Coco Ruby Plastic Surgery
Coco Ruby Plastic Surgery is a single-location Melbourne specialist plastic surgery practice offering breast augmentation and cosmetic face, body, nose, and eyelid procedures performed by FRACS-credentialed surgeons. It serves individual adult consumers in the Melbourne metropolitan market on a direct, consultation-driven basis.
- Company typePrivate
- Founded1980
- HeadquartersHawthorn, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Coco Ruby Plastic Surgery does
Coco Ruby Plastic Surgery is a single-location specialist plastic surgery practice operating from Hawthorn East in Melbourne, Australia. The practice delivers cosmetic and plastic surgery procedures — principally breast augmentation alongside face, body, nose, and eyelid surgery — performed by surgeons credentialed as Fellows of the Royal Australasian College of Surgeons (FRACS). The business holds medical registration MED0001124843 and is registered under ABN 31 034 664 783, operating as an independent private medical practice.
The practice's core service architecture is the clinical patient journey: prospective patients initiate contact via the practice website or phone, book a consultation with a specialist plastic surgeon, undergo risk disclosure and personalised treatment planning, and then proceed to surgery at the Hawthorn East clinic. The practice claims 35+ years of operating history and 25,000+ cumulative procedures performed, which forms the basis of its brand credibility. No technology platform, proprietary tooling, or digital product layer sits between the patient and the surgeon — the service is delivered entirely in-person.
Commercially, Coco Ruby operates a direct-to-consumer model with two revenue streams: one-time surgical procedure fees (pricing quote-based, not publicly disclosed) and consultation fees that function as the top-of-funnel monetization. Distribution is entirely direct through the clinic; there are no third-party channels, no partners, and no geographic footprint beyond the Melbourne metropolitan market. Customer acquisition relies on the practice's website consultation-booking CTAs and phone contact, with no disclosed marketing budget, paid acquisition, or referral infrastructure.
Coco Ruby Plastic Surgery firmographics
Firmographics- Name
- Coco Ruby Plastic Surgery
- Legal name
- Coco Ruby Plastic Surgery
- Website
- https://cocorubyplasticsurgery.com.au
- Company type
- Private
- Founded year
- 1980
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Coco Ruby Plastic Surgery is a single-location Melbourne specialist plastic surgery practice offering breast augmentation and cosmetic face, body, nose, and eyelid procedures performed by FRACS-credentialed surgeons. It serves individual adult consumers in the Melbourne metropolitan market on a direct, consultation-driven basis.
- Ownership category
- akta.pro rank
Coco Ruby Plastic Surgery industry classification
Industry- Product category
- Cosmetic Surgery Services
- akta.pro primary industry
- Facial Plastic & Reconstructive Surgery (ENT) (HLAKAMAG)
Keywords
Where Coco Ruby Plastic Surgery is headquartered
LocationHeadquarters
- HQ city
- Hawthorn
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Coco Ruby Plastic Surgery business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Surgical Procedures: Revenue generated from performing cosmetic and plastic surgery procedures including breast augmentation and other surgical treatments. Each procedure is a one-time service revenue event with pricing dependent on the specific procedure type and patient circumstances.
- Consultation Fees: Initial and follow-up consultations with specialist plastic surgeons generate revenue. Consultations are prerequisite to any surgical procedure and represent an entry point in the patient journey.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Quote-based / Not publicly disclosed |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Coco Ruby Plastic Surgery product offering
Product offeringCore offering
Coco Ruby Plastic Surgery is a single-location specialist plastic surgery practice in Melbourne, Australia offering cosmetic breast, body, face, nose, and eyelid surgical procedures. All procedures are performed by FRACS-qualified Specialist Plastic Surgeons, with patient acquisition driven by initial consultations that lead to surgical bookings. The practice has completed 25,000+ procedures over 35+ years of operation.
Product overview
Coco Ruby Plastic Surgery is a single-location specialist plastic surgery practice in Melbourne, Australia, offering cosmetic surgery procedures. The practice provides breast augmentation and general cosmetic surgery services performed by Specialist Plastic Surgeons (FRACS). The company operates from a single clinic location in Hawthorn East, Melbourne, and does not appear to offer a multi-product platform or modular service architecture.
Differentiator
Problem solved
Functional benefit
Products and services
- Breast Augmentation Breast augmentation surgical procedure performed by specialist plastic surgeons, designed to enhance breast size and shape using implants or fat transfer techniques. Targeted at adult patients seeking cosmetic breast enhancement at the Hawthorn East, Melbourne clinic.
- Cosmetic Surgery Procedures General cosmetic and plastic surgery procedures including face, body, breast, nose, and eyelid surgeries performed by FRACS-certified Specialist Plastic Surgeons at the Melbourne clinic. Targeted at adult individuals in the Melbourne metropolitan area seeking elective cosmetic surgical enhancements.
Companies that use Coco Ruby Plastic Surgery
Customer profileSegments1 record
Ideal customer profiles1 record
Coco Ruby Plastic Surgery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Coco Ruby Plastic Surgery partnerships and signals
Strategic signalScale indicators2 records
Recent moves2 records
Expansion highlights2 records
Coco Ruby Plastic Surgery competitors and assessment
Company assessmentDirect peers
- Refine Clinic: Australian cosmetic surgery practice offering breast, body, and facial procedures. Comparable in specialty practice positioning, surgeon-led care, and direct-to-consumer patient funnel.
- Specialist Cosmetic Surgery Group: Australian clinic group focused exclusively on cosmetic surgery with specialist surgeons. Direct peer in the same regulatory environment with overlapping procedure portfolio.
- Dr Lanzer Clinic: Australian cosmetic surgery practice offering liposuction, body contouring, and facial procedures. Comparable in specialty cosmetic focus, surgeon-led delivery, and Australian DTC patient acquisition approach.
- Me Clinic: Melbourne-based cosmetic clinic offering surgical and non-surgical aesthetic procedures. Comparable as a Melbourne-headquartered competitor in the same local market with overlapping procedure set.
- Allure Clinic: Australian cosmetic surgery and aesthetic medicine provider with comparable surgeon-credentialed offering across face and body. Operates in the same competitive set with similar GTM.
- Cosmos Clinic: Australian multi-location cosmetic surgery practice offering breast, body, and facial procedures by specialist surgeons. Directly comparable in service mix, surgeon-credentialed model, and direct-to-consumer GTM in the same Australian market.
- The Cosmetic Institute: Australian cosmetic surgery chain focused on breast and body procedures. Highly comparable in procedure mix, single-site-to-multi-site operating model, and consumer-facing brand positioning.
Broad incumbents
- Transform Hospital Group: UK-based cosmetic surgery and aesthetic medicine group with multiple clinics. Comparable in multi-location cosmetic surgery delivery and consumer-facing brand strategy, though operating in a different geography.
- Sono Bello: Large US-based cosmetic surgery chain offering body contouring and facial procedures. Comparable in scaled multi-site cosmetic surgery operations, though in a different geographic market and at much larger scale.
Regional players
- CosMediTour: Australian medical tourism facilitator for cosmetic surgery. Comparable in connecting patients with FRACS-equivalent surgeons, but operates via partner clinics rather than owning the surgical delivery model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Coco Ruby Plastic Surgery social profiles
Digital presenceCoco Ruby Plastic Surgery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Coco Ruby Plastic Surgery leadership team
Management profileNumber of profiles
Coco Ruby Plastic Surgery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Coco Ruby Plastic Surgery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Coco Ruby Plastic Surgery
What does Coco Ruby Plastic Surgery do?
Coco Ruby Plastic Surgery is a single-location specialist plastic surgery practice in Melbourne, Australia offering cosmetic breast, body, face, nose, and eyelid surgical procedures. All procedures are performed by FRACS-qualified Specialist Plastic Surgeons, with patient acquisition driven by initial consultations that lead to surgical bookings. The practice has completed 25,000+ procedures over 35+ years of operation.
Is Coco Ruby Plastic Surgery a public or private company?
Coco Ruby Plastic Surgery is a private company. It is classified as unknown and is currently operating.
When was Coco Ruby Plastic Surgery founded?
Coco Ruby Plastic Surgery was founded in 1980. It employs 11 to 50 people.
Where is Coco Ruby Plastic Surgery based?
Coco Ruby Plastic Surgery is headquartered in Hawthorn, Australia, in the Oceania region.
How does Coco Ruby Plastic Surgery make money?
Two revenue lines are on record. Surgical Procedures are the primary driver. The others are consultation Fees.
Who are Coco Ruby Plastic Surgery's main competitors?
Direct peers on record are Refine Clinic, Specialist Cosmetic Surgery Group, Dr Lanzer Clinic, Me Clinic, Allure Clinic, Cosmos Clinic and The Cosmetic Institute. Broad incumbents are Transform Hospital Group and Sono Bello. CosMediTour is listed as a regional player.
Does Coco Ruby Plastic Surgery have an API?
No public API is recorded for Coco Ruby Plastic Surgery.
What industry is Coco Ruby Plastic Surgery in?
Coco Ruby Plastic Surgery's product category is Cosmetic Surgery Services. Its primary akta.pro industry code is HLAKAMAG, Facial Plastic & Reconstructive Surgery (ENT).