What Instrutherm does

Instrutherm Instrumentos de Medição Ltda is a privately held Brazilian company founded in São Paulo in 1989, specializing in the distribution, sale, and support of digital and electronic measurement instruments across occupational safety, laboratory, electronics, mechanical workshop, and agriculture verticals. Its product portfolio spans noise dosimeters and sound level meters (e.g., DOS-1000X, DEC-6000), thermal stress and multi-gas detectors (TGD-400, DG-500), laboratory instruments (pH meters, refractometers, thermo-hygro-anemometers), a broad temperature-measurement line (infrared, PT-100, datalogger thermometers), and electro-electronic instruments (digital multimeters, clamp meters, power supplies). The company also operates an in-house calibration laboratory providing RBC-traceable certificates in acoustic/vibration, physicochemical (gases), and pressure measurements, and offers multi-brand technical assistance and repair services for third-party instruments.

The business runs on three revenue streams: one-time instrument sales (R$52–R$29,738 per unit), RBC-traceable calibration services (R$57.50–R$299 per certificate), and multi-brand repair and maintenance. The go-to-market is predominantly self-serve e-commerce on its own storefront (instrutherm.com.br) with WhatsApp and phone-based consultative support for higher-ticket orders, supplemented by a Brazil-wide distributor and reseller network that reaches small retailers through large multinationals. Pricing is structured around unit pricing with installment-payment options up to 18 months interest-free and discounts for bank transfer and boleto, with free São Paulo capital shipping on orders above R$2,000. The company is privately owned, has no external institutional investors or parent entity, operates exclusively in Brazil, and maintains a 11–50 employee organization out of its São Paulo headquarters.

Name

Instrutherm

Legal name

Instrutherm Instrumentos de Medição Ltda

Website

https://instrutherm.com.br

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Instrutherm is a privately held Brazilian e-commerce distributor of digital measurement instruments — dosimeters, sound level meters, thermometers, pH meters, and gas detectors — serving occupational safety, laboratory, electronics, mechanical, and agriculture buyers, with in-house RBC-traceable calibration and multi-brand technical support.

Ownership category

akta.pro rank

Product category

Precision Measurement Instruments

NAICS

Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451), Testing Laboratories and Services (54138), Electronic and Precision Equipment Repair and Maintenance (8112)

SIC

Industrial Instruments For Measurement, Display, And Control (3823), Laboratory Analytical Instruments (3826), Services-Testing Laboratories (8734)

akta.pro primary industry

Metrology, Calibration & Testing Equipment (Balances, pH/DO, Standards) (HLAGAIAL)

akta.pro secondary industries

Calibration Services & Standards (Calibration labs, reference standards, traceability services) (IMAGAFAH), Test, Measurement & Lab Equipment Retail (CRACAKAH)

Keywords

• Precision measurement instruments
• Occupational safety equipment
• Calibration services
• Electronic test instruments
• Laboratory measurement devices

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Instrument Sales: One-time sale of measurement instruments and equipment. Products range from simple handheld devices to complex industrial instruments with prices from R$52 to R$29,738.
2. Calibration Services: Laboratory calibration services providing RBC-traceable certificates for various measurement parameters including temperature, pressure, acoustics, and gases. Calibration certificates priced from R$57.50 to R$299 depending on instrument complexity.
3. Technical Support and Maintenance: Multi-brand repair and maintenance services for measurement instruments.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Instrutherm retails and supports a comprehensive portfolio of precision measurement instruments — occupational-safety devices (noise dosimeters, sound level meters, multi-gas detectors, thermal stress meters), laboratory instruments (pH meters, refractometers, anemometers), temperature instruments (infrared, digital, PT-100, datalogger thermometers), electro-electronic instruments (multimeters, clamp meters, power supplies, voltage detectors), and agricultural/aquaculture instruments (TDS, conductivity meters). The company complements equipment sales with in-house RBC-traceable calibration services and multi-brand technical-assistance and repair services.

Product overview

Instrutherm is a Brazilian measurement instruments company specializing in a comprehensive portfolio of precision measurement devices and related services. The product lineup includes: (1) Occupational Safety & Health instruments - noise dosimeters (DOS-1000X), sound level meters (DEC-6000), thermal stress meters (TGD-400), and multi-gas detectors (DG-500) for workplace safety compliance; (2) Laboratory instruments - clinical infrared thermometers, thermo-hygro-anemometers (THAR-300), refractometers (RT-30 ATC), and pH meters (PH-1700) for general laboratory use; (3) Temperature measurement instruments - digital thermometers (TH-200), infrared thermometers (TI-430, TI-550, TI-830), PT-100 thermometers (THR-080), and datalogger thermometers (TH-095, TH-096); (4) Electro-electronic instruments - digital multimeters (MD-740), clamp meters (VA-901), power supplies (FA-3030), and voltage detectors (TV-600); (5) Agricultural/Aquaculture instruments - TDS meters (TDS-110) and related water quality measurement devices; (6) Accessories and software - transport cases (MA-200, MA-300), calibration solutions (CD-14), data acquisition software (SW-U801); (7) Professional tools - LED magnifying lamps (LP-700). The company also provides calibration and maintenance services including RBC-traceable calibration certificates for acoustic/vibration, physicochemical (gases), and pressure measurements.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Noise Dosimeter (DOS-1000X) Personal noise dosimeter for occupational hygiene compliance, range 35–140 dB, 680-hour memory, MEMS microphone, OLED display, supplied with RBC calibration certificate; aimed at industrial-safety and SESMT teams.
• Class 2 Sound Level Meter with 1/1 Octave Band Filter (DEC-6000) IEC 61672 Class 2 sound level meter with 1/1 octave-band filtering for environmental and workplace noise assessment, targeted at occupational-safety professionals.
• 4-Gas Detector (DG-500) Portable multi-gas detector for oxygen (O₂), carbon monoxide (CO), combustible gases (LEL), and hydrogen sulfide (H₂S) with rechargeable battery, USB interface, and bundled software; intended for confined-space industrial safety teams.
• Thermal Stress Meter (TGD-400) Thermal stress meter conforming to the revised NHO 06 standard, used by occupational-safety teams to assess heat exposure in industrial environments.
• Digital Multimeter (MD-740) Portable True RMS digital multimeter, AC/DC, CAT III 600 V, 3½-digit 1999-count backlit display; targets electrical contractors, electronics technicians, and maintenance professionals.
• True RMS Clamp Meter (VA-901) Portable digital clamp meter with True RMS measurement, Cat III/IV rating, for safe live-current measurement in field electrical work.
• Digital DC Power Supply (FA-3030) Two-channel symmetric DC power supply with up to 64 V (series) / 6 A (parallel) and a fixed 5 V/3 A output, for electronics labs and bench test.
• Voltage Detector (TV-600) Compact portable voltage detector with visual indication, for quick absence-of-voltage verification by electrical technicians.
• Infrared Laser Thermometer (TI-430) Hand-held infrared thermometer with adjustable emissivity, dual-laser targeting, range –50 °C to 1000 °C, and LCD display; for industrial, HVAC, and food-safety use.
• High-Precision PT-100 Thermometer (THR-080) High-precision digital thermometer compatible with PT-100 sensors, 4-wire DIN connector, range –199.99 to 850 °C with 0.01 °C resolution and RS-232 output; for laboratory and process-industry calibration use.
• Datalogger Thermometer (TH-096) Four-channel digital portable thermometer accepting Type K, Type J, and PT-100 probes, with RS-232 output and datalogger memory up to 16 000 data points; for compliance logging and QA.
• Digital Portable pH Meter (PH-1700) Portable digital pH meter, range 0.00–14.00 pH, for laboratory, food, water-quality, and educational use.
• Portable Refractometer (RT-30 ATC) Portable refractometer (colostrometer/sugar/alcohol) with 0–32% BRIX range and automatic temperature compensation; for food, beverage, and agricultural QC.
• Thermo-Hygro-Anemometer (THAR-300) Portable digital thermo-hygro-anemometer measuring temperature 0–50 °C, relative humidity 10–95%, and air velocity 0.4–30 m/s; for HVAC, occupational hygiene, and environmental audits.
• 3-in-1 TDS / Temperature / EC Pen Meter (TDS-110) Portable pen-style meter combining TDS (0–10,000 ppm), temperature (0–50 °C), and electrical conductivity (0–9990 µS); for hydroponics, aquaculture, urban cultivation, well water, laboratories, and food processing.
• Professional LED Bench Magnifier (LP-700) Professional 8x optical-crystal LED bench magnifier with 127 mm lens, articulated arm, 60 LEDs (12 W), and bivolt supply; for electronics inspection, laboratory, and rework stations.
• Conductivity Calibration Solution (CD-14) Conductivity calibration solution (1.413 MS, 100 mL) for periodic calibration of conductivity meters; consumable accessory for lab QC.
• Data Acquisition Software (SW-U801) PC software for online recording and data acquisition from thermometers and instruments equipped with RS-232 or USB communication.
• RBC-Traceable Calibration Service Laboratory calibration service providing RBC-traceable calibration certificates in acoustic and vibration, physico-chemical (gases), and pressure scopes, plus RBC-traceable certificates for other areas; priced from R$57.50 to R$299 per certificate.
• Aluminum Transport Case (MA-300 / MA-200) Rugged aluminum (MA-300, 280×220×78 mm) and plastic (MA-200, 230×175×45 mm) transport cases for field storage of measurement equipment and reagents.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Hioki: Hioki is a Japanese manufacturer of electrical measuring instruments including multimeters, clamp meters, power quality analyzers, and oscilloscopes. It overlaps with Instrutherm's electro-electronic instrument segment and is commonly procured by Brazilian industrial buyers.
• Keysight Technologies: Keysight is a global leader in electronic measurement and oscilloscope technology serving industrial and laboratory customers. While focused on higher-end bench and RF instrumentation than Instrutherm, it competes in the same electronic test and measurement category in Brazil.
• B&K Precision: B&K Precision designs and manufactures test and measurement instruments including oscilloscopes, signal generators, power supplies, and multimeters. It competes with Instrutherm's electro-electronic line, particularly in laboratory and educational buyers.
• Testo: Testo is a German manufacturer of measurement technology specializing in temperature, humidity, flue gas, and food safety instruments. It directly overlaps with Instrutherm's temperature measurement, thermal stress, and air quality categories with strong global brand recognition.
• Fluke Corporation: Fluke is the global leader in portable electronic test and measurement instruments (multimeters, clamp meters, thermal imagers, sound level meters). It competes across nearly all of Instrutherm's product categories but operates at a much larger scale with multinational distribution.

Direct peers

• Minipa: Minipa is a Brazilian manufacturer and distributor of electronic test and measurement instruments (multimeters, clamp meters, oscilloscopes, power supplies). It is the most direct competitor to Instrutherm in the Brazilian market with overlapping SKUs, a similar SMB-focused customer base, and competing calibration services.
• Extech Instruments: Extech is a US-based manufacturer of test, measurement, and inspection tools with a broad product portfolio similar to Instrutherm's, including multimeters, sound level meters, thermometers, and moisture meters. It is distributed in Brazil and competes in the SMB and professional segments.
• Megabrás: Megabrás is a Brazilian manufacturer of electro-electronic measurement instruments, including multimeters, oscilloscopes, and electrical testing equipment. It directly competes with Instrutherm's electronic and electrical measurement categories in Brazil.

Regional players

• IOPE Instrumentos de Precisão: IOPE is a Brazilian supplier of precision measurement instruments serving similar occupational safety and laboratory customers as Instrutherm, focused on the domestic Brazilian market. It is a regional peer with comparable product breadth in metrology.

Emerging players

• Akrom: Akrom is a Brazilian provider of calibration, measurement, and metrology services across industrial parameters. It overlaps with Instrutherm's calibration laboratory offering and competes for the same regulated-industry service revenue.

Market position

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/Instrutherm
• YouTubeyoutube.com/channel/UC0W6LBAyCKU4VDBqszlGAQw
• Facebookfacebook.com/instrutherm
• LinkedInlinkedin.com/company/instrutherm
• Instagraminstagram.com/instrutherm

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Instrutherm