Women in Family Offices

What Women in Family Offices does

Women in Family Offices (WIFO) is a Singapore-based private professional networking and knowledge-sharing community founded in 2022 by Sharon Sim (Co-Chair) and Serena Wong (Co-Founder), both described as seasoned veterans in finance and family offices. The organization is dedicated to empowering women in the family office ecosystem by providing networking opportunities, professional development programming, and community resources aimed at advancing women into decision-making roles in financial strategies, governance, and philanthropy within multigenerational family wealth management. WIFO explicitly serves a single horizontal persona segment: women working in or associated with family offices who seek leadership advancement in wealth management.

WIFO does not offer proprietary software products, modules, or a technology platform; its core offering is its community, event programming, and newsletter-based engagement. Notable programming referenced includes the WIFO x Mishcon de Reya 2024 event series and the WIFO Summer Soiree 2024. Distribution is delivered through a Wix-hosted website (womeninfamilyoffices.com), LinkedIn and Instagram social channels, email newsletters, and in-person events. The organization has assembled a partnership ecosystem of seven entities spanning legal (Mishcon de Reya as a core co-marketing partner), media (Bloomberg), financial platforms (EndowUs), and cultural/community organizations (French Chamber Singapore, Artworks, WildRice, UltraLuxe).

The business model is community-led with a loosely described subscription-recurring revenue model; specific pricing is not publicly disclosed, there are no disclosed funding rounds, no disclosed revenue, and no enterprise pricing. WIFO operates with 1-10 employees, is founder-owned/controlled with no external institutional investment, and operates under Singapore's Personal Data Protection Act 2012. The organization has no app, no public API, no AI/ML capabilities, and no registered patents or trademarks, reflecting its positioning as a community/networking organization rather than a technology vendor.

Name

Women in Family Offices

Legal name

Women in Family Offices

Website

https://womeninfamilyoffices.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Women in Family Offices (WIFO) is a Singapore-based private networking community founded in 2022 that supports women working in family offices through events, partnerships, and knowledge-sharing to advance female leadership in multigenerational wealth management.

Ownership category

akta.pro rank

Product category

Professional Networking Services

NAICS

Professional Organizations (81392)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYFSABADAF

Family Office Services (Single & Multi-Family Office)

Financial & Insurance/Banking (Commerical, Retail & Consumer)/Private Banking

SECONDARYFSAAADAB

Multi-Family Offices (MFOs)

Financial & Insurance/Asset & Wealth Management/Family Offices (Single- & Multi-Family)

SECONDARYFSAEAAAI

Family Office Advisory (Single/Multi-Family)

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Investment Advisory & Financial Planning

Keywords

• Professional networking community
• Family office networking
• Wealth management events
• Women leadership programs
• Professional development networking

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Operations, Personnel, Others

Revenue model

1. Membership/Networking Services: WIFO operates as a professional network providing networking opportunities and professional development to women in family offices. The specific revenue model is not explicitly disclosed on the website.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Women in Family Offices (WIFO) is a professional networking and knowledge-sharing community dedicated to women in the family office ecosystem. The organization delivers networking events, professional development programming, and community engagement initiatives — including the WIFO x Mishcon de Reya event series and WIFO Summer Soiree 2024 — alongside a newsletter subscription service. Its mission is to promote the inclusion and leadership of women in managing multigenerational family wealth, financial strategies, governance, and philanthropy within family offices.

Product overview

Women in Family Offices (WIFO) is a professional networking and knowledge-sharing platform dedicated to empowering women in the family office ecosystem. The organization provides networking opportunities and professional development programs to encourage women to take on leadership roles in managing multigenerational family wealth. WIFO facilitates connections among women in family offices to foster mutual support and drive growth within the community. The organization does not offer distinct software products or modules; its core offering is its networking platform, events programming, and community engagement initiatives.

Differentiator

Problem solved

Functional benefit

Products and services

• WIFO Professional Networking Community A dedicated professional networking community for women in the family office ecosystem, providing members access to peer connections, mentorship, knowledge-sharing, and leadership development opportunities in wealth management, governance, and philanthropy.
• WIFO Events Programming (WIFO x Mishcon de Reya series, WIFO Summer Soiree) In-person and curated professional development and networking events for WIFO members and partners, including the WIFO x Mishcon de Reya event series and the WIFO Summer Soiree, designed to convene women in the family office ecosystem.
• WIFO Newsletter Subscription A recurring email newsletter subscription providing subscribers with WIFO updates, event invitations, and community news.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Mishcon de ReyacoreGTM or Marketing PartnerMishcon de Reya, a law firm, has partnered with WIFO for events including the WIFO x Mishcon de Reya 2024 event series. The partnership appears to be co-marketing focused, bringing together women in family offices for networking and professional development.
• ArtworksminorOthersArtworks is listed as a partner organization with a logo displayed on WIFO's website partners section.
• BloombergminorGTM or Marketing PartnerBloomberg is listed as a partner organization with a logo displayed on WIFO's website partners section.
• EndowUsminorGTM or Marketing PartnerEndowUs is listed as a partner organization with a logo displayed on WIFO's website partners section.
• French Chamber SingaporeminorGTM or Marketing PartnerFrench Chamber Singapore is listed as a partner organization with a logo displayed on WIFO's website partners section.
• WildRiceminorOthersWildRice is listed as a partner organization with a logo displayed on WIFO's website partners section.
• UltraLuxeminorOthersUltraLuxe is listed as a partner organization with a logo displayed on WIFO's website partners section.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Regional players

• Endowus: Asia-Pacific wealthtech and digital advisor platform with a strong presence in Singapore serving mass-affluent and HNW investors. Comparable as an existing WIFO partner and as an APAC-focused player operating in the family wealth ecosystem.

Direct peers

• 100 Women in Finance: Global nonprofit membership organization supporting women in the finance industry through networking, education, and peer engagement. Highly comparable as a women-focused professional community in financial services, though broader than WIFO's family-office-specific vertical.
• Financial Women's Association: One of the longest-running US-based organizations for women in finance, focused on leadership development, networking, and education. Comparable as a women-in-finance networking community, though broader than WIFO's family-office vertical.
• Level 20: Not-for-profit organization aimed at promoting women in private equity and venture capital through networking and research. Comparable as a women-in-alternatives community, sharing WIFO's networking-led value proposition in adjacent asset classes.
• Family Office Association: Membership community for family office principals, executives, and advisors offering networking, education, and conferences. Closely comparable to WIFO's family office focus, though broader and not women-specific.
• Women in ETFs (WE): Global organization supporting the advancement of women in the ETF industry via networking, education, and events. Comparable in mission and operating model as a women-focused finance industry community with chapters and member programming.

Broad incumbents

• The Ultimus Group: Provider of fund administration and consulting services with a notable focus on the family office and fund industry. Comparable as a broader family-office-ecosystem service provider with networking/event programming adjacent to WIFO's audience.
• Institutional Investor: Long-established media, research, and events platform for the institutional investing community, including family office coverage. Comparable as a broader financial community and content platform engaging similar institutional audiences.

Others

• Mishcon de Reya: International law firm with significant private wealth, family office, and family law practices. Comparable as WIFO's core strategic partner and a high-profile family-office-ecosystem institution, though not a community organization.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/women-in-family-offices
• Instagraminstagram.com/womeninfamilyoffices

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Women in Family Offices