What Earth Partners does

Earth Partners, operating commercially as NOHU888 (with alias NOHU), is a Vietnam-based online gambling platform founded in 2023 that targets Vietnamese-language consumers with a broad portfolio of casino-style and traditional games. The product suite includes slot games (nổ hũ, including local titles such as Ăn Khế Trả Vàng, Chợ Tết, Long Châu, and Cung Hỷ Phát Tài), fish shooting arcade games (bắn cá), Vietnamese card games (Tiến Lên Miền Nam, Phỏm/Tá Lả, Mậu Binh, Liêng, Baccarat, Xì Dách, Sâm), dice games (tài xỉu / Sicbo and xóc đĩa), live dealer casino (Baccarat, Blackjack, Roulette, Sicbo), sports betting (football, basketball, tennis, horse racing, etc.), and a regional lottery product (lô đề) covering Northern, Central, and Southern Vietnamese draws with advertised payouts up to 1:99.

The platform is delivered as a web service at earthpartners.vc alongside dedicated iOS and Android mobile applications, supported by SSL encryption, multi-layer authentication, and 24/7 security monitoring, with server infrastructure based in Costa Rica and Hong Kong. The business model is a freemium / pay-as-you-go wagering platform: registration is free, new members receive a 100,000 VND welcome bonus alongside ongoing promotional offers (100% slot first-deposit bonus, 1.5% cashback on losing bets, and discount codes), with monetisation occurring through player wagers and ancillary transaction charges. Go-to-market is dominated by affiliate marketing — the homepage surfaces a banner network of 20+ named partner brands (Sunwin, W88, 789club, Vic88, Rik88, Nhatvip, Hit, Go, B52, etc.) using affid-tracked referral links — supplemented by mobile-app push notifications for promotion and retention. Payment rails include bank transfer, e-wallets (MoMo, ZaloPay, ViettelPay), phone cards, QR Pay, and cryptocurrency. The company self-reports licensing under PAGCOR (Philippines) and the Isle of Man Gambling Supervision Commission; ownership, executive team, headcount, and financial figures are not publicly disclosed.

Name

Earth Partners

Legal name

Earth Partners

Website

https://earthpartners.vc

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Earth Partners, operating as NOHU888, is a Vietnam-based online gambling platform founded in 2023 that serves Vietnamese consumers with slot games, fish shooting, card games, Sicbo, live casino, sports betting, and regional lottery via web and mobile apps.

Ownership category

akta.pro rank

Product category

Online Gambling and Casino

NAICS

Gambling Industries (7132), Other Gambling Industries (713290)

akta.pro primary industry

Mobile-First / App-Based Online Casinos (MPAEABAG)

akta.pro secondary industry

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)

Keywords

• Online gambling
• Slot games
• Live casino
• Sports betting
• Mobile gaming

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Technology or R&D, Operations, Personnel, Infrastructure, Others

Pricing tiers

Distribution channels3 records

Marketing channels2 records

Core offering

Earth Partners operates NOHU888, an online gambling platform targeting Vietnamese players with slot games (nổ hũ), fish shooting games (bắn cá), card games, dice games (tài xỉu, xóc đĩa), live dealer casino, sports betting, and online lottery. The platform is accessible via web and dedicated iOS/Android mobile applications, with multi-layer SSL security, fast deposit/withdrawal processing via bank transfer and e-wallets, and promotional bonuses including welcome rewards and cashback.

Product overview

NOHU888 is an online gambling platform operated by Earth Partners, offering a comprehensive suite of gaming products including slot machine games (nổ hũ), fish shooting games (bắn cá), traditional Vietnamese card games (game bài), dice games (tài xỉu, xóc đĩa), live dealer casino, sports betting, and online lottery. The platform operates as a web-based service with dedicated mobile applications for iOS and Android. Players can access various game halls featuring titles like Tiến Lên, Phỏm, Poker, Baccarat, and numerous slot game variations. The platform supports multiple payment methods including bank transfers, e-wallets (MoMo, ZaloPay, ViettelPay), phone cards, and cryptocurrency transactions.

Differentiator

Problem solved

Functional benefit

Products and services

• NOHU888 Online Gambling Platform Core online gambling and casino platform offering a comprehensive suite of gaming products including slots, fish shooting, card games, dice games, live dealer casino, sports betting, and online lottery for Vietnamese players.
• Nổ Hũ (Slot Games) Online slot machine games with jackpot features, multiple themes and bonus rounds including titles like Nổ Hũ Ăn Khế Trả Vàng, Nổ Hũ Chợ Tết, Nổ Hũ Cleopatra, Nổ Hũ Long Châu, and Nổ Hũ Cung Hỷ Phát Tài for Vietnamese players.
• Bắn Cá (Fish Shooting Games) Fish shooting arcade games where players hunt underwater creatures to earn points and rewards, including titles such as Fishing Adventure, Dinosaur Tycoon II, Ocean King Jackpot, Ocean Lord, and Vua Bắn Cá.
• Game Bài (Card Games) Collection of Vietnamese and international card games including Tiến Lên Miền Nam, Phỏm (Tá Lả), Poker, Mậu Binh, Liêng, Baccarat, Xì Dách, Bài Liêng, and Bài Sâm for Vietnamese players.
• Tài Xỉu (Sicbo Dice Game) Dice betting game where players predict whether the total of three dice will be high (Tài) or low (Xỉu), available in regular and mini versions.
• Live Casino

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• M88: Long-running Asian online sportsbook and casino operator with similar slots/live-casino/sports mix. Comparable on product portfolio and target region, with a more established brand.
• Dafabet: Large Asia-focused online gambling operator offering casino, live-dealer and sportsbook products. Comparable on regional focus and product breadth, with established PAGCOR/Cagayan licensing footprint.
• Fun88: Established Asian-market online sportsbook and casino brand with broader regional coverage, multi-product offering, and the same PAGCOR-rooted licensing posture. Compares on geography, product breadth and licensing approach, though at significantly larger scale.
• BK8: Southeast Asia–facing online casino and sportsbook with multi-product offering and offshore licensing. Comparable as a broader incumbent operating in the same regional iGaming space as NOHU888.
• 1xBet: Global online sportsbook and casino brand accepting crypto and local payment methods across emerging markets. Comparable on multi-product breadth, crypto acceptance and emerging-market distribution, though operating at much larger scale.

Direct peers

• W88: Asia-focused online sportsbook and casino platform with a strong Vietnamese-language offering and similar slots/live-casino/sports product mix. Listed as an affiliate partner on the NOHU888 homepage, underscoring direct comparability.
• 789Club: Vietnamese iCasino platform offering the same nổ hũ/bắn cá/game bài mix to Vietnamese players. Closely comparable in product template, language localisation, and target segment.
• Go88: Vietnamese iCasino and card-game operator with a near-identical product template (nổ hũ, bắn cá, tài xỉu, game bài) and affiliate-driven distribution.
• Sunwin: Vietnamese-language online casino and card-game portal with a comparable template of slots, fish-shooting and card games. Actively cross-linked as an affiliate partner, indicating near-identical target customer and product set.
• HitClub: Vietnamese online casino with slots, card games and sports betting aimed at the same resident player base. Direct comparable in scope, language and channel mix.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Earth Partners