Loyalty Partner

What Loyalty Partner does

Treurat + Partner Unternehmensberatungsgesellschaft mbH is a Kiel-based German management consultancy founded in 1994 and operating as part of the LBV (Landwirtschaftlicher Buchführungsverband) Unternehmensverbund. The firm serves agricultural operations, renewable-energy developers, SMEs, and Northern German municipalities through three consulting divisions: Business (controlling, restructuring, M&A, succession), Agrar (farm economics, liquidity planning, energy efficiency), and Energy+Climate (biogas, biomethane, wind, photovoltaic, climate-protection concepts, e-mobility). It maintains offices in Kiel/Kronshagen and Lüneburg and reports 20+ employees plus an external consultant team that includes publicly appointed and sworn valuation experts.

The firm's product portfolio is built around bespoke, project-based advisory mandates rather than software platforms. Core offerings include biogas special consulting (serving 100+ practitioners), biomethane project advisory, wind and photovoltaic feasibility studies, agricultural Klimabilanzen using the TeKla greenhouse-gas calculator, and expert witness valuations for agricultural property and renewable assets. The agrarctrl sub-brand, launched in 2024, packages digitalization consulting for agricultural offices, including DATEV Unternehmen online adoption and e-invoicing compliance. The firm has accompanied more than 300 biomass projects and holds active memberships in Fachverband Biogas, Bundesverband WindEnergie, and IHK Schleswig-Holstein's energy committee. No proprietary technology stack, AI/ML capability, or software-as-a-service product is disclosed beyond agrarctrl's consulting methodology.

Revenue is generated through professional consulting fees structured as quote-based project mandates with interdisciplinary delivery teams. Pricing is not publicly disclosed; initial consultations for commercial clients are free, and several engagements are channeled through government subsidy programs (BLE energy consulting with up to 80% subsidy, Rentenbank Klimabilanz with up to 90% subsidy of consulting costs up to €1,000). Go-to-market is sales-led and referral-driven, drawing clients through tax advisors, banks, the LBV member network, and event presence at Norla, Mela, New Energy Husum, and similar agricultural and energy trade fairs.

Name

Loyalty Partner

Legal name

Treurat + Partner Unternehmensberatungsgesellschaft mbH

Website

https://treurat-partner.de

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Treurat + Partner is a Kiel-based German management consultancy advising agricultural operations, renewable-energy developers, and SMEs across Northern Germany through Business, Agrar, and Energy+Climate consulting divisions.

Ownership category

akta.pro rank

Product category

Management Consulting

NAICS

Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Operations & Process Improvement Consulting (BPAHACAB)

akta.pro secondary industries

Incentives, Subsidies & Tax Policy (ITC/PTC, FiTs, Auctions/CfDs) (EUAMANAE), ERP, CRM & Enterprise Applications Consulting (BPAHAEAI)

Keywords

• Agricultural business consulting
• Renewable energy advisory
• Biogas project consulting
• Climate protection advisory
• Management consulting services

Headquarters

HQ city

Kiel

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Consulting Services: The company generates revenue through consulting fees for business, agricultural, and energy+climate advisory services. Services include investment consulting, restructuring, M&A advisory, agricultural business consulting, renewable energy project consulting, biogas specialist services, and expert witness services. The company is part of the LBV (Landwirtschaftlicher Buchführungsverband) group, suggesting a network-based professional services model.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Treurat + Partner is a German management consultancy delivering advisory services across three divisions: Business Consulting (controlling, restructuring, M&A, business succession), Agricultural Consulting (farm economics, investment, liquidity, energy efficiency for farming operations), and Energy + Climate Consulting (biogas, biomethane, wind, photovoltaics, climate protection concepts, agricultural climate balances). The firm also runs agrarctrl, a sub-brand for digitalization consulting in agricultural offices that covers DATEV software selection, process optimization, and electronic invoicing training. Services are delivered to commercial enterprises, farms, renewable energy developers, and municipalities across Germany from offices in Kiel/Kronshagen and Lüneburg.

Product overview

Treurat und Partner (T+P) operates as a management and consulting firm organized into three main business divisions: Business Consulting (classical business advisory services), Agricultural Consulting (agricultural sector expertise), and Energy and Climate Consulting (renewable energy advisory). The portfolio includes both core consulting offerings and specialized sub-brands such as agrarctrl for digitalization services. The company serves clients throughout Germany from offices in Kiel and Lüneburg.

Differentiator

Problem solved

Functional benefit

Brands

• agrarctrl: Digitalization consulting division for agricultural offices, providing support for DATEV software adoption, process optimization, and digital transformation services.

Products and services

• Business Consulting Classical business consulting services for commercial enterprises covering controlling, investment and financing advisory, restructuring and turnaround management, founder coaching, business succession planning, and mergers and acquisitions advisory. Targeted at small and mid-market business owners and founders.
• Agricultural Consulting (Agrar) Agricultural business consulting tailored to farming operations, covering farm investment and financing, liquidity planning, controlling, corporate strategy and coaching, and energy efficiency advisory. Targeted at family farms and agricultural enterprises in Northern Germany.
• Energy and Climate Consulting Renewable energy and climate consulting covering biogas, biomethane, wind energy, photovoltaic systems, energy efficiency, climate protection concepts, and agricultural climate balances. Includes specialized biogas operator consulting and expert witness services. Targeted at renewable energy developers, plant operators, and municipalities.
• agrarctrl Digitalization consulting sub-brand for agricultural offices providing structured support for digital transformation projects, including software selection, process optimization, and implementation support. Includes training on DATEV Unternehmen Online and electronic invoicing (E-Rechnung). Targeted at agricultural office operators.

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

18 partnerships are on record, tiered minor and core.

• B.A.U.M.-ConsultminorStrategic or Co-development Partner · 1 January 2021Partner in Sylt climate protection concept project - environmental consulting firm.
• GreenAdaptminorStrategic or Co-development Partner · 1 January 2021Partner in Sylt climate protection concept project - climate adaptation consulting.
• IZES gGmbHminorStrategic or Co-development Partner · 1 January 2021Partner in Biomass Strategy KielRegion project - Institute for Energy and Environmental Technology.
• Kasseler Klima und Energieeffizienzagentur (KEEA)minorStrategic or Co-development Partner · 1 January 2020Partner in Plön Südwest quarter energy concept - climate and energy efficiency agency.
• Ramboll Deutschland GmbHminorStrategic or Co-development Partner · 1 January 2020Engineering partner for Plön Südwest quarter energy concept - Ramboll IMS provided technical solutions.
• Ramboll IMSminorStrategic or Co-development Partner · 1 January 2016Engineering partner for Preetz renewable heating feasibility study.
• Paluka Sobola Loibl & Partner RechtsanwälteminorStrategic or Co-development PartnerLaw firm partnership for legal advisory support in consulting engagements, particularly for restructuring and M&A projects.
• Bundesverband WindEnergie e.V.minorStrategic or Co-development PartnerFederal Wind Energy Association - membership and participation in industry advocacy for wind energy consulting clients.
• Fachverband Biogas e.V.coreStrategic or Co-development PartnerBiogas Industry Association - member with representation on the legal advisory board. Important for biogas consulting practice and industry intelligence.
• IHK Schleswig-HolsteinminorStrategic or Co-development PartnerChamber of Industry and Commerce - membership in the energy committee of IHK Flensburg/Schleswig.
• Oldenburger Energiecluster e.V.minorStrategic or Co-development PartnerEnergy cluster network in Oldenburg region for energy industry collaboration and knowledge exchange.
• The Bay Areas e.V.minorStrategic or Co-development PartnerAssociation for cooperation between San Francisco and Schleswig-Holstein. Gerrit Müller-Rüster serves as treasurer (Kassenwart). Focus on cross-regional business, culture, and technology exchange including renewable energy.
• VfW - Verband für Wärmelieferung e.V.minorStrategic or Co-development PartnerAssociation for heat delivery/contracting - membership on legal advisory board relevant for district heating consulting.
• watt_2.0 e.V.minorStrategic or Co-development PartnerWorking group for heating networks - active participation in heat network development projects.
• BEiK Bürger Energie in Kommunen eGminorStrategic or Co-development PartnerCivic energy cooperative for municipal heating concepts - collaboration on citizen-owned heating network projects.
• Nachhaltige Energien e.V.minorStrategic or Co-development PartnerSustainable Energy Association - provides policy advocacy; Gerrit Müller-Rüster serves as managing director (Geschäftsführung).
• Timm Kühl UnternehmensberatungcoreImplementation/ SI/ Consulting PartnerExternal consulting team specializing in wind energy and photovoltaics. Timm Kühl is publicly appointed and sworn expert for agricultural real estate valuation. Long-term partnership for wind and solar consulting.
• LBV (Landwirtschaftlicher Buchführungsverband)coreStrategic or Co-development PartnerParent organization - agricultural accounting association providing client referrals, benchmarking data, and network integration. Treurat+Partner is part of LBV Unternehmensverbund group.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Landwirtschaftskammer Niedersachsen: Chamber of Agriculture for Lower Saxony, offering agricultural business consulting (investment, succession, controlling) to the same farming clients Treurat serves in northern Germany.
• Landwirtschaftskammer Schleswig-Holstein: Public-sector agricultural advisory body serving the same Schleswig-Holstein region as Treurat, providing farm economics, investment, and succession consulting to overlapping agricultural clients.
• Becker Büttner Held (BBH): German law and consulting firm specializing in energy and infrastructure regulation, including renewable energy advisory, EEG compliance, and municipal energy projects comparable to Treurat's renewable energy and climate protection practice.
• B.A.U.M. Consult: Environmental and sustainability consultancy focused on climate protection concepts for municipalities and businesses; partnered with Treurat on the Sylt 2045 climate neutrality concept and competes for similar municipal engagements.

Broad incumbents

• Guidehouse (formerly Ecofys): Global energy and sustainability consultancy with a strong European renewable energy practice following its acquisition of Ecofys; a broader incumbent competing for renewable energy and energy transition advisory mandates.
• AGRAVIS Raiffeisen AG: Large German agricultural cooperative providing a broad portfolio of advisory, inputs, and energy services to farmers; competes with Treurat on renewable energy and farm economics consulting for agricultural clients.
• Öko-Institut: Leading German environmental research and consulting institute working on renewable energy, climate policy, and sustainability — a broader incumbent that competes for policy-oriented and climate-protection mandates.
• Ramboll: Multinational engineering, sustainability, and energy consultancy partnering with Treurat on municipal quarter-energy concepts (Preetz, Plön Südwest); competes for larger federal climate and energy mandates.
• DLG e.V. German Agricultural Society, a major industry body providing testing, certification, training, and consulting across agriculture and food; overlaps with Treurat's agronomy, farm management, and renewable energy advisory.

Others

• LBV (Landwirtschaftlicher Buchführungsverband): Parent/sister organization within LBV Unternehmensverbund providing agricultural bookkeeping, benchmarking, and advisory services that generate referrals for Treurat; an ecosystem partner rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/treuratundpartner
• LinkedInlinkedin.com/company/treurat-und-partner-unternehmensberatungsgesellschaft-mbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loyalty Partner