What Bussi Demagnetizing Systems does

Bussi Demagnetizing Systems (legal entity: BUSSI ELETTRONICA INDUSTRIALE) is an Italian privately-held manufacturer of industrial demagnetization equipment founded in 1969 and headquartered in San Secondo di Pinerolo, Turin. The company designs, manufactures, and sells electronic impulse demagnetizers based on a patented capacitive-discharge architecture, alongside traditional AC tunnel demagnetizers, organized into six series (D-F, D-R, D-B, DU, D-RL, D-V, D-A) covering flexible conveyor chain, conveyor belt, robot/manipulator, rolling channel, and manual/offline installation modes, plus a contact angle measuring machine for angular contact ball bearings. Performance positioning emphasizes 20-30x lower energy consumption (typically under 150 W, 100-300 VA) than conventional tunnel demagnetizers, cycle times of 0.8-20 seconds, minimal residual magnetism, and I/O signal exchange for automated line integration.

The business model is quote-based, project-driven hardware sales (with optional spare parts, maintenance, and overhaul services) sold directly to enterprise customers through an international sales team based at the Italian HQ, supported by a regional representative in India, a multilingual seven-language website, and recurring trade fair participation (CONTROL, PART2CLEAN, EMO). Primary customer verticals are bearing manufacturing and automotive/powertrain component production, with secondary exposure to aerospace MRO and miscellaneous industrial sectors (springs, cutting tools, molds, medical instruments). Customers in 40+ countries across Europe, the Americas, Asia, and Africa are served, including Germany, France, the UK, Italy, the US, China, India, Brazil, and South Africa.

Name

Bussi Demagnetizing Systems

Legal name

BUSSI ELETTRONICA INDUSTRIALE

Website

https://bussi-demagnetizers.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

Bussi Demagnetizing Systems, founded in 1969 in Turin, Italy, manufactures patented electronic impulse and AC tunnel demagnetizers plus a contact angle measuring machine for the global bearing, automotive, aerospace MRO, and general metalworking industries.

Ownership category

akta.pro rank

Product category

Industrial Demagnetization Equipment

NAICS

Rolling Mill and Other Metalworking Machinery Manufacturing (333519)

SIC

Electronic Coils, Transformers & Other Inductors (3677), Metalworkg Machinery & Equipment (3540)

akta.pro primary industry

Transformers & Magnetics (Power/Signal) (HDAHANAD)

akta.pro secondary industry

Linear Motion & Mechanical Power Transmission (Ball/roller screws, linear guides, bearings, couplings) (IMAHAGAM)

Keywords

• Industrial demagnetizers
• Degaussers
• Electronic impulse demagnetization
• Bearing manufacturing equipment
• Automotive component demagnetization

Headquarters

HQ city

San Secondo

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Industrial Demagnetizers and Degaussers: Sale of industrial demagnetization equipment across multiple series (D-F, D-R, D-B, DU, D-RL, D-V, D-A) and contact angle measuring machines. Both standard and custom-designed systems. Revenue is one-time hardware sale with optional spare parts, maintenance, and overhaul services.
2. Professional Services (Testing, Maintenance, Overhaul): Demagnetization testing service (free in-depth tests), demagnetization service for small lots of parts, spare parts supply, system overhaul and maintenance. Fast consultancy provided as pre-sales support.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Bussi designs and manufactures industrial demagnetizers and degaussers using patented electronic impulse (capacitive discharge) technology and AC tunnel technology for removing residual magnetism from metal parts. The company offers six demagnetizer series (D-F/D-R/D-B, DU, D-RL, D-V, D-A) plus a contact angle measuring machine for ball bearings, serving bearing, automotive, aerospace MRO, and general industrial manufacturers in 40+ countries.

Product overview

Bussi Demagnetizing Systems offers industrial demagnetizers and degaussers since 1969, featuring two main technology types: electronic impulse demagnetizers (primary) and AC tunnel demagnetizers (traditional). The product portfolio consists of six demagnetizer series (D-F/D-R/D-B for flexible conveyor chains, DU for conveyor belt systems, D-RL for robot integration, D-A for manual/offline use, and D-V for rolling channels) plus a contact angle measuring machine for ball bearings. All demagnetizers are characterized by minimum residual magnetism, energy consumption under 150 W, high productivity (cycle times 2-20 seconds), and easy line integration with I/O signal exchange.

Differentiator

Problem solved

Functional benefit

Products and services

• D-F, D-R, D-B Series Demagnetizers (Flexible Conveyor Chain) Electronic impulse demagnetizers designed for installation in flexible conveyor chains for demagnetization of single metal parts including rings, rollers, and cylinders. Features minimum residual magnetism, cycle times up to 2 seconds, and energy consumption under 150 W.
• DU Series Demagnetizers (Conveyor Belt) In-line and off-line demagnetizers with conveyor belt for single parts or parts in washing/transport containers. DU1/DU2 have separate electronic control; DU3/DU4/DU5 are fully integrated units with manual or automatic coil height adjustment and bidirectional belt motion.
• D-RL Series Demagnetizers (Robot/Manipulator) Electronic impulse demagnetizers installed in automated processes with robot or mechanical arm parts transfer. Supports single part, multiple parts simultaneously, or parts in containers with signal exchange capability between demagnetization control unit and production line.
• D-A Series Manual/Offline Demagnetizers Offline and manual demagnetizers for single parts or parts in washing/transport containers. Available with integrated electronic control and coil in single machine or separate units. Operator manually positions parts on the coil and initiates demagnetization via button press.
• D-V Series Demagnetizers (Rolling Channels)

Quantifiable outcome

• Energy consumption 20-30x lower than conventional demagnetizers (100-300 VA vs 1-25 KVA)
• +4 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and regional.

• FlexlinkcoreTechnology or IntegrationFlexlink conveyor chains are referenced as compatible transfer systems for Bussi D-F, D-R, and D-B series demagnetizers. The demagnetizers are designed to be installed in Flexlink flexible transfer chains for single-part demagnetization on production lines.
• RotzingercoreTechnology or IntegrationRotzinger conveyor chains are referenced as compatible transfer systems for Bussi D-F, D-R, and D-B series demagnetizers. The demagnetizers are designed to be installed in Rotzinger flexible transfer chains.
• BoschcoreTechnology or IntegrationBosch conveyor chains are referenced as compatible transfer systems for Bussi D-F, D-R, and D-B series demagnetizers. The demagnetizers are designed to be installed in Bosch flexible transfer chains for single-part demagnetization.
• Mr. Ashok Bhagwat (India)regionalChannel Partner/ Reseller/ DistributorRegional sales representative for India, based in Pune. Handles sales inquiries and customer support for the Indian market.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Arnold Magnetic Technologies: US-based precision magnetics manufacturer serving aerospace, defense, and industrial markets with a broader portfolio of magnetic assemblies, materials, and components — overlapping with Bussi in customer base but with much wider scope.
• TDK Corporation: Japan-headquartered global electronics and magnetics conglomerate with applications in automotive, industrial, and information technology. Operates broadly in magnetics and electromagnetic components without specializing in industrial demagnetization.
• Dexter Magnetic Technologies: US-based magnetic solutions provider offering magnetic assemblies, custom magnetics, and demagnetization-related products to industrial, medical, and aerospace customers. Overlaps with Bussi in addressing industrial demagnetization needs but with broader product portfolio.

Direct peers

• Magnet-Physik Dr. Steingroever GmbH: Germany-based specialist manufacturer of demagnetization equipment and magnetic measurement systems, including pulse and tunnel demagnetizers. Closest direct peer to Bussi in technology, product portfolio, and customer verticals (bearings, automotive, MRO).
• Goudsmit Magnetic Systems: Netherlands-based manufacturer of industrial magnetic systems including demagnetizers, magnetic separators, and eddy current systems. Comparable in offering demagnetization solutions to metalworking, automotive, and recycling industries.
• Kanetec Co., Ltd. Japan-based manufacturer of magnetic equipment including demagnetizers, magnetic chucks, and magnetic lifters. Directly comparable as a specialty industrial magnetic equipment maker serving precision manufacturing customers in bearing, automotive, and electronics sectors.
• Eclipse Magnetics (formerly Walker Magnetics): UK-based designer and manufacturer of industrial magnetic solutions including demagnetizers, magnetic separators, and lifting magnets. Serves similar automotive, aerospace, and general industrial customers with comparable energy-efficient demagnetization products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bussi Demagnetizing Systems