What Netball Victoria does

Netball Victoria is the state governing body for netball in Victoria, Australia, operating under the national federation Netball Australia. Founded in 1901 and headquartered at the State Netball Centre in Parkville, Melbourne, the organization manages and develops the sport across the state through more than 106 affiliated associations and leagues. Netball Victoria oversees the full pathway from grassroots participation programs (notably the Woolworths NetSetGo junior program and Sporting Schools delivery) through talent identification (Association Championships, Talent Academy, Elevate Program, Victorian Regional Academy of Sport), state-level competition (Victorian Netball League, State Titles), representative teams (Victorian State Teams), and elite franchise alignment (Melbourne Vixens and Melbourne Mavericks in Suncorp Super Netball). Its record 120,000+ membership in 2025 reflects 28% participation growth since 2022 and 300,000+ Victorians engaging with the sport.

The organization's product surface is a comprehensive program portfolio rather than a traditional software platform. Core operational technology includes the Netball Connect registration platform, the Netball Learning education platform, and live scoring technology used across competition days. A 2025 streaming partnership with Sportway Australia extends broadcast reach. Inclusive programs cover All Abilities athletes (Marie Little Shield representation), First Nations communities (annual First Nations Tournament, Black Swans representative team), LGBTQ+ participants (Platinum Pride in Sport Index status, partnerships with Proud2Play and Queer Sporting Alliance), and Men & Boys pathways. Workforce development covers coaches, umpires, bench officials, and volunteers through accreditation workshops (e.g., A$35 umpire workshops, A$70 development coach courses) and education pathways delivered with SEDA College.

Netball Victoria is a not-for-profit entity funded through a hybrid of subscription-based membership fees, event and competition revenue, corporate partnerships (WorkSafe Victoria as principal partner; Woolworths, RACV, HCF, and BMD as additional partners), and Victorian Government grants for facility investment and sporting events. Its go-to-market is community-led and event-driven, leveraging the Melbourne Vixens' elite brand to inspire grassroots participation while delivering value through 106+ affiliated associations. Key 2025 milestones include the launch of the Statewide Facilities Strategy (2026-2028), an Innovate Reconciliation Action Plan, the appointment of Sharelle McMahon as General Manager of High Performance and Pathways, and Di Honey as Melbourne Vixens head coach, alongside the Vixens' Suncorp Super Netball championship.

Name

Netball Victoria

Legal name

Netball Victoria

Website

https://vic.netball.com.au/

Company type

Private

Founded year

1901

Operating status

Operating

Headcount range

251–500 employees

Short description

Netball Victoria is the state governing body for netball in Victoria, Australia, managing the sport from grassroots through elite representation. It serves 120,000+ members across 106+ affiliated associations, delivering pathway programs, competitions, and inclusive community initiatives under Netball Australia.

Ownership category

akta.pro rank

Product category

Sport Governance and Athletic Development

NAICS

Spectator Sports (71121), Business Associations (813910)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

National Governing Bodies (NGBs) (MPAKAFAC)

akta.pro secondary industry

Amateur Sport Governing Bodies & Federations (National/Regional) (MPAKACAD)

Keywords

• Netball governance services
• Sport participation programs
• Talent development pathways
• Community sport management
• Workforce accreditation training

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership Fees: Netball Victoria generates revenue through membership fees from affiliated associations, leagues, and individual participants across Victoria. Revenue supports organizational operations and is reinvested directly back into the sport.
2. Event and Competition Revenue: Revenue from conducting major pathway competitions including Association Championships, State Titles, and VNL events. These events also generate sponsorship and partnership value.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Netball Victoria is the state governing body for netball in Victoria, Australia, responsible for managing and developing the sport across the state. It delivers grassroots participation programs (Woolworths NetSetGo), competition frameworks (Association Championships, State Titles, Victorian Netball League), workforce accreditation for coaches and umpires, and inclusive pathways for All Abilities, First Nations, LGBTQ+, and male participants. The organization operates under the umbrella of Netball Australia and connects community play to elite representation through the Melbourne Vixens Suncorp Super Netball franchise.

Product overview

Netball Victoria operates a comprehensive suite of sports participation, talent development, and competition programs rather than a traditional software product platform. The organization's offerings span participation programs (Woolworths NetSetGo for children, schools programs, membership), workforce development (coaching, umpiring, bench officials training), and elite pathway systems (Talent Academy, Elevate Program, Victorian Regional Academy of Sport). The pathway culminates in state-level competitions (Association Championships, State Titles, Victorian Netball League) and representative teams (Victorian State Teams, Melbourne Vixens). Netball Victoria also delivers inclusive programs for All Abilities, First Nations, and Men's participation, supported by community support initiatives funded through WorkSafe partnerships and government grants.

Differentiator

Problem solved

Functional benefit

Products and services

• Woolworths NetSetGo National introductory netball program for children, delivered through local clubs and associations across Victoria, focusing on skill development and fun in a safe environment. Targeted at junior players entering the sport.
• Netball Victoria Membership State-level membership program offering benefits, rewards, and access to Netball Victoria events and resources for players, coaches, umpires, and volunteers. Available in multiple tiers (player, coach, umpire, official).
• Victorian Netball League (VNL) State-level competitive league providing a pathway between community netball and Suncorp Super Netball, featuring Championship and 23&Under divisions. Clubs include City West Falcons, Melbourne University Lightning, and Hawks Netball.
• Association Championships State-wide competition serving as the primary talent identification event for the pathway system, featuring 432 teams from 106 associations competing across multiple age divisions. 70% of Talent Academy members are identified through this competition.
• State Titles Annual state-level championship competition providing pathway opportunities for athletes, umpires, and coaches across multiple age divisions.
• Talent Academy High-performance training program for talented athletes, providing technical, tactical, and physical development across multiple regions of Victoria.
• Elevate Program Targeted development program for 17/U and 19/U state squad athletes preparing for national championships and elite competition.
• Victorian Regional Academy of Sport Regional academy providing talent identification and development opportunities for athletes in regional Victoria, supporting pathway access outside metropolitan areas.
• Victorian State Teams Representative teams competing at National Netball Championships in 17/U, 19/U, All Abilities, and First Nations categories.
• Workforce Development Programs Programs supporting the development of coaches, umpires, bench officials, and volunteers through workshops, courses, and mentorship. Includes Introduction to Umpiring workshops ($35 per participant) and Development Coach Courses ($70).
• Sporting Schools Netball programs delivered in schools through the Australian Sporting Schools framework, introducing students to the sport as part of the school curriculum.
• School Championships Interschool competition events for primary and secondary students across Victoria, providing inter-school representative competition.
• All Abilities Netball Programs supporting athletes with intellectual disabilities including All Abilities state teams competing in the Marie Little Shield and dedicated All Abilities championships.
• First Nations Netball Programs supporting First Nations participation including the annual First Nations Tournament and state representative teams (Black Swans). Includes the Innovate Reconciliation Action Plan.
• Men & Boys Netball Programs and competitions specifically designed to grow male participation in netball across Victoria, including men's and mixed competitions and the Victorian Men's and Mixed League (VMNL).
• WorkSafe Netball Programs WorkSafe-funded programs including Country Netball, Umpires in the Field, and Wellbeing Programs supporting regional and community netball across Victoria.
• Community Support Program Financial support program for netball communities and individuals impacted by natural disasters such as fires and floods.
• Netball Victoria Sports & Business Program Vocational education program delivered in partnership with SEDA College, providing students real-world experience in sports industry careers and building the future workforce for netball.
• Ballarat Sunday Junior Netball Competition New Sunday winter competition delivered at Selkirk Stadium in Ballarat, designed to provide a new Sunday playing option for junior netball in Ballarat and ensure every young player has a place to play.

Quantifiable outcome

• 432 teams from 106 associations competed at 2026 Association Championships
• +5 more outcomes

Named customers4 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

15 partnerships are on record, tiered principal partner, elite partner, major partner, core partner, regional partner, government partner, partner, education partner and technology partner.

• WorkSafe Victoriaprincipal partnerStrategic or Co-development PartnerWorkSafe Victoria is the principal partner of Netball Victoria, supporting WorkSafe Country Netball, WorkSafe Umpires in the Field program, and WorkSafe Wellbeing Programs. The partnership delivers educational workshops and community support across Victoria.
• Melbourne Vixenselite partnerStrategic or Co-development PartnerMelbourne Vixens are the Suncorp Super Netball champions and Victoria's elite netball team. The partnership connects elite competition with grassroots participation, inspiring young players and driving membership growth across the state.
• Woolworthsmajor partnerGTM or Marketing PartnerWoolworths supports the Woolworths NetSetGo program (national introductory netball), delivers annual grants to local clubs ($2,000 monthly winners), and provides 'Surprise and Delight' grants ($15,000) for regional communities in need.
• Proud2Playcore partnerStrategic or Co-development PartnerProud2Play partnership runs through the Rainbow Sports Alliance, providing ongoing policy guidance and education on LGBTQ+ inclusion. Proud2Play brings community voices into advocacy to make netball inclusive for all.
• Queer Sporting Alliance (QSA)core partnerStrategic or Co-development PartnerNetball Victoria financially supports QSA's Q League netball competition, providing player insurance and netball-specific resources. QSA provides education, consultation, and support to NV. Platinum status on Pride in Sport Index achieved through this partnership.
• Visit Victoriacore partnerStrategic or Co-development PartnerVisit Victoria partners with Netball Australia to host the annual First Nations Tournament at the State Netball Centre in September 2026, supporting First Nations talent, culture, and community through netball.
• Latrobe City Councilregional partnerStrategic or Co-development PartnerPartnership with Latrobe City Council and Victorian Government brings elite, pre-elite, and pathway netball activity to Gippsland, including VNL season opener in Traralgon and Melbourne Vixens community clinics.
• Victorian Governmentgovernment partnerStrategic or Co-development PartnerVictorian Government supports netball through significant sporting events funding, community facility investment, and partnership in regional engagement activities. Minister for Sport involved in major announcements.
• RACVpartnerGTM or Marketing PartnerRACV is listed as a partner of Netball Victoria, supporting the organization's initiatives and programs.
• HCFpartnerGTM or Marketing PartnerHCF is a health insurance partner supporting Netball Victoria and Melbourne Vixens, contributing to the health and wellbeing of the netball community.
• Deakin UniversitypartnerStrategic or Co-development PartnerDeakin University is an education partner supporting Netball Victoria's initiatives and pathway programs.
• BMDpartnerGTM or Marketing PartnerBMD is a partner supporting Netball Victoria's pathway events and programs, with partnership building in 2025.
• Victorian Institute of Sport (VIS)partnerStrategic or Co-development PartnerVIS supports athlete development within the Victorian netball pathway, contributing to high performance outcomes.
• SEDA Collegeeducation partnerImplementation/ SI/ Consulting PartnerSEDA College partnership delivers the Netball Victoria Sports & Business Program, providing education pathways for students while building future workforce for the organization.
• Sportway Australiatechnology partnerTechnology or IntegrationSportway Australia partnership launched in 2025 provides game-changing streaming for Netball Victoria competitions, enabling broader access to watch netball events.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Netball NSW: State governing body for netball in New South Wales under Netball Australia. Directly comparable structure (membership-based state association, affiliated leagues, pathway programs, elite team via NSW Swifts in SSN), making it the closest peer to Netball Victoria.
• Netball Queensland: State governing body for netball in Queensland under Netball Australia. Operates an analogous membership, affiliation, pathway and elite-team model (Queensland Firebirds in SSN), with a regional footprint that overlaps Netball Victoria's regional engagement approach.
• Netball Western Australia: State governing body for netball in Western Australia under Netball Australia. Closely comparable in scope — membership fees, affiliated associations, Talent Academy pathways, and elite team via West Coast Fever in SSN.
• Netball South Australia: State governing body for netball in South Australia under Netball Australia. Smaller-scope direct peer with similar membership, association-affiliation, and pathway architecture, useful as a comparable for state-level operational benchmarks.
• Hockey Victoria: State governing body for hockey in Victoria. Closely comparable structure — affiliated associations, membership, junior pathways, state teams, regional engagement — though smaller in scale than Netball Victoria.

Broad incumbents

• AFL Victoria: State-level governing body for Australian rules football in Victoria under the AFL. Comparable as a large state sporting association with affiliated leagues, community pathways, and government partnerships, but operates in a much larger commercial code.
• Cricket Victoria: State governing body for cricket in Victoria. Comparable as a Victorian state sporting association with affiliated clubs, junior participation programs (e.g., Milo/Milo in2Cricket equivalent), talent pathways and government funding relationships.
• Basketball Victoria: State governing body for basketball in Victoria. Comparable as a membership-based state sporting association with affiliated associations, participation programs, and a Melbourne-side elite franchise (Melbourne United in NBL).
• Football Victoria: State governing body for football (soccer) in Victoria. Comparable as a large, membership-driven state association with affiliated clubs, participation pathways, government funding, and infrastructure challenges similar to Netball Victoria's Statewide Facilities Strategy.

Others

• Sport Australia (Australian Sports Commission): Australian Government agency that funds and supports national sporting organisations, including Netball Australia. Comparable as the ecosystem-level counterpart — sets policy, distributes participation funding, and administers the Australian Sporting Schools framework that Netball Victoria delivers through.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/netballvic

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Netball Victoria