Crisp Research

What Crisp Research does

Crisp Research is an independent IT research and advisory firm headquartered in Kassel, Germany, founded in 2014 and operating with 11-50 employees. The firm functions as a specialist technology analyst house, producing in-depth research reports and studies on IT and digitalization trends, with particular emphasis on the Internet of Things, cloud computing, and enterprise digital transformation. Its primary offerings are professional services research delivered to enterprise technology decision-makers, packaged under the "Cloudflight Research" brand and accessible via cloudflight.io/en/insights/research/.

Crisp Research's principal go-to-market mechanism is the annual Perspective technology and strategy conference, held at Frankfurt's Palmengarten and in its fifth edition in 2019, which attracted more than 140 CIO, CTO, and CDO attendees. The 2019 edition, themed "Purpose in the Digital Age," was organized for the first time together with Catalysts as the Cloudflight group, signaling deep operational alignment with Cloudflight. Conference sponsors in 2019 included IBM, TechData (now TD SYNNEX), and Funkschau, with multi-stakeholder panels drawing speakers from Flixbus, Viega, Deutsche Bahn, Audi, and IBM.

The firm's analyst bench is led by Dr. Stefan Ried (Principal Analyst and IoT Practice Lead) and Max Hille (Cloud Practice Lead). Revenue is generated primarily through conference attendance, sponsorships, and professional services research; pricing is not publicly disclosed, and no revenue, funding, or headcount trend data is available. The source material suggests possible integration into Cloudflight, but no formal acquisition announcement has been made, leaving Crisp Research's standalone operating posture ambiguous.

Name

Crisp Research

Legal name

Crisp Research

Website

https://crisp-research.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Crisp Research is an independent IT research and advisory firm based in Kassel, Germany, producing analyst research and reports on digital transformation, IoT, and cloud computing for enterprise technology decision-makers.

Ownership category

akta.pro rank

Product category

IT Research and Advisory

NAICS

Marketing Research and Public Opinion Polling (54191), Other Scientific and Technical Consulting Services (54169)

akta.pro primary industry

Industry & Sector Research (Syndicated/Custom) (BPAHALAE)

akta.pro secondary industry

Syndicated Market Research (Panels, Omnibus, Tracker Studies) (MPAAALAB)

Keywords

• IT research and advisory
• Digital transformation insights
• Technology analyst services
• Enterprise IT consulting
• Cloud computing research

Headquarters

HQ city

Kassel

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Conference and Event Services: Crisp Research organizes the annual Perspective technology and strategy conference, hosting over 140 IT and digital decision-makers. Revenue is generated through event attendance, sponsorships, and potentially conference fees.
2. Technology Research and Analysis: The firm produces in-depth research studies and reports on IT and digitalization trends, providing insights to drive digital transformation for enterprise clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Crisp Research is an independent IT research and advisory firm that produces in-depth analytical reports and studies on IT and digitalization trends, including cloud computing, IoT, and enterprise digital transformation. It also organizes the annual Perspective technology and strategy conference in Frankfurt, bringing together CIO, CTO, and CDO-level decision-makers for knowledge exchange and networking. Its research is now distributed under the Cloudflight Research brand via the Cloudflight group partnership.

Product overview

Crisp Research operates as a technology research and analyst firm, offering research reports and studies on IT and digitalization trends. The company provides in-depth analytical reports covering topics such as IoT (Internet of Things), cloud computing, and enterprise digital transformation. Crisp Research functions as a distinct research division within the Cloudflight group, contributing analyst perspectives and technology trend analysis to support business digital transformation initiatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Research Reports and Studies (Cloudflight Research) In-depth analytical research reports and studies covering IT and digitalization trends including cloud computing, IoT, enterprise digital transformation, and digital purpose. Targeted at CIO, CTO, and CDO-level decision-makers in enterprises seeking independent analyst perspectives.
• Perspective Technology and Strategy Conference Annual technology and strategy conference bringing together more than 140 IT and digital decision-makers (CIO, CTO, CDO) for analyst presentations, keynote talks, and panel discussions on pressing digital transformation topics. Sponsored by partners including IBM, TechData, and Funkschau.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor and core.

• IBMminorGTM or Marketing Partner · 7 November 2019IBM served as a sponsor for the 2019 Perspective conference organized by Crisp Research together with Cloudflight. IBM's involvement included presentation contributions on topics related to digital change and transformation, with Dr. Lars Schatilow, Leader Digital Change and Transformation at IBM Germany, speaking on chatbot and AI implementation and change management processes.
• TechDataminorGTM or Marketing Partner · 7 November 2019TechData (now TD SYNNEX) was a sponsor for the 2019 Perspective conference, supporting the organization of the technology and strategy event that brought together IT and digital decision-makers.
• FunkschauminorGTM or Marketing Partner · 7 November 2019Funkschau, a trade publication, was a media sponsor supporting the 2019 Perspective conference organized by Crisp Research, contributing to the event's reach and visibility in the technology community.
• CloudflightcoreStrategic or Co-development Partner · 7 November 2019Crisp Research organized the Perspective 2019 conference together with Catalysts as the Cloudflight group. This represents a core partnership where Crisp Research serves as the analyst arm of Cloudflight, delivering in-depth research and IT trend analysis. Dr. Stefan Ried (Principal Analyst) and Max Hille (Cloud Practice Lead) from Crisp Research presented analyst perspectives at the event.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Direct peers

• BARC (Business Application Research Center): BARC is a Germany-based independent software and data research firm serving enterprise IT buyers with vendor-neutral research, events, and advisory. It is the closest direct DACH-region peer to Crisp Research in terms of independent IT analyst positioning and customer base.
• Constellation Research: Constellation Research is an independent technology research and advisory firm serving CIOs and digital transformation leaders with subscription research, advisory, and the Constellation Connected Enterprise summit. It is comparable to Crisp as a boutique-style independent analyst firm running its own enterprise CXO event.
• PAC (Pierre Audoin Consultants): PAC is a European IT research and consulting firm focused on software, IT services, and digital transformation across multiple European markets. It directly competes with Crisp in DACH-region enterprise IT advisory and custom research.
• KuppingerCole: KuppingerCole is a Europe-headquartered independent analyst firm specializing in identity, cloud, and digital transformation research, producing advisory reports and analyst-led events. It is directly comparable to Crisp as a European independent IT analyst serving enterprise security and transformation buyers.

Broad incumbents

• ISG (Information Services Group): ISG is a global technology research and advisory firm covering IT services, sourcing, and digital transformation. It competes with Crisp on enterprise CIO advisory and digital strategy research, with deeper global coverage.
• 451 Research (S&P Global Market Intelligence): 451 Research is a global IT and enterprise technology research firm covering cloud, data, IoT, and security, now part of S&P Global. It directly competes with Crisp in syndicated and custom enterprise IT research, with substantially larger scale.
• IDC (International Data Corporation): IDC is a premier global IT market intelligence firm providing syndicated research, custom consulting, and events to technology vendors and enterprise buyers. It competes with Crisp in IT trend analysis, cloud, and IoT research for European enterprise customers.
• Forrester Research: Forrester is a major global IT and digital transformation research firm publishing syndicated reports and serving enterprise technology decision-makers. It directly competes with Crisp in CIO/CTO advisory on digital strategy, cloud, and emerging tech.
• Gartner: Gartner is the global leader in IT research and advisory, serving CIOs and enterprise technology buyers with syndicated research, advisory, and events (e.g., Symposium). It is the dominant incumbent in the same category Crisp Research occupies, with materially broader coverage, scale, and brand.

Others

• Cloudflight: Cloudflight is a European digital transformation and software engineering firm that operates as Crisp Research's core strategic partner (and likely parent/acquirer). Comparable because Crisp's research is published and distributed through Cloudflight's website, and the Perspective conference is co-organized under the Cloudflight group.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/crisp_research
• LinkedInlinkedin.com/company/crisp-research

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crisp Research