SLG Broadcast
SLG Broadcast AG is a Swiss system house founded in 2010 that designs and integrates turnkey radio and television broadcast infrastructure, including its proprietary SLG Broadcast Suite software, for private and public-law broadcasters and system integrators across the DACH region.
- Company typePrivate
- Founded2010
- HeadquartersWatt, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What SLG Broadcast does
SLG Broadcast AG is a Swiss-headquartered system house specializing in radio and television broadcast infrastructure, founded in 2010 and based in Watt near Zurich. The company designs, plans, and delivers turnkey broadcast systems ranging from small automated internet radio setups to large-scale broadcasting facility projects, serving private broadcasters, public-law broadcasters, and system integrators across the DACH region (Switzerland, Austria, and Germany). The company operates offices in Watt (headquarters), Rastatt (German subsidiary), Munich, and near Vienna, with a headcount in the 11-50 range.
The company's core proprietary technology is SLG Broadcast Suite, a modular software application for centralized control and monitoring of broadcast system components, documented at docs.broadcastsuite.com. This sits alongside deep expertise in IP-based real-time production environments, particularly the ST-2110 network standard, and the company actively supports migration from baseband to IP-based broadcasting infrastructure. SLG Broadcast distributes a curated portfolio of approximately 30 international broadcast equipment manufacturers, with Lawo classified as a Core-tier partner (Lawo's Philipp Lawo serves as Chairman of SLG's Supervisory Board) and other vendors including Sennheiser, Neumann, Wohler, AETA Audio, Wisycom, Yellowtec, RTW, Fortinet, IHSE, and Haivision as technology partners.
SLG Broadcast operates a project-based, consultative sales model with three revenue streams: system integration and turnkey solutions (professional services), product distribution (hardware resale), and consulting services covering workflow optimization, sound design, system design, and migration support. Pricing is not publicly disclosed; service contracts operate via ticket-based support with services billed per a published price list (Dienstleistungspreisliste) for non-contract customers. The company is structured as an Aktiengesellschaft but remains privately held with no disclosed institutional investment, led by CEO Marc Straehl with a supervisory board chaired by Philipp Lawo.
SLG Broadcast firmographics
Firmographics- Name
- SLG Broadcast
- Legal name
- SLG Broadcast AG
- Website
- https://slgbroadcast.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SLG Broadcast AG is a Swiss system house founded in 2010 that designs and integrates turnkey radio and television broadcast infrastructure, including its proprietary SLG Broadcast Suite software, for private and public-law broadcasters and system integrators across the DACH region.
- Ownership category
- akta.pro rank
SLG Broadcast industry classification
Industry- Product category
- Broadcast System Integration Services
- NAICS
- Software Publishers (513210)
- SIC
- Communications Services, Nec (4899)
- akta.pro primary industry
- Media Transport & Contribution (SRT/RIST, Satellite/IP, Fiber) (MPAHAKAD)
Keywords
Where SLG Broadcast is headquartered
LocationHeadquarters
- HQ city
- Watt
- HQ country
- Germany
- HQ region
- Europe
Offices4 records
Markets served
SLG Broadcast business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- System Integration & Turnkey Solutions: Design, planning, and implementation of complete broadcasting systems from small automated internet radio to large turnkey broadcast facility projects. Revenue derived from project-based system integration services with customer-specific, reliable systems for long-term profitable investment.
- Product Distribution: Distribution of a portfolio of selected broadcast products from international leading suppliers. Products include audio equipment, video solutions, networking, and workflow tools.
- Consulting Services: Advisory services in workflow optimization, sound design, system design, and migration support from baseband to IP-based real-time production environments. Includes planning, feasibility studies, proof of concepts, commissioning, training, workflow analysis, and technical support.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
SLG Broadcast product offering
Product offeringCore offering
SLG Broadcast AG operates as a system house for radio and TV broadcasters, providing turnkey broadcast system integration (from small automated internet radio setups to large broadcast facilities), distributing a curated portfolio of broadcast products from leading international suppliers, and offering consulting services covering planning, feasibility studies, commissioning, training, workflow analysis, and migration from baseband to IP-based real-time production (ST-2110). Its proprietary SLG Broadcast Suite software provides modular centralized control and monitoring across deployed systems.
Product overview
SLG Broadcast operates as a system house delivering turnkey solutions and distributing a portfolio of selected broadcast products for radio and TV broadcasters. Their proprietary SLG Broadcast Suite serves as a modular software platform for centralized control and monitoring of system components, complementing their consulting services in workflow design, sound design, system integration, and migration from baseband to IP-based realtime production environments. They partner with international broadcast equipment manufacturers including Lawo, Sennheiser, Neumann, and others to deliver comprehensive solutions.
Differentiator
Problem solved
Functional benefit
Brands
- SLG Broadcast Suite: A modular software application for centralized control and monitoring of different components in a broadcast system.
Products and services
- SLG Broadcast Suite A modular software application from SLG Broadcast for centralized control and monitoring of different components within a broadcast system, providing a toolkit for modern system integration. It serves as SLG's own product used alongside the hardware and services the company delivers to radio and TV broadcasters.
- Broadcast System Integration & Turnkey Solutions Design, planning, and implementation of complete broadcasting systems ranging from small automated internet radio setups to large turnkey broadcast facility projects for DACH-region broadcasters and system integrators. Customer-specific, reliable systems are delivered to ensure long-term, profitable investment.
- Broadcast Equipment Distribution Distribution of a curated portfolio of broadcast products from internationally leading suppliers, covering audio equipment, video solutions, networking, and workflow tools for radio and TV broadcasters. SLG works exclusively with these partners and can channel customer requirements back into product roadmaps.
- Broadcast Consulting Services Advisory services covering workflow optimization, sound design, system design, and migration support from baseband to IP-based real-time production environments. Includes pre-project planning, feasibility studies, proof of concepts, commissioning, training, workflow analysis, and ongoing technical support.
- Support & Repair Services Ongoing technical support and repair services for software and hardware delivered through a ticketing system. Customers with service contracts receive included service; customers without service contracts are billed according to the current service price list (Dienstleistungspreisliste).
Companies that use SLG Broadcast
Customer profileSegments3 records
Ideal customer profiles3 records
SLG Broadcast technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
SLG Broadcast partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- LawocoreMajor broadcast audio and video equipment supplier. Lawo's Philipp Lawo serves as Chairman of the Supervisory Board, indicating a significant strategic relationship.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
SLG Broadcast competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
SLG Broadcast social profiles
Digital presenceSLG Broadcast financial estimates
Financial estimateRevenue estimate
Valuation estimate
SLG Broadcast leadership team
Management profileNumber of profiles
Profiles6 records
SLG Broadcast subsidiaries and ownership
Company hierarchySubsidiaries1 record
SLG Broadcast funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SLG Broadcast M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SLG Broadcast
What does SLG Broadcast do?
SLG Broadcast AG operates as a system house for radio and TV broadcasters, providing turnkey broadcast system integration (from small automated internet radio setups to large broadcast facilities), distributing a curated portfolio of broadcast products from leading international suppliers, and offering consulting services covering planning, feasibility studies, commissioning, training, workflow analysis, and migration from baseband to IP-based real-time production (ST-2110). Its proprietary SLG Broadcast Suite software provides modular centralized control and monitoring across deployed systems.
Is SLG Broadcast a public or private company?
SLG Broadcast is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SLG Broadcast founded?
SLG Broadcast was founded in 2010. It employs 11 to 50 people.
Where is SLG Broadcast based?
SLG Broadcast is headquartered in Watt, Germany, in the Europe region.
How does SLG Broadcast make money?
Three revenue lines are on record. System Integration & Turnkey Solutions are the primary driver. The others are product Distribution and consulting Services.
Does SLG Broadcast have an API?
No public API is recorded for SLG Broadcast.
What industry is SLG Broadcast in?
SLG Broadcast's product category is Broadcast System Integration Services. Its primary akta.pro industry code is MPAHAKAD, Media Transport & Contribution (SRT/RIST, Satellite/IP, Fiber). Its NAICS code is 513210 and its SIC code is 4899.