Evident

What Evident does

Evident Dental Co. Ltd. is a privately held UK-based dental products distributor founded in 1973 by a dentist and headquartered in London. Operating for over 50 years, the company serves dental practices and clinicians across the United Kingdom and Ireland, supplying premium clinical equipment, materials, and patient comfort solutions. Its product portfolio spans five categories: Vision (ExamVision surgical loupes and LED lights), Equipment (Calaject computer-assisted anaesthesia and PrepStart air abrasion systems), Materials (composites, bonding agents, and flowables), Essentials (sectional matrix systems, diagnostics, infection control), and the Happynecks ergonomic positioning line, alongside the OxO 4K dental video camera.

The underlying technology is principally clinical dental engineering rather than software: multi-magnification Galilean and Kepler loupe optics with titanium and carbon fibre housings, computer-controlled flow-rate regulation for anaesthesia delivery, hydro and air abrasion cavity preparation, and proprietary composite/bonding chemistry such as the dual-cure BulkEZ PLUS and Prelude universal bonding agent. The OxO product introduces a connected imaging layer with iOS/Android control apps, Bluetooth foot-pedal pairing, and HDMI streaming, but no AI/ML capabilities are disclosed.

Evident operates a sales-led B2B go-to-market combining a self-serve e-commerce platform, phone-based sales support, and on-site product demonstrations for higher-value equipment such as custom-fitted loupes. Revenue is generated through one-time purchases of capital equipment plus ongoing consumables (matrix rings, bonding agents, aluminium oxide powders, replacement parts). Pricing is unit-based ex-VAT, with custom products quoted on request, and a 30-day satisfaction guarantee. The business model relies on long-tenured exclusive UK/Ireland distribution agreements with branded manufacturers including ExamVision, Zest Dental Solutions, Calaject, and Happynecks, making Evident essentially a curated specialty dental channel rather than a product developer.

Name

Evident

Legal name

Evident Dental Co. Ltd.

Website

https://evident.co.uk

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

Evident is a UK-based dental products distributor serving practices and clinicians across the United Kingdom and Ireland. It supplies premium loupes, anaesthesia and air abrasion equipment, composites, bonding agents, and ergonomic patient positioning products under exclusive distribution partnerships with brands like ExamVision and Zest Dental Solutions.

Ownership category

akta.pro rank

Product category

Dental Equipment and Supplies

NAICS

Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450)

SIC

Dental Equipment & Supplies (3843), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Oral Care Distribution (CRAOAEAJ)

Keywords

• Dental equipment supplies
• Surgical loupes
• Dental restorative materials
• Computer-assisted anaesthesia
• Air abrasion dentistry

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Dental Products Sales: Evident generates revenue through direct sales of dental equipment, materials, and consumables to dental professionals. Products are sold as one-time purchases (equipment, consumables) with prices listed ex VAT. The company operates an e-commerce platform and phone sales for order processing.
2. Consumables and Refills: Ongoing revenue from consumable products including bonding agents, flowables, matrix systems, aluminium oxide powders, and replacement parts for equipment.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Evident distributes and sells premium dental equipment, materials, and patient comfort solutions to UK and Ireland dental professionals. Its portfolio covers surgical loupes and LED lights, computer-assisted anaesthesia and air abrasion systems, composites, bonding agents and flowables, sectional matrix systems, the OxO 4K dental camera, and Happynecks ergonomic headrests. The company serves as exclusive UK distributor for partner brands including ExamVision, Zest Dental Solutions, Calaject, and Happynecks.

Product overview

Evident is a UK-based dental products distributor offering a comprehensive portfolio of dental equipment, materials, and patient comfort solutions. The product portfolio centres on five main categories: Vision (ExamVision surgical loupes and LED lights), Equipment (Calaject computer-assisted anaesthesia and air abrasion systems), Materials (composites, bonding agents, flowables), Essentials (matrix systems, diagnostics, infection control), and Happynecks (patient positioning cushions). The company also distributes the OxO 4K dental camera system. Evident operates as a distributor for branded products including ExamVision, Zest Dental Solutions, Calaject, and Happynecks, alongside proprietary branded offerings like BulkEZ PLUS composites. The business model combines direct-to-clinic sales with product demonstrations and support services.

Differentiator

Problem solved

Functional benefit

Brands

• Happynecks: Ergonomic headrests and lumbar supports for dental chairs to improve patient comfort during treatments
• BulkEZ PLUS
• Calaject
• OxO

Products and services

• ExamVision Kepler Kompakt Loupe System Ultra-compact surgical loupe system with crystal-clear edge-to-edge optics and wide field of view, available in 3.4x, 5.0x, and 7.6x magnifications with titanium and carbon fibre housing; sold to dental professionals for clinical magnification.
• ExamVision Kepler Advanced Loupe System High-magnification loupe system offering 4 magnifications (4x, 5x, 6x, 7x) in a single loupe with adjustable fine-focus and titanium/carbon fibre construction; for dental professionals requiring flexible magnification.
• ExamVision Galilean HD Loupe System Galilean-type surgical loupe with high-definition optics for dental professionals.
• Calaject Computer-Assisted Anaesthesia System Computer-assisted local anaesthesia system that regulates flow rate of anaesthetic solution for gentle, pain-free injections, with multiple programs for different injection types; for dental clinicians administering local anaesthesia.
• BulkEZ PLUS Bulk-Fill Composite Dual-cure bulk-fill composite system for posterior restorations allowing bulk filling up to 5mm depth without light curing during setting, reducing microleakage; for restorative dentists.
• Prelude One Universal Bonding Agent Light-cure single-component self-etch universal dental bonding agent compatible with all composite types and surfaces including zirconia, alumina, metals, porcelain, and lithium disilicate; for dental clinicians performing adhesive restorations.
• MicroEtcher IIA Intraoral Sandblaster Intraoral sandblaster for precise surface micro-roughening that improves bond strength up to 400%, featuring all-stainless construction with replaceable carbide tip; for dental clinicians preparing surfaces for bonding.
• PrepStart Air Abrasion System Air-treatment technology system for anaesthesia- and bur-free dentistry that achieves clean, smooth preparations while improving bond strength to substrates including zirconia; for minimally invasive dentistry practitioners.
• Mega V Sectional Matrix System Sectional matrix system incorporating Contact Matrices, Mega Wedges, and Mega V Rings for efficient posterior restoration placement, with simplified technique and reliable clinical results; for restorative dentists.
• OxO 4K Dental Camera System 4K video and photography dental camera with WiFi connectivity to iOS/Android devices, foot pedal control, wireless streaming capability, and image stabilisation; for dental practices recording procedures, patient communication, and education.
• Happynecks Patient Headrest Cushion Cervical spine support cushion for dental chairs, available in regular and kids sizes with multiple colour options and Panthera foam filling; clinically tested with 96% patient satisfaction across 151 tested patients.
• Accolade Flowable Composite Highly thixotropic flowable composite with 0.7 micron filler, available in multiple shades with natural fluorescence for anterior and posterior restorations; for restorative dentists.

Quantifiable outcome

• Happynecks achieved 96% patient satisfaction rate with 151 patients; 96% would use the product again
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• ExamVisioncoreTechnology or IntegrationSince 2009, Evident has partnered with ExamVision as their UK distributor for premium dental loupes and lights. ExamVision provides world-class magnification solutions including Kepler Galilean, and Galilean HD systems. Evident offers demonstrations and custom fitting services.
• Zest Dental SolutionscoreChannel Partner/ Reseller/ DistributorEvident distributes Zest Dental Solutions products including BulkEZ PLUS bulk-fill composites, Prelude bonding agents, Accolade flowables, and MicroPrime desensitizers across the UK market.
• HappynecksminorChannel Partner/ Reseller/ DistributorEvident serves as the UK distributor for Happynecks ergonomic headrests and lumbar supports designed for dental chair patient comfort.
• Danville/Zest (MicroEtcher IIA)minorChannel Partner/ Reseller/ DistributorEvident distributes the MicroEtcher IIA intraoral sandblaster, originally developed by Danville Engineering and now part of Zest Dental Solutions portfolio.
• CentrostyleminorChannel Partner/ Reseller/ DistributorEvident distributes Centrostyle accessories including Spray Clean cleaning solution and microfibre cloths for loupe and eyewear maintenance.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Wright Medical (Coltene)/Coltene Group: Established dental manufacturer and distributor offering restorative consumables and equipment; competes with Evident on bonding agents, composites, and small equipment categories.
• Patterson Companies: Major North American dental supply distributor that has been expanding internationally; competes broadly with Evident on equipment and consumables distribution to dental practices.
• Hu-Friedy (now part of HuFriedyGroup / Cantel): Premium dental instrument and equipment manufacturer with UK distribution; competes with Evident on diagnostic instruments and selected specialty equipment used by UK dental clinicians.
• Dentsply Sirona: Largest dental equipment and consumables manufacturer globally; overlaps with Evident's restorative materials, imaging, and equipment categories through direct sales and authorized dealer networks.
• KaVo Dental: Premium dental equipment manufacturer (handpieces, chairs, imaging) with strong UK distribution; overlaps with Evident on selected equipment categories including handpiece-related air-abrasion accessories.
• Wright Medical UK (formerly in dental): Dental equipment and supplies manufacturer/distributor with presence in the UK and Europe, serving many of the same practitioner categories as Evident.
• Wright Medical Group / DentalEZ: Established dental equipment manufacturer offering chairs, delivery systems, and small equipment; competes indirectly with Evident through alternative equipment solutions in UK practices.
• Henry Schein: Global dental and medical supply distributor with broad product catalogue and group purchasing agreements; competes with Evident on consumables and equipment, especially in the UK through Henry Schein UK.

Emerging players

• NSK Dental: Specialist manufacturer of dental handpieces and small equipment with strong UK presence through authorized distributors; partial overlap with Evident on equipment categories and ergonomic dental solutions.

Direct peers

• Young Innovations: Dental preventive and restorative consumables manufacturer with European distribution; most direct mid-market peer to Evident on consumables such as composites, bonding agents, and hygiene products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/evidentdental
• Facebookfacebook.com/evidentdental
• LinkedInlinkedin.com/company/evident-dental-co-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Evident