Immoweb
Immoweb is a German digital real estate marketplace offering free property listings for buying, selling, and renting residential and commercial properties, supported by a franchise network of nine local offices across Germany.
- Company typePrivate
- Founded1996
- HeadquartersBruyelle, Belgium
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Immoweb does
Immoweb (legal entity: immoweb AG) is a German digital real estate marketplace headquartered in Lünen, Germany, founded in 2004. The company operates immoweb.de, a property listing platform enabling users to search, list, buy, sell, and rent apartments, houses, land, parking spaces, and commercial real estate across Germany. The platform offers free property listings for all users (buyers, renters, sellers, landlords) and provides standard search functionality with filters for radius, price range, property type, area size, and rooms. Detailed property exposés include photos, descriptions, and energy efficiency certificates (Energieausweis).
The core technology is a web-based real estate marketplace integrated with Google Maps for geographic display of listings. Beyond the listing platform, Immoweb sells three add-on professional services: Energieausweis (energy certificates), Gutachten (property appraisals), and Kaufpreisberatung (purchase price consultation). The company operates a franchise model enabling regional offices and brokers to operate under the Immoweb brand, with a current physical footprint across nine German cities (Hamburg, Krakow am See, Potsdam, Hamm, Bochum, Dortmund, Essen, Lünen, and Dingolfing/Niederbayern).
The business model is freemium at the listing layer (no disclosed listing fees), with likely revenue generation through franchise fees/royalties from local office operators and per-transaction fees on the add-on professional services. The company is privately held with no disclosed investors, funding rounds, headcount, or financial metrics. Customer segments include individual property seekers (buyers/renters), individual property sellers and landlords, and commercial property seekers. Named enterprise customers include Heidelberger Wohnen GmbH and Die Immobilienprofis HK Sachverständigen- und Immobilienkanzlei GmbH & Co. KG, both real estate firms.
Immoweb firmographics
Firmographics- Name
- Immoweb
- Legal name
- immoweb AG
- Website
- https://immoweb.de
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Immoweb is a German digital real estate marketplace offering free property listings for buying, selling, and renting residential and commercial properties, supported by a franchise network of nine local offices across Germany.
- Ownership category
- akta.pro rank
Immoweb industry classification
Industry- Product category
- Real Estate Marketplace
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Buyer Representation Services (BPAJAAAJ)
Keywords
Where Immoweb is headquartered
LocationHeadquarters
- HQ city
- Bruyelle
- HQ country
- Belgium
- HQ region
- Europe
Offices9 records
Markets served
Immoweb business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Listing fees: The platform offers free property listings for all users. Revenue generation mechanism is not explicitly disclosed in available sources.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free listings for all users |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Immoweb product offering
Product offeringCore offering
Immoweb operates a German real estate marketplace where users can search and list residential and commercial properties — including apartments, houses, land, parking, and commercial real estate — for buying, renting, and selling. The platform offers free listings for all users and is complemented by paid add-on services such as energy certificates (Energieausweis), property appraisals (Gutachten), and purchase price consultation (Kaufpreisberatung), alongside a franchise model that extends its reach through a network of physical local offices across Germany.
Product overview
Immoweb is a German real estate marketplace offering a unified platform for property search and listings. The core product is the Immoweb Property Listings Platform, which enables users to search and list apartments, houses, land, and commercial properties for rent and sale. The platform integrates complementary services including Energieausweis (energy certificates), Gutachten (property appraisals), and Kaufpreisberatung (purchase price consultation). The company also operates a franchise model with regional offices across Germany.
Differentiator
Problem solved
Functional benefit
Products and services
- Immoweb Property Listings Platform Online real estate platform enabling users to search, list, buy, sell, and rent properties — including apartments, houses, land, parking spaces, and commercial real estate — across Germany, with free listings for all users and integrated map, radius, price, area, and room filters.
- Energieausweis (Energy Certificate) Service Standalone service providing energy efficiency certificates for properties listed on the platform, helping buyers and renters assess the energetic quality of properties; referenced under "Mehr Service" on the Immoweb website.
- Gutachten (Property Appraisal) Service Standalone professional property valuation service accessible through the platform, providing expert appraisals to support buying, selling, and rental decisions; referenced under "Mehr Service" on the Immoweb website.
- Kaufpreisberatung (Purchase Price Consultation) Standalone advisory service helping buyers assess and negotiate purchase prices for properties; referenced under "Mehr Service" on the Immoweb website.
Companies that use Immoweb
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Immoweb technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Immoweb partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights3 records
Immoweb competitors and assessment
Company assessmentDirect peers
- McMakler: McMakler is a German tech-enabled real estate brokerage combining digital listing tools with local agent networks for buying, selling and valuing property. Closely comparable to Immoweb's hybrid marketplace-plus-brokerage model, though operating at larger scale and with stronger VC backing.
- RE/MAX Germany: RE/MAX Germany is the German arm of the global RE/MAX real estate franchise network, providing residential and commercial brokerage through franchised offices. Directly comparable to Immoweb as a German real estate franchise operating under a localized broker model.
- Immowelt: Immowelt is one of Germany's largest real estate marketplaces, offering property listings for sale and rent across apartments, houses and commercial real estate. Directly comparable to Immoweb as a digital portal with broker network, but with substantially larger national inventory and brand recognition.
- Century 21 Germany: Century 21 Germany operates a franchise network of real estate broker offices across Germany, offering sales, rentals and valuation services. Comparable to Immoweb's franchise-based local presence and brokerage services, though Century 21 leverages a global brand.
Broad incumbents
- Engel & Völkers: Engel & Völkers is a Hamburg-headquartered international real estate franchise specializing in premium residential and commercial brokerage. Comparable to Immoweb through its German franchise-led brokerage model, though focused on the premium segment rather than the broad marketplace.
- Immoscout24: Immoscout24 is the dominant German real estate portal, operated by Scout24 SE, with comprehensive listings, valuation tools and broker services. Comparable as a broad incumbent in the same category, but at materially larger scale and with deeper ancillary services than Immoweb.
- Von Poll Immobilien: Von Poll Immobilien is a German real estate franchise with a national network of broker shops offering sales, lettings and valuation services. Comparable to Immoweb's franchise-driven retail footprint and brokerage service mix, though skewed toward upper-mid-market residential.
- Kleinanzeigen (eBay Kleinanzeigen): Kleinanzeigen is Germany's leading general classifieds platform with a substantial real estate listings vertical alongside jobs, vehicles and consumer goods. Comparable to Immoweb on the listing-marketplace dimension, though as a broad incumbent with significantly higher traffic and non-real-estate verticals.
Emerging players
- WG-Gesucht: WG-Gesucht is a German rental listing platform specialized in shared apartments (Wohngemeinschaften) and student housing. Comparable to Immoweb as a German digital real estate marketplace, but with a narrower rental-focused niche rather than full sale/rent breadth.
Others
- Immoweb (Belgium): Immoweb Belgium is the largest real estate portal in Belgium, now part of the Avito/OLX family. Comparable to the German Immoweb only by name and category — same vertical (real estate marketplaces) but a separate, far larger business operating in a different geography.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks7 records
Key highlights6 records
Customer concentration
Immoweb social profiles
Digital presenceImmoweb financial estimates
Financial estimateRevenue estimate
Valuation estimate
Immoweb leadership team
Management profileNumber of profiles
Immoweb funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Immoweb M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Immoweb
What does Immoweb do?
Immoweb operates a German real estate marketplace where users can search and list residential and commercial properties — including apartments, houses, land, parking, and commercial real estate — for buying, renting, and selling. The platform offers free listings for all users and is complemented by paid add-on services such as energy certificates (Energieausweis), property appraisals (Gutachten), and purchase price consultation (Kaufpreisberatung), alongside a franchise model that extends its reach through a network of physical local offices across Germany.
Is Immoweb a public or private company?
Immoweb is a private company. It is classified as unknown and is currently operating.
When was Immoweb founded?
Immoweb was founded in 1996. It employs 1 to 10 people.
Where is Immoweb based?
Immoweb is headquartered in Bruyelle, Belgium, in the Europe region.
How does Immoweb make money?
One revenue line is on record: listing fees.
Who are Immoweb's main competitors?
Direct peers on record are McMakler, RE/MAX Germany, Immowelt and Century 21 Germany. Broad incumbents are Engel & Völkers, Immoscout24, Von Poll Immobilien and Kleinanzeigen (eBay Kleinanzeigen). WG-Gesucht is listed as an emerging player. Immoweb (Belgium) is listed as an others.
Does Immoweb have an API?
No public API is recorded for Immoweb.
What industry is Immoweb in?
Immoweb's product category is Real Estate Marketplace. Its primary akta.pro industry code is BPAJAAAJ, Buyer Representation Services. Its NAICS code is 53121 and its SIC code is 6531.