
Financial estimateRevenue estimate
Valuation estimate
TPC Wisconsin leadership team
Management profileNumber of profiles
Profiles5 records
TPC Wisconsin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TPC Wisconsin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TPC Wisconsin
What does TPC Wisconsin do?
TPC Wisconsin operates a private membership golf and lifestyle club built around an 18-hole championship golf course redesigned by PGA TOUR star Steve Stricker and Steve Wenzloff, reopened in August 2023 after a $25+ million renovation. The club sells tiered memberships (Ambassador, Golf, Associate, Business/Corporate, Racquet Sports, Lifestyle, Social) granting access to golf, racquet sports, fitness, aquatics, dining, and event facilities, and offers fee-based golf outings, weddings, corporate events, golf instruction, and club fitting services.
Is TPC Wisconsin a public or private company?
TPC Wisconsin is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was TPC Wisconsin founded?
TPC Wisconsin was founded in 1962. It employs 11 to 50 people.
Where is TPC Wisconsin based?
TPC Wisconsin is headquartered in Madison, United States, in the North America region.
How does TPC Wisconsin make money?
Six revenue lines are on record. Membership Dues are the primary driver. The others are golf Outings and Events, dining Services, wedding and Event Hosting, golf Instruction and Club Fitting and racquet Sports Programs.
Does TPC Wisconsin have an API?
No public API is recorded for TPC Wisconsin.
What industry is TPC Wisconsin in?
TPC Wisconsin's product category is Private Golf & Country Club. Its primary akta.pro industry code is MPAKAEAD, Golf Courses & Golf Facilities, with a secondary code of MPAKABAE, Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs). Its NAICS code is 713910 and its SIC code is 7997.