enno roggemann

What enno roggemann does

Enno Roggemann GmbH & Co. KG is a privately held German wood wholesale and distribution company headquartered in Bremen, founded in 1948 and operating with 501–1,000 employees across nine nationwide locations. The company is structured as a GmbH & Co. KG limited partnership under the Roggemann Gruppe, with no external venture capital, private equity, or public-market involvement disclosed; ownership is consistent with founder- or family-controlled stewardship. It trades under sub-brands including RogShop (e-commerce) and an own-brand portfolio comprising Floorentino (flooring), VivaView (fences), VivaDeck (terraces), and LaBella Terrassen.

The core business is wholesale and direct distribution of wood and wood-based construction materials, organized into eight product categories: panels and boards (Platten), wood construction (Holzbau), interior construction (Innenausbau), garden products (Garten), lumber and cantilevers (Schnittholz & Kanteln), floors and ceilings (Boden & Decke), and doors (Türen). The assortment combines third-party premium manufacturer brands — Swiss Krono and Pfleiderer (panels), Jeld Wen and Grauthoff (doors), Traumgarten and Sais (garden products) — with the proprietary Floorentino, VivaView, VivaDeck, and LaBella lines. The commercial platform integrates third-party professional tools (Palette CAD for 3D planning, PinnCalc for quotations, OSD for inventory management) into the ordering and project workflow.

The go-to-market is an omni-channel B2B model serving three primary customer segments — Handwerk (trades and craftsmen), Handel (trade resellers), and Industrie (industrial buyers) — plus a secondary segment of private builders (private Bauherren) reached through physical exhibition houses. Revenue is generated through one-time wholesale transactions at the nine branches and via the RogShop online storefront, with quote-based pricing for trade and industry customers (not publicly disclosed). Distribution is domestic-only within Germany. The company has been recognized with the Woody Award 2021 from the wood industry and the Top Innovator 2022 award from Top 100 for innovation management.

Name

enno roggemann

Legal name

Enno Roggemann GmbH & Co. KG

Website

https://enno-roggemann-georgensgmuend.de

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Enno Roggemann is a privately held German wood wholesaler (founded 1948, Bremen HQ) operating nine nationwide branches and the RogShop e-commerce platform to distribute panels, timber, floors, doors, and garden products — including own brands Floorentino, VivaView, and VivaDeck — to trades, resellers, industrial buyers, and private builders across Germany.

Ownership category

akta.pro rank

Product category

Wood and Building Materials Distribution

NAICS

Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (42331), Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (423310)

SIC

Wholesale-Lumber, Plywood, Millwork & Wood Panels (5031), Wholesale-Lumber & Other Construction Materials (5030)

akta.pro primary industry

Engineered Wood Product Distribution & Fabrication Services (IMAMACAO)

akta.pro secondary industries

Plywood & Panel Products Distribution (Plywood, OSB, MDF, Particleboard) (IMAMAIAC), Wood Remanufacturing (Mouldings, Millwork Blanks, Cut Stock) (IMAMABAI), Engineered Wood Siding, Trim & Mouldings (IMAMACAI)

Keywords

• Wood wholesale trading
• Construction timber supply
• Wood-based panels
• Composite decking systems
• Laminate flooring products

Headquarters

HQ city

Bremen

HQ country

Germany

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Wood Products Wholesale: Sale of wood and wood-based products including panels, construction timber, interior finishing materials, garden products, doors, and flooring. Revenue is generated through direct sales to tradespeople, traders, and industrial customers at multiple German locations and via online shop.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Enno Roggemann is a German wholesale and retail wood trading company that distributes wood-based construction materials including construction timber, panel products (plywood, OSB, MDF), interior finishing materials, garden and outdoor wood products, doors, flooring, and wood-plastic composite solutions. The company sells primarily to trade professionals (carpenters, contractors, retailers) and private builders through nine nationwide branch locations and an online shop.

Product overview

enno roggemann is a German wood wholesale trading company operating as a unified e-commerce platform (RogShop) offering a comprehensive portfolio of wood and construction materials across 9 German locations. The product range is organized into 8 main categories: Panels/Boards (Platten), Wood Construction (Holzbau), Interior Construction (Innenausbau), Garden Products (Garten), Lumber & Cantilevers (Schnittholz & Kanteln), Floors & Ceilings (Boden & Decke), and Doors (Türen). The company also markets proprietary brands including Floorentino® (flooring), VivaView® (fences), and VivaDeck® (terraces), alongside third-party brands such as Swiss Krono, Pfleiderer, Grauthoff, and Traumgarten. The platform provides service tools including Palette CAD integration for 3D planning and PinnCalc for quotations.

Differentiator

Problem solved

Functional benefit

Brands

• Floorentino®: Flooring brand offering design flooring, real wood flooring, and related floor products
• VivaView®
• VivaDeck®
• LaBella Terrassen

Products and services

• Construction Timber Sawn and planed construction timber sold to trade customers (carpenters, contractors) and private builders for structural framing and construction applications. Distributed through nine German branches and the RogShop online channel.
• Wood-Based Panels (Plywood, OSB, MDF) Engineered wood panel products including plywood, OSB, and MDF sold to trade customers and end users for interior construction, furniture-making, packaging, and finishing applications.
• Interior Finishing Products Wood-based interior finishing materials such as mouldings, skirting, panels, and decorative timber products sold to trade fitters and private renovators for interior fit-out.
• Doors Interior and exterior doors sold through the Roggemann branch network to trade customers and end consumers for new-build and renovation projects.
• Floorentino Flooring Own-brand laminate flooring sold under the Floorentino label, distributed via the Roggemann network to consumers and trade customers for residential and light commercial flooring applications.
• VivaDeck Terraces Own-brand wood-plastic composite (WPC) decking system for outdoor terraces, sold to private builders, gardeners, and trade customers via the RogShop online channel and physical branches.
• VivaView Fences Own-brand fence and privacy screen systems in wood and wood-composite materials for residential outdoor applications.
• LaBella Terrassen Own-brand premium terrace product line sold under the LaBella Terrassen label, targeting residential outdoor living installations.
• Garden and Outdoor Wood Products Outdoor wood products for garden and landscaping use, sold to trade customers and private gardeners through the nationwide branch network.
• RogShop Online Shop Company-operated online shop (RogShop) enabling digital ordering of the Roggemann wood product assortment for trade and consumer customers across Germany.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered major and minor.

• Swiss KronomajorOthersPremium manufacturer brand carried in the product assortment; Swiss Krono supplies high-quality wood-based panels and materials
• PfleiderermajorOthersPremium manufacturer brand in the assortment; Pfleiderer supplies decorative wood-based panels
• Jeld WenmajorOthersDoor manufacturer brand featured in the product range
• GrauthoffminorOthersDoor manufacturer brand in the assortment
• TraumgartenminorOthersGarden products brand for fences and garden solutions
• SaisminorOthersWood products manufacturer in the assortment
• Plus Partner ProgramminorChannel Partner/ Reseller/ DistributorPartner program through dasausstellungshaus.de for exhibition house network collaboration

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• BAUKING AG: German building materials and wood wholesale retailer operating nationwide locations targeting both DIY and professional customers; comparable B2B/B2C mix and product breadth in lumber, panels and construction materials.
• Eurobaustoff Handelsgruppe GmbH & Co. KG: German building materials trade cooperative supplying lumber, panels, doors and interior finishing to trades and resellers; directly comparable product mix and professional customer orientation.
• Hagebau Handelsgesellschaft für Baustoffe mbH & Co. KG: German building materials trade cooperative serving trades, industry and retail with lumber, panels, doors and flooring — highly comparable customer base and multi-channel distribution model.
• Wessels + Müller AG: German wood wholesale specialist distributing sawn timber, panels and engineered wood products to trades and industry; directly comparable as a regional/mid-market wood distributor.
• HolzLand GmbH: German wood specialist retail and wholesale cooperative serving tradespeople and resellers with a broad assortment of lumber, panels, flooring and doors — directly comparable to Roggemann's Handwerk/Handel go-to-market.

Broad incumbents

• OBI GmbH & Co. Deutschland KG: German DIY/home improvement retailer carrying timber, panels, flooring and garden products across a national store base; broader non-wood assortment but overlapping professional and private-buyer demand.
• BAUHAUS GmbH & Co. KG: Major German DIY and building materials chain offering lumber, panels, flooring, doors and garden products to consumers and trades; competes for adjacent pro and retail customer pools.
• Hornbach Holding AG & Co. KGaA: Large German DIY/home improvement retailer with significant lumber, panel and construction materials assortment; broader scope than Roggemann but overlaps meaningfully on professional and DIY construction buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCRJCyMtp4nphUS1XKTFysTQ
• Facebookfacebook.com/ennoroggemannbremen
• LinkedInlinkedin.com/company/enno-roggemann
• Instagraminstagram.com/ennoroggemann

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about enno roggemann