Bold Lab
Bold Lab (BIGBOLD Inc.) is a privately held Seoul-based mobile game studio that develops and publishes Arena of Avatars, a freemium mobile MOBA game featuring mythology-themed avatars, distributed directly to consumers globally via mobile app stores.
- Company typePrivate
- Founded-
- HeadquartersHaeundae, South Korea
- Headcount—
- GTM typeB2C
- OfferingSoftware
What Bold Lab does
Bold Lab, operating through its legal entity BIGBOLD Inc., is a privately held mobile game development studio headquartered in Seoul, South Korea. The company is focused on a single product, Arena of Avatars, a mobile Multiplayer Online Battle Arena (MOBA) game built around a mythology-themed "living IP universe" in which players control avatars in team-based competitive battles. The product is positioned as a freemium mobile title available to individual consumers through mobile app stores, with localization supporting English, Korean, Hindi, and Spanish-speaking audiences.
The company's go-to-market is direct-to-consumer distribution via mobile application stores, supplemented by an official website (arenaofavatars.com) and social media channels for community engagement. As a freemium mobile game, the implied revenue model relies on in-app purchases for avatars, cosmetics, and gameplay enhancements rather than upfront pricing, though no pricing details have been publicly disclosed. The customer base is horizontal, targeting mobile gamers who enjoy strategic team-based gameplay and mythological/fantasy themes, with no named enterprise or B2B customers.
Corporate structure is minimal: a single-entity operation led by JAEHO KIM as representative/CEO, with no disclosed funding rounds, parent company, subsidiaries, acquisitions, partnerships, patents, awards, or third-party alliances in the source data. The technology stack is described at a conceptual level (avatar system, mythology IP, MOBA core) with no API, SDK, AI/ML components, or integrations disclosed, indicating a lean indie studio profile.
Bold Lab firmographics
Firmographics- Name
- Bold Lab
- Legal name
- BIGBOLD Inc.
- Website
- https://bebold-lab.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Bold Lab (BIGBOLD Inc.) is a privately held Seoul-based mobile game studio that develops and publishes Arena of Avatars, a freemium mobile MOBA game featuring mythology-themed avatars, distributed directly to consumers globally via mobile app stores.
- Ownership category
- akta.pro rank
Where Bold Lab is headquartered
LocationHeadquarters
- HQ city
- Haeundae
- HQ country
- South Korea
- HQ region
- Asia
Offices1 record
Markets served
Bold Lab business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Mobile Gaming Revenue: As a mobile MOBA game developer, Bold Lab likely generates revenue through free-to-play mechanics with in-game purchases for avatars, cosmetics, and gameplay enhancements. This follows the standard mobile gaming monetization model.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Bold Lab product offering
Product offeringCore offering
Bold Lab (legal name BIGBOLD Inc.) develops and publishes a mobile multiplayer online battle arena (MOBA) game titled "Arena of Avatars." The game is mythology-themed, features avatar-based combat, and is distributed globally via mobile app stores with multi-language support (English, Korean, Hindi, Spanish). The company operates a freemium revenue model with in-game purchases for avatars, cosmetics, and gameplay enhancements.
Product overview
Bold Lab operates as a single-product company offering Arena of Avatars, a mobile MOBA game. The product is described as a living IP universe built on an ever-expanding mythos, combining strategy and mythology in team battles.
Differentiator
Problem solved
Functional benefit
Products and services
- Arena of Avatars A mythology-themed mobile multiplayer online battle arena (MOBA) game featuring avatar-based combat, designed for individual mobile gamers worldwide. Available as a free-to-play download with in-app purchases for avatars, cosmetics, and gameplay enhancements.
Companies that use Bold Lab
Customer profileSegments1 record
Ideal customer profiles1 record
Bold Lab technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Bold Lab partnerships and signals
Strategic signalScale indicators1 record
Recent moves3 records
Expansion highlights2 records
Bold Lab competitors and assessment
Company assessmentBroad incumbents
- Supercell: Developer of Brawl Stars, a competitive team-based mobile multiplayer game with cosmetics/avatar monetization; comparable as a high-quality mobile competitive multiplayer studio, though a different sub-genre.
- NetEase: Operates multiple mobile MOBAs (e.g., Onmyoji Arena) and is a major Asian mobile game publisher with mythology-driven, avatar-based free-to-play titles closely paralleling Arena of Avatars' thematic positioning.
- Tencent / TiMi Studios: Developer of Honor of Kings and Arena of Valor, the largest mobile MOBA franchises globally; comparable as a mobile MOBA studio with mythological/character-driven IP and IAP monetization, though at vastly larger scale.
Direct peers
- Moonton: Developer of Mobile Legends: Bang Bang, one of the world's largest mobile MOBA titles with a similarly avatar/hero-driven free-to-play model and global emerging-market distribution — the most direct competitive comparable to Arena of Avatars.
- Riot Games: Developer of League of Legends: Wild Rift, the mobile iteration of the flagship MOBA — directly comparable in core gameplay category (5v5 mobile MOBA), avatar/hero design, and competitive team-based play.
Regional players
- Garena (Sea Limited): Publisher of Free Fire and a major mobile competitive multiplayer platform across Southeast Asia — relevant as a comparable mobile multiplayer publisher targeting similar emerging markets to Bold Lab's Hindi/Spanish localization.
- KRAFTON: Korean mobile/PC game publisher behind PUBG/BGMI — comparable as a Korean-headquartered mobile competitive multiplayer publisher with global free-to-consumer distribution.
- Pearl Abyss: Korean studio (Black Desert Online) — comparable as a Seoul-based game studio with IP-driven titles and global distribution, though operating in a different genre.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks4 records
Key highlights4 records
Customer concentration
Bold Lab financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bold Lab leadership team
Management profileNumber of profiles
Profiles1 record
Bold Lab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bold Lab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bold Lab
What does Bold Lab do?
Bold Lab (legal name BIGBOLD Inc.) develops and publishes a mobile multiplayer online battle arena (MOBA) game titled "Arena of Avatars." The game is mythology-themed, features avatar-based combat, and is distributed globally via mobile app stores with multi-language support (English, Korean, Hindi, Spanish). The company operates a freemium revenue model with in-game purchases for avatars, cosmetics, and gameplay enhancements.
Is Bold Lab a public or private company?
Bold Lab is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Bold Lab founded?
Bold Lab was founded in -1.
Where is Bold Lab based?
Bold Lab is headquartered in Haeundae, South Korea, in the Asia region.
How does Bold Lab make money?
One revenue line is on record: mobile Gaming Revenue.
Who are Bold Lab's main competitors?
Broad incumbents on record are Supercell, NetEase and Tencent / TiMi Studios. Direct peers are Moonton and Riot Games. Regional players are Garena (Sea Limited), KRAFTON and Pearl Abyss.
Does Bold Lab have an API?
No public API is recorded for Bold Lab.