KpopKart
KpopKart, per source data, operates a Vietnamese-language sports betting information and affiliate-referral platform (Kèo Nhà Cái 5 / Keonhacai5.cab) that aggregates odds from multiple bookmakers for Vietnamese bettors and monetises via commissions from online gambling-operator referrals and on-site advertising. (Firmographic header contradicts this description.)
- Company typePrivate
- Founded2025
- HeadquartersSingapore, Singapore
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What KpopKart does
KpopKart, per the detailed source material, operates a Vietnamese-language sports betting information and affiliate-referral platform branded as Kèo Nhà Cái 5 (Keonhacai5.cab) at chax.world. The platform aggregates real-time odds, live scores, match schedules, and rankings from multiple bookmakers across football, basketball, and volleyball, and layers on educational betting guides covering Asian handicap, over/under, 1x2, corner bets, and yellow-card markets, plus advanced analytics (xG, xGA, PPDA) and a claimed AI/ML football-prediction feature. Live in-play odds are refreshed every 15 minutes.
The platform is free to end users and monetises through two streams: (1) affiliate/referral commissions for redirecting users to Vietnam-facing online gambling operators (Sunwin, Hitclub, Rikvip, Go88, 789 Club, B52, Yo88, Win79, Gem, Zo88, Haywin/Keonhacai66) via tracked branded links, and (2) on-site advertising placements for those operators. Distribution is digital-first, single-country (Vietnam), SEO-led, with the stated operational headquarters at 591 Đ. Hoàng Hoa Thám, Bưởi, Ba Đình, Hanoi, and a stated content team of 100+ analysts producing 24/7 match predictions. No enterprise customers, B2B contracts, or disclosed revenue figures are evidenced.
(Caveat: the firmographics header describes KpopKart as a Singapore-based K-pop fan marketplace founded in 2018 with 1–10 employees, which conflicts with the detailed blocks describing a Vietnam-based sports-betting affiliate platform. The analysis above is grounded in the more detailed source blocks; the firmographic header appears to be a mislabelled or mismatched input.)
KpopKart firmographics
Firmographics- Name
- KpopKart
- Legal name
- KpopKart
- Website
- https://kpopkart.co
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- KpopKart, per source data, operates a Vietnamese-language sports betting information and affiliate-referral platform (Kèo Nhà Cái 5 / Keonhacai5.cab) that aggregates odds from multiple bookmakers for Vietnamese bettors and monetises via commissions from online gambling-operator referrals and on-site advertising. (Firmographic header contradicts this description.)
- Ownership category
- akta.pro rank
KpopKart industry classification
Industry- Product category
- K-pop merchandise marketplace
- NAICS
- Hobby, Toy, and Game Retailers (45912)
- SIC
- Retail-Hobby, Toy & Game Shops (5945)
- akta.pro primary industry
- Pop Culture Collectibles Retail (Figures, Statues, Funko, etc.) (CRALAGAK)
- akta.pro secondary industry
- Social Marketplace Aggregators (Multi-seller in Social Feed) (CRAFANAB)
Keywords
Where KpopKart is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
KpopKart business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel
Revenue model
- Affiliate/Referral Revenue: The platform earns commissions through affiliate partnerships with online gambling operators, directing users to gambling platforms such as Sunwin, Hitclub, Rikvip, Go88, 789 Club, B52, and others. The site uses branded links ('mlink/?branchseo=...') to track referrals to gambling platforms.
- Advertising Revenue: Revenue generated from displaying promotional content and advertisements for gambling platforms throughout the website, including banner ads and sponsored betting platform placements.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
KpopKart product offering
Product offeringCore offering
KpopKart provides a one-stop online platform for K-pop fans to buy or sell items, functioning as a marketplace that connects individual fans trading K-pop merchandise, collectibles, albums, and fan-related goods. The company operates as a private, for-profit marketplace headquartered in Singapore with a small team of 1–10 employees.
Product overview
Kèo Nhà Cái 5 is a unified sports betting information platform that aggregates odds from multiple bookmakers, provides live scores, match schedules, match results, rankings, and expert betting analysis. The platform features a comprehensive FAQ section explaining various betting types including Asian handicap, over/under, 1x2, corner bets, yellow cards, live betting, and betting strategy guides.
Differentiator
Problem solved
Functional benefit
Products and services
- KpopKart Marketplace Online marketplace platform where K-pop fans can list, browse, buy, and sell K-pop merchandise, collectibles, and fan-traded items; aimed at individual K-pop enthusiasts globally.
Companies that use KpopKart
Customer profileSegments1 record
Ideal customer profiles1 record
KpopKart technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
KpopKart partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered minor.
- SunwinminorAdvertising partner featured on the platform with branded referral link ('mlink/?branchseo=sun-...'). Sunwin is an online gambling platform promoted through the website's affiliate network.
- HitclubminorCổng game HItclub (Hitclub) featured as an advertising partner with branded promotional placement and affiliate referral link.
- RikvipminorRikvip online gambling platform featured as advertising partner with branded promotional placement.
- Go88minorGo88 platform featured as advertising partner with branded promotional placement.
- 789 Clubminor789 Club online gambling platform featured as advertising partner with affiliate referral link including tracking ID.
- B52minorB52 gaming platform featured as advertising partner.
- Haywin/Keonhacai66minorHaywin and Keonhacai66 gambling platforms featured with branded referral links.
- Yo88minorYo88 online gambling platform featured with branded referral link.
- Win79minorWin79 platform featured as advertising partner.
- GemminorGem gaming platform featured as advertising partner.
- Zo88/Keonhacai66minorZo88 gambling platform featured with branded referral link.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
KpopKart competitors and assessment
Company assessmentDirect peers
- YesAsia: YesAsia is a long-standing Asian entertainment e-commerce retailer offering K-pop albums, merchandise, and video content worldwide. Comparable to KpopKart as a multi-label K-pop marketplace with international shipping and an established customer base.
- Kpoptown: Kpoptown is an online retailer focused on K-pop albums, photocards, and fan merchandise with global delivery. Closely comparable to KpopKart in catalog mix (albums, merch, collectibles) and target audience (international K-pop fans).
- Music Plaza: Music Plaza is a US-based online retailer specializing in Korean and Japanese pop music albums and merchandise. Comparable to KpopKart in targeting Western fans seeking authentic K-pop physical releases and merch with international shipping.
- Ktown4u: Ktown4u is a Korea-based online retailer specializing in K-pop albums, merchandise, and fan goods with global shipping. It is the most direct comparable to KpopKart given the shared focus on cross-border K-pop commerce and broad catalog across multiple artist labels.
- JOLLY Shop: JOLLY Shop is a Scandinavian online K-pop retailer offering albums and merchandise across multiple labels. Comparable to KpopKart as a multi-label K-pop merchandise seller, though operating in Northern Europe rather than Southeast Asia.
- SoldOut Entertainment: SoldOut Entertainment is a UK-based K-pop retailer offering albums and merchandise with European distribution. Comparable to KpopKart in serving international K-pop fans with multi-label physical merchandise, though focused on the UK/Europe market.
Broad incumbents
- SM Global Shop: SM Global Shop is the official global e-commerce store of SM Entertainment, selling albums and merchandise for artists like aespa, NCT, and EXO. It is a label-controlled alternative to multi-artist third-party K-pop marketplaces.
- Weverse Shop: Weverse Shop is the official merchandise commerce arm of HYBE (parent of BTS, TXT, ENHYPEN) integrated with the Weverse fan platform. It represents the label-direct model that competes with third-party marketplaces like KpopKart for primary-sales K-pop merchandise.
- Apple Music / iTunes K-pop catalog: Apple Music operates as a digital distribution channel for K-pop releases alongside physical retail partners. It is adjacent rather than directly competitive, but represents the digital side of the K-pop commerce ecosystem KpopKart participates in at the physical goods level.
Regional players
- Subk Shop: Subk Shop is a Spanish-based K-pop retailer serving primarily the European Spanish-speaking market. Comparable as a regional K-pop commerce specialist targeting a specific geographic fan base, though operating in a different territory than KpopKart.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights4 records
Customer concentration
KpopKart social profiles
Digital presenceKpopKart financial estimates
Financial estimateRevenue estimate
Valuation estimate
KpopKart leadership team
Management profileNumber of profiles
KpopKart funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KpopKart M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KpopKart
What does KpopKart do?
KpopKart provides a one-stop online platform for K-pop fans to buy or sell items, functioning as a marketplace that connects individual fans trading K-pop merchandise, collectibles, albums, and fan-related goods. The company operates as a private, for-profit marketplace headquartered in Singapore with a small team of 1–10 employees.
Is KpopKart a public or private company?
KpopKart is a private company. It is classified as unknown and is currently operating.
When was KpopKart founded?
KpopKart was founded in 2025. It employs 1 to 10 people.
Where is KpopKart based?
KpopKart is headquartered in Singapore, Singapore, in the Asia region.
How does KpopKart make money?
Two revenue lines are on record. Affiliate/Referral Revenue is the primary driver. The others are advertising Revenue.
Who are KpopKart's main competitors?
Direct peers on record are YesAsia, Kpoptown, Music Plaza, Ktown4u, JOLLY Shop and SoldOut Entertainment. Broad incumbents are SM Global Shop, Weverse Shop and Apple Music / iTunes K-pop catalog. Subk Shop is listed as a regional player.
Does KpopKart have an API?
No public API is recorded for KpopKart.
What industry is KpopKart in?
KpopKart's product category is K-pop merchandise marketplace. Its primary akta.pro industry code is CRALAGAK, Pop Culture Collectibles Retail (Figures, Statues, Funko, etc.), with a secondary code of CRAFANAB, Social Marketplace Aggregators (Multi-seller in Social Feed). Its NAICS code is 45912 and its SIC code is 5945.