Loyalty Partner
Treurat + Partner is a Kiel-based German management consultancy advising agricultural operations, renewable-energy developers, and SMEs across Northern Germany through Business, Agrar, and Energy+Climate consulting divisions.
- Company typePrivate
- Founded1994
- HeadquartersKiel, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Loyalty Partner does
Treurat + Partner Unternehmensberatungsgesellschaft mbH is a Kiel-based German management consultancy founded in 1994 and operating as part of the LBV (Landwirtschaftlicher Buchführungsverband) Unternehmensverbund. The firm serves agricultural operations, renewable-energy developers, SMEs, and Northern German municipalities through three consulting divisions: Business (controlling, restructuring, M&A, succession), Agrar (farm economics, liquidity planning, energy efficiency), and Energy+Climate (biogas, biomethane, wind, photovoltaic, climate-protection concepts, e-mobility). It maintains offices in Kiel/Kronshagen and Lüneburg and reports 20+ employees plus an external consultant team that includes publicly appointed and sworn valuation experts.
The firm's product portfolio is built around bespoke, project-based advisory mandates rather than software platforms. Core offerings include biogas special consulting (serving 100+ practitioners), biomethane project advisory, wind and photovoltaic feasibility studies, agricultural Klimabilanzen using the TeKla greenhouse-gas calculator, and expert witness valuations for agricultural property and renewable assets. The agrarctrl sub-brand, launched in 2024, packages digitalization consulting for agricultural offices, including DATEV Unternehmen online adoption and e-invoicing compliance. The firm has accompanied more than 300 biomass projects and holds active memberships in Fachverband Biogas, Bundesverband WindEnergie, and IHK Schleswig-Holstein's energy committee. No proprietary technology stack, AI/ML capability, or software-as-a-service product is disclosed beyond agrarctrl's consulting methodology.
Revenue is generated through professional consulting fees structured as quote-based project mandates with interdisciplinary delivery teams. Pricing is not publicly disclosed; initial consultations for commercial clients are free, and several engagements are channeled through government subsidy programs (BLE energy consulting with up to 80% subsidy, Rentenbank Klimabilanz with up to 90% subsidy of consulting costs up to €1,000). Go-to-market is sales-led and referral-driven, drawing clients through tax advisors, banks, the LBV member network, and event presence at Norla, Mela, New Energy Husum, and similar agricultural and energy trade fairs.
Loyalty Partner firmographics
Firmographics- Name
- Loyalty Partner
- Legal name
- Treurat + Partner Unternehmensberatungsgesellschaft mbH
- Website
- https://treurat-partner.de
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Treurat + Partner is a Kiel-based German management consultancy advising agricultural operations, renewable-energy developers, and SMEs across Northern Germany through Business, Agrar, and Energy+Climate consulting divisions.
- Ownership category
- akta.pro rank
Loyalty Partner industry classification
Industry- Product category
- Management Consulting
- NAICS
- Management Consulting Services (54161)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Operations & Process Improvement Consulting (BPAHACAB)
- akta.pro secondary industries
- Incentives, Subsidies & Tax Policy (ITC/PTC, FiTs, Auctions/CfDs) (EUAMANAE), ERP, CRM & Enterprise Applications Consulting (BPAHAEAI)
Keywords
Where Loyalty Partner is headquartered
LocationHeadquarters
- HQ city
- Kiel
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Loyalty Partner business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Professional Consulting Services: The company generates revenue through consulting fees for business, agricultural, and energy+climate advisory services. Services include investment consulting, restructuring, M&A advisory, agricultural business consulting, renewable energy project consulting, biogas specialist services, and expert witness services. The company is part of the LBV (Landwirtschaftlicher Buchführungsverband) group, suggesting a network-based professional services model.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Loyalty Partner product offering
Product offeringCore offering
Treurat + Partner is a German management consultancy delivering advisory services across three divisions: Business Consulting (controlling, restructuring, M&A, business succession), Agricultural Consulting (farm economics, investment, liquidity, energy efficiency for farming operations), and Energy + Climate Consulting (biogas, biomethane, wind, photovoltaics, climate protection concepts, agricultural climate balances). The firm also runs agrarctrl, a sub-brand for digitalization consulting in agricultural offices that covers DATEV software selection, process optimization, and electronic invoicing training. Services are delivered to commercial enterprises, farms, renewable energy developers, and municipalities across Germany from offices in Kiel/Kronshagen and Lüneburg.
Product overview
Treurat und Partner (T+P) operates as a management and consulting firm organized into three main business divisions: Business Consulting (classical business advisory services), Agricultural Consulting (agricultural sector expertise), and Energy and Climate Consulting (renewable energy advisory). The portfolio includes both core consulting offerings and specialized sub-brands such as agrarctrl for digitalization services. The company serves clients throughout Germany from offices in Kiel and Lüneburg.
Differentiator
Problem solved
Functional benefit
Brands
- agrarctrl: Digitalization consulting division for agricultural offices, providing support for DATEV software adoption, process optimization, and digital transformation services.
Products and services
- Business Consulting Classical business consulting services for commercial enterprises covering controlling, investment and financing advisory, restructuring and turnaround management, founder coaching, business succession planning, and mergers and acquisitions advisory. Targeted at small and mid-market business owners and founders.
- Agricultural Consulting (Agrar) Agricultural business consulting tailored to farming operations, covering farm investment and financing, liquidity planning, controlling, corporate strategy and coaching, and energy efficiency advisory. Targeted at family farms and agricultural enterprises in Northern Germany.
- Energy and Climate Consulting Renewable energy and climate consulting covering biogas, biomethane, wind energy, photovoltaic systems, energy efficiency, climate protection concepts, and agricultural climate balances. Includes specialized biogas operator consulting and expert witness services. Targeted at renewable energy developers, plant operators, and municipalities.
- agrarctrl Digitalization consulting sub-brand for agricultural offices providing structured support for digital transformation projects, including software selection, process optimization, and implementation support. Includes training on DATEV Unternehmen Online and electronic invoicing (E-Rechnung). Targeted at agricultural office operators.
Companies that use Loyalty Partner
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Loyalty Partner technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature1 record
Loyalty Partner partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered minor and core.
- B.A.U.M.-ConsultminorPartner in Sylt climate protection concept project - environmental consulting firm.
- GreenAdaptminorPartner in Sylt climate protection concept project - climate adaptation consulting.
- IZES gGmbHminorPartner in Biomass Strategy KielRegion project - Institute for Energy and Environmental Technology.
- Kasseler Klima und Energieeffizienzagentur (KEEA)minorPartner in Plön Südwest quarter energy concept - climate and energy efficiency agency.
- Ramboll Deutschland GmbHminorEngineering partner for Plön Südwest quarter energy concept - Ramboll IMS provided technical solutions.
- Ramboll IMSminorEngineering partner for Preetz renewable heating feasibility study.
- Paluka Sobola Loibl & Partner RechtsanwälteminorLaw firm partnership for legal advisory support in consulting engagements, particularly for restructuring and M&A projects.
- Bundesverband WindEnergie e.V.minorFederal Wind Energy Association - membership and participation in industry advocacy for wind energy consulting clients.
- Fachverband Biogas e.V.coreBiogas Industry Association - member with representation on the legal advisory board. Important for biogas consulting practice and industry intelligence.
- IHK Schleswig-HolsteinminorChamber of Industry and Commerce - membership in the energy committee of IHK Flensburg/Schleswig.
- Oldenburger Energiecluster e.V.minorEnergy cluster network in Oldenburg region for energy industry collaboration and knowledge exchange.
- The Bay Areas e.V.minorAssociation for cooperation between San Francisco and Schleswig-Holstein. Gerrit Müller-Rüster serves as treasurer (Kassenwart). Focus on cross-regional business, culture, and technology exchange including renewable energy.
- VfW - Verband für Wärmelieferung e.V.minorAssociation for heat delivery/contracting - membership on legal advisory board relevant for district heating consulting.
- watt_2.0 e.V.minorWorking group for heating networks - active participation in heat network development projects.
- BEiK Bürger Energie in Kommunen eGminorCivic energy cooperative for municipal heating concepts - collaboration on citizen-owned heating network projects.
- Nachhaltige Energien e.V.minorSustainable Energy Association - provides policy advocacy; Gerrit Müller-Rüster serves as managing director (Geschäftsführung).
- Timm Kühl UnternehmensberatungcoreExternal consulting team specializing in wind energy and photovoltaics. Timm Kühl is publicly appointed and sworn expert for agricultural real estate valuation. Long-term partnership for wind and solar consulting.
- LBV (Landwirtschaftlicher Buchführungsverband)coreParent organization - agricultural accounting association providing client referrals, benchmarking data, and network integration. Treurat+Partner is part of LBV Unternehmensverbund group.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Loyalty Partner competitors and assessment
Company assessmentDirect peers
- Landwirtschaftskammer Niedersachsen: Chamber of Agriculture for Lower Saxony, offering agricultural business consulting (investment, succession, controlling) to the same farming clients Treurat serves in northern Germany.
- Landwirtschaftskammer Schleswig-Holstein: Public-sector agricultural advisory body serving the same Schleswig-Holstein region as Treurat, providing farm economics, investment, and succession consulting to overlapping agricultural clients.
- Becker Büttner Held (BBH): German law and consulting firm specializing in energy and infrastructure regulation, including renewable energy advisory, EEG compliance, and municipal energy projects comparable to Treurat's renewable energy and climate protection practice.
- B.A.U.M. Consult: Environmental and sustainability consultancy focused on climate protection concepts for municipalities and businesses; partnered with Treurat on the Sylt 2045 climate neutrality concept and competes for similar municipal engagements.
Broad incumbents
- Guidehouse (formerly Ecofys): Global energy and sustainability consultancy with a strong European renewable energy practice following its acquisition of Ecofys; a broader incumbent competing for renewable energy and energy transition advisory mandates.
- AGRAVIS Raiffeisen AG: Large German agricultural cooperative providing a broad portfolio of advisory, inputs, and energy services to farmers; competes with Treurat on renewable energy and farm economics consulting for agricultural clients.
- Öko-Institut: Leading German environmental research and consulting institute working on renewable energy, climate policy, and sustainability — a broader incumbent that competes for policy-oriented and climate-protection mandates.
- Ramboll: Multinational engineering, sustainability, and energy consultancy partnering with Treurat on municipal quarter-energy concepts (Preetz, Plön Südwest); competes for larger federal climate and energy mandates.
- DLG e.V. German Agricultural Society, a major industry body providing testing, certification, training, and consulting across agriculture and food; overlaps with Treurat's agronomy, farm management, and renewable energy advisory.
Others
- LBV (Landwirtschaftlicher Buchführungsverband): Parent/sister organization within LBV Unternehmensverbund providing agricultural bookkeeping, benchmarking, and advisory services that generate referrals for Treurat; an ecosystem partner rather than a direct competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Loyalty Partner social profiles
Digital presenceLoyalty Partner financial estimates
Financial estimateRevenue estimate
Valuation estimate
Loyalty Partner leadership team
Management profileNumber of profiles
Profiles3 records
Loyalty Partner subsidiaries and ownership
Company hierarchySubsidiaries1 record
Loyalty Partner funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Loyalty Partner M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Loyalty Partner
What does Loyalty Partner do?
Treurat + Partner is a German management consultancy delivering advisory services across three divisions: Business Consulting (controlling, restructuring, M&A, business succession), Agricultural Consulting (farm economics, investment, liquidity, energy efficiency for farming operations), and Energy + Climate Consulting (biogas, biomethane, wind, photovoltaics, climate protection concepts, agricultural climate balances). The firm also runs agrarctrl, a sub-brand for digitalization consulting in agricultural offices that covers DATEV software selection, process optimization, and electronic invoicing training. Services are delivered to commercial enterprises, farms, renewable energy developers, and municipalities across Germany from offices in Kiel/Kronshagen and Lüneburg.
Is Loyalty Partner a public or private company?
Loyalty Partner is a private company. It is classified as corporate owned and is currently operating.
When was Loyalty Partner founded?
Loyalty Partner was founded in 1994. It employs 11 to 50 people.
Where is Loyalty Partner based?
Loyalty Partner is headquartered in Kiel, Germany, in the Europe region.
How does Loyalty Partner make money?
One revenue line is on record: professional Consulting Services.
Who are Loyalty Partner's main competitors?
Direct peers on record are Landwirtschaftskammer Niedersachsen, Landwirtschaftskammer Schleswig-Holstein, Becker Büttner Held (BBH) and B.A.U.M. Consult. Broad incumbents are Guidehouse (formerly Ecofys), AGRAVIS Raiffeisen AG, Öko-Institut, Ramboll and DLG e.V.. LBV (Landwirtschaftlicher Buchführungsverband) is listed as an others.
Does Loyalty Partner have an API?
No public API is recorded for Loyalty Partner.
What industry is Loyalty Partner in?
Loyalty Partner's product category is Management Consulting. Its primary akta.pro industry code is BPAHACAB, Operations & Process Improvement Consulting, with a secondary code of EUAMANAE, Incentives, Subsidies & Tax Policy (ITC/PTC, FiTs, Auctions/CfDs). Its NAICS code is 54161 and its SIC code is 8742.