Multibrink

What Multibrink does

Multibrink is a privately held Brazilian toy manufacturer founded in 1995 and headquartered in São Paulo. The company produces and sells licensed children's toys across ten product categories — play tents, cushions, wagons, tables and chairs, dolls, plush, beach toys, scooters and tricycles, floor games, and educational toys — aimed at children from early childhood through preschool age. Its commercial identity rests on a multi-IP licensing strategy covering seven major entertainment properties: Turma da Mônica (Mauricio de Sousa Produções), Galinha Pintadinha, O Show da Luna and Dora a Aventureira (Nickelodeon), Patati Patatá, Paw Patrol, and Transformers (Hasbro).

The business operates as a brand licensor and contract manufacturer with no proprietary technology platform or software layer; products are physical plastic, plush, and textile goods, with select items carrying INMETRO certification. Multibrink does not sell direct-to-consumer online in any disclosed capacity and instead reaches end buyers through physical retail stores across Brazil, supported by a nationwide authorized technical-assistance and after-sales service network covering all states. Brand discovery is driven through a product-catalog website and downloadable digital catalogs.

The revenue model is straightforward wholesale/hardware sales of branded toys to retailers, with no disclosed pricing, subscription, recurring, or digital revenue component. Customer-facing operations are organized around three inbound channels: a sales call center (Central de Vendas), a retailer support line (Atendimento ao lojista), and a consumer support line (Atendimento ao consumidor). The company has no disclosed parent, no subsidiaries, no M&A history, no funding rounds, and no disclosed revenue figure.

Name

Multibrink

Legal name

Multibrink, inc.

Website

https://multibrink.com.br

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Multibrink is a privately held São Paulo-based manufacturer of licensed children's toys, producing play tents, dolls, plush, ride-ons, beach toys, and educational items across seven major entertainment IPs (Turma da Mônica, Paw Patrol, Transformers, Dora, Show da Luna, Patati Patatá, Galinha Pintadinha) for distribution through Brazilian retail stores since 1995.

Ownership category

akta.pro rank

Product category

Children's Toys

NAICS

Doll, Toy, and Game Manufacturing (339930)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944), Dolls & Stuffed Toys (3942)

akta.pro primary industry

Traditional Toy Stores (CRALAFAA)

akta.pro secondary industries

Outdoor & Ride-On Toys Retail (CRALAFAC), Dolls, Plush & Action Figures Retail (CRALAFAD)

Keywords

• Toy manufacturing
• Licensed character toys
• Children's toys
• Ride-on toys
• Plush toys

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Toy Manufacturing and Sales: Multibrink manufactures and sells licensed toys and children's products through retail distribution channels in Brazil. The company operates as a brand manufacturer producing toys under licensing agreements with major entertainment properties.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Multibrink manufactures and sells licensed and branded children's toys in Brazil across categories including ride-ons (embutidos), dolls (bonecas), toy figures (bonecos brinquedos), beach toys, balls, toy cars, scooters, and play/suitcase sets. Its product lines carry licensed character IP such as Turma da Mônica, Galinha Pintadinha, Paw Patrol, Transformers, Dora the Explorer, O Show da Luna, and Patati Patatá, with INMETRO certification and nationwide technical assistance.

Product overview

Multibrink is a Brazilian toy manufacturer established in 1995, producing a broad portfolio of licensed children's toys across 10 product categories: play tents (Barracas), cushions (Almofadas), wagons (Roda Livre), tables and chairs (Mesa e Cadeira), dolls and plush (Bonecos/Pelúcia), beach toys (Linha Praia), wheeled ride-ons (Rodados), floor games (Jogo de Chão), and educational toys (Didáticos). The company operates under a multi-brand licensed strategy, holding active licenses for 7 major entertainment IPs: Turma da Mônica (Mônica's Gang), Galinha Pintadinha, O Show da Luna, Patati Patatá, Dora a Aventureira (Dora the Explorer), Paw Patrol, and Transformers. The licensed brands each have dedicated product sub-lines spanning the core categories, with individual products differentiated by character variant (e.g., Paw Patrol cushions, Show da Luna scooters, Transformers truck sets, Patati Patatá stacking towers). The company also publishes digital catalogs and maintains a network of authorized technical assistance centers across Brazil.

Differentiator

Problem solved

Functional benefit

Products and services

• Turma da Mônica licensed toy line Multibrink-manufactured children's toys featuring characters from the Brazilian franchise Turma da Mônica, distributed to consumers through toy retail and to retailers via wholesale.
• Galinha Pintadinha licensed toy line Multibrink-manufactured children's toys featuring characters and themes from the Galinha Pintadinha Brazilian children's brand, sold through retail channels in Brazil.
• Paw Patrol licensed toy line Multibrink-manufactured toys featuring characters from the international children's franchise Paw Patrol, marketed to Brazilian consumers and retailers.
• Transformers licensed toy line Multibrink-manufactured Transformers-branded action and character toys for the Brazilian market.
• Dora the Explorer licensed toy line Multibrink-manufactured toys featuring characters from the Dora the Explorer international children's franchise, sold through Brazilian toy retail.
• O Show da Luna licensed toy line Multibrink-manufactured toys featuring characters from the Brazilian children's franchise O Show da Luna (Earth to Luna!), distributed through toy retail in Brazil.
• Patati Patatá licensed toy line Multibrink-manufactured toys featuring characters from the Brazilian children's entertainment brand Patati Patatá, sold in Brazilian retail channels.
• Embutidos (ride-on toys) category Multibrink-manufactured ride-on and built-in children's toys sold through toy retail in Brazil.
• Bonecas (dolls) category Multibrink-manufactured dolls for children, including licensed-character doll lines, sold through Brazilian retail.
• Bonecos Brinquedos (toy figures) category Multibrink-manufactured toy figures and action figures for children, sold through Brazilian retail.
• Linha de Praia (beach line) category Multibrink-manufactured beach and outdoor play toys for children, sold through Brazilian retail.
• Linha auxiliar (auxiliary line) category Multibrink's auxiliary line of complementary children's toys sold through Brazilian retail channels.
• Maletas (play sets / suitcases) category Multibrink-manufactured play sets and case-based toys for children, including licensed-character cases, sold through Brazilian retail.
• Bolas (balls) category Multibrink-manufactured children's balls and ball-based toys sold through Brazilian retail.
• Carrinhos (toy cars) category Multibrink-manufactured toy cars and vehicle toys for children, sold through Brazilian retail channels.
• Patinetes (scooters) category Multibrink-manufactured children's scooters and ride-style toys, sold through Brazilian retail channels.
• Atendimento ao lojista (retailer service) Dedicated wholesale ordering and support service offered by Multibrink to toy retailers and resellers in Brazil.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Spin Master: Canadian toy and entertainment company with a licensing-led model (PAW Patrol, Hatchimals, Kinetic Sand) and growing global footprint. Comparable business model — global toy IP monetized through category expansion — and a relevant benchmark for how a mid-sized licensing-driven toy company scales internationally.
• Mattel: Global toy manufacturer with massive brand portfolio (Barbie, Hot Wheels, Fisher-Price, Disney licensing). Competes in the same Brazilian retail toy aisles as Multibrink and operates at vastly greater scale, exerting pricing and shelf-space pressure on smaller regional players.
• Hasbro: Global toy and entertainment giant and direct licensor of Paw Patrol and Transformers to Multibrink. Operates broadly across toys, games, and entertainment IP, with growing direct presence in Latin America — a structural competitive pressure on smaller licensed manufacturers like Multibrink.

Direct peers

• Toymania: Brazilian toy company operating in branded toys and licensed character merchandise through Brazilian retail channels. Comparable as a domestic player distributing/manufacturing licensed toy products for the same Brazilian consumer base.
• Estrela: One of Brazil's oldest and largest toy manufacturers (founded 1937), producing a broad portfolio of licensed and proprietary toys across dolls, games, ride-ons, and plush — directly comparable to Multibrink in product breadth, domestic retail distribution, and licensing-driven business model.
• Elka Brinquedos: Brazilian toy manufacturer specializing in licensed character toys (e.g., Disney, Cartoon Network) across dolls, playsets, and ride-ons. Closely comparable in business model: Brazilian manufacturer monetizing global entertainment IPs through localized toy production.
• Candide: Brazilian plastic toy manufacturer producing ride-ons, kitchens, playsets, and licensed character merchandise. Comparable in product categories (especially ride-ons and playsets) and in serving the Brazilian mass-market toy channel through retail distribution.

Others

• Mauricio de Sousa Produções: Brazil's most iconic comic/IP company and owner of the Turma da Mônica franchise. Multibrink's long-standing licensing partner and ecosystem anchor — not a competitor, but a strategically critical counterpart whose IP underpins a major share of Multibrink's product line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Multibrink
• Facebookfacebook.com/Multibrink
• LinkedInlinkedin.com/company/multibrink-brindes-e-brinquedos-ltda-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Multibrink