Douglas Morrisson Theatre

What Douglas Morrisson Theatre does

Douglas Morrisson Theatre is a private community theater organization headquartered in Hayward, California, that produces plays, musicals, and improv shows while fostering local talent and community engagement. According to firmographic data, the organization was founded in 2015 and operates with a headcount in the 11–50 range. Its primary public-facing digital asset is DMTOnline.org, an educational blog and resource platform that publishes articles on community theater topics including producing plays, auditioning, fundraising, marketing productions, and the history of community theater. The site contains four dated articles published between January 2021 and March 2022, and is accompanied by an RSS feed; the homepage states a copyright through 2026.

The business model is not explicitly disclosed in the source material. No pricing, ticket sales, sponsorship, donation, or grant information is provided, and the revenue stream is described only as "Community Theater Operations" with no quantified figure. The organization does not use a formal sales motion; rather, it follows a community-led go-to-market approach that relies on blog content, social media, and word-of-mouth to attract participants. The customer base is horizontal: community members of all ages and experience levels who want to participate in theater productions, with no skills required for involvement. No strategic partnerships, certifications, patents, awards, leadership team, or technology stack are disclosed, and there is no API, mobile app, or proprietary platform.

Name

Douglas Morrisson Theatre

Legal name

DMTOnline.org

Website

https://dmtonline.org

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Douglas Morrisson Theatre is a private community theater in Hayward, California that hosts plays, musicals, and improv shows and operates DMTOnline.org, an educational blog supporting local theater participation and community engagement.

Ownership category

akta.pro rank

Product category

Community Theater

NAICS

Theater Companies and Dinner Theaters (71111)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Community & Amateur Theatre (MPAGABAD)

akta.pro secondary industries

Musical Theatre (Non-Broadway/Fringe) (MPAGABAG), Theater & Performing Arts Venue Operations (Playhouses, Opera Houses) (MPAGALAB)

Keywords

• Community theater
• Theater productions
• Theater fundraising
• Community arts engagement
• Theater education resources

Headquarters

HQ city

Hayward

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Community Theater Operations: The organization appears to operate as a community theater resource and advocacy blog. Revenue generation mechanisms are not explicitly disclosed in the available source material.

Go-to-market motion1 record

Marketing channels2 records

Core offering

Douglas Morrisson Theatre hosts community theater productions including plays, musicals, and improv shows, fostering local talent and community engagement. Through DMTOnline.org, the organization provides an educational blog with articles on producing plays, fundraising, auditioning, marketing productions, and sourcing scripts, making theater accessible to community members without requiring prior experience or skills.

Product overview

DMTOnline.org is a community theater blog operated by the Douglas Morrisson Theatre. The website functions as a single, unified educational resource providing well-researched articles on community theater topics such as producing plays, fundraising, marketing productions, auditioning, and the overall importance of community theater. The blog features articles organized chronologically, with posts dating from 2021 to 2022, and does not offer a modular or platform-based architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• DMTOnline.org Blog An educational blog and resource website providing well-researched articles on community theater topics including producing plays, fundraising, marketing productions, auditioning, the history of community theater, and finding scripts. The blog is aimed at community members interested in theater participation, including those with no prior skills or experience and nervous actors.
• Community Theater Productions Live theater productions including plays, musicals, and improv shows hosted by Douglas Morrisson Theatre to foster local talent and community engagement. Productions are designed to be accessible to community members regardless of skill level.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights2 records

Direct peers

• Hillbarn Theatre: Historic community theater in Foster City producing plays and musicals with local talent. Comparable as a Bay Area community theater with a focus on accessible live productions for the local community.
• TheatreWorks Silicon Valley: Silicon Valley-based professional theater producing plays and musicals with strong community and education programs. Comparable as a regional Bay Area theater with parallel mission to nurture local talent.
• Aurora Theatre Company: Berkeley-based community/regional theater producing plays and musicals with an emphasis on new works and local talent. Comparable as a Bay Area live theater serving similar audiences with a community-engagement mission.
• Berkeley Repertory Theatre: Established regional theater in the East Bay producing plays, musicals, and new works for live audiences. Comparable as a community/regional theater serving the Bay Area with ticketed productions and educational programming.
• Broadway By The Bay: San Mateo-based community musical theater producing large-scale musicals with local casts. Directly comparable as a Bay Area community musical theater targeting amateur and emerging performers.
• Center Repertory Company: Walnut Creek-based regional theater producing a season of plays and musicals. Comparable as an East Bay/Bay Area community/regional theater producing live theatrical performances.
• Shotgun Players: Berkeley-based theater company producing plays with a focus on new and experimental work. Comparable as an East Bay community theater producing live performances for local audiences.
• Palo Alto Players: Peninsula community theater producing a season of plays and musicals since 1931. Comparable as a long-standing community theater with volunteer/amateur performers and educational outreach.

Regional players

• Marin Theatre Company: Mill Valley-based regional theater producing plays and supporting playwrights. Comparable as a Bay Area regional theater, though it serves a more affluent Marin County audience rather than directly competing in Hayward.
• California Repertory Company: Long Beach-based repertory theater and graduate training program affiliated with CSULB. Comparable as a repertory/community theater producing plays and musicals, though operating in Southern California.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/morrissontheatre
• LinkedInlinkedin.com/company/douglas-morrisson-theater

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Douglas Morrisson Theatre