What Conauto does

Conauto C.A. (Conauto) is an Ecuadorian privately held distributor, headquartered in Guayaquil, that has operated since 1970 and now employs 501–1,000 people across six cities (Guayaquil, Quito, Cuenca, Ambato, Santo Domingo, and Manta). The company distributes a broad catalog of automotive and industrial maintenance products under authorization from international principals including Havoline, Chevron, Repsol, Motorex (lubricants), Michelin, Cooper, Aeolus, JK Tyres, BFGoodrich, Mickey Thompson (tires), Walker, Wagner, and Delo (brake fluids, coolants), as well as industrial-equipment brands such as Campbell Hausfeld, ALUP, Sullivan-Palatek (compressors), Grundfos and Grindex (pumps), Baoli (forklifts), and Lavor (pressure washers). Its product offering spans lubricants, tires, batteries, additives, filters, brake fluids, refrigerants, wipers, tools, welding equipment, and diagnostic workshop tools, with sector-specific filtration lines serving Ecuador's shrimp, banana, and mining industries via Baldwin Filters.

Name

Conauto

Legal name

CONAUTO C.A.

Website

https://conauto.com.ec

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Conauto is an Ecuadorian multi-brand distributor, founded in 1970, of automotive and industrial maintenance products (lubricants, tires, batteries, filters, tools, pumps, compressors) operating across six cities and serving workshops, industrial operators, and fleet customers.

Ownership category

akta.pro rank

Product category

Automotive and Industrial Maintenance Products Distribution

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Motor Vehicle and Motor Vehicle Parts and Supplies Merchant Wholesalers (4231)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Tire Distribution & Wholesale (Regional/Local Supply) (TLAKADAH)

akta.pro secondary industries

Tires, Wheels & Retread Supply Distribution (TLAKAOAD), Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners) (TLAKAOAL)

Keywords

• Automotive maintenance products
• Industrial lubricants distributor
• Tire retail and retreading
• Automotive batteries and filters
• Industrial equipment distribution

Headquarters

HQ city

Guayaquil

HQ country

Ecuador

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Distribution channels3 records

Marketing channels3 records

Core offering

Conauto distributes and services a broad portfolio of automotive and industrial maintenance products across Ecuador, acting as an authorized distributor for international brands such as Havoline, Chevron, Michelin, Repsol, Motorex, Cooper, BFGoodrich, Grundfos, Baoli, and Lavor. It sells physical products (lubricants, tires, batteries, filters, additives, brake fluids, coolants, wipers, tools, pressure washers, welding equipment, water pumps, air compressors, forklifts, generators, diagnostic equipment) and provides adjacent services including tire retreading (Reencauche), Tecnicentros workshops, fleet assistance (VAT), and post-sale workshops through six branches nationwide.

Product overview

Conauto is a distributor of automotive and industrial maintenance products operating in Ecuador. The company offers a broad portfolio of physical products organized into two main sectors: Automotive (lubricants, tires, batteries, additives, filters, brake fluids, refrigerants, windshield wipers, diagnostic equipment, and tools) and Industrial (air compressors, water pumps, submersible pumps, forklifts, pressure washers, generators, lubrication equipment, and fuel dispensers). The product portfolio includes multiple branded sub-categories such as Ferve (battery equipment), Flexovit (industrial abrasives), and Corghi (workshop equipment). Beyond product sales, Conauto provides services including tire retreading (Reencauche/Reamic), Tecnicentros (TireCity), fleet assistance (VAT), and post-sale workshops. The company distributes internationally recognized brands including Havoline, Chevron, Repsol, Motorex, Michelin, Michelin retreading, Campbell Hausfeld, Grundfos, Grindex, Baoli, Lavor, and others. Conauto operates through physical branches in Guayaquil, Cuenca, Quito, Ambato, Santo Domingo, and Manta with a customer portal for warranty registration and document management.

Differentiator

Problem solved

Functional benefit

Brands

• TireCity: Tecnicentros branded service centers for automotive maintenance and tire services

Products and services

• Lubricants (Lubricantes) Distributes branded automotive and industrial lubricants including Havoline, Ursa, Repsol, and Motorex engine oils, plus industrial lubricants for sector use; sold to individual vehicle owners, workshops, and industrial operators through Conauto branches.
• Tires (Llantas) Distributes automotive and OTR (Off-The-Road) tires under Michelin, Cooper, Aeolus, JK Tyres, BFGoodrich, and Mickey Thompson brands; sold to retail vehicle owners, workshops, and commercial fleet customers.
• Motorex Batteries (Baterías Motorex) Automotive batteries distributed under the Motorex brand for replacement and new-vehicle fitment, supported by Ferve branded battery chargers, boosters, and testers.
• Additives (Aditivos) Fuel and oil additives for automotive maintenance, distributed to retail and workshop customers.
• Filters (Filtros) Automotive and industrial filters, including Baldwin Filters line tailored for Ecuadorian shrimp, banana, and mining sector industrial use.
• Tools (Herramientas) Professional hand tools and power tools under the Jonnesway brand, distributed to workshops, service centers, and industrial maintenance crews.
• Brake Fluid (Líquido de frenos) Brake fluids distributed under Walker and Wagner brands for automotive servicing.
• Coolants (Refrigerantes) Coolants and antifreezes including Delo and Walker brands for automotive cooling systems.
• Windshield Wipers (Limpiaparabrisas) Windshield wipers under Michelin RainForce, Stealth Pro, and HydroEdge series for automotive replacement.
• Welding Equipment (Soldadura) Welding equipment and consumables including Solter welding machines and Flexovit industrial abrasives (cutting and grinding discs, sanding discs, diamond discs, Speedoflex products).
• Pressure Washers (Lavadoras de presión) Lavor-brand pressure washers (Eagle, NPX XP, Tekna, Ohio, Columbia, Danubio models) for automotive and industrial cleaning applications.
• Water Pumps (Bombas de Agua) Water pumps including Grundfos centrifugal pumps and Grindex drainage pumps for industrial water management applications.
• Submersible Pumps (Bombas Sumergibles) Submersible pumps for industrial water management including mining and aquaculture dewatering use cases.
• Air Compressors (Compresores de aire) Air compressors distributed under Campbell Hausfeld, ALUP, and Sullivan-Palatek brands, spanning piston, portable, and screw-type units for industrial customers.
• Forklifts (Montacargas) Baoli-brand forklifts (CPD25, CPD35, CPCD30, CPCD50, CPCD70 models) sold to industrial and logistics operators in Ecuador.
• Automotive Diagnostic Equipment (Diagnóstico Automotriz) Walker-brand automotive diagnostic equipment including vehicle lifts, tire changers, wheel balancers, and injector testers/cleaners for workshop and service-center use; Corghi sub-brand offers balancers, tire changers, aligners, and vulcanizers.
• Generators (Generadores) Portable generators under A-iPower and diesel generator sets under MPMC for industrial, commercial, and backup power applications.
• Lubrication Equipment (Equipos de lubricación) MATO-brand lubrication equipment including grease pumps, hose reels, oil transfer pumps, and EasyLube centralized lubrication systems for workshops and industrial maintenance.
• Fuel Dispensers (Surtidores de combustible) Liquid Controls flow meters (Series M and MS) and related fuel-dispenser equipment for fuel stations and commercial fueling operations.
• Tire Retreading Service (Reencauche) Tire retreading service offered under the Reencauche and Reamic brands, including Michelin retreading, for commercial fleets and OTR tire users across Ecuador.
• Tecnicentros (TireCity) Service Centers Branded service centers under the TireCity name offering tire services, diagnostics, and post-sale workshop services to retail and commercial customers at Conauto branches.
• Fleet Assistance Service - VAT (Asistencia a Flotas) Fleet management assistance service for commercial vehicle fleets offering coordinated tire management, roadside assistance, and maintenance support across Conauto's national branch footprint.
• Post-Sale Workshop (Taller Post-Venta) Post-sale workshop service providing vehicle maintenance, repair, and warranty support for vehicles and equipment purchased through Conauto branches.

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• Uni-Select: Canadian distributor of automotive and industrial aftermarket parts serving installers and retailers. Mirrors Conauto's wholesale model across parts, equipment and lubricants with adjacent service operations.
• Bapcor Limited: Australian-listed wholesale distributor of automotive parts, tires, batteries and workshop consumables. Same vertical structure as Conauto: branded multi-category distribution plus service-center / fitment network.
• LKQ Corporation: Large-scale wholesale distributor of automotive parts, tires and consumables to workshops and retailers. Closely comparable business model to Conauto, operating a similar mix of parts distribution plus value-added services across multiple geographies.
• TBC Corporation: Tire-focused wholesale and retail distributor in North America. Closely comparable to Conauto's tire distribution plus retread and TireCity/Tecnicentro service-center business lines.
• Genuine Parts Company (GPC): Global wholesale distributor of automotive and industrial replacement parts through NAPA and other banners. Operates a model nearly identical to Conauto's: multi-brand distribution to workshops and fleets with adjacent industrial supply.

Emerging players

• Dorman Products: U.S. supplier of aftermarket automotive parts and related fluids. Comparable product overlap (filters, lubricants-adjacent categories, replacement parts) and competes for the same workshop buyers as Conauto.

Broad incumbents

• Marubeni Corporation: Diversified global trading company with significant automotive aftermarket and tire distribution interests. Relevant as a large incumbent competing in branded parts distribution in multiple emerging markets including Latin America.
• O'Reilly Automotive: U.S. retail and wholesale distributor of automotive aftermarket parts. Operates a larger footprint but a similar parts/consumables assortment and dual retail-trade counter, making it relevant for benchmarking Conauto's go-to-market.

Regional players

• Local Ecuadorian industrial suppliers (e.g., Quimipac): Ecuadorian industrial supply distributors serving the same shrimp, banana and mining verticals Conauto targets with compressors, filters, pumps and lubricants — direct local competitors on the industrial side of the portfolio.
• PetroEcuador / commercial lubricant distributors in LatAm: Latin American regional lubricant and consumables distributors (e.g., regional Havoline/Chevron and Repsol distributors) compete head-to-head with Conauto in the Ecuadorian lubricants and industrial fluids category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/conautoec
• YouTubeyoutube.com/ConautoEC
• Facebookfacebook.com/ConautoEC
• LinkedInlinkedin.com/company/conauto-c-a-
• Instagraminstagram.com/ConautoEC
• TikToktiktok.com/@conautoec

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Conauto